ITV

Tag: Jet Airways

  • Star Movies gets ready for ‘Fast and Furious 6’ world TV premiere

    Star Movies gets ready for ‘Fast and Furious 6’ world TV premiere

    MUMBAI: For its Fast and Furious 6 premiere, Star Movies has put together a high voltage promotional campaign which will see a double premiere on 20 July at 1pm and 9pm. 

      
    Star India English cluster general manager Kevin Vaz says, “So far we have premiered 6o titles. Because of our association with major studios like NBC, Universal Studios, Fox and others we get access to all the premieres and we ensure to open with high octane titles for our audiences.”

     

    When asked why the channel decided to telecast the movie during the 1:00 pm slot, Vaz says “Our core audiences are in this slot. It is also good sampling opportunity and for the convenience of our viewers we will be double premiering it. Earlier we also premiered Life of Pi, Breaking Dawn and A Good Day to Die Hard during the same slot.”

     

    As part of the marketing campaign-‘India’s Fast 6’– six fans will get an opportunity to experience an electrifying ride Fast and Furious style in the super sports car SLS-AMG at the Budh International Circuit, Delhi. For this, viewers need to participate in a contest by logging on to www.Indiasfast6.com through their Facebook or Twitter accounts. They have to then complete a set of tasks leading to the ultimate one-clicking a selfie with the movie in the background while it is on air.

     

    As a countdown to the world premiere, the channel aired the previous five installments of Fast and Furious every Sunday, with the first installment airing on 15 June.

     

    Promos are also on air on sister channels like Star Movies, Star World and Fox Life. The channel has partnered with Jet Airways, PVR, Smaaash and goibibo.com for the premiere. Star Movies will engage with its audiences on Twitter, wherein participants stand a chance to win limited edition Fast and Furious collectibles like sports car and pen-drives every day. Using the #FastBid, they can bid for merchandises.

     

    As part of its future premieres Vaz says, “Wolverine will air on 15 August followed by other titles like Thor, Frozen and Captain America later in the year.”

  • Vizeum India flies off with Jet Airways

    Vizeum India flies off with Jet Airways

    MUMBAI: As Jet Airways prepares itself for a growth strategy, Vizeum has been contracted as the Media AoR to play a vital role in the airline’s consumer connect initiatives.

     

    Vizeum managing director Indian subcontinent S Yesudas said “We are an agency that clients must experience to believe. The passion, the sincerity and the tangible results we bring on board is incomparable.  We are very proud of this association and we are thankful to the Jet Airways management for considering us worthy. This business will be handled under the leadership of senior VP Samarjit Rajkumar out of our Mumbai Office”

     

    Jet Airways senior VP commercial Gaurang Shetty said   “We evaluated media agencies on a live brief and Vizeum showed their ability to add value to our media investments and demonstrated tangible benefits in their proposition. Vizeum’s solution was backed with data, insights and relevance to the ethos of the brand which gave us all the confidence in their abilities.  A good media agency and client relationship is about real partnership and we are confident that Vizeum will build that with Jet Airways.”

  • Emirates to give away tickets to the 2013 Formula 1 Airtel Indian Grand Prix

    Emirates to give away tickets to the 2013 Formula 1 Airtel Indian Grand Prix

    CHENNAI: Emirates is offering 100 Emirates Skywards members the opportunity to win tickets to the 2013 FORMULA 1 AIRTEL INDIAN GRAND PRIX event on the 27th October in Delhi. Emirates is a Global Partner of Formula 1®.

    From now until 16th October, Emirates will be giving away 100 tickets to the race. The competition is open to Emirates passengers who book and purchase their tickets on www.emirates.com/in for travel to one of Emirates’ 135 destinations before 30th November.

    Non-Emirates Skywards members can easily join the programme at www.emirates.com/inand be eligible to enter the competition for their chance to win one of the tickets. They will also enjoy additional benefits as a member of Emirates Skywards, the award-winning frequent flyer programme of Emirates airline, such as priority waiting list and extra baggage. After  registering with a valid Emirates Skywards membership number, a question on Formula 1® must be answered correctly.

    Emirates offers 185 weekly flights from its 10 Indian gateways, giving passengers travelling from India an extensive selection of flight options. As of today there are already over 700,000 Emirates Skywards members in India who are already earning Miles on our flights, said Brian LaBelle, Senior VP Skywards. Miles can also be earned at a wide range of airline, hotel, car rental and financial partners, including India-based partners, such as Jet Airways, the Taj Group and The Standard Chartered Bank of India.

