ITV

Tag: Jaya TV Network

  • Janta TV brings Aidem Ventures on board

    Janta TV brings Aidem Ventures on board

    MUMBAI: Aidem Ventures, one of India’s leading independent media consulting, marketing and advertising sales company, already boasts of a well-known clientele including news channels Al Jazeera, Live India, Jai Maharashtra, Jaya TV Network and ABN Andhra Jyothi. Now, the company would be extending its services to the two-year old Hindi regional news channel Janta TV for which it would be handling the national ad sales.

    The channel that describes itself “of the public” is popular in Punjab, Haryana, Chandigarh and Himachal Pradesh and is also available in Jammu and Kashmir, Uttarakhand, Madhya Pradesh, Jharkhand, Uttar Pradesh, Bihar and New Delhi.

    The channel was launched in 2011 with the motto “where no one stands we deliver” and the Aidem team will just take that forward.

    “The Aidem team possesses a great amount of business appetite as also a thorough understanding of the broadcast media and of the Indian advertising market. Their ability to reach out to marketers across levels is their most salient feature. We are looking forward to the team’s industry knowledge and their national coverage to cover advertising opportunities across the country,” said Janta TV VP Gurbinder Singh.

    “Bagging Janta TV is a big step towards our goal to build a more robust news media cluster thus easing the media buying process,” said Aidem Ventures Sr VP Shailendra Shetty.

    “It truly is exciting to be part of the channel’s expansion quest. The team is geared to get their feet on the street to help Janta TV maximise their revenue potential,” added Aidem Ventures Sr VP for regional bouquet Alok Rakshit.

    Aidem also handles channels like Mi Marathi, Sahara One, Sahara Filmy, Enter10 TV, Shagun TV, InSync and Channel UFX.

  • Aidem to handle Jaya TV Network’s ad sales duties for 3 years

    Aidem to handle Jaya TV Network’s ad sales duties for 3 years

    MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures will be handling the advertising sales duties for Tamil television Jaya TV Network for the next three years.

    The network, which consists of a clutch of channels including Jaya TV, Jaya Max, Jaya Plus and J Movies, feels that this is the perfect time for it to expand its sales operations beyond Tamil Nadu.

    Jaya TV Network vice president K P Sunil said, “We are looking at Aidem to complement our growth strategy with its established network and relationship across clients and agencies across India. This partnership promises to broaden our current client base and facilitate a healthy revenue stream for the Jaya TV network.”

    Aidem Ventures head broadcast business-regional and news Alok Rakshit said, “The (southern) market comprises various uni-lingual sub-markets, which helps the local broadcasters in terms of viewership, subscription profit, advertising revenue and building overall consumer loyalty for their channels. It forms a sizeable portion of the total television pie in India, after the Hindi General Entertainment Channels‘ category. Among the sub-markets, Tamil genre commands the largest share in viewership.”

    Aidem Ventures director Vikas Khanchnadani said, “With the regional channels accounting for approximately 33 per cent of all India CS 4+ television viewership, every advertiser is trying to better their foothold in the regional markets to ensure they enjoy Pan India presence. Aidem is well equipped and geared to bridge the gap between the regional and national advertisers.

    We are optimistic that regional will be the new national and it is a strategic business decision on our part to make out foray in this market. There‘s no denying that exciting times are in store for regional TV channels and we are looking forward to this business assignment.”