Tag: Jayantilal Gada

  • Digital is among biggest markets for films today: Pen Studios’ Jayantilal Gada

    Digital is among biggest markets for films today: Pen Studios’ Jayantilal Gada

    Mumbai: Last week, Pen Studios’ “Gangubai Kathiawadi” starring Alia Bhatt joined the 100 crore club, despite the strong competition (“The Batman”) and theatres still running at 50 per cent capacity in Mumbai and Delhi circuits. The film grossed Rs 92.22 crore at the box office in its second week, with the worldwide box office gross standing at Rs 108.3 crore. The success of his latest production notwithstanding, Pen Studios founder Jayantilal Gada is hopeful about the future of digital, even as the industry returns to normalcy post the Covid-19 pandemic.

    In a quick chat with IndianTelevision.com, he spoke about how the digital medium has grown to become indispensable for the film business today.

    “Digital is today the biggest market for films, having replaced television as a medium of film advertising and promotion as well as distribution,” says Gada, adding that, “the 80:20 ratio between TV and digital in terms of marketing budgets and distribution deals has been reversed completely.”

    For all Pen Studios productions, while the theatrical window of 60 days remained sacrosanct even during the pandemic, digital has already overtaken TV as the second release platform, enjoying another exclusive 60-day window before the satellite premiere.

    However, despite all of digital’s merits, Gada maintains that the cinema experience is irreplaceable. “The market for digital grew by leaps and bounds during the pandemic. Even though it is stabilising at a higher value than pre-pandemic, it can never replace cinema,” he asserts. “The theatrical market will bounce back to what it used to be; in fact, it already has, as shown by the success of Gangubai. The audience will continue to go for the theatrical experience while digital takes over as the second screen, surpassing TV.”  

    In the last couple of years, Pen Studios has shifted focus to digital for film promotions in a big way. “Gangubai Kathiawadi” was the first-ever Hindi film promoted by Instagram Global to its 475 million followers. The film based on the journey of real-life madam Gangubai of Kamathipura, was released in over 5000 screens worldwide.

    https://www.instagram.com/reel/CabOSMuDNdA/?utm_medium=copy_link

    The teaser of the company’s forthcoming production, John Abraham starrer “Attack,” garnered 227,000 engagements and 24.2 million total views across all platforms, in addition to trending on YouTube in number one position.

    “Digital is the fastest medium to reach out to the audience today. The share of TV has diminished in the recent past. As a perception building and reminder medium, outdoor gets the same weightage as before,” Gada tells. “The last two years have been a great learning experience which gave us the time to remodel our processes to come up with new strategies for upcoming releases.”

    While Pen Studios’ 2022 slate is yet to be out, for now, it is looking forward to its next big release, SS Rajamouli’s magnum opus “RRR” on 25 March. The company also has Shahid Kapoor starrer “Jersey” and Chiranjeevi and Ram Charan starrer “Acharya” in the pipeline.

  • ‘Gangubai Kathiawadi’ to premiere at 72nd Berlin International Film Festival

    ‘Gangubai Kathiawadi’ to premiere at 72nd Berlin International Film Festival

    Mumbai: Sanjay Leela Bhansali’s much-anticipated film “Gangubai Kathiawadi” starring Alia Bhatt and Ajay Devgn will be screened at the 72nd Berlin International Film Festival in February. The screening will also mark the world premiere of the film that is set for theatrical release on 18 February 2022.

    “Gangubai Kathiawadi” has been chosen to be screened as part of Berlinale Special, a segment of the film festival which is dedicated to showcasing exemplary cinema. This year’s selections are films that have been shot during the pandemic. “We are happy to premiere Gangubai Kathiawadi and to be continuing the tradition of the Berlin Film Festival being a special setting for Indian movies, this time with a film that joins the usual craft in shaping camera movement and the choreography of bodies with a subject that is socially relevant, also beyond in India,” stated artistic director of Berlin International Film Festival Carlo Chatrian. “From the very beginning we were taken by the story of Gangubai, an exceptional woman dragged into exceptional circumstances.”

    As Sanjay Leela Bhansali celebrates 25 years in the world of cinema, this will be his tenth film. “The story of Gangubai Kathiawadi has been very close to my heart. My team and I have given it all to make this dream possible. We take pride and honour in showcasing it at the prestigious Berlin International Film Festival,” said Bhansali.

