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Tag: Jayanth Jain

  • TTT flips the script on ‘Tu Jaanta Nahi Mera Baap Kaun Hai’ in Father’s Day tearjerker

    TTT flips the script on ‘Tu Jaanta Nahi Mera Baap Kaun Hai’ in Father’s Day tearjerker

    MUMBAI: In a world where dads are often the punchline, this Father’s Day campaign turned the punchline into a poem. Terribly Tiny Tales (TTT) teamed up with GM Modular to reclaim the swagger-laced phrase ‘Tu jaanta nahi mera baap kaun hai’ and give it a softer, heartfelt twist.

    The result? A campaign that swapped bravado for warmth and lit up social media feeds with relatable dad moments.

    The series of Instagram films captured how fathers show up in quiet, enduring ways—fixing fans, adjusting lights, and smoothing the little wrinkles of daily life. TTT calls them ‘Pookie Dads’—the silent fixers, the unsung heroes who ask for no applause but pass every unspoken Dad Test.

    “This campaign is a love letter to the quiet, thoughtful, slightly awkward but completely lovable father figures”, said TTT founder & CEO Anuj Gosalia. “That’s what we wanted to celebrate with GM Modular—with humour, honesty, and heart”.

    Each reel combined nostalgia with clever product placements, paying tribute to the dependability of both dads and GM’s home solutions. GM Modular’s founder Jayanth Jain added, “Just like a father’s approval, our products pass the ultimate Dad Test—ensuring a seamless blend of safety, reliability, and thoughtful design”.

    From the iconic phrase to iconic gestures, the campaign turned fatherhood into a montage of micro-heroism—captured one silent fan switch and soft smile at a time. Viewers can catch the three-part film series on TTT’s Instagram.

    Watch the film on TTT’s Instagram page:

     

     

     

  • GM Modular celebrates sibling bond with ‘Bandhan Nok Jhok ka’ campaign

    GM Modular celebrates sibling bond with ‘Bandhan Nok Jhok ka’ campaign

    Mumbai: GM Modular, electrical solutions for modern living brand, launches its heartwarming Raksha Bandhan campaign, “Bandhan Nok Jhok ka,” celebrating the unique and playful bond between siblings. This campaign aims to rekindle nostalgic memories of childhood banter and the special connection that defines sibling relationships.

    The campaign centres around a series of humorous and relatable scenes featuring a brother-sister duo. From playful teasing over chocolate to pranks with smart home devices, the scenes capture typical sibling banter. It culminates in a heartwarming Rakhi exchange, where the brother gifts his sister GM speakers, highlighting their underlying affection. Throughout, GM Modular products are seamlessly integrated, demonstrating their role in modern family dynamics.

    Commenting on the same, GM Modular CEO Jayanth Jain said, “Our ‘Bandhan Nok Jhok ka’ campaign is a tribute to the timeless spirit of Rakshabandhan and the evolving nature of sibling relationships in the digital age. Through this campaign, we aim to connect with our audience on an emotional level while subtly highlighting how our products seamlessly integrate into family life.”

    The campaign video is now available on GM Modular’s official Instagram page. The advertisement weaves GM Modular products into the narrative, featuring home automation switches and high-quality speakers. It culminates in a touching Rakhi moment, blending tradition with modernity – a perfect representation of GM Modular brand ethos.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by RABIA SINGH (@rabiasinghh)

     

  • GM Modular launches its fourth #DADTESTED ad film

    GM Modular launches its fourth #DADTESTED ad film

    Mumbai: GM Modular, India’s leading electrical solutions for modern living, has recently unveiled its fourth #DADTESTED ad film, featuring Bollywood’s beloved father-daughter duo, Suniel Shetty and Athiya Shetty. The ad film highlights the company’s premium LED lights, showcasing their ease of use and modern technology, making them the perfect choice for contemporary homes.

    The ad film displays Athiya Shetty effortlessly adjusting the room’s lighting intensity using her smartphone, focusing on the convenient adaptation of GM Modular’s premium lighting solutions. However, it’s Suniel Shetty’s feedback that truly emphasises the user-friendly aspect, allowing users to tailor the lighting to their individual preferences.

