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Tag: Jet Airways

  • Nidhi Kaistha to rev up Lamborghini’s India operation

    Nidhi Kaistha to rev up Lamborghini’s India operation

    MUMBAI: Nidhi Kaistha has been appointed head of Automobili Lamborghini S.p.A. India, taking the wheel of the Italian supercar manufacturer’s operations in one of Asia Pacific’s fastest-accelerating markets.

    The seasoned executive brings over 25 years of leadership experience to the role, where she’ll steer sales, marketing and after-sales operations across Lamborghini’s Indian presence. She joins from rival Porsche India, where she served as regional sales and pre-owned cars manager.

    Kaistha’s automotive pedigree includes more than 15 years at BMW India, where she held several pole positions including head of corporate, direct and special sales, and lead of business strategy for high-performance models. Her earlier career saw her navigate through the hospitality sector at Shangri-La Hotels and Resorts and Hyatt Hotels, following a stint as cabin crew with Gulf Air and Jet Airways.

    Known for her strategic thinking and customer-first approach, Kaistha will now pilot Lamborghini’s growth ambitions across its existing showrooms in Mumbai, Delhi and Bengaluru, with an eye on further expansion opportunities.

    Her appointment signals Lamborghini’s determination to turbocharge its presence in India’s luxury car market, where ultra-high-net-worth individuals continue to fuel demand despite the country’s notoriously challenging road conditions.

    In taking the top job at Lamborghini India, Kaistha joins a small but growing cohort of women leading premium automotive brands in what remains a predominantly male-dominated industry – a trend that’s gradually shifting gears as carmakers seek diverse leadership to navigate an increasingly complex market.
     

  • Akasa Air’s Belson Coutinho expresses gratitude for support

    Akasa Air’s Belson Coutinho expresses gratitude for support

    MUMBAI: Belson Coutinho, the newly-elevated (earlier this month) co-founder & chief operating officer (COO) at Akasa Air, has expressed his heartfelt gratitude for the overwhelming support and wishes he has received on his new role. In a statement, Coutinho said he was “deeply touched” by the kindness and generosity of everyone who has reached out to him.

    Coutinho, who brings over 24 years of experience in the aviation industry, is an award-winning and entrepreneurial-minded senior management professional with expertise in marketing, eCommerce, and digital transformation. He has a proven track record of setting up and growing business units across various functions, including marketing, digital, social media, eCommerce, and customer service.

    As COO at Akasa Air, Coutinho is expected to leverage his exceptional leadership skills and innovative approach to drive growth and success for the airline. Prior to his advancement as COO, Coutinho was co-founder & chief marketing & experience officer.

    He has previously held senior roles at renowned companies such as Jet Airways and VFS Global, where he pioneered various industry-first initiatives in eCommerce, social media, digital, loyalty, and consumer experience.

    Coutinho’s appointment as COO at Akasa Air marks a new chapter in his career, and he is “incredibly grateful” for the opportunity to be part of the team and contribute to the airline’s success. He thanked everyone for their unwavering support, saying it means more than he can express.

    With his extensive experience and expertise, Coutinho is poised to make a significant impact at Akasa Air. His ability to see the “bigger picture” and his strong operational, strategic, and leadership skills make him an ideal fit for the role. As a team player with excellent communication skills, Coutinho is well-equipped to work under pressure in a fast-paced environment and drive collaboration with partners, consumers, and colleagues alike.

    As Akasa Air continues to grow and expand its operations, Coutinho’s appointment as COO is seen as a significant boost to the airline’s leadership team. With his innovative approach and exceptional leadership skills, he is expected to play a key role in shaping the airline’s future and driving its success.

  • Jet Airways onboards Ronit Baugh as GM & head of communications

    Jet Airways onboards Ronit Baugh as GM & head of communications

    Mumbai: Jet Airways has appointed Ronit Baugh as the general manager and head of communications, as per Baugh’s LinkedIn update.

    “Thrilled to be joining the iconic airline at this incredibly transformative moment in its journey, and to becoming a small – and hopefully, significant – part of the first-ever airline revival story in the history of Indian aviation,” Baugh wrote in a social media post on Monday. “I look forward to the opportunity of helping write the next chapter of the brand Jet Airways story, along with all colleagues and stakeholders.”