    Producer Jayantilal Gada of Pen Studios added, “I believe in Mr. Bhansali and his craft. It gives me great joy that our film will be presented at the Berlin International Film Festival and I am proud to associate with him for it. Alia has given a great performance and I am thankful to Ajay Devgn too for being a part of this project. It’s a story that will engage and appeal to global audiences.”

  • Utpal Das takes charge as Pen India Group CEO

    Utpal Das takes charge as Pen India Group CEO

    Mumbai: Pen Studios has appointed Utpal Das as its new group CEO. Das will be leading all the businesses under Pen Studios and its affiliates, announced the media company on Friday.

    In a career spanning 30 years across engineering, consumer, healthcare, and media industries, Das has a remarkable history of success in implementing high-impact growth strategies. For the last 20 years, he has been professionally focused on the media business serving in various capacities at companies like TV Today, Times of India, Zee TV, and Viacom 18.

    “Utpal was a natural fit in our organisation, his business acumen combined with his industry experience is exactly what we needed for our planned growth here on,” commented Pen Group chairman and managing director Dr Jayantilal Gada.

    “Pen Group currently has many mega projects and different ventures as well, and I am happy to be a part of this dynamic organisation and look forward to grow with it,” said Das on his new role.

  • ZEE5 announces new original ‘Kya Meri Sonam Gupta Bewafa Hai’

    ZEE5 announces new original ‘Kya Meri Sonam Gupta Bewafa Hai’

    Mumbai: Taking the incident where ‘Sonam Gupta Bewafa Hai’ written on a currency note went viral across the country to the next level, ZEE5 has announced its next original film “Kya Meri Sonam Gupta Bewafa Hai”, which will premiere on the platform very soon. The film is presented by Dr Jayantilal Gada of Pen Studios.

    Produced by Dhaval and Aksshay Gada and directed by Ssaurabh Tyagi, the film marks the Bollywood debut of TV actor Surbhi Jyoti opposite Jassie Gill. It also stars Vijay Raaz, Bijendra Kala, Atul Shrivastava, and the National Award-winning late actress Surekha Sikri in pivotal roles. The film has a couple of soundtracks which will be available on ‘Saregama’.

    Set in a small town in Uttar Pradesh, the romantic comedy follows a young man named Sintoo who falls in love with Sonam Gupta, the town’s heartbeat and a girl way out of his league. The story unfolds when Sonam reciprocates his feelings, leaving Sintoo all the more confused. What happens after is a series of comedy of errors where a line written on a note goes viral and starts a chain of events, the platform shared in a statement.

    ZEE5 India, chief business officer, Manish Kalra said, “There is a story waiting to be told in every nook and corner and we are glad to be picking on these stories and presenting it to a larger audience. ‘Kya Meri Sonam Gupta Bewafa Hai’ is based on a true incident but it picks up from there and completes the narrative. We are sure that people are curious to know why something written on a currency note was trending and we thought it would be interesting to tell a fictionalised story based on this viral incident. This movie is romantic, funny, and witty, and it has a message. It is a complete package, and we are excited for the premiere.”

    Pen Studios, chairman and MD, Dr Jayantilal Gada added, “The film’s script is very inspiring and interesting. Taking a viral incident that caught the nation’s attention and making a content-driven contemporary story out of it was something that caught our attention in turn. We at Pen Studios focus on strong content and this film has it.”

  • PEN to launch Hindi music channel Dream TV

    PEN to launch Hindi music channel Dream TV

    MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

    Playing all Hindi Bollywood songs, Dream TV will be a free-to-air (FTA) channel. A source close to the development confirmed that the new music channel will comprise entirely Hindi music content and is likely to be launched in January.

    PEN is an Indian film production and distribution company established by Jayantilal Gada in 1987. Back in July 2017, Gada, talking to the media, had said PEN would launch three new music channels during the year.

    In the past, Gada said that three new channels were likely to be launched during August. While I Love will feature classic songs from the golden era of Bollywood music, BT (Bollywood Times) News, as the name suggests, will feature latest tinsel town news along with music.

    At a time when studios are going slow on production, Gada’s company is expanding and exploring new territory. Gada has said in the past that the company has always kept up with the times. They shifted from videos to satellite and now to the digital platform keeping television also by their side. He said that since the digital space requires big money, he might have to borrow through public issues.

    Just three days ago, PEN signed a deal with Mastiii where the latter will be available on the former’s Bollywood Times mobile app.

