Tag: Jeeto Chappar Phaad Ke

“Audiences will make time to stay glued to Jeeto Chappar Phaad Ke”

Friday the 26th! The first episode of Sony Entertainment Television’s long awaited gameshow “Jeeto Chappar Phaad Ke” (JCPK) will go on air and the clock is furiously ticking away. JCPK, which marks film star host Govinda’s television debut, will be telecast three days a week (Friday through to Sunday) targeting weekend watchers. There’s a hive of activity at Sony’s corporate offices in Mumbai’s western suburb of Andheri. After all a lot is riding on a show which Sony hopes will set the stage for the channel to make a play for the number one position currently held by Star Television. And at the centre of it all is Rekha Nigam, senior vice-president, programming and production. She’s here, there and everywhere trying make sure that all is perfect for D-Day. Indiantelevision.com managed to get her at a free moment for a chat on what JCPK and the show’s one man laugh riot Govinda have to offer.

So how has it been working with Govinda?

It’s been quite amazing all in all. You never know what to expect with him and his spontaneity and sheer energy is to be seen to be believed. He’s a brilliant mimic so there’s never been a dull moment when he’s around.

How has Govinda come across as a host? And how has his interaction with the audience been?

He’s very down to earth and totally transparent which is reflected in his relationship with the audience. I’m sure this will come across quite clearly in the shows themselves. He’s also very uninhibited in his interaction with the public, which was a problem for us as far as the security detail was concerned. In fact in Film City (in the western Mumbai suburb of Goregaon where the shootings were held) he was quite happy to sit in a chair outside instead of in the enclosure set out for him. We had our work cut out keeping the crowds at bay.

What of his Late Latif ways? There are all these reports of how his chronic inability to keep to schedules is causing havoc with your budgets.

I’d like to state here that there’s been too much made of this issue. Govinda has his own rythm of working and he has given enough of his time to the show. If the point is that he came late on the sets it should also be noted that at times he was willing to work way into the night to a point where we were all pooped out but he was charged up enough to continue. He has only once held up a shoot and that was due to very valid personal reasons, which need not be discussed here.

So have you managed to keep to your budgets or not?

See, when we take on someone like Govinda we know what the score is so all these problems as you call it are factored in. If we were to sign a contract with someone like Amitabh Bachchan we would approach the whole thing differently. Everybody has different ways of working. One has to be clued into it and handle it accordingly.

What about dates? The top actors are often accused of committing to too many projects thereby sending schedules for a toss.

Govinda committed a full month of shootings for JCPK, which was something that had clearly been established at the time of signing him on. From mid-December to mid-January, JCPK was the only project he was involved with and we canned 15 episodes in that period.

When have you scheduled the next set of shoots?

They will be from the 12th to 26th of February.

The show was supposed to go on air on 5 January if I’m not mistaken. Why the 20-day delay?

That is incorrect. The only other date we had discussed was 12 January. But we finally settled for 26 January (India’s Republic Day) as the most opportune.

Speaking of budgets, the show is said to cost Sony Rs 700 million a year. What kind of TRPs (television rating points) will you need on an average to make it all worth your while?

Don’t ask me about TRPs and such. My brief was to make a great show, which the public will love and I think I have done that.

Okay, I’ll rephrase that. What sort of TRPs do you think will make your advertisers happy?

They’re already happy. (Sony has five sponsors – Electrolux, Coca Cola, Godrej, Hindustan Lever, Proctor & Gamble and Videocon – lined up at present who have paid between Rs 250,000 to Rs 275,000 for every 10 seconds of air time)

Let’s move on. You have slotted JCPK in the weekend slot, which seems a good strategy in that you avoid a head-to-head with Kaun Banega Crorepati (Star TV’s blockbuster gameshow which has set the benchmark for the genre in India). Have you any contingency for increasing the screening span if the show takes off as you hope?

I can’t say that it is completely ruled out because you can never be totally certain in this business. But JCPK has been conceptualised and designed as a weekend viewing programme and that’s how we’re looking at it.

Star TV and Zee are certainly not going to be sitting back while you JCPK readies for take-off. We can expect a whole slew of blockbuster films from their stables, which might just take the sheen of your show. Your own weekend movie slots have been moved up to the 9:00 pm slot. Have you thought of working other programmes around JCPK to strengthen its position?

