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Tag: Jeeto Dhan Dhana Dhan

  • APOS 2025: MPA and JioStar release report on how IPL scored new records

    APOS 2025: MPA and JioStar release report on how IPL scored new records

    BALI: At the APOS summit in Bali, JioStar dropped its much-anticipated report titled TATA IPL 2025: A Year of Firsts—and it reads like a victory lap for both the broadcaster and the billion-plus fans who tuned in. Produced in partnership with Media Partners Asia (MPA), the report reveals how IPL 2025 turned into a fan-first, tech-powered juggernaut that smashed records, redefined storytelling, and blurred the lines between sport, spectacle, and screen.

    JioStar’s digital reach alone crossed 652 million, while Star Sports pulled in 537 million viewers, pushing total reach to a record-shattering 1.19 billion. Women accounted for 47 per cent of TV audiences—marking a seismic shift in cricket’s traditional demographic. The IPL final alone drew 426 million fans, with JioHotstar peaking at 55.2 million concurrent users and soaring to 300 million subscribers.

    “TATA IPL 2025 was a season where the lines between sport, storytelling, and shared experiences truly blurred. It wasn’t just about broadcasting matches – it was where creativity, culture and commerce converged, with fan connections at the heart of it all,” said JioStar chief executive of sports and live experiences Sanjog Gupta. “ At JioStar, we set out to make every screen feel personal, every interaction meaningful, and every moment unforgettable. From deep consumer journeys to a rich spectrum of viewing experiences, this was a celebration of fandom in all its forms. The real success of the IPL isn’t measured in numbers, but in the moments that moved millions.”

    JioStar delivered 840 billion minutes of cricket watch-time, riding on innovations like MaxView 3.0 (a TikTok-style vertical experience), 360° VR streaming, and voice-assisted search on connected TVs. Over 44 per cent of mobile viewers played along live with the ‘Jeeto Dhan Dhana Dhan’ game, while AI-powered highlights and live expert commentary translations made the sport more accessible than ever.

    Regional viewership surged with Telugu up 87 per cent, Tamil up 52 per cent, and Kannada up 65 per cent—showing that cricket’s heart beats strong beyond the metros. Accessibility also hit new highs with Indian Sign Language interpretation and audio descriptive commentary for the visually impaired.

    Advertisers swarmed the platform, with over 425 brands onboard—including 270 first-timers across 40 categories. Nielsen-measured ROI, play-along games, and AI-personalised ads helped deliver what marketers crave: measurable impact at scale.

    JioStar’s IPL 2025 wasn’t just a tournament—it was a case study in what the future of sports broadcasting could look like: immersive, inclusive, interactive, and insanely watchable.

  • Skyscanner partners with JioCinema’s Jeeto Dhan Dhana Dhan for India v Bangladesh

    Skyscanner partners with JioCinema’s Jeeto Dhan Dhana Dhan for India v Bangladesh

    Mumbai: JioCinema announces that leading global travel app Skyscanner joins as a partner for ‘Jeeto Dhan Dhana Dhan’, JioCinema’s free-to-play, predict-and-win contest. This partnership marks one of Skyscanner’s first major ventures in the Indian market. Skyscanner will present ‘Jeeto Dhan Dhana Dhan’ during Bangladesh’s tour of India, which features two Test matches and three T20I games from 19 September to 12 October.  

    Through this collaboration, participants can win travel vouchers and discount coupons for domestic and international travel on every matchday of the series, offering widespread opportunities for fans to win exciting prizes. Jeeto Dhan Dhana Dhan, launched during the 2023 season of TATA IPL, became an instant hit, amassing over 100 million users and 2 billion plays to date. Participants have already won more than 100 motor vehicles, 70+ Smart TVs, gold vouchers worth Rs 1.5 crores, and 800 million discount vouchers, making it a fan-favorite gamification feature.  

    With India witnessing a rise in the gamification of content, JioCinema continues to engage and reward fans in collaboration with Skyscanner. Jeeto Dhan Dhana Dhan has set a new benchmark in affiliate marketing, offering brands a powerful combination of branding and performance-driven marketing.  

    “We are proud to have Skyscanner present Jeeto Dhan Dhana Dhan for the India v Bangladesh T20I series,” said a Viacom18 Spokesperson. “Through Jeeto Dhan Dhana Dhan we have gamified content in meaningful ways for sports viewers and are thrilled that Skyscanner sees value in this proposition. To pick Jeeto Dhan Dhana Dhan as their first major partnership for Indian audiences affirms the faith and forward-looking opportunities that brands see in it as a platform.”

    Commenting on the partnership, Skyscanner’s APAC lead for affiliate and performance partnerships, Glosinda Goes said: “We’re excited to partner with JioCinema as an affiliate partner on their popular Jeeto Dhan Dhana Dhan contest. Through this innovative gamification platform, we’re offering cricket fans a chance to win travel vouchers while enjoying the excitement of the match. This collaboration is a fantastic way to engage with our Indian audience and showcase the value of Skyscanner’s travel services.”

    Throughout the India-Bangladesh series, fans can participate by answering questions before every over to win travel vouchers from Goibibo, Paytm, and Happy Fares. Users can join by holding their phones in portrait or landscape mode during the live stream on JioCinema.  