    Also read:

    Mastiii and PEN tie-up for win-win deal

    Pen India to co-produce ‘Shivaay’ with Eros International

  • Saregama returns to film music acquisition with Pen pact

    Saregama returns to film music acquisition with Pen pact

    MUMBAI: Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 — Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

    This strategic partnership sees Saregama’s return to film music acquisition after a six-year gap.

    “Saregama was always going to get back to film music. It’s our legacy, part of our DNA. We were waiting for the right time and the right partnership which we found with Jayantibhai Gada and Pen Movies,” said Saregama India managing director Vikram Mehra.

    Gada added, “We at Pen are extremely proud to be associated with Saregama, the pioneering music label in India. I feel the platform that Saregama will give to Kahaani 2 — Durga Rani Singh will help the film immensely. I also thank Saregama for giving some great Bengali music for the film, which I’m sure the audience will love to hear.”

  • Saregama returns to film music acquisition with Pen pact

    Saregama returns to film music acquisition with Pen pact

    MUMBAI: Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 — Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

    This strategic partnership sees Saregama’s return to film music acquisition after a six-year gap.

    “Saregama was always going to get back to film music. It’s our legacy, part of our DNA. We were waiting for the right time and the right partnership which we found with Jayantibhai Gada and Pen Movies,” said Saregama India managing director Vikram Mehra.

    Gada added, “We at Pen are extremely proud to be associated with Saregama, the pioneering music label in India. I feel the platform that Saregama will give to Kahaani 2 — Durga Rani Singh will help the film immensely. I also thank Saregama for giving some great Bengali music for the film, which I’m sure the audience will love to hear.”

  • ‘Singh Is Bliing’… while the weekend lasts

    ‘Singh Is Bliing’… while the weekend lasts

    Every hero and his shadow seem to be doing action. Sadly, action sequences have become so similar that no matter who the hero is, they all look mechanical. Akshay Kumar was an action hero, who did some romance and later took to comedy. Not known for histrionics, his fortunes have always depended on the writer and director.

    Not counting just on one genre, his latest flick Singh Is Bliing combines action and comedy, to the extent of placing romance at third position on its priority list.

    While Akshay is generally clumsy and ends up making blunders on a regular basis, he excels in all demonstrations of physical prowess. That, of course, has not prepared him to fight the goons who don’t go by the rule. As such, he gets bashed up most of the time and that adds to the comic quotient of the film. More so because the girl he is supposed to protect, Amy Jackson, excels in martial combat often saving Akshay from the goons rather than the other way round. 

    Akshay is a good for nothing Sikh lad living in a joint family in a small town in Punjab headed by his father, Yograj Singh (ex-cricketer, father of cricketer Yuvraj Singh and later actor in Punjabi films). Fed up of Akshay’s waywardness, Yograj gives him two options: either to marry his friend’s fat daughter or to shift to Goa and work with his friend, Pradeep Rawat. Akshay opts for the latter. 

    Meanwhile, Amy Jackson is in Romania. Her father, Kunal Kapoor, is some sort of international don who distributes sections of the world to various others so that they don’t fight for or trespass onto others’ territory. One of his subordinates is the father of Kay Kay Menon, a lunatic criminal, who wants Amy at any cost. He even kills his father so that he inherits his position. Menon’s first encounter with Amy is humiliating as, when he tries to get fresh with her, she thrashes him and pins him down to ground. Now, he wants her more than ever before. 

    Kunal asks Amy to leave and stay somewhere where Menon can’t find her. Amy chooses Goa. She has an agenda; she wants to trace her mother who left her and Kunal when the latter took to illegal businesses. Kunal asks his friend, Rawat, to tend to his daughter who, in turn, deputes Akshay to do the needful. Akshay and Amy have a major communication gap since she knows only English while Akshay can communicate only in Punjabi or Hindi, a fact that Akshay has hidden from Rawat. 

    In comes Lara Dutta. She is the translator who knows both, Hindi as well as English. Lara soon realizes that she is caught between an uncouth Akshay and a headstrong Amy. Her survival trick is to manipulate the translation as Akshay and Amy converse so that neither of the two is offended. This adds to the fun.

    Like a typical gangster film, this one too has layers of villains, one bigger than the other. When Akshay is rendered unconscious by a bunch of goons, Amy eliminates a layer or two for which Akshay gets the credit from Rawat, who himself is a gangster in Goa.

