ITV

Tag: Jayesh Muzumdar

  • GSEAMS gets into a 3 movie marketing deal with Viacom Motion Pictures

    GSEAMS gets into a 3 movie marketing deal with Viacom Motion Pictures

    MUMBAI: Arjun Singgh Baran and Kartik Nishandar who had just turned entrepreneurs with their new venture, GSEAMS (Global Sports Entertainment And Media Solutions Pvt Ltd) get into a three movie marketing deal with Viacom Motion Pictures.

    GSEAMS has already done the marketing alliance of the first regional movie of Viacom Zapatlela 2 – 3D and will be involved in handling the marketing for Viacom Motion Pictures two regional movies 72 Miles – Ek Pravas and Kumari Gangubai Non Matric.

    Clear domain understanding and a passion to market movies through new age channels and mediums are the reasons why Arjun and Kartik chose these projects as the first under their movie marketing division.

    “We have been quite fortunate to have been involved with the promotion of Viacom Motion pictures’ first regional movie Zapatlela 2-3D within 10 days of our company launch. After the success of the movie we have been thankful to the Viacom team specially Jayesh Muzumdar (Viacom Regional Movies – business head) and Neeraj Joshi (Viacom Regional Movies- marketing head) to have extended the deal to two more regional movies to be marketed, We look forward to working with the brand and creating great synergies in the future” says Baran.

    Commenting on the association Nishandar further added “GSEAMS as a team couldn’t have asked for a better association to start its movie marketing division and having been involved in promoting one of the biggest commercially successful Marathi regional movie Zapatlea 2- 3D. We look forward to the next “Twinkle Khanna, Ashwini Yardi and Viacom’s 72 Miles and Gangubai Non Matric.”

    “Thanks to Jayesh and team Zapatlela 2 has given us a benchmark to move to the next level & do better with GSEAMS foray into Bollywood movies. We have got great response on our first movie marketing involvement with Bajatey Raho but would like to up our benchmark with one of the most awaited movie of the year to be released in November which we would like to disclose closer to the date of release.” adds Nishandar.

    “I have known Arjun and Kartik for a past few years and have been aware about their work on the 50 strong IP’s created during their days at Reliance. Thus when they approached me for Zapatlela 2 – 3 D marketing and presented us with a great plan we thought about getting them onboard for the same. Also since movie marketing at various levels such as alliances and tie-ups help grow the top line and visibility for the movie. We look forward to working with the team and create an exciting association” says Viacom Regional Movies – business head Jayesh Muzumdar.

  • Jayesh Muzumdar to head Viacom18’s regional movie business

    Jayesh Muzumdar to head Viacom18’s regional movie business

    Mumbai: Viacom18 Motion Pictures has appointed Jayesh Muzumdar to head its regional film business, a space the company is foraying into.

    This will be Mazumdar‘s additional responsibility as he is also Viacom18 Motion Pictures‘ director- commercial affairs.

    In his new role, he will be reporting to Viacom18 Motion Pictures COO Vikram Malhotra, who is serving his notice period at the company till July.

    As reported by Indiantelevision.com earlier, Viacom18 Motion pictures is making its foray into the regional cinema space with a robust slate for 2013.

    This move comes in the light of the brand’s vision to be a pan India studio and hence reach out to the audiences who consume cinema in varied regional languages.

    The studio will be reaching out to audiences across markets and will launch new movies in five languages.

    Viacom18 group CEO Sudhanshu Vats said, “Foraying into regional cinema is in line with our vision for Viacom18 to have a strong presence in the regional entertainment space – both television as well as films. Geographic and linguistic segmentation is a key component of our growth strategy as we move ahead, and the good news is that we’ve already firmed our plans in five key regional markets. As we move into other languages, we hope to replicate our model and success in those markets as well.”

    In its inception stage, the studio’s regional division has a pipeline of six movies across Tamil, Telugu, Marathi, Punjabi and Bengali.

    The Tamil and Telugu titles include the remake of the studio’s 2012 hit ‘Kahaani’. The remake will be directed by Shekhar Kammula and stars superstar ‘Nayanthara’.

    The Marathi movies include the sequel to the popular hit ‘Zapatlela’, which would make it Marathi cinema’s first sequel and 3D film; 72 Miles, a movie based on the commercially successful novel of the same name and directed by the award-winning director Rajiv Patil; and ‘Kumari Gangubai Non-Matric’ that brings a TV character on the big screen for the first time.

    ‘Bhitu’, creatively produced by Neeraj Pandey and starring the Bengali superstar Jeet and ‘Reunion’ (working title) creatively produced by Sujoy Ghosh are the movies lined up in Bengali.

    ‘Bhajji in Problem’ is a Punjabi film featuring Punjabi superstar Gippy Grewal and directed by Smeet Kang. This film will also feature cricketer Harbhajan Singh, Honey Singh and Akshay Kumar (in a cameo) as part of the cast.

    Viacom18 Motion Pictures COO Vikram Malhotra said, “We are now firmly on the path of our ambition to be a pan-India movie studio. With incremental growth coming from regional markets, Viacom18 Motion Pictures will now extend its understanding of path-breaking content and innovative marketing skills to connect with regional audiences. Our partnerships with best-in-class talent across languages underscores the trust and belief that our creative partners put behind our studio".