ITV

Tag: Jeff Miller

  • PCCW selects ICTV ActiveVideo Distribution Network for ‘now TV’ interactive services

    PCCW selects ICTV ActiveVideo Distribution Network for ‘now TV’ interactive services

     

    MUMBAI: ICTV, which creates on-demand solutions that blend the choice and control of broadband video with the quality and responsiveness of television, and Hong Kong based telecom firm PCCW have announced that the ICTV ActiveVideo Distribution Network (AVDN) has been selected to enable interactive channels via television to subscribers of PCCW’s now TV service.

    The first ActiveVideo channel offered by now TV is the completely interactive “Movie Trailer Channel” that PCCW has launched in partnership with United Artists, one of the leading cinema groups in Hong Kong. The Movie Trailer Channel allows subscribers to preview movies, choose cinema locations, check programme times, request seat locations, and buy tickets using just their standard remote controls. The channel is the first in a series of ActiveVideo channels and applications that will deliver more interactive services to now TV’s 654,000 subscribers.

    The ActiveVideo Distribution Network is a usage-based content distribution service that enables operators, programmers and advertisers to bring video programming and advertising models from the Internet to the
    television, including high-CPM ads that are targeted, auditable, interactive and actionable. AVDN delivers Web-driven programming and live and VOD streams – all with superior TV quality – over the existing two-way network infrastructure to any digital set-top box.

    PCCW MD television and content Dominic Leung says, “ICTV has provided the quality and scalability that have enabled us to offer the most powerful interactive television platform in the world. ICTV has provided the quality and scalability that have enabled us to offer the most powerful interactive television platform in the world.

    “The Movie Trailer Channel is the first example of how ActiveVideo Distribution Network will enable our subscribers to find and control an entirely new series of television channels of high-quality video with interactivity and
    information that specifically meets their individual preferences.”

    ICTV president and CEO Jeff Miller says, “Over the past two years, PCCW has established now TV as a world leader in the deployment of IPTV. We believe that the ability of ActiveVideo to bring standards-based, Web-driven programming and Internet-style advertising to the television will be a significant factor in helping operators like PCCW to dynamically
    expand the scope of their offerings and capture new subscriber and advertising revenue.”

    One of the world’s largest and most advanced IPTV deployments, now TV enables subscribers to choose their preferred programmes from more than 110 channels. The service provides 15 channels at no charge, and allows subscribers to select others using an “a la carte” pricing system.

    Capitalising on the ability to deliver Web programming as MPEG video to any digital set-top box, the ICTV ActiveVideo platform is entirely standards-based, requiring no custom integration or proprietary development. Live and VOD programming can be blended seamlessly with content that is created and modified quickly using standard Web tools and
    talent, and distributed via standard Web infrastructure.

    The ActiveVideo platform utilises existing on-demand infrastructure, delivering all programming from the headend as MPEG video while using the on-demand return path to receive user input to control the programming and provide interactivity. This approach requires little set top resources and integrates with and extends existing set-top based interactive approaches.

    With ActiveVideo Channels, network operators and programmers can enhance the value of existing channels by allowing viewers to take active control of what they see and when they see it. As an example, through simple clicks on their remote controls, television viewers can select an ActiveVideo Channel from the standard programme guide and enter a broadband experience that includes multiple video windows, navigational elements, channel branding, banner advertisements, and links to different video segments and images.

    Screens can be manipulated to reflect personal viewing interests and purchasing preferences. Clicking on advertisements within the ActiveVideo experience enables interaction with sponsor messages, including “telescoping” to let consumers request more information, watch a demonstration or make a purchase.

  • ICTV comes out with a platform for personalised video mosaics, active immersive viewing

    ICTV comes out with a platform for personalised video mosaics, active immersive viewing

    MUMBAI: ICTV which creates on-demand solutions that blend the choice and control of broadband video with the quality and responsiveness of television, will unveil its ActiveVideo platform at the IBC trade show.