Nothing of the sort. We believe in the show and expect it to survive on its own merits. We have no plans to build programming around JCPK as some kind of buffer against whatever our rivals may come up with.

The distinct advantage that Kaun Banega Crorepati had was in the timing. It allowed most office goers time to get back home with the whole family together. The weekends are much more difficult to pin down as far as audiences go. People go out, see movies, whatever. What do you have to say for that?

As I said JCPK is a great show and we believe the audiences will make the time to stay glued.

Talking of great shows. The team behind it certainly couldn’t be better. You have Nitin Desai who’s designed the sets, quizmaster Derek O’Brien, dance choreographer Ganesh Acharya, music by Leslie Lewis and Ajay Kapoor in the director’s chair and of course yourself. With such a great set of creative minds involved, the expectations are sky-high. It’s gonna be a long drop down if you guys should fail to bring them in.

I guess the buck will have to stop with me on that score. We’ve given it our best shot. Now it’s for the audience to decide.

Looking ahead. The Balaji Films-produced Kusum is the next big project on your plate. Will it adhere to the blueprint successfully standardised with the super success of the film Hum Aapke Hain Kaun? Stories built around upper middle class, upper caste Hindu extended families and their internal politics.

I don’t know what you critics have against Hum Aapke Hain Kaun? That a film released way back in 1994 can still have such an impact says something. Anyway, coming to Kusum, as the name implies the story revolves around and is about one woman. It will of course have the sub-plots involving the characters linked to her story.

When will it go on air?

I can’t give you an exact date on that one. (Ekta Kapoor, the producer of Kusum, has said in an interview to the Times of India that she’s looking at a March release)

April 28, 2002

SET trains its guns on Friday nights; introduces new show ‘Dil Se Dosti’

The race to be numero uno among television channels is hotting up what with tumbling TRPs, declining ad revenues and bumbling repetitive programmes. Over the past couple of months Sony Entertainment Television has come under tremendous shelling from its arch rivals Star and Zee

Digest this. 62 of Star Plus’ shows figure in The Top 100 Intam ratings chart for the week ended 2 September 2001 as against just 19 shows each for Zee TV and Sony Entertainment.

Now SET is going all out to regain lost ground and is aggressively positioning itself as the channel to be watched on a Friday night. Starting this week (28 September), it will introduce a continuous programming block lasting four-and-a-half hours. The action starts at 7:00 p.m. with its game show Jeeto Chappar Phaad Ke hosted by Govinda. Though the show is nothing to rave about having dropped out of the Top 100, SET is making every possible attempt to revive poor ratings. This Friday it will give lovers of Indipop music a special treat called Music Masti Special. Singers who have made a name for themselves will sing their most popular songs in between winning prizes.

The entertaining vein continues with its long-running popular dance talent show Boogie Woogie which has been pushed forward from its 9:00 PM slot to 8:00 p.m. It comes up against Zee TV’s soap Mujhe Dor Koi Khinche, showing at the same time.

However, the real competition is, as expected, on Star Plus. Star started dominating the Friday night slot when it introduced three new one-hour shows – Kya Masti Kya Dhuum, a talent show hosted by filmstar Sonali Bendre; Khullja Sim Sim, a gameshow hosted by popular TV actor Aman Varma; and the horror show, Ssshhhh…Koi Hai – running continuously for three hours from 8:00 PM onwards. All three figure in the Top 30.

SET has a new show of its own which it hopes will make a difference – a weekly drama called Dil Se Dosti at 8:30 PM It follows the trials and tribulations of five collegians – three boys and two girls. Producer-directors Tony and Deeya Singh (Just Mohabbat) wander off the beaten track of abortion and extramarital relationships in the hope of striking a chord with the nation’s youth. It remains to be seen how different it will be from Zee TV’s programme Hip Hip Hooray-II which has a similar theme but is slotted at 7:30 PM What must be of some relief for SET is that Hip Hip Hooray-II has failed to catch on in its second run and is doing as badly as JCPK.

The 9:00 to 10:00 PM slot seems a safe bet with popular soaps Kkusum and Heena at 9 and 9:30 p.m. respectively. Kkusum has just become the highest rated show on Sony after it surged ahead of CID reaching 10 on the TRP charts while Heena continues to hold its own despite its long run on air. Almost coinciding as it were with its entry into the Top 10, Kkusum becomes a 5-days-a-week show up from its current 4-days-a-week run.

