ITV

Tag: Jeremy Nye

  • BBC World’s Asia viewership figures on an all-time high: PAX

    MUMBAI: BBC World viewership figures hitting an all-time high since the first quarterly PAX data in 2003, states through the latest Pan-Asia-Pacific Cross Media Survey [PAX], conducted in 11 markets in Asia-Pacific and India.

    In a statement issued from BBC World, the BBC’s news and information channel has an audience of 1.2 million viewers per week in the survey universe (up 9 per cent year-on-year), and 2.5 million per month (up 21 per cent).

    BBC World can now claim some significant milestones:

    The largest audience – 34,000 each day – of high earners (with salaries of US$10k+ per month) among all Pan-Asian channels, an increase of 50 per cent year-on-year

    #The fastest-growing audience among business travellers within Asia, with weekly reach growing 29 per cent to 188,000

    # The fastest-growing audience among high earning (US10k+ per month) business travellers within Asia – 39.5 per cent tune in weekly (up from 20 per cent a year ago), just behind CNN’s 41.3 per cent. More than 50 per cent tune in monthly, just 1,000 viewers fewer than CNN, and three times CNBC’s audience, informs the official release.

    BBC World’s audience profile also remains enviably upscale, its weekly audience including a higher proportion of BDMs and Top Management than CNN, and more frequent business flyers (6+) than any other channel.

    BBC World Head of Research and Planning Jeremy Nye says: “These PAX results are a terrific endorsement for the recent editorial changes that we’ve been making on the channel, and a tribute to the professionalism of the journalists who create BBC World. Following so soon after IATS, and with the new survey, Media Brand Values to come, our advertisers and partners can see the clear benefits from the channel’s success. Our new Putting News First strapline and branding campaign leave us feeling even more positive about the future.”
          

  • BBC World growing faster than other Asian news channels: Pax 2004

    MUMBAI: The latest research from Pax– the Pan-Asia Cross Media Survey conducted in 11 markets in Asia-Pacific and India – shows that BBC World has a greater year-on-year increase in weekly viewing among top management than any other international news channel.

    BBC World already attracts an upmarket audience. Pax shows that it is the only global news channel with an increase in reach among top management in Asia in all three categories. Compared to a year ago, monthly reach is up by 32 per cent [to 20.8 per cent]; weekly reach rises by 11 per cent [to 10.5 per cent]; and daily reach jumps by 10 pr cent [to seven per cent]. BBC World’s daily audience among top management is now 47 per cent, larger that that of CNBC, with both weekly and monthly audiences being 18 per cent greater.

    BBC World also scores highly among business decision-makers. The broadcaster’s monthly and weekly reaches have grown by six per cent and five per cent respectively since the last quarter among business decision-makers. Among top management, these figures are 15 per cent and 12 per cent respectively.

    As well as a growth in top management, BBC World can now claim the largest daily audience compared to all other regional channels in Asia, in two key targets: 11.9 per cent reach among individuals in 10 markets whose monthly personal income is above $10,000, and a 15.4 per cent reach among opinion formers [people undertaking three or more opinion-forming activities per year] with a post-graduate qualification.

    BBC World head of research and planning Jeremy Nye says, “For BBC World to grow its audience in 2004, after the intense news interest of 2003, is testimony to increasing loyalty towards its editorial mix. BBC World has long claimed a uniquely upscale and influential audience profile. We are now starting to see the channel challenging for market-leader status among specific audience targets.”

    Among the 10 largest international channels in Asia-Pacific, BBC World’s audience remains enviably upscale and includes the highest proportion of top management [seven per cent], frequent international travellers [5.2 per cent] and influential opinion-formers [20 per cent].

    There were also clear signs of more viewers switching to BBC World, with the channel’s exclusive weekly and monthly audiences [viewers who do not watch CNN] jumping by eight per cent and six per cent respectively. In the 10 Asian markets covered in the Pax research, the channel’s exclusive weekly audience among business decision-makers grew by a quarter to 103,000. This total is 87 per cent more than that of CNBC.

