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Tag: Jenson Button

  • LEADER TALK with Marten Pieters & Jenson Button

    LEADER TALK with Marten Pieters & Jenson Button

    MUMBAI: After a successful first season last year, CNN-IBN is back with its second season of Leader Talk, in association with Gulf Oil. The talk show features some of the world’s most well-known corporate giants and sports legends who share their ideas, thoughts, experiences and leadership mantras.

    In the sixth episode of this season, Rajdeep Sardesai speaks to Jenson Button, the 2009 Formula One World Champion who drives for the Vodafone McLaren Mercedes team and Marten Pieters, the MD & CEO of Vodafone India. On the show, the two leaders share the experience of working under tremendous pressure and yet enjoying the work, and also speak about the need and importance of taking breaks to regain the energy and enthusiasm at work. While Jenson says one should never stop learning, Marten believes that one needs to be motivated and thrilled by the challenges that come our way.

    Don’t miss this episode of Leader Talk – Season 2 on Saturday, March 8, 2014 at 11:30 AM followed by a repeat telecast on the same day at 10:30 PM and on Sunday, March 9, 2014 at 10:00 AM and 10.00 PM, only on CNN-IBN.

    For more information log onto: www.ibnlive.com/leadertalk

    Also, follow us on: www.facebook.com/leadertalk

  • Mobil 1 installation at Terminal 3 and innovative branding at DND toll plaza

    Mobil 1 installation at Terminal 3 and innovative branding at DND toll plaza

    NEW DELHI: Mobil 1 is bringing Formula 1 enthusiasts closer to the F1 action with larger-than-life branding at Terminal 3 (T3) of the Delhi airport and the Delhi-Noida-Delhi toll plaza.

    The marketing initiative leveraged on various platforms is a part of the company’s “Brings You Closer To The Action” campaign. With innovative installations at T3, posters, hoardings, wall paintings at the DND toll and online branding accompanied with radio advertising, Mobil 1 is going all out to promote its association with Motorsports in India.

    The unique branding at T3 displays a life-size model of an F1 car and a mammoth cut-out of a Mobil 1 engine oil can, mounted in-front of the gantry creatively showcasing Mobil 1’s association with Formula 1. The site is back-lit and illuminated 24 hours. At the DND toll plaza, commuters and passengers cannot miss the eye-catching image of Mobil 1 and Jenson Button.

    “Mobil 1 is committed to Motorsports and our aim is to ensure maximum visibility during this year’s F1 and thus we have used multiple platforms of branding. The out of home (OOH) advertising further re-instates our commitment to bring the F1 experience closer to enthusiast. The campaign aims to engage F1 fans, auto experts and I am especially pleased with some of the unique messaging on radio from Jenson Button and other auto experts. Delhites and NCR residents can expect more exciting F1 outdoor campaigns in the time to come.” said ExxonMobil Lubricants India GM – Marketing Ravi Sundar. 

    ExxonMobil has been involved in Formula 1 Grand Prix racing for over three decades, supplying race fuels and high specification lubricants showcasing its position as a technology leader in the development of advanced lubricants. Mobil 1, ExxonMobil’s premium flagship brand, is recognised as being one of the most technically superior automotive products in the world.

  • Starsports.com races ahead with McLaren Mercedes F1 team

    Starsports.com races ahead with McLaren Mercedes F1 team

    MUMBAI: After testing waters with badminton through IBL (Indian Badminton League) and football through the Barclays Premier League, the Star network is all set to build its portfolio by connecting with other sports and introducing Indian viewers to thrills other than cricket.

    The latest is a tie up between Star Network’s sports digital channel starsports.com and the Vodafone McLaren Mercedes team for the 2013 Formula 1 Indian Grand Prix that will be held between 25 to 27 October. As a part of the deal, the rear wings of the McLaren Mercedes cars will sport the logo of starsports.com.

    This apart, the website will also live stream the race live on 26 and 27 October (qualifying and final race) as well as develop programmes such as exclusive interaction with the team drivers Jenson Button and Sergio Perez as well as management including team principal Martin Whitmarsh and sporting director Sam Michael.

    Interviews with team engineers will help viewers understand the mechanics of the garage. ESPN Software COO Vijay Rajput says, “We believe this partnership will help in promoting starsports.com as the definitive destination for sports on digital. We will present an unrivalled live video experience as well as a place for replays and catch-up. The service will feature original content not screened on television, including outstanding video stories and insightful contributions from experts.”

    Although feature videos are free to watch, the live streaming is not. Viewers have to pay Rs 500 to watch the whole F1 series that includes already gone by Korean and Japanese Grand prix and upcoming Indian, US, Abu Dhabi and Brazil ones. Live streaming of other sports is also a paid privilege with the ongoing India-Australia series priced at Rs 100 for all the matches. There is no delay in the stream.

    “It is not just about putting a TV signal on the website but about giving viewers a fully different experience,” expounds ESPN Software India’s spokesperson. The live stream is accompanied by a video timeline to catch up on the event as well as ongoing statistics. F1 will also feature prominently on the site as well as be integrated into the ongoing cricket series between India and Australia. Star Sports plans to promote other sports through cricket since the Englishman’s game strikes a chord with Indian people like none other.

    Social media will also engage viewers but it is only complimentary to the actual experience of watching it on the website. The live telecast on the two days will see Petronas and Rolex as presenting sponsors while Samsung, Micromax, Pernord Ricard and Vodafone will be associate sponsors apart from several spot buyers. As of now, the channel does not plan to have any Hindi commentary.

    This year, the channel aims at expanding its portfolio by introducing a wide variety of sports to Indian viewers. The availability of live streaming for all kinds of sports is an effort to build the website as the only destination sports fans go to for catching live action in HD as well as provide additional data and analytics that are integrated into the video experience through their gadgets.

    “Over the years, F1 has developed a strong following in the country. The introduction of Indian Grand Prix has further helped in broad basing the fan following. The live telecast of India Grand Prix last year generated average TVTs which were more than double the average TVTs generated by other races. Even on reach front, Indian GP delivered far higher numbers as compared to other races,” says Rajput.
    Though Star India is aware that cricket is the dominant sport in the country, it feels that there is space for other sports to also grab eyeballs.