    The event takes place in Amsterdam from 8-12 Seotember. The company says that its platform combines the best attributes of television and the Web.

    ICTV will demonstrate how operators, programmers and advertisers can use the ActiveVideo platform to successfully bring broadband video programming and advertising models from the Internet to the television. ActiveVideo delivers Web-driven programming in combination with both live and VOD streams to provide an immersive TV-quality viewing experience.

    ActiveVideo programming can be delivered either through the widely deployed two-way cable infrastructure or via an IPTV network. ActiveVideo is navigated with standard remote controls and is fully compatible with all existing IP and cable set-top boxes, enabling the complete re-use of existing capital infrastructure.

    At IBC, ICTV will be demonstrating two new applications of the ActiveVideo platform: An ActiveVideo Mosaic, the multichannel industry’s first customizable, personalised mosaic for video-rich navigation, and ActiveVideo Channels, which enable existing broadband programming networks to be delivered to the TV in real time as subscriber-controlled television video.

    ICTV president and CEO Jeff Miller, says, “One of the greatest challenges for network operators in the broadband era has been to match the precision of the Web in delivering the right programming and advertising to the right subscriber at the right time.

    “The ActiveVideo platform is a standards-based approach that creates new programming choices with high-CPM, targeted, auditable and interactive advertising opportunities.”

    Capitalising on the ability to deliver Web programming as MPEG video to any digital set-top box, the ICTV ActiveVideo platform is entirely standards- based, requiring no custom integration or proprietary development. Live and on-demand programming can be blended with content that is created and modified quickly using standard Web tools and talent.

    The ICTV ActiveVideo Mosaic creates easy-to-use personalised navigation. This allows subscribers to view live video from and navigate through a number of channels at a single glance. The ActiveVideo Mosaic can be personalised based upon subscriber, operator, or programmer choice, or via system response to subscriber viewing habits – all on any digital set-top box.

    Interactive elements, including Web-driven targeted advertising, can be incorporated within the mosaic screens. With ActiveVideo Channels, network operators and programmers can enhance the value of existing channels by allowing viewers to take active
    control of what they see and when they see it. Simply by using their remote control, television viewers can select an ActiveVideo Channel from the standard programme guide and enter a broadband experience that includes video, navigational elements, channel branding, banner advertisements, and links to different video segments.

    Screens can be manipulated to reflect personal viewing interests and purchasing preferences. Clicking on advertisements within the ActiveVideo experience enables interaction with sponsor messages, including “telescoping” to let consumers request more information, watch a demonstration or make a purchase.

  • ICTV comes out with a platform for personalised video mosaics, active immersive viewing

    MUMBAI: ICTV which creates on-demand solutions that blend the choice and control of broadband video with the quality and responsiveness of television, will unveil its ActiveVideo platform at the IBC trade show.

    The event takes place in Amsterdam from 8-12 Seotember. The company says that its platform combines the best attributes of television and the Web.

    ICTV will demonstrate how operators, programmers and advertisers can use the ActiveVideo platform to successfully bring broadband video programming and advertising models from the Internet to the television. ActiveVideo delivers Web-driven programming in combination with both live and VOD streams to provide an immersive TV-quality viewing experience.

    ActiveVideo programming can be delivered either through the widely deployed two-way cable infrastructure or via an IPTV network. ActiveVideo is navigated with standard remote controls and is fully compatible with all existing IP and cable set-top boxes, enabling the complete re-use of existing capital infrastructure.

    At IBC, ICTV will be demonstrating two new applications of the ActiveVideo platform: An ActiveVideo Mosaic, the multichannel industry’s first customizable, personalised mosaic for video-rich navigation, and ActiveVideo Channels, which enable existing broadband programming networks to be delivered to the TV in real time as subscriber-controlled television video.
     

    ICTV president and CEO Jeff Miller, says, “One of the greatest challenges for network operators in the broadband era has been to match the precision of the Web in delivering the right programming and advertising to the right subscriber at the right time.

