ITV

Tag: Jhalak Dikhlaja Bangla

  • ETV Bangla set for revamp; launches new shows

    ETV Bangla set for revamp; launches new shows

    KOLKATA: ETV Bangla, a Bengali general entertainment channel (GEC), under the belt of Network18, is up for a revamp. The channel is working towards changing its existing look in order to cater to its target group.

     

    “In keeping with the plans we have launched Byomkesh Bakshi as well as a programme which has a mass connect like Rannagharer Roskstar with Mithun Chakraborty,” said ETV Bangla business head Sujay Kutty.

     

    ETV Bangla, in order to garner huge viewership, had a few months ago launched a dedicated afternoon time band called Duronto Dupur. The channel as part of this created original content. “There has definitely been an amazing response for the different kinds of programme as it spreads across viewers of all age groups,” Kutty added.

     

    The channel had recently premiered Byomkesh Bakshi for its viewers. “Premiere is usually for movies and not TV programmes, especially on ground. However, we had a grand premiere like a movie,” he said.

     

    ETV Bangla plans to compete with market leaders by producing original content in Bengal to increase its viewership.

     

    The Bengal GEC market is mainly dominated by Star Jhalsa and Zee Bangla. While earlier the noon slot had reruns of the evening programmes, ETV Bangla has differentiated itself by airing original content. The channel that first launched an afternoon time band has now also launched cookery and detective shows. With this, the GEC is also looking at some share in this monopoly market.

     

    Being a GEC, ETV Bangla provides a variety of programmes- including cultural events, family dramas, movies, debates, children’s programmes and tourism, among other shows. Some of the original programmes on the channel are Prathamar Rannaghar,  Jhalak Dikhlaja Bangla, Ranga Mathaye Chiruni, Bigg Boss Bangla and Sadhok Bamakhyapa among others.

  • ETV Bangla inducts Hitesh Anil Unadkat in its sales team

    ETV Bangla inducts Hitesh Anil Unadkat in its sales team

    KOLKATA: ETV Bangla, a regional general entertainment channel (GEC) under the belt of Network18 has appointed Hitesh Anil Unadkat in its sales team. Unadkat who has earlier worked as deputy vice president –advertising sales at Zee Entertainment Enterprise, has already taken up the new role at ETV Bangla from 15 May.

     

    While the Bengal GEC market is mainly dominated by Star Jalsha and Zee Bangla, ETV Bangla is now aiming to penetrate more households.  The channel is not only producing original content to increase viewership, but is also making managerial changes to ensure better output.

     

    Unadkat is not the first one to join ETV Bangla from Zee Bangla. It can be recalled that around three weeks ago, the channel had appointed Sujay Kutty as its business head, who had also worked with Zee Bangla as its executive – vice president, business head.

     

    When ETV Bangla officials were contacted, they confirmed the appointment of Unadkat but could not mention his exact designation.

     

    So is ETV Bangla becoming a threat to the GEC leaders in the state? Answers a city based media expert, “ETV Bangla is trying all the means to capture the market in Bengal. It has earmarked crore of rupees for creating original content under the band ‘Duranto Dupur’. Money brings more money. The investment by TV18 is big and it expects a bigger return too.”

     

    ETV Bangla’s programming roster comprises ‘Prathamar Rannaghar’, ‘Jhalak Dikhlaja Bangla’, ‘Ranga Mathaye Chiruni’, ‘Bigg Boss Bangla’ and Sadhok Bamakhyapa among others.

     

    “The channel is spending a lot on original content. Looking at huge revenues, new appointments are likely to play a crucial role,” concludes the ETV Bangla official.