The line-up culminates with the action-packed thriller CID at 10:00 PM and at 10:30 PM Aahat, a supernatural thriller.

All-in-all a lineup that should make the opposition sit up and take note. Especially if the viewer sits back and watches it all.

September 24, 2001
End of the road for Sony’s ‘JCPK’?

Sony Entertainment Television has finally decided to pull the plug on its high profile gameshow Jeeto Chappar Phaad Ke, industry sources indicate. The last of the series, episode number 90, was canned recently, and the show will be going off air by end-September, the sources say.

Rekha Nigam, senior vice-president – programming and production, SET, however denies that JCPK, hosted by filmstar Govinda, is coming to an end any time soon. “We have some great episodes lined up and there is no question of the show going off air just yet,” Nigam stresses, adding that, as with all programming on the channel, there is a continuous review process going on. Nigam said the shows were being recorded keeping in mind Govinda’s busy schedule. “We have enough episodes in the can to see us through for the near term,” Nigam adds.

Speculation that JCPK‘s days are numbered has been doing the rounds for a while now and has increased since it went from a thrice a week airing to a twice-a-week show from 2 June. It now airs on Fridays and Sundays with the Saturday slot being given over to movies.

As to the possible reasons for JCPK‘s imminent demise there are many. Falling TRPs is an obvious one. Add the cost factor – an estimated average cost of Rs 4 million per episode – and the returns in terms of ad revenues are just not there. While the same could be said to some extent about Star India’s Amitabh Bachchan-hosted gameshow Kaun Banega Crorepati vis-?-vis TRPs (4.6 as per market research agency ORG Marg’s Intam data for the week ending 1 July), the difference is in the profile KBC enjoys. KBC has helped lift all the shows which have been worked around it but JCPK was never anywhere close to becoming Sony’s channel driver.

So what next from the SET stable? All indications are that another possibly even bigger blockbuster show is on the anvil. When and what form it takes is the question.

July 16, 2001
KBC to cut down to thrice weekdays; Sony takes some pot shots

Programming head Sameer Nair had let it slip some time in December last that Star might at some point consider taking its Kaun Banega Crorepati gameshow off air for a while to keep interest alive. There was a storm raised at the time with hurried clarifications that no such move was planned.

Wonder what the reaction would be today if he were to make a similar statement. With TRPs (television rating points) slipping and soaps ruling the roost again like in days of yore, Star is going to cut down the frequency of KBC from four episodes to three on weekdays from next month. A Kiddies KBC is planned on the weekend, and will probably be slotted for Sunday, according to Yash Khanna, head communications**.

“We have two big serials lined up for the prime time slot, Ji Mantriji, is one of them,” Khanna said, adding that these serials would make up for the absence of KBC.

Star may well have to take KBC off air for a while at some point to give the viewers a breather. Interest is definitely waning and it makes sense for Star to give itself some lead time in which it can make plans to go forth and multiply.

So don’t be surprised if KBC announces a monsoon break.

That aside, it is clear that the weekend Kiddies KBC is aimed at scuppering Sony Entertainment Television’s Jeeto Chappar Phaad Ke. And Sony hasn’t been sleeping while Star works on ways to eat into JCPK. Recent ads appearing in print and on the telly exhort viewers to watch Sony Entertainment Television Monday to Thursday, 9 PM to 10 PM and get a chance to be on JCPK. Its not a coincidence that KBC airs at that time on star Plus.

**In the report originally posted, Yash Khanna was inadvertantly referred to as head of programming when his correct designation is that of communications head. The error is regretted.

March 4, 2001
Star ready to go head-to-head with Sony

MUMBAI: Its official now. Star has declared war on Sony Entertainment Television and the viewers will get ringside seats as the two channels fight it out over who will rule the weekend.

If Sony’s honchos had any doubts about how their gameshow “Jeeto Chappar Phaad Ke” hosted by the irrepressible Govinda was doing Star’s response should put them at ease.

Star, which has enjoyed an amazing run since the launch in July of its hit gameshow “Kaun Banega Crorepati” hosted by Bollywood’s Big B Amitabh Bachchan, seems to be feeling the heat of competition and is going all out to put a spoke in Sony’s wheel.

Riding on the success of last Saturday’s special episode in aid of victims of the Gujarat earthquake where cricketer Sachin Tendulkar and filmstar Madhuri Dixit Nene were invited, Star says it will have more such shows.

