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Tag: JBL

  • Fast and festive: Instamart’s quick India sale delivers deals in minutes

    Fast and festive: Instamart’s quick India sale delivers deals in minutes

    MUMBAI: No time like the present, especially when the present arrives in 10 minutes. Instamart has kicked off its ‘Ouick India movement 2025,’ promising shoppers lightning-fast festive deals with savings of up to 90 percent.

    http://quickindiamovement.in

    Running from 19 to 28 September on the Swiggy and Instamart apps, the sale is packing in over 50,000 products: from iphones and smart speakers to Barbie dolls and beauty essentials, all dropped at your doorstep in minutes.

    Tech lovers can score blockbuster discounts on top smartphones like the iphone 17, Oneplus, Samsung, OPPO and Motorola, alongside hot gadgets such as the Lenovo ideapad slim 3, JBL flip 5 speakers and Philips smart home must-haves. Beauty buffs, meanwhile, can nab a Plum green tea face wash for just Rs 99, while toy fans get their pick of LEGO and Barbie.

    Adding a playful twist, shoppers voted for their favourite deals to appear during the daily golden hour (5–7 pm), unlocking crowd-pleasers such as the Oneplus 13r at Rs 38,999, Hammer airflow earbuds at Rs 349 and a 20-piece Cello opalware dinner set at Rs 799. Hourly price drops promise even more surprises.

    Instamart, CEO, Amitesh Jha called it “the country’s mega-festive season sale delivering thousands of products at unbeatable value and speed… no more waiting days for your orders to arrive.”

    On top of jaw-dropping deals, banks and wallets are sweetening the pot with instant discounts and cashback offers, including 10 percent off with Axis, ICICI, RBL and HSBC cards, plus extra rewards for Swiggy HDFC credit card and Phonepe UPI users.

    Backed by leading brands such as boat, Philips, Pampers and Nestasia, Instamart’s quick India movement is shaping up as the fastest way to tick off every festive wish list. Because why wait for tomorrow’s deals, when today’s can be at your door in ten minutes flat?
     

  • JBL, VDO.AI and Havas Media tune into festive storytelling on CTV

    JBL, VDO.AI and Havas Media tune into festive storytelling on CTV

    MUMBAI: This Diwali, JBL is giving festive advertising a new sound. The premium audio brand has joined hands with advertising technology leader VDO.AI and Havas Media India to launch an interactive connected TV campaign for its latest wireless earbuds, JBL live beam 3.

    Timed to the Diwali shopping rush, the campaign blends discovery with purchase in a single screen experience. At its heart is VDO.AI’s ad suite, featuring a scannable QR Code wrapper that let’s viewers shift seamlessly from watching to buying. A quick scan unlocks the JBL live beam 3 product page, turning the television into both showcase and store. The campaign will reach households in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, Cochin and other fast-growing cities.VDO.AI

    “At JBL, innovation has always been at the core of our brand. With the JBL live beam 3 earbuds, we’re turning sound into a truly immersive experience,” said Harman India consumer audio, head of digital marketing, Akhil Sethi. “This festive season we’re reimagining how product campaigns come alive on CTV. Partnering with Havas Media India and VDO.AI we are transforming awareness into interaction and curiosity into action.”

    VDO.AI, ceo and co-founder, Amitt Sharma added, “With JBL, we saw an opportunity to take a premium brand and give it an equally premium advertising journey. Our CTV technology makes video interactive, ensuring viewers don’t just watch JBL’s product but engage with it. This is the future of advertising.”

    Havas Media India, chief digital officer, Rohan Chincholi said, “CTV is fast emerging as the new prime time. With JBL and VDO.AI, we have created a festive campaign that brings creativity, technology and storytelling together for maximum impact.”

    The campaign is now live across premium CTV environments, creating a festive push in the run-up to Diwali and setting a new benchmark for connected brand experiences.

  • Kryptonic sound: JBL and Superman turn up the volume on fandom

    Kryptonic sound: JBL and Superman turn up the volume on fandom

    MUMBAI: Who needs a cape when you’ve got Dolby Atmos? JBL is making super soundwaves this July, teaming up with Warner Bros. Discovery Global Consumer Products India for a blockbuster collaboration celebrating the big-screen return of Superman James Gunn’s much-anticipated take on the Man of Steel, flying into theatres on July 11. The partnership launches a thumping 360-degree campaign, The Sound of Greatness, featuring JBL’s premium Live Series Headphones, True Wireless earbuds, and Soundbars all tuned to deliver audio worthy of Krypton.