    An alumnus of Symbiosis Institute of Media and Communication Pune, Baugh is a corporate and marketing communications specialist. He most recently worked with Oxford University Press as communications and public affairs lead for India. Previously, he served at Shiv Nadar University as brand and communications lead.

    His earlier professional stints also include companies like Vistara, Aircel, Star TV Network, and IndiGo.

  • Belson Coutinho comes on board as VFS Global’s CMO

    Belson Coutinho comes on board as VFS Global’s CMO

    MUMBAI: Belson Coutinho has joined VFS Global as Chief Marketing Officer effective July 2019, and will be responsible for driving the company’s global Marketing & Branding strategy across its vast network of 147 countries spanning 5 continents. He joins the management team to support the organisation's growth & business plans and will also manage overall Customer Service, Quality, Information Services and Loyalty in his role.

    Prior to VFS Global, Belson Coutinho was Sr. Vice President at Jet Airways, heading the airline’s global marketing, digital, social media, eCommerce, loyalty & Voice of Guest strategy.

    A highly experienced marketer, Belson Coutinho has been instrumental in setting up and managing Jet Airways' global marketing, digital, social media, eCommerce and Voice of Guest strategy and pioneered various innovative industry-first initiatives in the global aviation industry. 

    With the continuous increase in visa applicants at VFS Global Visa Application Centres globally, the company is in the process of further extending its customer service to applicants – consolidating various support aspects of Customer Care across all online and offline touch-points, Information Services for applicants and Quality management – to offer a holistic and fully integrated customer experience for applicants and for the company’s client governments. As part of his responsibilities, Belson Coutinho will lead these efforts, in addition to leading the Marketing and Branding function.

    Mr. Zubin Karkaria, CEO, VFS Global Group said, "We are pleased to have Belson join VFS Global as our Chief Marketing Officer. He brings a unique combination of experience in marketing, loyalty and customer care with a strong focus on leveraging technology. With his background and expertise in the field, we look forward to having Belson further strengthen VFS Global’s brand in global markets and enhance overall customer experience."

    Mr. Belson Coutinho, Chief Marketing Officer, VFS Global said, “VFS Global is the pioneer in visa, passport, identity management and citizen services for client governments and I am delighted to be a part of VFS Global. Building a strong consumer brand and enhanced customer experience will be my key focus and I am excited to leverage my experience across various mediums and markets globally. I look forward to collaborate with our partners, stakeholders and our highly committed & talented colleagues to play an integral role in further enhancing VFS Global’s brand and business globally.”

  • Jet Airways undertakes ‘Tumhari Sulu’ in-movie integration, sops for women

    Jet Airways undertakes ‘Tumhari Sulu’ in-movie integration, sops for women

    MUMBAI: Jet Airways, a full-service international airline, has announced a partnership with T-Series and Ellipsis Entertainment – producers of the forthcoming Hindi film, ‘Tumhari Sulu’, becoming the film’s ‘Official Airline Partner’.

    The partnership is part of the airline’s philosophy to constantly seek and use new, engaging ways in order to strengthen connect with its guests and consumers.

    Directed by noted advertising film-maker Suresh Triveni, ‘Tumhari Sulu’ stars Vidya Balan in the lead, who essays the role of a beautiful, enthusiastic and a happy-go-lucky housewife whose life gets completely transformed after unexpectedly landing an exciting job as a night RJ (radio jockey) with a leading radio station.

    Jet Airways chief commercial officer Jayaraj Shanmugam stated: “The partnership will help us to promote Jet Airways’ well-differentiated product and service offerings in innovative ways.”

    Producers Bhushan Kumar, Tanuj Garg, Atul Kasbekar and Shanti Sivaram Maini said, “The arrangement will allow Jet Airways to leverage the power of a family film to communicate important aspects of its brand story.”

    Jet VP – marketing, ecommerce and innovations Belson Coutinho said, “Tumhari Sulu adopts a fresh and highly-engaging perspective about listening to one’s inner calling and then stepping out in the world to realise those aspirations. The movie’s inspirational messaging is in sync with the values we hold and promote at Jet Airways including, using every opportunity to go beyond one’s abilities and having a passion for excellence in one’s job.”

    As part of its association and as a unique publicity initiative to promote the women-focused film, Jet Airways will roll out an attractive promotion for its women guests in India next month, enabling them to avail an attractive 10 per cent discount on fares while booking their travel with Jet Airways, upon entering the promo code SULU on the airline’s website www.jetairways.com or its mobile App. Bookings for travel open from 16 November, 2017.

