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Tag: JBL

  • JBL tunes up this festive season with the new “Perfect Sound for Every Mood” campaign

    JBL tunes up this festive season with the new “Perfect Sound for Every Mood” campaign

    Mumbai: The festive season is here and so is the perfect mood for celebrations. JBL’s latest campaign, “Perfect Sound for Every Mood,” is your invitation to tune up the festive cheers with its cutting-edge Noise Cancellation Range, promising an immersive world of exceptional sound quality.

    JBL, the audio brand from the house of HARMAN, is all set to add an extra dose of joy to this festive season with its latest campaign, “Perfect Sound for Every Mood.” Kickstarted just in time for the festivities, JBL is inviting everyone to amp up their celebrations with the incredible JBL Noise Cancellation Range.

    JBL has something special in store for its customers as it presents a range of exclusive offers and discounts from 1 October to 20 November 2023 on its exceptional Noise Cancelling Range, including TWS earbuds, Premium NC headphones, and 1300 Soundbar.

    The captivating campaign, conceptualized and executed by Havas Worldwide India, showcases an impressive lineup of JBL’s Noise-Cancelling products. The film also features actors from diverse regions of India, bringing together the essence of our culturally rich nation.

    Speaking about the campaign,  HARMAN India director of integrated marketing Yogesh Nambiar said, “When we began planning our festive campaign, Team HAVAS and we were clear in our minds that we should be building our campaign on “something for everyone”. The idea that there is a JBL Active Noise Cancellation headphone for everyone to cater to every part of their lives took centre stage. From the hustle-bustle of pre-festive shopping to the inexplicable joy of travelling home and everything in between, there is a JBL to mute the world and unmute the festivities. That’s what we intended to capture and portray, and the outcome looks stunning.”

    Havas Worldwide India chief creative officer Anupama Ramaswamy said, “Festivals provide a unique chance for brands to share their most authentic narrative. So, when JBL wanted to mute all the other noise around and put the spotlight on their range of products with active noise cancellation, we joined forces and gave people a glimpse of the perfect sound for every mood this festive season, ensuring that the spirit of celebration resonates in the most remarkable way.”

     
     

  • Top five electronic gifts for your sibling this Raksha Bandhan

    Top five electronic gifts for your sibling this Raksha Bandhan

    Mumbai: Raksha Bandhan, a celebration of the cherished bond between siblings, calls for something special, something that speaks to the modern era we live in. This Raksha Bandhan, why not surprise your brother or sister with the gift of technology? We’ve scoured the tech world to bring you the top five electronic gifts that will not only make their day but also strengthen your sibling connection. From sleek smartwatches to innovative hairstyling tools, these tech delights are sure to add a touch of magic to your Raksha Bandhan celebrations. Join us as we explore the perfect tech gifts to make this Raksha Bandhan unforgettable.

    PLAYFIT FLAUNT2: The fusion of fitness and fashion

    The Playfit Flaunt2 is more than just a smartwatch; it’s a fashion-forward fitness companion. Designed for the style-conscious sibling, it boasts a sleek and modern design with customisable straps to match any outfit. But it’s not just about looks; it’s a powerful fitness tracker too. With features like heart rate monitoring, sleep tracking, and activity tracking, it ensures your sibling stays on top of their health goals while looking chic. The product is available at Amazon and Play’s official website.  

    https://www.amazon.in/World-PLAY-Flaunt_Champagne-Hardened-Bluetooth/dp/B0BMGNMH88/ref=sr_1_1?crid=1HXSQICELQ5L1&keywords=playfit+flaunt+2&qid=1692773210&sprefix=playfit+flaunt%2Caps%2C238&sr=8-1

    Bose QuietComfort earbuds: Silence and sound in harmony

    The Bose Quietcomfort Earbuds are a testament to premium audio quality and noise-canceling technology. They immerse your sibling in a world of clear, rich sound while effectively blocking out unwanted noise, making them perfect for focused work or uninterrupted music enjoyment. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Bose-QuietComfort-Noise-Cancelling-Earbuds/dp/B08C4KWM9T?th=1