    Fans can step into Superman-themed Experience Zones across 2,000 retail outlets in India, where JBL’s soundbars powered by Dolby Atmos and MultiBeam tech elevate the trailer into a front-row seat for a cinematic sonic boom. These immersive setups are more than product demos, they’re audio adventures.

    But the retail show isn’t just ear candy, it’s interactive. A customer engagement programme allows fans to earn points and win both premium JBL products and exclusive Superman merchandise. Meanwhile, a unified visual identity across offline and online channels ensures co-branded point-of-sale displays, merchandise, and campaign creatives reinforce the “Superman-meets-sound” buzz at every touchpoint.

    The sonic superheroics spill onto social media with #TheSoundOfGreatness, inviting users to share why their favourite JBL product packs a punch. Whether it’s the bass, design, or overall vibe, select fans will win movie tickets to catch Superman in theatres surround sound included.

    “JBL is synonymous with powerful audio that inspires through sound,” said Warner Bros. Discovery Global Consumer Products Group vice president for APAC Vikram Sharma. “We’re thrilled for fans to experience this high-octane crossover of two legendary brands.”

    Harman India vice president of lifestyle Vikram Kher added, “Both JBL and Superman have decades-long legacies in creating joy, emotion, and cultural impact. This isn’t just marketing, it’s a movement in entertainment.”

    The collaboration doesn’t just boost product visibility, it fuses pop culture, tech, and retail into one seamless super-experience. As DC Studios and Warner Bros. Pictures bring Superman back into orbit, JBL is proving that in the battle for greatness, sound is a superpower all its own.

    So this July, whether you’re watching Clark Kent take flight or just vibing to your playlist JBL’s got your back (and your ears).

  • 83 per cent of Indians crave AI-powered, emotionally driven music experiences

    83 per cent of Indians crave AI-powered, emotionally driven music experiences

    Mumbai: JBL announced the findings of its annual World Music Day survey conducted on the occasion of Make Music Day, celebrated each year on June 21st. The third edition of this survey was conducted with 1,269 respondents from Gen Z and millennials in India. The survey underscores the growing appetite for AI-powered music exploration and personalised experiences within this tech-savvy demographic.

    An overwhelming 85 per cent of respondents believe that music transcends cultural boundaries and unites people globally. This desire for global connection is further fueled by the high interest (83 per cent) in AI-powered music exploration. Respondents are eager to leverage AI to discover music from different cultures and languages.

    More than half (52 per cent) of the respondents attribute music’s allure to its ability to evoke strong emotions and its ability to take one back to another place or time. This emotional connection underscores the rising demand for AI tools that facilitate cross-cultural discovery and personalized listening experiences.

    The survey highlights a notable leap in the adoption of AI-enabled audio devices, with 54 per cent of users embracing this technology. This trend underscores the growing popularity of AI in enhancing music consumption experiences. Nearly half (43 per cent) respondents appreciate features like intelligent playlist curation and automatic audio optimization. When asked which feature would most improve their experience with diverse music, respondents were clear.

    Personalised recommendations based on preferences were the top choice (33 per cent), followed closely by cross-language song identification (30 per cent). These findings highlight the user desire for AI assistants that understand their tastes and can navigate the world of multilingual music.

    While users are enthusiastic about AI-enabled audio devices, they also identify key areas for improvement. Almost 30 per cent of respondents seek better voice recognition accuracy, and 20 per cent desire more engaging and interactive experiences. These insights highlight opportunities for brands to refine AI’s audio skills, aiming to deliver unparalleled performance and user satisfaction. Additionally, almost 30 per cent of users have crowned AI-powered Bluetooth speakers as their favourite device for amplifying their listening experiences.

    “On this World Music Day, we celebrate the universal language of music and reaffirm our dedication to developing innovative audio solutions that not only deliver exceptional sound quality but also contribute to the rich tapestry of musical diversity. We are committed to leveraging cutting-edge AI technologies to enhance the listening experience, making it more personalized, immersive, and culturally inclusive. JBL will continue to push the boundaries of audio technology, ensuring that our devices serve as a bridge that connects people through the power of music, regardless of their cultural background or language”.  said HARMAN India vice president, lifestyle Vikram Kher.