  • Dabur’s Amit Burman-backed Poker Sports League to launch on 24 May in Goa

    MUMBAI: So looking at sports these days we have a national league for each and every game let it be cricket, football, hockey, basketball, badminton, kabaddi and many more. Now you can add poker to that list. Come 24 May, the Deltin Royale, which is anchored in the Mandovi river in Goa, will see the launch of the Poker Sports League (PSL) – the first of its kind in India.

    The purpose of the PSL: “To promote the tournament aspect of poker across India and to provide every poker enthusiast an opportunity to play for the pride of winning. To promote responsible poker.”

    With a prize money of Rs 3.3  crore, 12 teams consisting of nine players each, the tournament will be held in the largest poker room on board the five storied Deltin Royale over five days. The  teams which were formed after a player draft include:   Bengaluru Jokers, Chennai Bulls, Delhi Panthers, Goan Nuts, Gujarat Acers, Haryana Hunters, Kings Hyderabad, Kolkata Royals, Mumbai Anchors, Pune Sharks, Punjab Bluffers and Rajasthan Tilters.

    The PSL – the brain child of Dabur scion and vice-chairman Amit Burman,  – has attracted a clutch of well known entrepreneur businessmen to become team owners: 

    Team Delhi: Rishi Kajaria, joint MD, Kajaria Ceramics and Ruchiransh Jaipuria of Jaipuria Group, Leela Jewels Abhishekh Jain, and Dhampur Sugars Gaurav Goel

    Team Mumbai: Mehul Shah, original promoter of Anchor Electrical;

    Team Bengaluru: Kunal Shah, cofounder of FreeCharge

    Team Hyderabad:  Amit Shah, Karan Bhagat and Yatin Shah of IIFL Wealth Management

    Team Gujarat: Harish Bahl,, Manish Vij and Gopikaa Davar of the Smile group and Mukesh Agarwal of VITWO.

    Team Kolkata: Ankkit Bahadur of Playboy, North India and Taarun V Jain of Legend Group

    Team Goa: Gaurav Mohan of Eventwala

    Team Chennai:  FreshDesk cofounder Girish Mathrubootam  and CaratLane cofounder  Mithun Sancheti

    Team Harayana:  Citrus Payment (PayU) cofounders Amrish Rau and Jiendra Gupta

    Team Pune: Rishabh Jhunjhunwala of Bhilwara Group, Shamit Khemka of Synapse India, Chetan Kajaria of Kajaria Ceramics and Sachin Goel  

    Team Rajasthan: Purrshottam Bhaggeria of Filatex

    “This will ensure that the league becomes a success going ahead,” Burman had said during the announcement of the league a few months back.

    Each team has a captain, or mentor, and two professional and four amateur players who were chosen from the thousands competing in online and offline events over the past five months.

    A gaggle of professionals have also decided to take part  Jaideep Sajwan, Zarvan Tumboli , Vidwath Shetty, Manoj Pentakota, Vinod, Megalmani, Aman Dhamija, Vivek ‘ik’ Rughani, Tarun Goyal, Abhinav Iyer. Bhavn Nainani, Pawan Bansal, Alok Ranjan, Madan Kumar, Sangeet Patni, Sahil, Mayank Agarwal Nishant Sharma, Karthik Ved, Deepak Batr, Sharad Rao, Sumit Sapra, Ratul Steves, SAhil Chutani and Siddharth Singvi.

    It has also attracted a handful of sponsors in year one: Jet Airways, Bira, Real Activ and John Jacobs.

    According to one of the team mentors Kunal Patni, the idea is to sportify the game in year one.  “We have the RFID tables and hole card cameras,” he told Radio One. “the idea is to have audiences know what’s going on and have them participate from the comfort of their homes.”

    All the matches are to be shot and filmed and a seven- part series is to be created, even as the matches are live streamed online on its facebook page. Sources indicate the series will also be telecast on a TV channels.

    Patni believes that the PSL will only grow from here and the sport which is taught in Harvard Business School will soon get the status it deserves, among India’s denizens.

  • Global Eagle Ent to provide satellite-based in-flight entertainment to Jet Airways

    Global Eagle Ent to provide satellite-based in-flight entertainment to Jet Airways

    NEW DELHI: Global Eagle Entertainment Inc. – worldwide provider of aircraft connectivity systems, operations solutions and media content to the travel industry – has entered into a partnership with Jet Airways to provide inflight entertainment (IFE) streaming service and KU based internet connectivity aboard the global airline’s fleet of B737 NG aircraft.