    The ad takes the viewers through the fun banter between the duo regarding the adjustment of the lighting intensity. With the tagline ‘Jaisa Mood, Waisi Light’ GM Modular portrays the spotlighting features of these premium lights as to how consumers can easily dim or brighten the intensity as per their mood.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by GM MODULAR (@gmmodular)

     

    Talking about the ad campaign, GM Modular CEO Jayanth Jain said, “We are thrilled to launch our fourth ad film, #DADTESTED, which not only demonstrates our cutting-edge LED lighting technology but also highlights the importance of meeting the diverse needs of our customers. By featuring the father-daughter duo, we aim to connect with families across the nation and showcase how our lighting solutions can seamlessly integrate into modern homes, providing both convenience and style”.

    GM Modular focus on delivering innovative lighting solutions comes at a pivotal time for the comfort & lighting market. According to industry projections, the number of active households in this market is expected to reach a staggering 26.5 million users by 2028. This growing demand underscores the importance of companies like GM Modular in providing products that cater to the evolving needs and preferences of modern households.

    The #Dadtested ad film is poised to capture the attention of a vast audience, solidifying GM Modular’s commitment to delivering solutions that seamlessly integrate into the lifestyles of modern households.

  • GM Modular launches #DADTESTED ad campaign

    GM Modular launches #DADTESTED ad campaign

    Mumbai: GM Modular, one of the largest home electrical companies in India, has recently introduced a captivating advertising campaign titled #Dadtested.  The audience is treated to the delightful interaction between the father-daughter duo Suniel Shetty and Athiya Shetty as they explore the remarkable transformation of their home with GM’s innovative products

    The duo showcases the GM Modular range of products right from video doorbells, mood lighting, switches, and dynamic blade ceiling fans that seamlessly integrate to any home decor, adding a touch of elegance and functionality.  Through this campaign, GM Modular hopes to empower individuals to transform their homes into personalised spaces that reflect their unique style and taste.

    With world renowned professionals, including Indian film director Priyadarshan and four-time National award-winning DOP Santosh Sivan, the commercial promises to create a visually compelling experience that appeals to both younger and older generations. To add to this, Product designer, Saboo Cyril ensures that every component in the commercial is carefully constructed to produce a seamless blend of modern and traditional features, increasing the ad’s appeal to a diverse audience.  

    Athiya Shetty, brings her charm and charisma to the ad. She stated, “This campaign is the right combination of creative thinking and emotion. Working with such amazing professionals has been an incredible experience, and I’m excited to be a part of something that will appeal to people of all ages.”

    The face of the brand Suniel Shetty said, “Being part of GM Modular has been a delight for me. The commercial brilliantly captures the brand’s concept, and I am looking forward to seeing how it will resonate with customers. The campaign emphasises the importance of modern technology in our daily lives. The relatable narrative will create a lasting effect on viewers and inspire them to embrace the future of home automation. “

    The advertisement accurately depicts the essence of a generation that loves both aesthetics and utility in their homes. With younger people presenting the concept of modern homes to their parents, this campaign acts as a bridge between the two generations, emphasising the need of embracing change and adapting to new trends while keeping a sense of familiarity and comfort.

    “Empowering homes with innovation and style, GM Modular proudly unveils the #DadTested ad campaign, where the timeless elegance of electric solutions meets the dynamic synergy of Suneil Shetty and Athiya Shetty. As we redefine excellence, we believe that just like father’s approval, our products pass the ultimate Dad Test, ensuring a seamless blend of safety, and  reliability in every

    home. Our range of creative products is designed to cater to the diverse needs and preferences of homeowners, allowing them to create a space that truly reflects their personality.” GM Modular founder Jayanth Jain stated.

     

     

  • GM Modular launches new campaign ‘Pyar Ki Roshni’

    GM Modular launches new campaign ‘Pyar Ki Roshni’

    Mumbai: GM Modular electrical solutions manufacturer for modern living, launches a new  Diwali campaign ‘Pyaar ki Roshni’. This heartwarming ad beautifully captures the essence of family togetherness during the festive season, showcasing the way simple lights can add a mesmerising new dimension to the Diwali celebration.

    The Ad campaign is directed by the renowned filmmaker Joe Rajan, and the title track is sung by the Bollywood singer, Javed Ali. The campaign features the immensely talented actors Nandish Sandhu and Nikita Dutta bringing the festive narrative to life. GM Modular ad campaign effectively highlights the triumph of light over darkness and the homecoming of diverse faiths.

    The campaign was successfully launched by Shri. Eknath ji Shinde, honourable chief minister, Maharashtra during the GM Navratri celebrations. The ad essentially pictures the family, planning the house decorations with lights to bring a ray of positivity and happiness. GM’s varied range of lights, right from strip lights to the enormous festive decoration lights, are well designed to give a modern look to the space.