  • Jet Airways launches new mobile app

    MUMBAI: Jet Airways has launched its mobile application designed exclusively for Android smartphones.

    The mobile application will allow the airline’s guests to book tickets, check the flight status, manage their JetPrivilege account and get special promotional offers. The mobile application is now available for free download from Google Play.

    The Jet Airways mobile application leverages the Android platform’s features and design, making it an easy-to-use tool for passengers through their journey.

    The application offers a convenient booking and secure payment process allowing credit card transactions accompanied by the ability to save and access booked itineraries.

    Other features include real time flight status check, with the option to search using flight number, airport or route, registration for receiving real time flight status notification, and the opportunity to avail special offers and news updates.
     
  • UTV Stars takes “Parachute Advansed Tender Coconut Hair Oil Presents Stars in Your City” on air With Travel Partner – Jet Airways

    UTV Stars takes “Parachute Advansed Tender Coconut Hair Oil Presents Stars in Your City” on air With Travel Partner – Jet Airways

    MUMBAI :In continuation of its efforts to bring Bollywood closer to its audiences, UTV STARS – the official channel of Bollywood will extend its hugely successful on-ground property to an on air show titled “Parachute Advansed Tender Coconut Hair Oil Presents Stars In Your City” premiering on Sunday 19th of May 2013. “Parachute Advansed Tender Coconut Hair Oil Presents Stars in Your City” is a unique format wherein the stars will go on a journey for a day to a city of their choice from across the country. Each episode will feature one star and their journey along with a special meet and greet with five of their biggest fans from the city.

    UTV Star’s and Bollywood fans viewers will get to see their favorite celebrities experience the specialties of cities such as Lucknow, Jaipur, Ahmedabad, Chandigarh, Indore, Bhopal, Pune, Surat, Kolkata and many more as they try local street foods; go shopping and sightseeing and indulge in various cultural activities much like their fans. The show will be a 10 part series hosted by Garima Kumar, a popular name in the entertainment journalism and a host on UTV Stars.

    “UTV Stars brings Bollywood closer to its audiences and Stars In your City is a continuation of this philosophy. This initiative is a unique opportunity for our viewers to experience Bollywood – Touch Feel believe. ‘Stars in Your City’ has been a successful multi-city on-ground activation the show is a natural extension to take the experience of the stars and their fans on air. The show will reach out to a much larger audience and the fan base of each of the stars featured in the episode”, said Indrajit Ray, Director – Content Disney UTV Media Networks.

    Stars that will be seen on the show are Huma Qureshi, Richcha Chadha, Yami Gautam, Amrita Rao and many more. Huma will be seen visiting the land of Nawabs, Lucknow. Richcha Chadha will be seen enjoying the experiences offered by the pink city of Jaipur. Yami Gautam will be seen exploring her own home town of Chandigarh, and delve into some farming and enjoying the local treats, while actress Amrita Rao enjoys Ahmedabad through a shopping trip at the local markets, a kite making lesson and kite flying with a fan family.

    The property is supported by an extensive marketing campaign comprising outdoor, digital and radio promotions in the respective cities by UTV Stars. While the Travel Partner for this initiative is Jet Airways.

  • Disney kicks-off Jet Set 2 campaign

    Disney kicks-off Jet Set 2 campaign

    MUMBAI: Disney Channel has kicked-off ‘Jet Set 2’ on-air contest in partnership with Jet Airways. The kids broadcaster has roped in Pepsodent as a powered by sponsor.

     

    The month long campaign will be driven primarily through Disney kid’s network comprising Disney Channel, Disney XD, Hungama and Disney Junior. The campaign will also be promoted on social media through Facebook.

     

    The contest kicked-off on 13 April and will run for a month till 12 May. It is open to children aged between 4-14 years. The contest will culminate with 30 families being awarded the grand prize of an all-expense paid trip to Hong Kong Disneyland Resort.

     

    Disney UTV executive director and Disney kids network business head Vijay Subramaniam reckons that the ‘Jet Set 2’ campaign has helped brand Disney to convey its core message of “great storytelling”.

