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Tag: Jeff Dodds

  • Infosys turbocharges Formula E with AI-powered stats centre

    Infosys turbocharges Formula E with AI-powered stats centre

    MUMBAI: Infosys has launched an AI-powered Formula E stats center to electrify fan engagement for the world’s premier all-electric racing championship. The digital services giant has partnered with the ABB FIA Formula E World Championship to create an interactive platform that transforms complex racing data into digestible insights for motor racing enthusiasts.

    The new platform, powered by Infosys Topaz, uses generative AI to deliver dynamic stat cards and AI-generated narratives across Formula E’s decade-long history. Fans can track their favourite drivers and teams through current and past seasons via a trendy bubble chat format that serves up curated questions about stellar performances and key milestones.

    Says Formule E chief executive officer Jeff Dodds,:  “Fans are at the heart of what we do, and we’re thrilled to offer them a new and engaging way to connect with the sport. As our first technical partnership with Infosys, we’re showcasing how innovation and technology can elevate the experience for everyone who loves Formula E, by making race data more accessible and easier to understand. Fans will be able to  follow their favorite driver and team with in-depth insights and track their performance over the seasons ahead.”

    The tech partnership coincides with Formula E’s introduction of the lightning-quick Gen3 Evo vehicle in Season 11. This engineering marvel accelerates from 0-60 mph in a jaw dropping 1.82 seconds—30 per cent faster than current Formula 1 cars—while maintaining the championship’s commitment to environmental responsibility.

    Adds Infosys EVP & chief marketing officer  Sumit Virmani: “Our partnership with Formula E
    proves how technology can revolutionize fan engagement. The AI-powered Stats Center, fueled by Infosys Topaz, transforms raw data into compelling narratives, offering fans an immersive journey through driver and team performance, celebrating key milestones and unlocking compelling stories. From dynamic stat cards that adapt to the race timeline to an AI companion that prompts engaging questions, we’re supercharging the Formula E fan experience, making its rich history, and exciting present more accessible and engaging, ultimately raising the bar for digital fan engagement.”

    Infosys has also helped shift Formula E’s central datalake to Google Cloud, creating a robust architecture for the racing series’ marketing, business intelligence and sporting operations.

    The collaboration represents another lap in Formula E’s race to combine cutting-edge motorsport with sustainable innovation, giving fans more reasons to get charged up about the electrifying championship.

  • Virgin Media goes for gold with Glasgow 2014

    Virgin Media goes for gold with Glasgow 2014

    MUMBAI: UK communications and entertainment company Virgin Media has been unveiled as the newest partner of the Glasgow 2014 Commonwealth Games.

    The company will also further support the Games as presenting partner of Athletics, which will be most evident during competition.

    The Games will take place in Glasgow from 23 July to 3 August 2014 and will feature 6,500 athletes and officials from across the Commonwealth. They will compete in the largest sporting and cultural event to happen in Scotland in a generation.

    Over one million people are expected to attend 11 days of world class competition, with up to 15,000 volunteers showcasing the best the city has to offer.

    Virgin Media CMO Jeff Dodds said, “Glasgow 2014 will bring together the greatest athletes from across the Commonwealth for one of the biggest sporting events ever to take place in Scotland.

    “With our Home Nation heroes and international superstars, we‘re getting behind Glasgow and can‘t wait to build on an amazing track record of success.”

    Glasgow 2014 chairman Lord Smith of Kelvin said, “We are delighted to welcome Virgin Media into the Glasgow 2014 sponsor family and we are hugely excited to be working with such a fantastic partner. Virgin Media is a highly regarded company and has such a strong presence here in Scotland.

    “We look forward to collaborating with Virgin Media, its customers and staff in developing some exciting engagement and activation opportunities over the coming months, which will really bring the partnership to life.”

    Commonwealth Games minister Shona Robison said, “As one of the UK‘s biggest communications and entertainment companies, Virgin Media‘s sponsorship of Glasgow 2014 is welcome and will help make next year‘s Games world class.”

    Commonwealth Games Scotland chairman Michael Cavanagh said, “We are delighted that Virgin Media has come on board to support Glasgow 2014 and Team Scotland. Our track and field athletes are showing great early season form as they strive for selection and I know just how much they are looking forward to competing at Hampden which is such an iconic venue for Scots. The athletics competition will be world class and it is fantastic that Virgin Media are going to be the presenting partner.”

    As an official partner and presenting partner of athletics for the Glasgow 2014 Commonwealth Games, Virgin Media will help promote the Games in the company‘s marketing and communications and will have a strong Games time brand presence.

  • Olympian Mo Farah champions Virgin Media’s ‘Brilliance as Standard’ campaign

    MUMBAI: Virgin Media which claims to be the first provider of all four broadband, TV, mobile phone and home phone services in the UK has unveiled its new ad campaign featuring Olympic 5,000m and 10,000m champion Mo Farah.

    The print campaign showcases Mo‘s emotional moments as he realises Virgin Media customers get brilliant extras at no extra cost, including amazing HD channels, service and repairs and a doubling broadband speed boost for millions of UK homes. The ads sign off with the tagline “Can‘t say Farah than that.”

    The multi-million pound campaign runs across outdoor, press, digital and mobile from Monday (1st October).

    Virgin Media executive director of brand and marketing communications Jeff Dodds said, “What better way to remind our customers of how Virgin Media goes the extra mile to deliver brilliant services than with national hero, Mo Farah. Mo‘s brought us some golden moments throughout 2012 and with amazing digital services, including HD TV at no extra cost and the UK‘s fastest widely available broadband, Virgin Media is the perfect place to enjoy them all.”

    Mo is the latest Virgin Media brand ambassador, following in the famous footsteps of Stephen Fry, David Tennant, Samuel L Jackson, Uma Thurman and Usain Bolt.

    The Mo Farah campaign was created by BBH, with all media planning and buying handled by Fifty6.