Star India CEO Peter Mukherjea, quoted in the Economic Times on Saturday, has said: “Yes, we intend hitting Sony head-on with more special KBC programmes. Sony is strong on weekends and we can’t let them occupy that space.” Mukherjea said Star would not be reworking its normal 9 pm-10pm, Monday-to-Thursday schedule but is in the process of devising a strategy of extending KBC on weekends too with special events and celebrity shows. That is not all though. Star is also in the process of devising a strategy of increasing viewer interest in KBC on normal weekdays, which appears to be flagging.

Lucky draws for viewers and specials where couples will be allowed to participate form part of the strategy to pack them in again, Star’s corporate communications head, Yash Khanna said.

February 17, 2001

“Audiences will make time for Govinda’s show” : Rekha Nigam-Sony programming head

Friday the 26th! The first episode of Sony Entertainment Television‘s long awaited gameshow "Jeeto Chappar Phaad Ke" (JCPK) will go on air and the clock is furiously ticking away. JCPK, which marks film star host Govinda‘s television debut, will be telecast three days a week (Friday through to Sunday) targeting weekend watchers. There‘s a hive of activity at Sony‘s corporate offices in Mumbai‘s western suburb of Andheri. After all a lot is riding on a show which Sony hopes will set the stage for the channel to make a play for the number one position currently held by Star Television. And at the centre of it all is Rekha Nigam, senior vice-president, programming and production. She‘s here, there and everywhere trying make sure that all is perfect for D-Day. Indiantelevision.com managed to get her at a free moment for a chat on what JCPK and the show‘s one man laugh riot Govinda have to offer.

"Audiences will make time to stay glued to Jeeto Chappar Phaad Ke"

How has Govinda come across as a host? And how has his interaction with the audience been?

He‘s very down to earth and totally transparent which is reflected in his relationship with the audience. I‘m sure this will come across quite clearly in the shows themselves. He‘s also very uninhibited in his interaction with the public, which was a problem for us as far as the security detail was concerned. In fact in Film City (in the western Mumbai suburb of Goregaon where the shootings were held) he was quite happy to sit in a chair outside instead of in the enclosure set out for him. We had our work cut out keeping the crowds at bay.

So how has it been working with Govinda?

It‘s been quite amazing all in all. You never know what to expect with him and his spontaneity and sheer energy is to be seen to be believed. He‘s a brilliant mimic so there‘s never been a dull moment when he‘s around.

What of his Late Latif ways? There are all these reports of how his chronic inability to keep to schedules is causing havoc with your budgets.

I‘d like to state here that there‘s been too much made of this issue. Govinda has his own rythm of working and he has given enough of his time to the show. If the point is that he came late on the sets it should also be noted that at times he was willing to work way into the night to a point where we were all pooped out but he was charged up enough to continue. He has only once held up a shoot and that was due to very valid personal reasons, which need not be discussed here.

So have you managed to keep to your budgets or not? See, when we take on someone like Govinda we know what the score is so all these problems as you call it are factored in. If we were to sign a contract with someone like Amitabh Bachchan we would approach the whole thing differently. Everybody has different ways of working. One has to be clued into it and handle it accordingly.

What about dates? The top actors are often accused of committing to too many projects thereby sending schedules for a toss.

When have you scheduled the next set of shoots?

They will be from the 12th to 26th of February.

The show was supposed to go on air on 5 January if I‘m not mistaken. Why the 20-day delay?

That is incorrect. The only other date we had discussed was 12 January. But we finally settled for 26 January (India‘s Republic Day) as the most opportune.

Speaking of budgets, the show is said to cost Sony Rs 700 million a year. What kind of TRPs (television rating points) will you need on an average to make it all worth your while?

Don‘t ask me about TRPs and such. My brief was to make a great show, which the public will love and I think I have done that.

Okay, I‘ll rephrase that. What sort of TRPs do you think will make your advertisers happy?

They‘re already happy. (Sony has five sponsors – Electrolux, Coca Cola, Godrej, Hindustan Lever, Proctor & Gamble and Videocon – lined up at present who have paid between Rs 250,000 to Rs 275,000 for every 10 seconds of air time)

Let‘s move on. You have slotted JCPK in the weekend slot, which seems a good strategy in that you avoid a head-to-head with Kaun Banega Crorepati (Star TV‘s blockbuster gameshow which has set the benchmark for the genre in India). Have you any contingency for increasing the screening span if the show takes off as you hope?

