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Tag: jewellery retailer

  • Kiara Advani roped in as brand ambassador for Senco Gold & Diamonds

    Kiara Advani roped in as brand ambassador for Senco Gold & Diamonds

    Mumbai: Jewellery retail brand Senco Gold & Diamonds has signed Bollywood actor Kiara Advani as its brand ambassador.

    The brand also unveiled its new campaign titled ‘Now is the time’ featuring the actor and it will be run across print and digital mediums.

    “Senco Gold & Diamonds is proud to associate with Bollywood youth icon Kiara Advani as the new face of our brand,” stated Senco Gold & Diamonds CEO Suvankar Sen. “Kiara is an inspiration for today’s young women and personifies the spirit of ‘Now is the time’.”

    The new campaign reminds everyone to make the most of ‘Now,’ and not miss out on opportunities waiting for the so-called ‘Right Time.’ It inspires one to start something new and to discover the best version of oneself, said the brand in a statement.

    “Jewellery holds a very special place in every girl’s life, hence, choosing the right one is very important,” said Advani on the association. “I am delighted to be associated with a brand like Senco Gold and Diamonds who have gained the trust of its customer over the years, renowned for its exquisite and unique jewellery designed by its famous karigars. ”

  • Senco Gold & Diamonds forays into Phygital Gold business

    Senco Gold & Diamonds forays into Phygital Gold business

    Mumbai: Jewellery retail chain Senco Gold & Diamonds has announced its foray into the Phygital Gold business with the launch of its own online gold transaction platform named DG Gold. This is keeping in mind the growing consumer preference towards the use of technology.

    The DG Gold platform gives consumers the flexibility to convert their online gold purchase into physical gold in the form of jewellery at 116+ retail outlets of Senco Gold & Diamonds across India, at the time of redemption. Consumers can also sell the gold online on the DG Gold portal/website as per the prevailing rates from anywhere, anytime.

    Consumers with a valid PAN card/Form 61 and a bank account in their name are eligible for a DG Gold transaction.  They can start their online gold savings journey with a purchase value of as low as Rs 250, said the brand in a statement.

    Senco Gold and Diamonds CEO, Suvankar Sen said, “We at Senco Gold & Diamonds are proud to introduce online gold transaction system to our esteemed consumers through our own platform DG Gold- mydigigold.com. The new platform gives our consumers the flexibility to create value and wealth which is secure and simple.” 

    Headquartered in Kolkata, Senco Gold & Diamonds was founded in 1938 by late MC Sen and has more than 100 stores across India, and claims to be the largest jewellery retail chain from Eastern India. The brand also exports to countries like USA, UK, Singapore, and the Middle East.

  • Malabar Gold promises customers ‘fair pricing’ in its latest campaign

    Malabar Gold promises customers ‘fair pricing’ in its latest campaign

    MUMBAI: Jewellery retailer Malabar Gold & Diamonds has launched its latest campaign, outlining the benefits of standardised pricing. The term ‘Fair Price Promise’ is a clever take on the policy. With its tagline of ‘For Everyone. Every Day. Everywhere.’, the campaign underlines that the promise holds true in all circumstances.

    Conceived by 82.5 Communications, the short film featuring Bollywood star Anil Kapoor, communicates the brand’s fair pricing policy with the added assurance of unmatched quality. The campaign consists of a TVC, as well as with extension in print, radio, and the digital medium.  

    The film, produced by Dharma Productions and directed by Abhishek Varman, emphasises on the brand’s reasonably priced making charges on its jewellery.

    “Since various jewellers charge exorbitant making charges, consumers feel that they do not get the right deal despite discounts, offers, extensive comparing and bargaining. We, at Malabar, believe that consumers should be saved from this conundrum. That’s why we have put in place our Fair Price Promise. It addresses this concern and assigns transparent and reasonable making charges on jewellery. So that everyone gets the best deal, every day and everywhere,” said Malabar Group chairman M.P. Ahammed.

    82.5 Communications SVP & South head Naveen Raman shared, “In the jewellery industry there is a tendency to quote marked up making charges, which is not favourable for consumers. To remedy the situation, Malabar offers a fair pricing policy, which benefits customers as they do not have to bargain to bring down the making charges to an acceptable level.”

    82.5 Communications – Bangalore, group creative directors, Sangeetha Sampath and Ravi Cherussola said, “It feels good to be associated with such an iconic brand. We feel the film is an elegant yet impactful expression of a very unique feature. It was a delight to work on the brand and especially this film.”

  • Malabar Gold & Diamonds to invest Rs 240 crores in India operations

    Malabar Gold & Diamonds to invest Rs 240 crores in India operations

    MUMBAI: Malabar Gold & Diamonds has announced that it will launch nine stores across India and globally as part of its ambitious global growth plan. Its expansion strategy will see the company mark its footprint across all Tier-I and Tier-II cities in north and central India in order to cater to the growing jewellery market. The group currently operates retail outlets spread across ten countries in India, Middle East, Southeast Asia and the US. Internationally, the expansion will further strengthen its position in markets like Singapore, Malaysia, Oman and UAE.

    In the run up to the festive season, Malabar Gold & Diamonds has scheduled the opening of five stores across India in Lucknow, Dwarka (west Delhi), Ghaziabad, Thane and Kamanahalli (Bengaluru). While the Lucknow and Dwarka stores are located in malls, the other three are in high street locations. In addition, the brand is also scheduled to open two stores in UAE, and one each in Singapore, Malaysia and Oman.

    The move marks a major investment in expansion at a time when many gold and jewellery retailers have struggled to manage their existing operations due to the challenging global economic environment. Despite the slowdown in the market resulting from lower demand, higher price of gold and the global pandemic, Malabar Gold & Diamonds has decided to push ahead with its growth plans, which demonstrates its confidence in the golden prospects of these markets in future.

    “The opening of these nine showrooms with a world-class shopping experience in the post-Covid scenario demonstrates the faith reposed by the customers in the brand. It is only due to their encouragement and patronage that the brand continues to march forward and add to its retail footprints in various corners of the country and the world. Our retail expansion is a part of our plan to become the number one gold retail brand in the world in terms of both showroom count and sales. Accordingly, we have plans to triple the number of showrooms in the next five years”, said Malabar Group chairman MP Ahammed.

    For the ongoing festive season that typically sees an upsurge in gold purchase by consumers, the brand is focussing on their One India One Gold Rate initiative, which aims to offer uniform pricing of gold to customers across the country. Additionally, it has also launched an extensive Diwali-specific festive collection which is available at all Malabar stores and the e-catalogue is available for browsing on Malabar Gold & Diamonds website.