  • BBC World daily audience up 50% among upmarket Europeans: EMS survey

    BBC World daily audience up 50% among upmarket Europeans: EMS survey

    MUMBAI: BBC World’s daily audience has increased by 50 per cent among upmarket Europeans in the past year, thus outperforming all other news and information channels that were measured in the European Media and Marketing Survey (EMS) 2004.

    The latest edition of the pan-European research, which measures audience reach among the main income earners in the top 20 per cent of households, also shows BBC World’s audience has increased for the ninth consecutive year of EMS surveys in weekly and monthly categories. BBC world was the only channel to achieve this.

    An official release said that BBC World had also added 301,000 daily and 700,000 weekly viewers over the last 12 months, which meant that its weekly audience now stands at 3.8 million among the EMS universe of affluent Europeans. The channel’s monthly reach has grown by 11 per cent to stand at eight million for the first time.

    The BBC’s international 24-hour news and information channel recorded double-digit weekly percentage growth in 11 of the 15 countries included in the analysis, notably Italy (up 84 per cent year-on-year), Spain (up 51 per cent), Sweden (up 49 per cent), Norway (up 39 per cent) and Finland (up 32 per cent).

    It continues to attract a more influential audience than any other major international channel, with a greater proportion of “Opinion Leaders” (30 per cent of weekly viewers) and business flyers (26 per cent made three or more air trips for work).

    The release also added that the channel’s audience growth can also report high levels of audience loyalty which can be seen in two ways. Firstly, its weekly audience in the second half of 2003 was 73,000 higher than in the first half, compared to falls (in one case, of up to a million viewers) for most of its competitors. BBC World’s audience watches for longer as well – the typical viewer tunes in for longer than those for all other international news and business channels except Sky News.

    BBC World head of research and planning Jeremy Nye said, “Not only is BBC World continuing to grow, but this growth is accelerating. What emerges most strongly is the loyalty of viewers – recent converts to the channel have continued to watch, and have stayed tuned in for longer than our main competitors.”

  • BBC asserts largest intl news channel in Asia Pacific status

    BBC asserts largest intl news channel in Asia Pacific status

    MUMBAI: BBC World has been named the largest international news channel across four key markets in Asia Pacific, according to peoplemeter data for February 2004 in Hong Kong, the Philippines, Singapore and South Korea.

    BBC World has the biggest audience share and viewers watch the channel for longer than any other global news network.

    The BBC’s commercially funded international 24-hour news and information channel has a 50 per cent share of international news channel viewership (of the three channels, BBC World, CNN and CNBC Asia) among the people in Asia Pacific measured in the Nielsen Media Research – as much as CNN and CNBC combined.

    Among the AB social class and PMEBs (professionals, managers, executives and businessmen), BBC World also leads with 46 per cent.

    Viewers watch BBC World for longer than either of its two main rivals. Each viewer spends an average of 56 minutes per week tuned into BBC World, and the average upscale viewer 79 minutes, both far longer than results for its competitors.

    The research shows that BBC World’s total weekly reach in Hong Kong, the Philippines, Singapore and South Korea had grown from 967,000 in October to 1,024,000 in February. This is an increase of six per cent; BBC World is the only news channel to show a rise. Of that figure, 531,000 – more than half – are “exclusive” viewers, who tune in to BBC World but do not watch CNN or CNBC at all.

    BBC World head of research and planning Jeremy Nye says, “These impressive results confirm and update growth seen in the Pan Asia Cross Media Survey [PAX] and Asian Target Market Survey [ATMS]. We’ve been conducting our own research in Asia and Europe to try to understand what is contributing to this growth. It reveals the increasing salience to our viewers of such long-term global problems as conflicts, corruption, hunger and lack of education, and attempts to alleviate them. It also finds that viewers in Asia value channels with a global agenda and in-depth coverage – hence the popularity of BBC World.”