    JBL’s AI-driven audio devices are at the forefront of this technological evolution. By integrating advanced AI capabilities into their audio products, JBL offers users an unparalleled listening experience. JBL’s commitment to innovation ensures that their products not only provide exceptional sound quality but also foster a deeper connection between listeners and diverse musical cultures. This approach positions JBL as a leader in the audio technology space, continuously advancing the way people experience music through AI.

    This year’s survey highlights a growing trend towards multilingual music experiences in India. Beyond the widely spoken Hindi and English, Punjabi (41 per cent) emerges as the most popular music language followed by Tamil (22 per cent), highlighting the linguistic diversity of India’s music scene; followed by K-pop (14 per cent). This showcases the potential for AI to help users navigate and celebrate global music diversity.

    Survey Methodology-
    JBL conducted a nationwide online survey of 1,269 individuals aged 18 and above across India.

  • JBL blurs the line between real and surreal with powerful sound and incredible design

    JBL blurs the line between real and surreal with powerful sound and incredible design

    Mumbai: In a crowded landscape of branded content and commercials, differentiation is one of the biggest differentiating factors. Recognising this, audio giant JBL (from the house of HARMAN) has ingeniously showcased its distinctiveness through a captivating series of mixed-reality videos.

    Designed to create buzz about JBL’s top-of-the-line audio components like Tour One M2 Headphones, PartyBox Ultimate speaker, and Authentics speaker – each video showcases how powerful sound can make anything, and anybody, come alive and dance.

    Conceptualised by Havas Worldwide India, this immersive three-video series transcends conventional marketing approaches by seamlessly blending reality with technology. Iconic landmarks across India served as the canvas for this innovative showcase, offering viewers an unforgettable glimpse into JBL’s unrivalled professional audio capabilities.

    HARMAN India director of integrated marketing Yogesh Nambiar said, “We’re witnessing the growing and well-accepted use of AI, AR and VR in marketing campaigns. As a frontrunner in the audio industry, JBL is always eager to adopt the latest approaches and technologies that showcase the edge that we bring to the table. 2023 witnessed our 3D anamorphic films at various airports across the country which received an overwhelming response from partners and customers alike. This year, we are seeing great response on our mixed reality videos as well. The Authentics series video was no different. Thanks to our partners Havas Worldwide India and the people at Unstitched –  founders Ashvir Khurana & Nikita Ramrakhyani and Yashvi Bothra from the creative team – I daresay this one will surpass the earlier ones. I’m glad that this is how JBL lovers saw the product for the first time. One icon working with another.”

    Speaking about the campaign, Havas Worldwide India chief creative officer and joint managing director Anupama Ramaswamy said, “Mixed reality is a popular and powerful medium for brands. It is fun, light-hearted and immersive. It also makes the content more shareable and memorable. However, many brands use mixed reality as a gimmick, without any connection to the product or the message. JBL products are different. So, our ambition was to create something that displayed their abilities in full glory. They offer powerful sound and come with stunning designs. In the end, it was easy to land on an idea that makes the world around them come alive and party with them.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

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    A post shared by JBL India (@jblindia)

     

  • Amplify your Holi celebrations with these vibrant JBL speakers and JBL PartyBoxes

    Amplify your Holi celebrations with these vibrant JBL speakers and JBL PartyBoxes

    Mumbai: Holi is a lively festival filled with colours, music, and joy. Whether you’re playing Holi outside or hosting a Holi-themed party indoors, having the right audio equipment can elevate your celebration.

    In this list, JBL has presented a selection of portable Holi-themed speakers and PartyBoxes that will add a vibrant touch and amplify your party experience. Let’s explore the exciting features of JBL products.

    On-the-go speakers

    JBL CLIP 4 Eco – The JBL Clip 4 Eco delivers rich JBL Original Pro Sound and powerful bass despite its compact size. Its ultra-portable design, featuring colourful fabrics and expressive details, adds a bold style to your Holi celebrations. The speaker comes with an integrated carabiner for easy attachment to belts, straps, or buckles, allowing you to take it anywhere you go. Additionally, the JBL Clip 4 Eco is IP67 waterproof and dustproof, making it suitable for outdoor use. With wireless Bluetooth streaming, you can easily play music from your phone, tablet, or any other Bluetooth-enabled device.