    Dyson Airwrap: Transform hair styling into an art

    The Dyson Airwrap is a game-changer in the world of hairstyling. This innovative tool uses air to curl, wave, smooth, and volumize hair without extreme heat, preventing damage. Your sister will adore how it effortlessly creates salon-quality hairstyles at home. With multiple attachments, it’s versatile enough to cater to various styling needs. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Dyson-Airwrap-Multi-Styler-Nickel-Copper/dp/B0C6DHV6HL/ref=sr_1_3?crid=22JOGKITPJAKV&keywords=dyson%2Bairwrap&qid=1692773361&sprefix=dyson%2Bairwrap%2Caps%2C279&sr=8-3&th=1

    Fujifilm Instax Mini 12: Instant gratification photography

    The Fujifilm Instax Mini 12 is a delightful instant camera that brings back the joy of tangible photographs. Your sibling can capture precious moments and watch them develop right before their eyes. Its compact design and charming prints make it a perfect companion for parties, outings, or simply preserving memories. The product is available at Amazon, Flipkart and other retail stores.  

    https://www.amazon.in/Fujifilm-Instax-Mini-Instant-Camera-Purple/dp/B0BX8V5SDW/ref=sr_1_1_sspa?crid=1PGFVVUY68PP6&keywords=fujifilm%2Binstax%2Bmini%2B12&qid=1692773444&sprefix=fujifil%2Caps%2C297&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&th=1

    PlayStation 5: Gaming at its pinnacle

    The Playstation 5 needs no introduction. It’s a gaming powerhouse that offers stunning graphics, lightning-fast load times, and an extensive game library. Whether your sibling is a hardcore gamer or just enjoys occasional gaming sessions, the PS5 provides an unparalleled gaming experience. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Sony-PS5-Digital-Standalone/dp/B0BSNHFVL4/ref=sr_1_2?crid=2KTZUNYFD37TC&keywords=playstation+5&qid=1692773519&sprefix=playst%2Caps%2C217&sr=8-2

    Bonus Picks:

    PLAYFIT DIAL 3 PRO: The ultimate smartwatch experience

    The Playfit Dial 3 Pro is the epitome of a smartwatch. It’s a multifunctional marvel that combines fitness tracking with smart features. Your sibling can receive notifications, control music, and even track their outdoor activities with built-in GPS. Its vibrant display and long battery life make it the perfect everyday companion. The product is available at Amazon and Play’s official website.  

    https://www.amazon.in/World-PLAY-DIAL3_Sliver-Bluetooth-Protection/dp/B0BMGF7331/ref=sr_1_4?crid=3JAJY1NXN34YZ&keywords=playfit+dial3+pro&qid=1692773315&sprefix=playfit+dial+3+pr%2Caps%2C209&sr=8-4

    JBL Tune 770NC: Music for the Actove Lifestyle

    The JBL Tune 770NC headphones are designed for the sibling on the go. They offer impressive sound quality and active noise-canceling capabilities, ensuring your sibling can enjoy their favorite tunes with clarity, even in noisy environments. With 70+ hours of play time, you can enjoy uninterrupted music and keep the groove on. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Bose-QuietComfort-Cancelling-Personalized-Cancellation/dp/B0B4PSQHD5/ref=sr_1_2_sspa?crid=16N9CHSI0DBGF&keywords=bose%2Bquietcomfort%2Bearbuds%2B2&qid=1692773696&sprefix=bose%2Bquietcomfort%2Caps%2C215&sr=8-2-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&th=1

    This Raksha Bandhan, go beyond traditional gifts and make it memorable with these exceptional tech delights. Whether your sibling is into fitness, fashion, photography, gaming, or simply loves great audio, there’s a perfect electronic gift here to show your love and appreciation. Celebrate the bond and the joy of giving with these fantastic tech gifts.