    Meanwhile, of course, love has happened. Akshay has fallen for Amy out of a lot of miscommunication thinking that she is enamoured by him. Amy, too, has eventually fallen in love with Akshay for his simplicity and because he always stands by her to protect her – so what if eventually she ended up protecting him on a few occasions! 

    The film is fun so far but then comes the summing up and the need to give the hero, Akshay, his moments of glory. So, Amy’s mother has to be reunited with her, Menon’s demand to marry Amy is to be dealt with and, finally, love has to triumph. 

    The climax is with Menon and his European goons who attack Akshay in a horde over a narrow bridge. This is that moment of sunshine reserved for Akshay. Akshay is felled. But, he chants a quote by the 10th Guru of Sikhism, Guru Gobind Singh, and is rejuvenated to fight the villains till end. This once, Amy does not resort to her martial abilities for she is now in love, turned into coy woman; her man, Akshay, can handle it for her sake!

    Singh Is Bliing is a mid-level action comedy that entertains for most of its length. The film has some funny moments and some hilarious ones as well as some forced gags. The direction is fair. So is the photography. The songs have a heavy Punjabi flavour. The editor could have snipped another eight to 10 minutes. Locations are pleasant to the eyes. Action scenes, especially of Amy, are very well executed and deserve credit.

    The film’s scoring point is its casting. Besides Akshay, it has avoided using the stereotypical. Casting of Kunal as Amy’s father, Rawat is Akshay’s boss, Yograj, Lara and Menon are a work well. While, in totality, Lara emerges the best of the main players. Amy is good despite limited dialogue. Akshay sticks to playing what he played in his earlier films. Menon, Rawat, Yograj, Rati Agnihotri and Kunal Kapoor are good in support.

    Singh Is Bliing is a fair entertainer, which has managed an excellent opening thanks to a national holiday (Gandhi Jayanti), which combined with the weekend collections should help the film to a great extent.

    Producers: Akshay Kumar, Ashvini Yardi, Jayantilal Gada

    Director: Prabhudeva

    Cast: Akshay Kumar, Amy Jackson, Lara Dutta, Kay Kay Menon, Rati Agnihotri, Pradeep Rawat, Murli Sharma, Kunal Kapoor, Yograj Singh

    ‘Talvar:’ Merits a watch

    Based on the Arushi Talwar murder case of 2008, which happened in the Delhi NCR area, Talvar is a fictional account of the case where, in real life, Arushi’s parents were held guilty of killing their daughter. A film has been made on this case earlier while even some TV crime-oriented shows have dealt with the subject, not to forget the hours and hours of TV news footage that the case got.

    The film looks at the case from three angles. The first one being that of the local police’s casual approach, which jumped to conclusions on hearsay and called it an open and shut case without even bothering to collect appropriate proof or calling the forensic experts to the crime scene. 

    The second stage is when the ministry wants to be very certain about this case since parents are involved and orders a CDI probe (read CBI). Irrfan Khan is in charge of the case though he does not consider such murder cases up to his class. 

    Irrfan follows the case meticulously going back into details and trying to recreate the crime scene. He has an able assistant in Sohum Shah, who usually starts the questioning and slapping of a suspect before Irrfan takes over; till then Irrfan loves to play games on his cell phone!

    Besides recreating the scene of crime and talking to all concerned, Irrfan even opts for the lie detector tests of the servants as well as the parents of the girl murdered, Neeraj Kabi and Konkona Sen Sharma. While a servant owns up to the crime, the parents come out clean even in the narco-analysis that follow. 

    Irrfan reaches a conclusion that the parents did not commit the crime but the servants did when an attempt to rape the girl backfired. But the day his investigation is completed and handed over to his boss, Prakash Balwadi, is also the last day of his boss in the office. His send-off party is the celebration of the conclusion of this case. 

    However, the next boss to come in is not convinced. He has his own theory. He sidelines Irrfan and appoints a new investigator who will deliver to his wishes. This is supposed to indicate that the case detection was manipulated and the authorities were hell bent on zeroing in on the murdered girl’s parents. 

    Irrfan, who lives a troubled married life, goes back to his wife Tabu; she is his only solace. 

    The case reports finally go to the ministry where both Irrfan’s and the new chief’s conclusions are debated. The conclusion is that the case should be closed since there is nothing except circumstantial evidence against the parents. The court, however, refuses to accept the closure report and rules that the case be carried on!