    “The ActiveVideo platform is a standards-based approach that creates new programming choices with high-CPM, targeted, auditable and interactive advertising opportunities.”

    Capitalising on the ability to deliver Web programming as MPEG video to any digital set-top box, the ICTV ActiveVideo platform is entirely standards- based, requiring no custom integration or proprietary development. Live and on-demand programming can be blended with content that is created and modified quickly using standard Web tools and talent.

    The ICTV ActiveVideo Mosaic creates easy-to-use personalised navigation. This allows subscribers to view live video from and navigate through a number of channels at a single glance. The ActiveVideo Mosaic can be personalised based upon subscriber, operator, or programmer choice, or via system response to subscriber viewing habits – all on any digital set-top box.

    Interactive elements, including Web-driven targeted advertising, can be incorporated within the mosaic screens. With ActiveVideo Channels, network operators and programmers can enhance the value of existing channels by allowing viewers to take active
    control of what they see and when they see it. Simply by using their remote control, television viewers can select an ActiveVideo Channel from the standard programme guide and enter a broadband experience that includes video, navigational elements, channel branding, banner advertisements, and links to different video segments.

    Screens can be manipulated to reflect personal viewing interests and purchasing preferences. Clicking on advertisements within the ActiveVideo experience enables interaction with sponsor messages, including “telescoping” to let consumers request more information, watch a demonstration or make a purchase.

  • ICTV demonstrates ActiveVideo Platform at Broadcast Asia

    ICTV demonstrates ActiveVideo Platform at Broadcast Asia

    SINGAPORE: VOD solutions provider ICTV has introduced its ActiveVideo platform at the 11th Annual Broadcast Asia Conference and Exhibition being held from 20-23 June 2006. 

    In its demonstration, ICTV has showed how the ActiveVideo platform combines the attributes of television and the web and enables operators, programmers and advertisers for the first time to successfully bring broadband video programming and advertising models from the internet to the television, informs an official release.

    The platform delivers web-driven programming and both live and VOD streams. ActiveVideo programming is delivered through the widely deployed VOD infrastructure through any VOD-capable set-top and navigated with standard remotes, adds the release.

    Capitalising on the ability to deliver web programming as MPEG video to any digital set-top box, the ICTV ActiveVideo platform is entirely standards- based, requiring no custom integration or proprietary development. Live and VOD programming can be blended with content that is created and modified quickly using standard web tools and talent, and distributed to the headend via standard web infrastructure. The ActiveVideo platform runs within the existing VOD infrastructure, delivering all programming from the headend as MPEG video, and integrates with and extends existing set-top based interactive approaches.

    “Viewers have been taking greater control of their video experiences, particularly on the PC and increasingly on mobile devices,” said ICTV president and CEO Jeff Miller. “The ActiveVideo platform enables the delivery of programming that most precisely meets the needs of the individual viewers, as well as high-CPM ads that are targeted, auditable and interactive.”

    The ICTV demonstration at Broadcast Asia also includes two applications of the ActiveVideo platform: An ActiveVideo Mosaic, the multichannel, customizable, personalized mosaic for video-rich navigation, and ActiveVideo Channels, which enable existing broadband networks to be delivered to the TV in real time, adds the release.

    The ICTV ActiveVideo Mosaic creates a simplified, personalised navigational experience by providing live video from, and navigation through, multiple channels simultaneously. The ActiveVideo Mosaic can be personalized based upon subscriber, operator, or programmer choice, or via system response to subscriber viewing habits- all on any digital set-top box. Interactive elements, including web-driven targeted advertising, can be incorporated within the mosaic screens.

    With ActiveVideo Channels, network operators and programmers can enhance the value of existing channels by allowing viewers to take active control of what they see and when they see it. With the use of their remote controls, television viewers can select an ActiveVideo Channel from the standard program guide and enter a broadband experience that includes video, navigational elements, channel branding, banner advertisements, and links to different video segments. Screens can be manipulated to reflect personal viewing interests and purchasing preferences.