    Available in Pink, Blue and Teal colours

    Price – Rs 5,999

    JBL Go 3 Eco – The JBL Go 3 Eco features an innovative and eco-friendly design, utilizing up to 90 per cent PCR plastic and 100 per cent recycled fabric on the speaker grille, reducing virgin plastic usage and carbon footprint. It comes in sustainable packaging made from FSC-certified paper with soy ink. Despite its compact size, JBL Pro Sound delivers impressive audio and bass. The ultra-portable design of the Go 3 Eco complements current styles and offers wireless streaming from Bluetooth-enabled devices. With an IP67 waterproof and dustproof rating, the speaker provides up to 5 hours of playtime on a single charge, making it perfect for on-the-go use.

    Available in – Black, Blue, Grey, Teal and White

    Price – Rs 4,499

    PartyBox

    PartyBox Club 120 -The JBL Partybox Club 120 delivers powerful JBL Pro Sound, creating an energetic party atmosphere. Its adaptive light show syncs to the beat, featuring light trails, strobe effects, and starry lights. With up to 12 hours of playtime on a single charge, plus a quick 10-minute fast charge option, the party can last from noon to midnight. The AI Sound Boost feature optimizes speaker movement and power while reducing distortion. The portable design and Auracast technology allow for wireless connection of multiple Partybox speakers, and the speaker comes with a comfortable handle for easy transportation. The package includes the JBL Partybox Club 120, a quick start guide, safety instructions & warranty, and an AC power cord (quantity and plug type vary by region), all in black.

    Price – Rs 39,999

    PartyBox Stage 320 – The JBL PartyBox offers powerful JBL Pro Sound with two 6.5″ woofers for deep bass and two 25mm dome tweeters for crystal-clear highs. It provides up to 18 hours of playtime on a single charge, and the battery is replaceable for extended use. The speaker is designed for easy transportation with a telescopic handle and wide, sturdy wheels. It features dual mic and guitar inputs for live performances, karaoke EQ tuning, and a built-in light show. The JBL PartyBox app allows for interactive party effects, music control, EQ adjustments, and customization of light show colours and patterns.

    Price – Rs 54,999

  • JBL’s splash of sound: Unveils Holi-ready speaker lineup

    JBL’s splash of sound: Unveils Holi-ready speaker lineup

    Mumbai: JBL gears up for Holi with its latest lineup of eco-friendly speakers, embodying the festive energy while simultaneously taking steps to minimize its carbon footprint. Get ready to drench yourself in music with the compact, easy-to-carry eco-friendly JBL CLIP 4 Eco and JBL Go 3 Eco, on-the-go speakers. Or add more to your terrace and rooftop parties with the powerful and waterproof PartyBox Club 120 and PartyBox Stage 320 speakers. With a replaceable battery option, not only do you get extended years of life but also positively contribute to reducing electronic waste.  Powered with JBL Pro sound and upgraded Bluetooth capabilities, JBL reaffirms its position as the global leader in portable audio, raising the bar for every occasion and continuing to be a part of fans’ most memorable moments.

    The JBL Go 3 Eco ensures five hours of non-stop festive beats, with its IP67 waterproof and dustproof features offering great durability, while the JBL Clip 4 Eco, offers 10 hours of playtime into your on-the-go Holi adventures. Created using 90 per cent PCR plastic (Post Consumer Recycled) with 100 per cent recycled fabric on the speaker grille, the new portables also arrive in JBL’s most sustainable packaging yet. The new innovative eco-friendly design significantly reduces the amount of virgin plastic being used, which not only recycles waste plastic but also reduces the overall carbon footprint of the product.

    In addition to the Clip and Go series, JBL is excited to introduce PartyBox Club 120 and PartyBox Stage 320 with powerful sound and enhanced bass to its already existing best-seller range of PartyBoxes. These PartyBoxes will set the stage for unforgettable moments this Holi with their splashproof and dust/colour-proof technology, ensuring that the spirit of Holi doesn’t stop the music and revelry.

    These state-of-the-art speakers open endless possibilities for electrifying gatherings, featuring thrilling sound with its AI Sound Boost. Twelve hours of playtime plus an extended playtime powered by a replaceable battery and upgraded Bluetooth 5.4 capabilities, the JBL PartyBox Club 120 joins the lineup with two mic inputs and one guitar input. Compatible with the JBL PartyBox App this also incorporates post-consumer recycled materials for 70 per cent of its plastic and also FSC-certified paper printed with soy ink.

