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Tag: Jeff Hyams

  • MEC launches regional e-commerce consultancy

    MEC launches regional e-commerce consultancy

    MUMBAI: MEC has launched a specialist e-commerce consultancy called MEC Commerce. Led by MEC Global Solutions in London, the launch is part of an ongoing strategy to create a leading edge for the agency’s clients in the fast changing digital and data landscape. 

     

    The practice will be based out of MEC Global Solutions office and focus initially on the EMEA region where it will work closely with local markets to offer clients best in class consultancy and brilliant on the ground delivery. MEC Commerce is already delivering projects for clients across a number of markets including UK, Germany, Italy and Poland. 

     

    MEC Global Solutions digital and data partner Mudit Jaju will lead the consultancy. “E-commerce is the next frontier for brands, and the shift that has happened in the last few months is that marketers are realising that e-commerce is not just a distribution channel. There is so much more to e-commerce than giving consumers a place to enter their credit card details. Our vision is to propel e-commerce beyond the brand website and into the entire web to drive conversions across all digital touch points,” said Jaju.

     

    MEC Global Solutions and EMEA chief digital officer Jeff Hyams added, “E-commerce is a natural extension of the work we’ve always done for clients in bringing together disparate elements. Our experience with performance and brand marketing uniquely positions us to deliver e-commerce solutions in a platform agnostic way.” 

     

    To mark the launch of MEC Commerce, MEC released a whitepaper titled “The e-commerce Opportunity for FMCG brands: Sales and Halos,” which analyses what the growth of e-commerce means for FMCG brands in particular. One FMCG brand MEC is working with is long-standing client Nestle in Poland. Nestle Poland e-commerce manager Dariusz Mitura said, “We find MEC’s approach to be thorough and rooted in consumer insight. Their strategic approach is one that we can see scaling with our business effectively.” 

     

    Hyams said, “In a constantly connected digital world, all brand communications need to be linked up and cohesive. The conversations we’ve had with clients, media owners and technology companies have been very encouraging and emphasise the importance of thinking of e-commerce as one of the many facets of communications.”

  • MEC Global Solutions powers up the agency’s digital offer

    MEC Global Solutions powers up the agency’s digital offer

    MUMBAI: MEC Global Solutions has made three new senior hires – Ben Rickard, Richard Davies and Mudit Jaju. Bolstering the team with three renowned digital experts, MEC demonstrates how it is setting out to embrace the ongoing seismic shift in data and digital in order to grow clients’ business.

     

    Ben Rickard joins as digital partner and will be responsible for driving the agency’s mobile offering for clients across EMEA with particular focus on how mobile devices sit at the core of an “always-on” world through the intelligent application of data. Rickard comes from JWT where he headed up their mobile division and was responsible for the launch of JWT NOW.

     

    Richard Davies too joins as digital partner and will be responsible for heading up digital on the global Vodafone account. With nearly 20 years of experience across search, customer insight and CRM, and most recently as Media Partner at VCCP, Davies brings with him a fresh view on how digital and data is evolving and shaping business.

     

    Mudit Jaju joins as digital partner.  A WPP MBA fellow, he graduated from Yale and worked at comScore. In his new role, Jaju will be working on digital product development and innovation initiatives across clients.

     

    Global Solutions and EMEA chief digital officer Jeff Hyams said, “Ben, Richard and Mudit are highly experienced digital experts from very different backgrounds. They join MEC with new perspectives and will create an exciting dynamic which we believe is critical in order to drive the digital agenda for our clients. We have a vision of how we need to evolve and part of this is through creating a thriving digital culture across the whole of our business.

     

    Encouraging new ways of thinking and doing and adding key specialist talent helps this process.”

     
    Taking the recent senior hires in the analytics and insight team into account, this strengthening within digital further cements MEC Global Solutions and MEC’s EMEA headquarter as a centre of international excellence for clients across the region.