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Tag: Jeep

  • Stellantis awards India communications mandate to Concept PR

    Stellantis awards India communications mandate to Concept PR

    Mumbai: Global automaker and mobility provider Stellantis has announced the appointment of Concept Public Relations (Concept PR) as its PR agency in India for 2022. The agency will consult and execute Stellantis group communication in India along with Jeep and Citroën communication mandates.

    The mandate includes strategic consultation, planning, media relations, issues and crisis management, and integrated campaign development for the group and both brands, said the statement.

    “2022 is a big year for both brands with key products lined up for launch and so our communication strategy will be crucial,” stated Jeep India brand head Nipun Mahajan. “We believe Concept Public Relations (Concept PR) will be the right partner to ensure the brands remain engaging and exciting.”

    “We were impressed with their ideation capabilities, passion and energy, and felt this is the right time to bring in some new thinking for both brands. We are excited for the next phase of Stellantis and look forward to a great year ahead with Concept,” added Citroën India brand head Saurabh Vatsa.

    The mandate will be managed by Concept PR’s nationwide network offices. The account will be serviced by the corporate team in Mumbai complemented with the required topline industry experience in the auto sector from across the Concept network, said the statement.

    “Working with iconic brands like Jeep and Citroën is an honour for everyone in Concept,” said Concept PP managing director Ashish Jalan. “Both brands are at the pinnacle of their craft. This is an exciting opportunity for the Concept family and we are committed to driving significant impact for the brands through effective communication strategies.”

  • Stellantis announces new brand heads for Citroën & Jeep in India

    Stellantis announces new brand heads for Citroën & Jeep in India

    Mumbai: After the announcement of Roland Bouchara as CEO & managing director for Stellantis in India earlier in April, the automaker giant on Thursday announced key leadership appointments for its operations in India. Saurabh Vatsa and Nipun J Mahajan will now be responsible for its Citroën brand and Jeep Brand in India, respectively. 

    Vatsa and Mahajan will report directly to Roland Bouchara and the newly integrated organisation structure is already effective from 7 June, said the company in a statement.

    Vatsa who is an industry veteran with over 25 years of experience, had joined PSA in 2018 as senior director – marketing & corporate communications. He has been instrumental in devising and implementing the unique strategy for the launch of Citroën brand and C5 Aircross SUV in India. In his new role, Vatsa will be responsible for sales, marketing, aftersales, product planning & PR functions for Citroën in India.

    For the Jeep brand, Mahajan will be responsible for sales, marketing, aftersales, product planning & PR functions in India. He has over 25 years of experience in the automotive industry and has been with the Jeep brand for five years in the position of vice president, sales operations, and network development. Mahajan has been instrumental in launching the Jeep brand in India and achieving the 50,000 sales milestone for the Jeep Compass.

    “I am pleased to welcome Saurabh and Nipun to our India leadership team. These appointments are a continuation of the seamless integration process that has been well underway since Stellantis was born,” said Bouchara. “Both Saurabh and Nipun bring to their position a series of stellar achievements and rich industry experience from which our customers, partners, and the group as a whole will benefit greatly.”

  • How brands leveraged the curious case of missing monoliths

    How brands leveraged the curious case of missing monoliths

    NEW DELHI: The curious case of missing monoliths is the latest mystery that has gripped the world. In late November, a team spotted a mysterious monolith in the desert of Utah, USA, which disappeared in a matter of 24 hours. Even though the government institutions did not reveal the details of the exact coordinates of the monolith, hundreds of enthusiasts flocked to the desert to visit the place.

    In a matter of weeks, another similar monolith was spotted in Romania near the town of Piatra Neamt, which went missing in just four days. The two monoliths were quite identical in looks but were not examined by historians and scientists till then.

    Since then, netizens have been demanding to know – who installed the monoliths in Utah and then in Romania and why did they just disappear in such a short while. Many seem to believe that incident is another one added to list of unsolved mysteries on earth.

    While netizens and scientists were busy investigating the matter, brands around the world saw it as a great opportunity to jump in and connect with their audiences with a humorous take on the puzzling mystery. They released social media posts that showcased their products instead of the shiny metallic monolith.

    Here are some of the brands that leveraged this trend.

    Fevicol

    Amazon

    Paytm

    Luxor Pens

    Jeep

    Ixigo

    McDonalds

    Shaadi.com

    Cartoon Network

    Cadbury India

  • Shailendra Singh unveils the Jeep for his nationwide rally

    Shailendra Singh unveils the Jeep for his nationwide rally

    MUMBAI: Advertising and brand guru Shailendra Singh embarks on a new mission – One India. My India. A nationwide rally to unite the country and every Indian, breaking barriers of religion, culture, caste, gender, and state. Shailendra will travel right from Kanyakumari to Kashmir over 7000 kilometers, 11 states and 15 cities to spread the message of power through unity, love and harmony.

    Along the expanse of India, the rally along Shailendra will stop in 15 cities and meet with local heroes and social equality warriors to ideate, exchange thought and reaffirm the power of One India. My India by showcasing his immensely popular and trending hit song recent Anthem4Good titled One India, My India Ek Bharat Mera Bharat -the mission to unite 1.4 billion Indians across India for unity and peace.  

    "Today in a world that can easily be influenced by social media trends and stories of divisiveness, of petty culture, and of hate, it has become even important for us as people to embrace our diversities and be united by the love for each other and for this magnificent country of ours. I would like to unite our country through my Anthem4good which was co-created with composer, Mithoon. The Anthem will be played out at every interaction we have with locals. I am actually going door-to-door spreading the message of One Love, literally in that sense", Says Shailendra Singh

    Partnering Shailedra on this cross-country unification rally is Jeep India. The automobile manufacturer has contributed three Jeeps that will be used to cover the rugged terrain across the length of the county.

    “This exciting journey will be a long one and we definitely needed a vehicle that can endure this massive distance. And who better than Jeep who are known for their technical brilliance and comfortable feel. I’m glad to collaborate with them for this unifying mission”, says Shailendra Singh

    Shailendra and his team will live stream the journey on YouTube and Facebook in order to take viewers on the journey with him and showcase the cultural richness of our country.