    Jet Airways, which operates more than 300 flights to 73 destinations worldwide, selected Global Eagle Entertainment in a fiercely competitive IFE market based, in part, on its 10-year content delivery alliance and experience with GEE. 

    During Q2 2016, the Los Angeles-based GEE will provide Jet Airways with its Airtime IFE streaming solution, with a clear roadmap for migration to full broadband satellite connectivity. GEE will equip Jet Airways aircraft with digital rights management (DRM) technology, in-cabin servers and WiFi routers, enabling the proven Airtime streaming platform to deliver movies, TV shows, music and other content directly to passengers’ laptops, tablets and smart phones.

    GEE chief commercial officer Walé Adepoju said, “GEE is honoured to expand our long-term partnership with Jet Airways, an innovative airline keenly focused on elevating the passenger experience and a true leader across the exciting Asian region.By deploying GEE’s Airtime IFE streaming solution across its growing fleet, Jet Airways can deliver a broad range of entertainment content to passenger’s personal devices with an eye on full blown satellite connectivity aboard future flights.”

    “GEE has clearly demonstrated a deep understanding of our business over the past decade, providing the content at the core of our passenger entertainment experience. Jet Airways is now moving to GEE’s integrated IFE solution capable of streaming a broad range of content to our passengers’ own devices and providing a clear path to our future connectivity needs,” said Jet SVP – commercial Gaurang Shetty. “We look forward to growing our partnership with GEE and, in turn, enhancing our passenger experience across our global fleet.”

  • Global Eagle Ent to provide satellite-based in-flight entertainment to Jet Airways

    Global Eagle Ent to provide satellite-based in-flight entertainment to Jet Airways

    NEW DELHI: Global Eagle Entertainment Inc. – worldwide provider of aircraft connectivity systems, operations solutions and media content to the travel industry – has entered into a partnership with Jet Airways to provide inflight entertainment (IFE) streaming service and KU based internet connectivity aboard the global airline’s fleet of B737 NG aircraft.

    Jet Airways, which operates more than 300 flights to 73 destinations worldwide, selected Global Eagle Entertainment in a fiercely competitive IFE market based, in part, on its 10-year content delivery alliance and experience with GEE. 

    During Q2 2016, the Los Angeles-based GEE will provide Jet Airways with its Airtime IFE streaming solution, with a clear roadmap for migration to full broadband satellite connectivity. GEE will equip Jet Airways aircraft with digital rights management (DRM) technology, in-cabin servers and WiFi routers, enabling the proven Airtime streaming platform to deliver movies, TV shows, music and other content directly to passengers’ laptops, tablets and smart phones.

    GEE chief commercial officer Walé Adepoju said, “GEE is honoured to expand our long-term partnership with Jet Airways, an innovative airline keenly focused on elevating the passenger experience and a true leader across the exciting Asian region.By deploying GEE’s Airtime IFE streaming solution across its growing fleet, Jet Airways can deliver a broad range of entertainment content to passenger’s personal devices with an eye on full blown satellite connectivity aboard future flights.”

    “GEE has clearly demonstrated a deep understanding of our business over the past decade, providing the content at the core of our passenger entertainment experience. Jet Airways is now moving to GEE’s integrated IFE solution capable of streaming a broad range of content to our passengers’ own devices and providing a clear path to our future connectivity needs,” said Jet SVP – commercial Gaurang Shetty. “We look forward to growing our partnership with GEE and, in turn, enhancing our passenger experience across our global fleet.”

  • Jet Airways partners with Cineplay for on board entertainment

    Jet Airways partners with Cineplay for on board entertainment

    MUMBAI: When it comes to inflight entertainment, passengers are bound to find more choices than ever before. Jet Airways, in a bid to constantly provide greater value to its guests, has partnered with CinePlay founded by Subodh Maskara and creatively mentored by Nandita Das.

    CinePlay is a new genre of cinema, a cinematic experience of the vast and content-rich stories from theatre and was recently named one of the coolest ideas of 2014 by a leading global publication.

    This exclusive affiliation will see the presentation of CinePlays, a new genre of Cinema on board the airline starting December 2014.