I can‘t say that it is completely ruled out because you can never be totally certain in this business. But JCPK has been conceptualised and designed as a weekend viewing programme and that‘s how we‘re looking at it.

As I said JCPK is a great show and we believe the audiences will make the time to stay glued.

Talking of great shows. The team behind it certainly couldn‘t be better. You have Nitin Desai who‘s designed the sets, quizmaster Derek O‘Brien, dance choreographer Ganesh Acharya, music by Leslie Lewis and Ajay Kapoor in the director‘s chair and of course yourself. With such a great set of creative minds involved, the expectations are sky-high. It‘s gonna be a long drop down if you guys should fail to bring them in.

I guess the buck will have to stop with me on that score. We‘ve given it our best shot. Now it‘s for the audience to decide.

I don‘t know what you critics have against Hum Aapke Hain Kaun? That a film released way back in 1994 can still have such an impact says something. Anyway, coming to Kusum, as the name implies the story revolves around and is about one woman. It will of course have the sub-plots involving the characters linked to her story.

When will it go on air?

I can‘t give you an exact date on that one. (Ekta Kapoor, the producer of Kusum, has said in an interview to the Times of India that she‘s looking at a March release)

February 6, 2001

TRPs above 8 for JCPK will be fine: Sony’s Dasgupta

MUMBAI: The numbers are in for “Jeeto Chappar Phaad Ke” (JCPK), the gameshow from Sony Entertainment Television hosted by Govinda, and they couldn’t have been better for the channel.

With weighted average Television Viewer Ratings (TVRs) of 18.1 in the five cities covered by TAM and 17.2 per cent in the cities covered by INTAM, Sony CEO Kunal Dasgupta and his senior team head for a brainstorming session at Sony Pictures Entertainment headquarters in Los Angeles on Friday cool as cucumbers.

Dasgupta admitted that it was unrealistic to expect JCPK to sustain such high viewership over an extended period but said he said the initials were highly encouraging. Queried as to what sort of average TVRs would be satisfactory Dasgupta gave a rather conservative figure of 8.

Results from the survey commissioned by Sony indicate the show enjoyed a weighted channel share of 57.4 per cent in the TAM cities and 45.2 per cent in the INTAM towns.

The cities covered by TAM were Mumbai, New Delhi, Kanpur, rest of UP and Ludhiana. INTAM covered Mumbai, New Delhi and some UP towns. In comparison, Star’s Kaun Banega Crorepati (KBC) on its debut day on July 3 had notched a TV rating of 14.3 per cent in all cable homes in Mumbai with a peak rating of 19.4 per cent at one time. In Delhi, the average TVR was 10.4 per cent and in Kanpur 18.3 per cent on the first day.

Star Plus’ audience share on the first day of KBC was 39.5 per cent, 41.1 per cent and 51.3 per cent in Mumbai, Delhi and Kanpur, respectively.

With an estimated budget of Rs 700 million a year the cost of producing the show is a tad high. Dasgupta, however, remaims unfazed. “We’re looking for a whole host of spin-off benefits from the show. If JCPK succeeds as we expect it to, it will lift the profile of the whole channel, he said. As to expected revenues from the show, he said they were looking at Rs10 million per episode.

Dasgupta was firm that JCPK would remain in the weekend slot thereby steering clear of any direct confrontation with KBC. “We’ll carve our own space,” he said.

“We are looking to increase our presence over the rest of the week with two new programmes in the pipeline. They will will be telecast on Mondays and Fridays,” he said. “Balaji Telefilms’ ‘Kusum’ will be one of them but we’ve not yet finalised screening schedules,” he added.

February 2, 2001
A winner All the Way

The first episode of Jeeto Chappar Phaad Ke on 26 January 2001 clearly shows what sets Sony Entertainment Television apart from the rest of the programming pack in India – and namely major rival Zee TV. Additionally, it explains why Sony has been racing up the TRP charts.

It had entertainment, it had absorbing quizzing, it had the feeling of family, it had money and consumer durable giveaways and it had interesting twists to the format that has been made popular by Who Wants to be a millionaire? But the two stars of the show were our Virar ka chokra Govinda and the production values. He gyrated, he mimicked, he sang, he chanted poetry and prayers, he quizzed, he goaded participants, he guided them, he stood throughout the show while the participants sat – it was Govinda all the way in his burnt sienna suit.