    With the new JBL PartyBox Stage 320 with two high-sensitivity woofers and dual tweeters, users can listen to all the details of their favourite tracks, even at the loudest volumes with the AI Sound Boost in this too. The telescopic handle and wide, sturdy wheels, unique to the JBL PartyBox 320 can be easily transported to transform any space into the ultimate party, with its multi-dimensional light show.  With an impressive 18 hours of playtime which can be doubled with a swap and go replaceable battery. The FastCharge with a 10-minute charge boost delivers 2 hours of playtime, so users won’t have to worry about the party stopping mid-song, now.  The JBL PartyBox Stage 320 incorporates post-consumer recycled materials for 60 per cent of its plastic.

    To further amplify the launch, JBL plans to organize on-site activations at key retail locations and malls spanning the North, East, and West regions, where Holi is celebrated as a community festival. Customers will get a chance to experience it firsthand and will allow them to witness the exceptional sound quality and durability that JBL brings to the table.

    HARMAN India vice president of lifestyle Vikram Kher said, “This year, the festival of colours deserves a sound that resonates with vibrancy, and JBL is here to deliver that. This new launch we’re not only bringing the party with powerful sound and immersive experiences but also doing our part for the environment with our eco-friendly options. Let this Holi be remembered not just for the colours but for the unbeatable beats that accompany them.”

    The JBL Go 3 Eco and JBL Clip 4 Eco will be available in blue, green and white on JBL.com for Rs 4,499 and Rs 5,999 respectively.

    The JBL PartyBox Club 120 and JBL PartyBox Stage 320 will be available on JBL.com for price points of Rs 39,999 and Rs 54,999 respectively.

  • JBL & Martin Garrix Music Academy is back

    JBL & Martin Garrix Music Academy is back

    Mumbai: It’s official. The JBL & Martin Garrix Music Academy is back and accepting applications from musical artists around the world from today. Following its successful launch in 2023, the Music Academy continues its mission to empower emerging artists by welcoming the class of 2024 to join its exclusive three-day program at Amsterdam-based STMPD studios in November.

    Becoming an artist starts with talent. But knowledge, inspiration, connections, and support are just as key to succeeding in the music world. This is where the Music Academy comes in, offering 30 up-and-coming musicians, songwriters, singers, and producers the opportunity to learn from industry experts and connect with other artists.

    In-depth workshops from leading figures in the music industry, including Martin Garrix himself, will focus on music creation, branding, and business. The Music Academy provides artists with valuable insights into various aspects of the music industry to prepare them for success.

    JBL also supported many Class of 2023 alumni with opportunities to showcase their music and represent JBL at events and festivals like the Montreux Jazz Festival, the JBL Snow Party, and many more.

    “I’m super excited we’re doing a second edition of the Music Academy with JBL this year. Meeting all the talented artists last year and seeing their creativity and passion through the experience was inspiring,” said JBL Global brand ambassador, Martin Garrix. “With STMPD RCRDS we’re already focusing a lot on upcoming talent, so the Music Academy feels like the perfect addition.”

    “At JBL, music is at the core of everything we do,” said JBL vice president of marketing for lifestyle division EMEA and India Robert Jan van Dormael. “When we launched the Music Academy last year the goal was to provide a platform to empower talent with the knowledge they need to turn their passion for music into a career. We are excited to build on that success this year.”

    Artists can apply by submitting a motivational video and up to three music tracks that best represent their sound. Applications for the JBL & Martin Garrix Music Academy are now open globally until 30 April 2024.

  • JBL brings the power of music to Roblox

    JBL brings the power of music to Roblox

    Mumbai: JBL opens the doors to JBL Land, a new Roblox world that is built with sound at its core as it invites players to discover, produce and celebrate their personal ‘Sound’. JBL Land welcomes Roblox users and JBL fans to step into a realm where music, gaming, and creativity collide. Unparalleled self-expression through sound adds a new dimension to avatar personalisation and gameplay.

    “By launching JBL Land on Roblox, we are giving our community tools for digital self-expression through sound. Not only can players explore the land as they customize their avatars, they can also create their own unique sound identity,” said Daniel Lee, Chief Marketing Officer at JBL. “As our iconic brand steps into the virtual world of Roblox, we embrace new opportunities to further activate brand partnerships and events, and make them accessible to more people. We are thrilled to enter the virtual world of Roblox as we connect with a new generation of audio lovers on new platforms.”