    Beginning the partnership, the CinePlays of Mohan Rakesh’s Adhe Adhure and Nandita Das & Divya Jagdale’s Between the Lines, amongst others, will be made available to Jet Airways passengers exclusively on board.

    Speaking about the association, CinePlay CEO and founder, Subodh Maskara says, “This is a one of a kind partnership and we see tremendous value in it. CinePlay presents stories from theatre in a cinematic form and we are positive that passengers on board Jet Airways will truly relish this exclusive experience. We look forward to an ongoing and successful collaboration with Jet Airways as we forge ahead”

    Jet Airways CEO Cramer Ball states, “It is our constant endeavour to provide content that is enriching and entertaining to our guests. Further with this novel idea we will be able to bring the joy of theatre to a larger audience who may not be able to find time during on-ground. This partnership comes at an opportune time, allowing holiday travellers to access this one of a kind content. This further bolsters CinePlay’s commitment to ensuring that stories from theatre find greater accessibility and reach.”

     

  • Trick or Treat: Bring out the troll in you

    Trick or Treat: Bring out the troll in you

    With just couple of hours to go before people dress up to trick or treat for Halloween, one thing that comes to mind is the Pepsi versus Coca Cola war.

    So, what is new between the two cola giants taking on each other, which they have been doing for years now? Well, it is the response which the campaign by Pepsi generated.

    Last year, Pepsi released a campaign during Halloween wherein a Pepsi can wore a red cape with “Cola Coca” written on it and with a tagline saying, “Have a scary Halloween”. Of course, the campaign went viral, but what was more interesting was the response from one of the avid Coca Cola fan.

    The new tagline read, “Eveybody wants to be a superhero”, hinting that the red cape was that of the Superman.

    Ambush advertising is nothing new, but it takes a lot of wit and guts for the players to take a jab at each other and take it in their stride as well. And not to forget, to make it worth a while for the costumers as well.

    The objectives of ambush marketing are twofold: to get maximum returns on the marketing buck and to undermine the branding efforts of the rivals by stealing the attention, increasing the clutter and confusing the viewers.

    Who can forget the Pepsi’s ‘Nothing official about it’ campaign during the 1996 cricket World Cup that introduced the concept of ambush marketing in India.

    Indiantelevision.com takes a look at a few memorable advertising wars between brands in India.

    Kingfisher vs. Jet Airways

    In April 2007, Jet Airways had an image makeover and had released an outdoor campaign that stated, ‘We have changed.’ Soon, Kingfisher placed a hoarding above that which read, ‘We made them change’.

    Samsung vs. Nokia

    It was in 2012, in a packed theatre in New Delhi, as scores of excited movie buffs sat to watch an exclusive premier of SRK-starrer Ra.One for mobile phone maker Nokia’s premium users at PVR Select City Walk mall, what took everyone by surprise were the advertisements that had been running for the previous few minutes were of Samsung mobile.

    HUL vs. P&G

    Hindustan Unilever’s shampoo brand “Dove” and Procter & Gamble’s shampoo brand “Pantene” caught it out in 2010. P&G launched its intriguing ad campaign for Pantene with the tagline “A mystery shampoo. Eighty per cent women said it is better than anything else.” A few days later and before P&G could announce the launch the new Pantene, Hindustan Unilever ambushed the campaign by placing an adjacent hoarding with the tagline “There is no mystery. Dove is the No. 1 shampoo.”

    The Hindu vs. Times of India

    For its Chennai edition, Times of India in late 2011, launched a ‘Wake Up!’ campaign, provoking the readers (mainly targeted at Chennai readers) to shift from the newspaper that puts them to sleep with its boring and dreary news (indirectly pointing out at the Hindu). Soon afterwards, The Hindu hit back with the tag line ‘Stay Ahead of the Times’, telling the readers to move out of the Bollywood and Page 3 gossips and take up the news that is relevant to current affairs of the country and the world.

    Flipkart vs. Snapdeal

     The latest to enter the bandwagon is none other than the highly-competitive e-commerce sector. On 6 October, Flipkart announced its ‘The Big Billion Sale’ as a jacket ad in the Times of India, announcing, ‘Today Don’t Look Anywhere Else, India’s Greatest Ever Sale is here’. But the thunder was stolen on the page immediately following with a Snapdeal ad announcing, ‘For Others it is a Big Day. For us, today is no different’.