Jeeto Chappar Phaad Ke – belongs to the genre of quiz game shows – but it did not have the sombre and serious feel that a Kaun Banega Crorepati (KBC) does. KBC, in fact, has begun to drag – despite AB. It is interesting – but it is not fun. Amitabh Bachchan, with no disrespect to him, comes across like the Grim Reaper waiting to grill contestants as compared to Govinda who is there to comfort them and cheer them on.

There was no lock kiya jaye or fix kiya jaye – just a simple placing of a mohur when the contestant answered and finalised her answers. Also she had four friends to guide him/her along: Govinda, Sahi ya Galat (Right or Wrong), Janta Se Maang (Public question), and Chaar se do (Two from four). And the prizes to be won were limitless – not Rs 10 million, not Rs 100 million – but as much as can be won.

On the production front (a pat on Mani Iyer’s Inhouse Productions’ back?), there were none of the wildly moving camera shots that a Sawal Dus Crore Ka had in its first episode. Nor the dark foreboding audiences that the Zee TV show did. The sets were a delight and helped build the show instead of being just appendages. Four overhead circle lights coming on and going crazy before every break. Some observers thought they were gaudy – a tad overdone. And yes the lighting can do with a little less of a yellow cast.

According to Dasgupta, what made the show interesting was the giveaways. “You get evidence that you are physically winning something. When Irvender got a Videocon AC and a Compaq computer, viewers could see that she acutally took home something. And that too at a price of Re 1 only,” he says.

Additionally, the show was choc-a-bloc with advertising. However, the best part was how the time flew – one hardly got to know when the show got over. Actually, one was regrettably annoyed that it had run out of time.

If Govinda and the Sony programming team led by Kunal Dasgupta and Rekha Nigam can keep up the tempo, we could have another piece of programming history being written. Welcome to some heady days ahead!!! Yo!

January 27, 2001
Govinda the toast as Sony launches ‘Jeeto Chappar Phaad Ke’

It looks like Amitabh Bachchan and his blockbuster Kaun Banega Crorepati will finally have some competition.

The eagerly-awaited game show of Sony TV, Jeeto Chappar Phaad Ke (JCPK) was launched at a glittering function at the Taj Mahal hotel in south Mumbai on Monday night with star presenter, Govinda, sending the audience into raptures. JCPK, which marks Govinda’s television debut, will begin airing from Friday, 26 January at 8:00 pm and will be telecast three days (Friday through to Sunday) a week.

The launch kicked off with an audio-visual presentation which showed some glimpses of the the actual show. Govinda, clad in a beige suit, was an instant hit. He talked of how he never dreamed he’d become a hero and he became one. He thought he would have a future as a villain but that was not to be. Similar might be his future in television, he said.

The Chappar Phaad Ke team: ad sales head Kacon Sethi (extreme left), Chi-Chi, production head Rekha Nigam and Sony CEO Kunal Dasgupta: Will they swing Sony to success?

He was whisked away backstage and stayed put in a tent until the paparazzi cooled off. He came back for another jig on stage and in Bruce Springsteen style pulled up a pretty young advertising professional and got into his pelvic thrusts. She aped his every movement to the audience’s delight. They simply went wild. And this is was the snobbish advertising fratenity which claims to dig Uriah Heep and Deep Purple and talks about Tom Hanks and Cruise. Wonder what the show will do to the general junta.

What promises to make this show different is Govinda’s uniquely uninhibited way of interacting with the audience. It looks like being fun, fun, and more fun.

The show will allow contestants to win not just bumper cash prizes but allows them a unique shopping experience using just Re1.

Connected with the show is a monthly SOTC Viewer Contest which allows viewers to participate in the contest wherever they are. Sony claims that it has received over a million entries in the ten-day promotion period itself.

Derek O’Brien is the quiz-master, Nitin Desai has designed the set, while Ganesh Acharya has choreographed Govinda’s dance number. The music has been scored by Leslie Lewis.

January 16, 2001


The Chappar Phaad Ke team: ad sales head Kacon Sethi (extreme left), Chi-Chi, production head Rekha Nigam and Sony CEO Kunal Dasgupta: Will they swing Sony to success?