  • Integrated marketing agency Grapes to handle social media duties for JBL

    Integrated marketing agency Grapes to handle social media duties for JBL

    Mumbai: JBL, an American-based audio electronics company owned by HARMAN, has chosen Grapes, a New Delhi-based integrated marketing agency, as its social media partner. The agency won the mandate following a multi-agency pitch.

    As per the mandate, Grapes will be responsible for the JBL’s social media strategy, planning, and execution. The agency will look after content creation and ORM, respectively, for the company.

    Speaking on the development, JBL, HARMAN India head of digital marketing Akhil Sethi said, “We are excited to partner with Grapes to further strengthen our social media efforts for JBL in India. The agency perfectly aligns with our vision, and we are confident that the collaboration will bring about a unified end result. Our campaign objective lies in creating clear communication that will help us connect with customers across demographics. We are looking forward to establishing a powerful brand narrative for JBL through Grapes in the months to come.”

    Commenting on the mandate win, Grapes CEO & co-founder Shradha Agarwal said, “We’re ecstatic to be associated with JBL India as their digital partners. The brand has a legacy of 75 years built on its unmatched sound quality and we are determined to strengthen JBL’s presence further with value-driven engagement, to make it the most preferred audio brand amongst the growing audience base.  With social media at the epicentre of our lives, we are keen on taking the brand’s social presence to the next level. While we will continue to leverage the key pillars of the brand like Mute the World, Dare to Listen, the Quantum gaming series, etc., we will be focusing on further enhancing the headphones vertical. We are also keen on tapping into the large sound and music-loving demographic in the country to build a unique community for the brand. The agency will create innovative campaigns for the brand to establish a strong line of connection with the audience, all aimed at enhancing the recall value of the brand.

  • JBL says #MuteTheWorld in its latest digital campaign

    JBL says #MuteTheWorld in its latest digital campaign

    Mumbai: Global audio equipment company JBL has rolled out its latest digital campaign #MuteTheWorld. The campaign aims to drive awareness around JBL’s active noise cancelling (ANC) category, which allows users to mute the world and focus on things that matter to them.

    Conceptualised and executed by Havas Creative Group India, the ad series focuses on the visual manifestation of female power in a category, that’s otherwise dominated by men. Thereby, highlighting it as the brand of the future, that celebrates gender equality.

    The campaign includes four light-hearted, humorous films that demonstrate the benefits of the ANC mode in different real-life scenarios.


    Commenting on the creative strategy, Havas Group India chairman & chief creative officer Bobby Pawar said, “Many brands have created communication around Noise Cancelling, our challenge was how to do it very differently and in a manner that is ownable to brand. Our idea was to literally personify the technology as a strong, silent person whose mission is to silence sources of noise.”

    “Also, since I feel strongly about breaking stereotypes about how women are portrayed in advertising, we cast a powerful woman to play the role, instead of a man. Advertising plays a role in changing social perceptions, and I am delighted that JBL allowed us to marry the brand message with bold, engaging storytelling,” he further added.

    The campaign encourages consumers to block out their distractions, and not let anything come between you and your vibe. It will be seen on JBL’s social media channels along with other platforms, said the statement.

    Talking about the campaign, Harman India – head of marketing Yogesh Nambiar said, “JBL’s 75 years of audio innovation and creativity has led us to be the preferred sound companion globally, across segments. JBL has always believed in thinking differently, and #MuteTheWorld campaign is something that amalgamates well with our brand, and powerful enough to turn heads, make people sit up and take notice. We are glad to launch an off-beat campaign with HAVAS and debunk the conventional ways to encourage societal change.”