    Sound, style & self-expression

    JBL Land is designed as a vibrant space where users can play games and earn and discover ‘Soundbytes’. These short snippets of sound – which could be anything from a reggaeton beat to a puppy woof, or the iconic JBL ‘Power-up’ sound, – can be mixed by players to create their own unique tracks. Players can then add their Sounds to the Jukeboxes scattered throughout the land, where they can be discovered and celebrated by others. That way the soundtrack of JBL Land is created by the community, and Jukeboxes serve as mini-stages where everyone gets their spotlight.

    The world will also feature a dedicated JBL Shop for in-world merchandise, where players can spend their JBLZ or Robux currencies on exclusive virtual items like headphones and portable speakers for their avatars, further enhancing their Roblox experience.

    Games & special seasonal activations

    At launch, JBL Land will offer three dynamic games, each crafted to deliver fun, engaging experiences that showcase the power of sound. Players can look forward to exploring these debut games, with more content planned to roll out as JBL Land grows. As part of the launch, JBL is partnering with the creator Robuilds to create a short movie, produced entirely in JBL Land, taking the audience along a sound-filled quest.

    Aligning with JBL’s rich history in music and sound, JBL Land will also host special Roblox activations throughout the year including:

    1   JBL Snow Party game

    2   JBL Tomorrowland activation

    3   JBL Music Academy quest

    4   Virtual launches of new products

    JBL Land opened its doors on 21 February 2024. Get ready to play, create, and connect in a land of musical freedom. For more information about JBL Land and the upcoming events, please visit JBL Land – Roblox 

  • JBL unleashes the ultimate audio experience with the party box’s ultimate

    JBL unleashes the ultimate audio experience with the party box’s ultimate

    Mumbai: Bigger, better, bolder. JBL’s popular PartyBox speakers have a new headline act, introducing the JBL PartyBox Ultimate. Packed with superior JBL Original Pro Sound, Dolby Atmos immersive audio, and a breathtaking light show moving in sync with your beat, the JBL PartyBox Ultimate will be available in India from 18th January 2024 for Rs 164,999 The JBL PartyBox Ultimate is guaranteed to level up any party, anywhere.

    Feel the sound, don’t just hear it. The JBL PartyBox Ultimate is the best-sounding and loudest JBL PartyBox yet, featuring superior JBL Original Pro Sound with two high-sensitivity mid-range drivers and dual tweeters so you can listen to all the details of your favourite tracks, even at the loudest volumes. No space is too big – the JBL PartyBox Ultimate can rock the size of two basketball courts as a pair of 9-inch subwoofers provide thunderous bass you can feel from anywhere in the room. Dolby Atmos* puts you in the centre of your favourite songs as the music comes alive around you with unparalleled clarity and depth.

    Transform any space into the ultimate party with the biggest multi-dimensional light show of any party speaker. A new starry night effect, cool light trails, and dynamic strobes – whatever your style, the light show moves in sync with the music delivering a party to your ears and eyes.

    Wi-Fi connectivity has joined the party.

    Stream high-definition music, and take the music with you, thanks to Wi-Fi and Bluetooth capabilities. Hosting a house party while phone notifications keep popping up? The Wi-Fi connection lets the music play without interruptions. Switch easily to Bluetooth for seamless audio whether you’re indoors or outside. No matter where you are, the JBL PartyBox Ultimate will automatically tune itself to its surroundings every time you turn it on.

    Customize your own party flow with the interactive JBL PartyPad on the PartyBox top panel. Three simple fingertip actions – tap, hold and slide – unleash DJ-quality sound effects all night long. Enjoy your favourite playlist or take the stage with a guitar dual mic inputs and karaoke EQ tuning. The JBL PartyBox Ultimate is IPX4 splashproof and has an easy-to-grip handle with sturdy wheels, so you can take the party anywhere.

    HARMAN India vice president of Lifestyle Vikram Kher stated, “At JBL, we believe that music brings people together, which is why we design our speakers to elevate every celebration. Our newest PartyBox speaker builds on JBL’s 76 years as an industry leader in audio technology to create a truly immersive party experience. The powerful bass isn’t just heard – it’s felt, adding a thrilling new dimension to the music. With its splashproof design and room-filling JBL Original Pro sound, this speaker transforms any gathering into an epic event. Simply put, when it comes to throwing an unforgettable party, the JBL PartyBox delivers.”

    The JBL PartyBox Ultimate will be available on JBL.com, and across leading retailers and e-tailers in India from January 18, 2024, at a retail price of Rs 1,64,999.