    The film starts on a dull note. It picks up momentum only once Irrfan enters the scene actively to handle the case. The confrontation between the two sides of the investigation agency is interesting. Actually, this could have been a 100 minute film, very crisp. But, then, the director is trying to tackle three versions of the same case. 

    Meghna Gulzar has matured as a director in this, her third attempt. Glitches are few. Scripting is good, especially the idea of the three versions. The music has mainly on-screen utility. The saviour of the film is the casting of Irrfan without whom it would have been lifeless. 

    Talvar has a one watch appeal for elite multiplex cinegoers. Its commercial prospects are fair.

    Producers: Vineet Jain, Vishal Bhardwaj

    Director: Meghna Gulzar

    Cast: Irrfan Khan, Tabu, Konkona Sen Sharma, Neeraj Kabi, Sohum Shah

  • Animated Mahabharat…this one is for kids

    Animated Mahabharat…this one is for kids

    MUMBAI: Mahabharat is Jayantilal Gada’s ambitious effort and boasts of the greatest casting coup on Indian screen. In that, the film’s animated characters are modelled on the popular Hindi film stars. And, to complete the effect, the actors themselves have given voice to their screen images.

     

    Mahabharat is said to be the greatest epic ever written and though proud of the tome, not many know how to make kids aware of it! Though in abridged version, a film like this helps. The story, which has inspired many an Indian film scripts, is about Kauravs’ greed, backed by their guile, to rid their cousin, the Pandavs, of their hierarchical right to inherit the kingdom of Hastinapur. The kingdom is ruled by Dhritrashtra, who is blind but the final word is always that of Bheeshma, referred to as Pitamah (Amitabh Bachchan). The villain of the piece is Duryodhan (Jackie Shroff), the eldest of the 100 strong Kaurav clan ably aided by his manipulative maternal uncle, Shakuni (Anupam Kher). Bheeshma is the wise one who loves Arjun and the Pandavs and can see through the devious Duryodhan and Shakuni.

     

    Producer: Dhaval Jayantilal Gada, Kaushal Kantilal Gada.
    Director: Amaan Khan.

    The trouble starts when Bheeshma announces the appointment of Yudhishthir (Manoj Bajpayee) as the King in waiting by Bheeshma and endorsed by the Kind, Dhritrashtra, thus upsetting Duryodhan who felt he was the rightful heir to his father. Fuel is added to the fire when Arjun manages to win the contest of shooting an arrow at a fish’s eye looking at its image in water in which Duryodhan fails and win the hand of Draupadi (Vidya Balan) in marriage. Duryodhan not only wants to possess Hastinapur but also wants Draupadi for himself.

     

    Draupad and Shakuni start plotting against Pandavs. One of the ploys is to exploit Yudhishthir’s weakness for gambling; he is lured into staking everything including his kingdom and, after losing it all, even Draupadi. What follows is the most dramatic scene Indian myth has ever told, that of disrobing Draupadi by Dushashan and Lord Krishna coming to her aid.

     

    As things emerge, Pitamah decides to offer Pandavs a new territory which Shakuni says should be the Paradise of a land but, actually, is barren and rock laden. However, with the help of lord Indra, the Pandavs turn into heavenly!

     

    However, Duryodhan would not let Pandavs rest in peace. Having tricked them in a gambling game with the help of Shakuni, the Pandavs are sent to 13 years of exile the last year of which being very conditional when they are not to be discovered.

     

    Finally, the Pandavs overcome everything they are ordained to for the sake of principle in which Kauravs don’t believe. Yet, the Kauravs’ overreach finally leads to a war between both the clans with the ever supportive Lord Krishna being with the Pandavs.

     

    Of course, there are side stories of how Draupadi was won and asked to be shared between the brothers, the story of Hidimba and Shakuntala and Abhimanyu. But, they are in passing.

     

    The finale is about the war between Pandavs and Kauravs and Geetasaar by Krishna when Arjun is reluctant to fight his own mentors as well as near and dear ones like Bheeshma. The war scenes are not impressive.

     

    There have been a few attempts before to tell Mahabharat but this one is better. This one has the advantage of impressive artiste participation with Amitabh Bachchan, Shatrughan Sinha, Sunny Deol, Anil Kapoor, Jackie Shroff, Ajay Devgn, Manoj Bajpayee, Anupam Kher, Vidya Balan.