     

    “The ‘Jet Set 2’ campaign has all the elements that the brand Disney stands for. This year we have added new ingredients like referral bonus and loyalty bonus to add to the excitement,” says Subramaniam.

     

    In order to participate in the campaign, children will have to spot an animated Jet Airways aircraft with Mickey, Minnie and Pluto’s picture which appears on the Disney Channel throughout the campaign period.

     

    Children can then accumulate points each time they spot the aircraft by giving a missed call to a toll-free number flashing on the screen, absolutely free of cost. Children spotting the animated plane the maximum number of times will earn maximum points.

     

    The contest had last year generated a record-breaking six million entries. A special Jet Airways aircraft, branded with Disney’s favorite characters, flew the winners to Disneyland Hong Kong.

  • Jet Airways to fly on Disney’s icon brands

    MUMBAI: Disney Channel India and Jet Airways Monday unveiled a Disney-themed aircraft wrapped with images of Disney’s Mickey Mouse, Minnie Mouse, Donald Duck, Daisy, Goofy and Pluto at Mumbai International Airport marking the culmination of the Jet Set Go on-air campaign.

    The Boeing 737-800 from the fleet of Jet Airways, India’s premiere international airline, will be in the air beginning 10 July.

    The Disney Channel’s ‘Jet Set Go’ campaign generated a six million entries that were submitted from all over India, with 37 families being awarded the prize of an all-expense paid trip to Hong Kong Disneyland Resort where they will be able to meet all of their favourite characters.

    “At the heart of Disney DNA is our passion for telling the world’s best stories and providing unique experiences for kids and families. Jet Set Go is one such initiative which has seen a phenomenal response from all corners of the country,” said Disney UTV Executive Director – Disney Kids Network Vijay Subramaniam.

    “We‘re delighted to welcome the 37 winning families to the Hong Kong Disneyland Resort and help make their dreams come true with magical Disney experiences. They‘ll be joining the growing number of Guests who visit from India. In the 2011 fiscal year, the Resort experienced an 8 per cent increase in Guests from India over the previous year, with over 70 per cent indicating the intention to revisit in the future,” said Hong Kong Disneyland Resort Director, Marketing Wendy Chu.

    “Jet Airways is delighted to collaborate with Disney through this unique opportunity to deliver a creative and memorable experience to kids and their families. Exterior aircraft branding creates a bold visual impact for all airport guests and personnel. We are happy to see the results and will look for more opportunities to create unique experiences for JetKids in the future,” said Jet Airway VP Marketing Manish Dureja.

  • Jet Airways consolidates & rebrands low-fare products under JetKonnect

    Jet Airways consolidates & rebrands low-fare products under JetKonnect

    MUMBAI: As part of a strategic rebranding, Jet Airways will consolidate its low-fare service products under the JetKonnect brand.

    The rebranding exercise aims to simplify the group‘s service proposition and enhance brand recall.

    Effective from 25 March, Jet Airways Konnect and JetLite will be rebranded as JetKonnect. This will enable guests to avail single superior in-flight product in the full service (Jet Airways) and low-fare (JetKonnect) categories, the company said. Additionally, from 26 March guests to jetlite.com would be automatically redirected to jetkonnect.com.

    Jet Airways (India) and JetLite (India) will continue as distinct business entities operating under their own airline operating permits.

    In an attempt to achieve brand consistency, JetKonnect will be the dedicated low fare service with a mixed fleet of Boeings and ATR aircraft to operate on metro, tier II and III routes.

    A gradual rebranding of the JetKonnect brand would be manifest on letterheads, the JetKonnect website, boarding passes, tickets, stationery. Signages at all check-in and ticketing counters will have dual branding reflecting the existing Jet Airways and the new JetKonnect logos. Difference in fares between the premier Jet Airways and JetKonnect will also be reflected on the website and all visible communication avenues.

    Jet Airways chief commercial officer Sudheer Raghavan said, “The decision was made to streamline our product portfolio and offer our guests a single superior in-flight product in the full service and low fare categories respectively, drawing synergies from the Jet Airways mother brand. The launch of brand JetKonnect is the culmination of a well coordinated effort. We are confident that this initiative will be well accepted by all our guests. The Jet Airways Group is continually looking at opportunities to optimally deploy and cross-utilise common resources of Jet Airways and JetLite wherever possible and this rebranding exercise will help further in synergising the airlines‘ collective operations.”