  • C-LAB creates hustle and bustle with MTV India, JBL association

    C-LAB creates hustle and bustle with MTV India, JBL association

    MUMBAI: C-LAB, the influencer marketing company under Dentsu Aegis Network is the catalyst for the recent association between JBL and MTV for its new property called Hustle. With an aim to strengthen the power of collective action and scale up growth as well as visibility, C-LAB banked on its proprietary big data AI platforms, to break down the music choices and genre affinities of the relevant target audiences. The revealed data guided the agency to strike an association between JBL and MTV Hustle. This association will provide a massive platform to the hip-hop and rap genre and take it to a wider audience in India.

    Staying true to its promise of delivering the best music experiences, JBL will be seen across various segments of the show from JBL Dare to Hustle – the final rap battle every week to JBL Xtreme performance of the week. For those dreaming about their moment of fame, JBL will also launch a special social media contest where consumers will be offered the opportunity to upload video entries of them rapping their respective stories. The top ten shortlisted entries will have a LIVE battle on Facebook LIVE and Insta LIVE. The brand has also created a special TVC that will be aired during the show.

    “The mandate of our Indian youth is clear, culture-defining music like rap and hip-hop will no longer be confined to the underground. With MTV Hustle, JBL will provide the platform to India’s budding wordsmiths who deserve the grand stage. We are excited to partner with MTV and take the rap and hip-hop revolution to a wider audience,” said HARMAN India country manager Pradeep Chaudhry.

    Adding to this, Viacom18 head – youth, music and English entertainment Ferzad Palia said, “With hip hop being India’s next big trend, we believe MTV Hustle will be a genre-defining platform. We are delighted to have JBL as our partner in pushing the envelope further in the independent music genre. As a brand that offers the most sought-after music experiences, JBL is a seamless fit to our intent of giving the budding talent in the country a rightful place and offering our audience the most disruptive content.”

    Commenting on the association, C-LAB EVP Deepak Kumar said, “As a specialised agency it's our prerogative to suggest the appropriate platforms for our brands. Taking into consideration the aspirations of both the brands, we decided to bring the legendary audio brand, JBL to partner with India’s number one youth entertainment brand, MTV. JBL’s brand essence is the perfect fit for MTV’s TG. We are confident that this association will offer the audience a gripping and enjoyable experience. Additionally, the fate of any association is defined by its viewership and we believe we have taken the right measures to contribute to MTV’s expectations of 5 billion minutes of watch time for the second half of the year.”

  • Q3-2016: Radio City revenue up 15%

    Q3-2016: Radio City revenue up 15%

    BENGALURU: Music Broadcast Limited (MBL), which runs Radio City, reported 14.9 YoY (year-on-year) growth in operating revenue (OpRev) for the quarter ended 31 December, 2015 (Q3-2016, current quarter) at Rs 64.80 crore as compared to Rs 56.39 crore for the corresponding prior year quarter. Revenue in Q3-2016 was 16.7 per cent higher QoQ (quarter-on-quarter) as compared to Rs 55.54 crore in the immediate trailing quarter.

    Note: (1) 100,00,000 = 100 lakh = 10 million = 1 crore

    (2) Margins have been calculated on operating revenue in this report.

    For the nine month period ended 31 December, 2015, (9M-2016, year to date or YTD), MBL reported 11.3 per cent higher OpRev at Rs 167.72 crore as compared to Rs 150.65 crore in the corresponding prior year nine month period. Though PAT in the current quarter and nine month period has reduced as compared to corresponding prior year periods, operating profit (Operating revenue minus expenses) has increased.

    The company’s profit after tax (PAT) in Q3-2016 declined 5.4 per cent YoY to Rs 16.17 crore (25 per cent margin) as compared to Rs 17.10 crore (30.3 per cent margin), but increased by more than a third (increased by 34.2 per cent) from Rs 12.05 crore (21.7 per cent margin). PAT for 9M-2016 declined 30.7 per cent to Rs 25.99 crore (15.5 per cent margin) from Rs 37.53 crore (24.9 per cent margin) in the corresponding period of the previous year.