    “We at GM believe in enriching lives through various innovations and this Diwali we aim to enhance the festive experience for families across the country. We have a huge range of decorative lights that will help you transform your place and keep you festive-ready.  Moreover, Diwali is an extremely important festival and through this campaign, we want to convey the spirit of celebration and togetherness with family. ” -GM Modular CEO & MD Jayanth Jain stated.

    GM Modular has always been at the forefront of providing cutting-edge electrical solutions, and this campaign is a testament to their commitment to enhancing the lives of their customers. With a wide range of products that combine functionality, safety and reliability, GM Modular continues to be the preferred choice for every household.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by GM MODULAR (@gmmodular)

     

  • GM Modular unveils ‘Sharod Anjali’: An episodic Durga Puja campaign

    GM Modular unveils ‘Sharod Anjali’: An episodic Durga Puja campaign

    Mumbai: GM Modular, India’s leading electrical solutions for modern living is delighted to present its Durga Puja campaign ‘Sharod Anjali’ on Unsung Heroes of Kolkata. This unique initiative is an episodic tribute to the unseen champions who work tirelessly to ensure every street of Kolkata is safe, joyous, and steeped in the festive spirit.

    Kolkata’s Durga Puja, the grandest celebration of the year, is a testament to the city’s vibrant culture and unity. Behind the scenes, there are heroes who make this celebration possible—traffic police ensuring security, pandits guiding rituals, social workers spreading smiles, dhakis creating rhythm, and idol makers crafting masterpieces.

    This campaign highlights the episodic series spotlighting the unsung heroes through emotional narratives, interviews, and captivating visuals. The campaign shed light on their dedication and passion, portraying them as the true embodiment of the Puja spirit.

    Commenting on the campaign, GM Modular CEO Jayanth Jain said, “ We are thrilled to announce our Durga Puja Campaign on the Unsung Heroes of Kolkata.’ This initiative is our humble tribute to the real heroes who make Durga Puja a memorable experience for all. Their stories are a testament to the resilience and unity of Kolkata.”

     

  • GM Modular unveils stunning wall art to celebrate its association with ‘Jawan’

    GM Modular unveils stunning wall art to celebrate its association with ‘Jawan’

    Mumbai: Shah Rukh Khan fans and moviegoers witnessed a unique collaboration between art and cinema, this week. In front of Shah Rukh Khan’s iconic ‘Mannat’, GM revealed an enchanting wall art installation of his forthcoming movie Jawan.

    The excitement surrounding Shah Rukh Khan’s latest film, “Jawan,” is reaching new heights. From the captivating preview to the mesmerising soundtrack, audiences are being treated to a multitude of emotions. The impressive wall art, crafted in collaboration with talented artist Kanak Nanda, captures the essence of “Jawan” through intricate designs, vibrant colors and dynamic visuals & the mural is set to become a visual landmark, capturing the attention of passersby and movie enthusiasts alike.

    “I am thankful and thrilled to present this magnificent wall art as a tribute to the spirit of ‘Jawan’ and GM’s association with the film. It reflects our dedication to pushing boundaries and embracing creativity, just like the movie. This wall art symbolizes progress, innovation, and the relentless pursuit of excellence,” said the artist Kanak Nanda.

    The GM CEO Jayanth Jain, expressed his enthusiasm for this remarkable collaboration, stating, “The partnership between GM and ‘Jawan’ marks a pivotal milestone in our journey to connect with diverse audiences on a grand scale. This collaboration exemplifies the power of art and cinema in transcending boundaries. We are thrilled to have the opportunity to create an immersive experience for fans while also reaching a mass audience through this momentous venture.”

    GM was founded in 2002 and has since become one of the leading home electrical companies in India. The partnership between GM Modular and “Jawan” goes beyond traditional sponsorship. It represents the shared values of innovation, dynamism, and a forward-thinking approach. Through this collaboration, GM Modular reaffirms its commitment to empowering individuals and spaces with cutting-edge electrical solutions that enhance everyday living.

    Jawan is one of the most anticipated and ambitious films, produced at a never-seen-before scale for an Indian film. It is backed by an exceptional cast, including some of the biggest names in the entertainment industry from all parts of India, along with Shah Rukh Khan, Nayanthara, and Vijay Sethupathi in lead roles and Deepika Padukone in a special appearance. This broadens its appeal to audiences across all Indian languages, making it a true PAN India film.

    Jawan is a Red Chillies Entertainment presentation, directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film will be released worldwide in theaters on 7 September 2023, in Hindi, Tamil, and Telugu languages.