    To continue watching live sports and participate in Jeeto Dhan Dhana Dhan, viewers can download JioCinema on iOS and Android. For the latest updates, news, scores, and videos, fans can follow JioCinema on Facebook, Instagram, Twitter, YouTube, and WhatsApp.  

  • Yavatmal’s Yuvraj Rathod wins a car on Jeeto Dhan Dhana Dhan

    Yavatmal’s Yuvraj Rathod wins a car on Jeeto Dhan Dhana Dhan

    Mumbai: Even as the TATA IPL 2024 continued to enthral fans and viewers with exciting action on the ground, JioCinema continued to bring the same excitement on their platform as Week 2 saw Yavatmal-based Yuvraj Rathod winning an elegant hatchback by playing Jeeto Dhan Dhana Dhan.

    “I am very happy to have won the car by playing Jeeto Dhan Dhana Dhan as this is the first time that our family will own a car,” said Rathod, a 20-year-old son of a farmer.

    Tripura’s Satyajog Das won a bike the night Royal Challengers Bengaluru registered a narrow 2-run win over Punjab Kings on March 25. Suresh Thakor from Anand, Gujarat, won a Smart TV during the same match. Chennai Super Kings’ 63-run win over Gujarat Titans the following day gave Manipur’s Khulakpam Shahadat Ali keys to his new two-wheeler and Puducherry’s Nalam Rao a Smart TV.

    Jeeto Dhan Dhana Dhan got its first winner from Jammu & Kashmir as Arshid Hussain Dar got a bike during the run-fest between Sunrisers Hyderabad and Mumbai Indians on March 27, and the first winner from Karnataka as Krushnanaik U got home a Smart TV. Match Day 9 was lucky for Ahmedabad residents as Vijaydan Gadhavi won a bike and Rinku Rathor won a Smart TV playing Jeeto Dhan Dhana Dhan during Rajasthan Royals’ win over Delhi Capitals.

    Satara’s Sagar Pujari won a bike when Royal Challengers Bengaluru became the first team this season to lose a match at home. Shyamu Bind won a Smart TV the same night and became the first person from Uttar Pradesh to win a prize on Jeeto Dhan Dhana Dhan this season. Sabalagadh’s Pankaj Sharma got lucky when Lucknow Super Giants got the better of Punjab Kings on March 30. The same night Shivram Sable from Murumkheda Village near Aurangabad won a Smart TV playing Jeeto Dhan Dhana Dhan.

    Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value and discount coupons for buying exclusive stickers on JioCinema for every right answer. Viewers can hold the phone in portrait or landscape mode, a new feature for fans this year, and that will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.

    Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.

    Fans can watch the latest season of the TATA IPL for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features in addition to Jeeto Dhan Dhana Dhan.

     

  • TATA IPL 2024 viewers win gold on JioCinema’s Jeeto Dhan Dhana Dhan

    TATA IPL 2024 viewers win gold on JioCinema’s Jeeto Dhan Dhana Dhan

    Mumbai: While the TATA IPL 2024 was off to an entertaining start on JioCinema as Chennai Super Kings defeated Royal Challengers Bengaluru in the season opener, fans had an equal amount to cheer about. Fortunes changed in just one match for Antony Joseph Dcruz, as he bagged the top prize of gold worth Rs 50 lakhs by playing Jeeto Dhan Dhana Dhan on JioCinema.

    Suk Raj Lepcha, a resident of Gangtok, bagged the runner-up prize of gold worth Rs 10 lakhs from the predict and win contest. 50 more viewers made the most of JioCinema’s free-to-play contest as they staked a claim over gold worth Rs 1 lakh each. Asimchiring, Meghalaya-based Wheeler Sangma became the first winner of an elegant hatchback, a weekly bumper prize of Jeeto Dhan Dhana Dhan.  

    Antony, an ardent Mumbai Indians fan and exporter by occupation, said, “I feel lucky that I competed against millions of people in Jeeto Dhan Dhana Dhan and won the first prize. I have never come across such a big sum of money and feel good about winning it. I will surely invest my winnings for my future instead of spending it on something luxurious.”

    Suk, an ardent Chennai Super Kings fan, expressed excitement on finishing second in the contest, especially as it comes at an opportune time for him. He said, “The prize is very useful to me as I am unemployed currently. I am really happy to win the contest. I tried my level best to answer every question correctly while I was watching my favourite team play.”

    On day two, Pabitra Deb Barma from Tripura won a motorcycle during the Punjab Kings vs Delhi Capitals while Kolkata Knight Riders – Sun Risers Hyderabad match saw Uttarakhand resident Dheeraj Ghughtyal take home a two-wheeler.

    Day three saw Rajendra Kumar Kushwaha from Madhya Pradesh get his hands on the key to a bike while playing Jeeto Dhan Dhana Dhan during Rajasthan Royals home game against Lucknow Super Giants. Himachal Pradesh’s Sourabh Kumar got lucky winning a bike during the second fixture of the double-header as Gujarat Titans beat Mumbai Indians at home.

    Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value and discount coupons for buying exclusive stickers on JioCinema for every right answer. Viewers can hold the phone in portrait or landscape mode, a new feature for fans this year, and that will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.

    Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.

    Fans can watch the latest season of the TATA IPL for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features in addition to Jeeto Dhan Dhana Dhan.