    As mentioned above, Operating profit increased 22.1 per cent in the current quarter YoY to Rs 25.40 crore (39.2 per cent margin) as compared to Rs 20.80 crore (36.9 per cent margin) and increased 59.7 per cent QoQ from Rs 16.09 (29 per cent margin). Operating profit in 9M-2016 increased 17.6 per cent to Rs 56.01 crore (33.4 per cent margin) from Rs 47.63 crore (31.6 per cent margin) in 9M-2015.

    Expenses in Q3-2016 were 10.7 per cent higher YoY at Rs 39.40 crore (60.8 per cent of OpRev) as compared to Rs 35.59 (63.1 per cent of OpRev) and almost flat (reduced by 0.1 per cent) QoQ as compared to Rs 39.45 crore (71 per cent of OpRev). Expenses in 9M-2016 increased 8.4 per cent to Rs 111.71 crore (66.6 per cent of OpRev) from Rs 103.02 crore (68.4 per cent of OpRev).

    Jagran Prakashan numbers in brief

    MBL’s parent company, Indian publishing company Jagran Prakashan Limited (JPL) reported 22.5 per cent increase in YoY consolidated operating revenue in Q3-2016 to Rs 576.36 crore as compared to Rs 470.46 crore. JPL’s advertising revenue increased 28.5 per cent YoY to Rs 434.82 crore from Rs 338.35 crore. Circulation revenues increased two per cent to Rs 102.02 crore from Rs 100 crore. JPL’s PAT in Q3-2016 increased 40.1 per cent YoY from Rs 66.62 crore.

    For 9M-2016, JBL reported 17.1 per cent increase in operating revenue to Rs 1577.02 crore from Rs 1347.02 crore in the corresponding prior year nine month period, advertising revenue increased 22.6 per cent to Rs 1169.36 crore from Rs 954.17 crore, circulation revenue increased 3.5 per cent to Rs 302.36 crore from Rs 292.15 crore. PAT in 9M-2016 after extraordinary item (Rs 116.30 crore) more than doubled (up 104.3 per cent) to Rs 364.52 crore from Rs 178.43 crore in 9M-2015.

  • Q3-2016: Radio City revenue up 15%

    Q3-2016: Radio City revenue up 15%

    BENGALURU: Music Broadcast Limited (MBL), which runs Radio City, reported 14.9 YoY (year-on-year) growth in operating revenue (OpRev) for the quarter ended 31 December, 2015 (Q3-2016, current quarter) at Rs 64.80 crore as compared to Rs 56.39 crore for the corresponding prior year quarter. Revenue in Q3-2016 was 16.7 per cent higher QoQ (quarter-on-quarter) as compared to Rs 55.54 crore in the immediate trailing quarter.

    Note: (1) 100,00,000 = 100 lakh = 10 million = 1 crore

    (2) Margins have been calculated on operating revenue in this report.

    For the nine month period ended 31 December, 2015, (9M-2016, year to date or YTD), MBL reported 11.3 per cent higher OpRev at Rs 167.72 crore as compared to Rs 150.65 crore in the corresponding prior year nine month period. Though PAT in the current quarter and nine month period has reduced as compared to corresponding prior year periods, operating profit (Operating revenue minus expenses) has increased.

    The company’s profit after tax (PAT) in Q3-2016 declined 5.4 per cent YoY to Rs 16.17 crore (25 per cent margin) as compared to Rs 17.10 crore (30.3 per cent margin), but increased by more than a third (increased by 34.2 per cent) from Rs 12.05 crore (21.7 per cent margin). PAT for 9M-2016 declined 30.7 per cent to Rs 25.99 crore (15.5 per cent margin) from Rs 37.53 crore (24.9 per cent margin) in the corresponding period of the previous year.

    As mentioned above, Operating profit increased 22.1 per cent in the current quarter YoY to Rs 25.40 crore (39.2 per cent margin) as compared to Rs 20.80 crore (36.9 per cent margin) and increased 59.7 per cent QoQ from Rs 16.09 (29 per cent margin). Operating profit in 9M-2016 increased 17.6 per cent to Rs 56.01 crore (33.4 per cent margin) from Rs 47.63 crore (31.6 per cent margin) in 9M-2015.

    Expenses in Q3-2016 were 10.7 per cent higher YoY at Rs 39.40 crore (60.8 per cent of OpRev) as compared to Rs 35.59 (63.1 per cent of OpRev) and almost flat (reduced by 0.1 per cent) QoQ as compared to Rs 39.45 crore (71 per cent of OpRev). Expenses in 9M-2016 increased 8.4 per cent to Rs 111.71 crore (66.6 per cent of OpRev) from Rs 103.02 crore (68.4 per cent of OpRev).

    Jagran Prakashan numbers in brief

    MBL’s parent company, Indian publishing company Jagran Prakashan Limited (JPL) reported 22.5 per cent increase in YoY consolidated operating revenue in Q3-2016 to Rs 576.36 crore as compared to Rs 470.46 crore. JPL’s advertising revenue increased 28.5 per cent YoY to Rs 434.82 crore from Rs 338.35 crore. Circulation revenues increased two per cent to Rs 102.02 crore from Rs 100 crore. JPL’s PAT in Q3-2016 increased 40.1 per cent YoY from Rs 66.62 crore.

    For 9M-2016, JBL reported 17.1 per cent increase in operating revenue to Rs 1577.02 crore from Rs 1347.02 crore in the corresponding prior year nine month period, advertising revenue increased 22.6 per cent to Rs 1169.36 crore from Rs 954.17 crore, circulation revenue increased 3.5 per cent to Rs 302.36 crore from Rs 292.15 crore. PAT in 9M-2016 after extraordinary item (Rs 116.30 crore) more than doubled (up 104.3 per cent) to Rs 364.52 crore from Rs 178.43 crore in 9M-2015.

  • JBL appoints Makani Creatives as its ad agency

    JBL appoints Makani Creatives as its ad agency

    MUMBAI: JBL, one of the leading American audio electronics company currently owned by Harman International, has roped in Makani Creatives as its advertising agency. This development comes close after the decision on deployment of major funds to step up marketing activities and ramp up technology.

    JBL has already launched a strong campaign with celebrities Arjun Kapoor and Parineeti Chopra in order to target the youth and engage the users by launching a music video called ‘Just Be Loud’ created by Kookie Gulati from SOBO films.  

    Makani Creatives will now roll out campaigns in sync with the brand thought process – ‘Just Be Loud’. The agency has a repertoire of youth, fashion and retail brands which makes it the natural choice to partner with JBL.

    JBL director Sahil Sani said, “JBL has been a key force in developing independent divisions for audio equipment for consumer home market and professional equipment for studio, installed sounds, tour sound, portable sound (production and DJ) and cinema markets. Over the last few years, we have managed to make our presence felt in most sound and audio sectors.”

    “Our key focus now, is to increase the reach and awareness, and build on our strength as a preferred choice for end-consumers. In order to meet this objective, we are thrilled to partner with Makani Creatives as our brand agency. With them on board, we are now gearing up for the new brand identity – ‘Just Be Loud’ and innovative marketing campaigns in the near future. We chose Makani Creatives for their clear understanding of our brand, proven record for delivering some of the most successful ad campaigns and focus on delivering business results,” he further added.

    Makani Creatives MD Sameer Makani said, ‘‘JBL is a young and dynamic brand which has revolutionised the audio category, that being of head phones, headsets and bluetooth speakers. We were very charged by this proposition and that lead to a fine campaign we presented to JBL. In fact, they were quite impressed and that’s how we bagged their luxury division, Harman Kardon as well. The first set of work for JBL will be out shortly and I am sure that this will be one of the first steps of a successful journey together, we intend to take with this brand.”