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Tag: Jaya Oberoi

  • JioCinema and Deutsche Welle collaborate to bring exclusive content: “Megacity Mindset” series

    JioCinema and Deutsche Welle collaborate to bring exclusive content: “Megacity Mindset” series

    Mumbai: JioCinema, India’s leading digital entertainment platform, is thrilled to announce its collaboration with German international broadcaster Deutsche Welle (DW) for the launch of “Megacity Mindset”, an inspiring five-part series showcasing remarkable individuals across India’s vibrant and influential cities.

    Created by documentary filmmakers Naomi Phillips and Akanksha Saxena (DW), “Megacity Mindset” explores the unique stories and mindsets driving success and innovation in Mumbai, Delhi, Chennai, Bengaluru, and Kolkata. Each episode features exceptional individuals who have excelled in their respective fields and made a significant impact on their cities.

    Commenting on the launch, Daniel Schulz and Jaya Oberoi from DW‘s Asia Distribution Team, said, “Megacity Mindset” is a powerful up-close narrative, filled with endearing insights into the lives of extraordinary people who have embraced the city’s attitude – to call their own. The protagonists have allowed us proximity to see facets of their lives, combined with lasting impressions and statements that hopefully leave an imprint on the viewers. We are thrilled to partner with Jiocinema, to distribute this docuseries to reach India’s diverse audience who are interested in both entertainment, as well as informative content. At DW, we remain dedicated to focusing on thought-provoking stories that continue to inspire curious minds.”

    Commenting on the partnership, Viacom18 head – Branded Content Vivek Mohan Sharma said “We are excited to join forces with Deutsche Welle to present ‘Megacity Mindset’ which offers an intimate and compelling look into the lives of remarkable individuals who have adopted and thrived in the spirit of their cities. This collaboration with us at JioCinema allows us to bring a series rich with heartfelt insights and personal stories from India’s most dynamic cities to our audience. At Viacom18, we are dedicated to pushing the boundaries of content with offerings that not only entertain but also enlighten. ‘Megacity Mindset’ showcases the diverse talents and groundbreaking ideas shaping the future of India.”

    In Mumbai, Bollywood star and casting director Abhishek Banerjee shares his journey in the entertainment industry, offering insights into the dedication required to thrive in this competitive metropolis.

    Moving to Delhi, the series highlights pilot and high-flyer Capt. Zoya Agarwal, who is breaking barriers and empowering women in traditionally male-dominated fields.

    In Chennai, Tamil star rapper Arivu represents the ethos of excellence with his boundary-breaking music and powerful lyrics that resonate with audiences worldwide.

    Bengaluru, India’s Silicon Valley, showcases the innovative spirit through virtual human Kyra, who is revolutionizing connectivity both online and in real life.

    Lastly, “Megacity Mindset” takes viewers to Kolkata, where poet-writer Karuna Ezara Parikh and emerging talents redefine the city’s cultural landscape through creativity and passion.

    Each episode of “Megacity Mindset” offers a compelling narrative of resilience, ambition, and creativity, showcasing diverse talents and perspectives that drive these megacities.

    Join us on this captivating journey as we explore the essence of success and the transformative power of mindset in India’s dynamic urban landscapes.

    “Megacity Mindset” is produced by DW and is exclusively available for streaming on JioCinema.

  • Josh and DW Hindi’s new season of ‘Vibecheck with DW’ series makes waves in Bharat

    Josh and DW Hindi’s new season of ‘Vibecheck with DW’ series makes waves in Bharat

    Mumbai: Josh, a short video app, in collaboration with DW Hindi, the Hindi-language channel of German international broadcaster Deutsche Welle, has announced the successful conclusion of the second season of ‘Vibecheck with DW’. This collaborative series introduced DW’s ‘Sehat Talk’, a women-centric news series, to a wider audience through short videos on Josh and Dailyhunt.

    The introduction of ‘Sehat Talk’ programme on Josh and Dailyhunt marked a significant milestone in inclusive and women-centric media content for Bharat audiences. The second season, with a total of 45 videos which ran for 15 weeks on Josh and Dailyhunt, focused on an array of engaging and diverse topics including seed cycling, #Women trend awareness, “Whatsappitis,” and the intriguing connection between pain and cravings for sweets, among others.

    With over 300 million video views, 10 million hearts and nearly one million shares and downloads on Josh, the enthusiastic response indicates the show’s remarkable reach and impact. Presented in Hindi and Indian Sign Language, the informative series is hosted by renowned journalist Isha Bhatia Sanan and an interpreter from the Inclusive Divyangjan Entrepreneur Association (IDEA). RedFM and its RJs also supported the series, emphasizing its importance to their listeners.

    Commenting on this campaign, Josh head of creator & content ecosystem Sunder Venketraman said, “Vibecheck with DW’ has been an exceptional and impactful initiative since its inception. Our primary objective was to establish a safe and inclusive environment for women to engage in conversations about their health and related topics in the most inclusive manner possible. Through a comprehensive approach rooted in inclusivity, collaboration, and advocacy, we have not only achieved this goal but surpassed our objectives. Season 2’s success has been made possible by the collective efforts of the Vibecheck team, as well as our valued partners such as RedFM and IDEA.”

    Daniel Schulz and Jaya Oberoi from Deutsche Welle’s Asia distribution team, jointly commented “The success of ‘Vibecheck with DW’ Season 2 reflects our commitment to delivering informative and captivating content to audiences in India. We are thrilled to see the positive reception and intend to continue to empower and educate through our collaboration with Josh and Dailyhunt, whose support has been crucial in amplifying our message and reaching diverse audiences.”

    Season two of ‘Vibecheck with DW’ answers all the health-related “whys” that audiences may have. From understanding why anger fuels in an empty stomach to the intricacies of cancer development and the rationale between ageing and hair loss, the new season unravels the interconnected aspects of health and much more. The ‘Vibecheck with DW’ series can be viewed on DW Hindi’s channels on Josh and Dailyhunt.

  • IGKnights Media appoints Jaya Oberoi as chief revenue officer

    IGKnights Media appoints Jaya Oberoi as chief revenue officer

    MUMBAI: IGKnights Media has appointed Jaya Oberoi as chief revenue officer. Oberoi has 17+ years of experience in media sales and corporate relations. Prior to her current assignment, she has held sales leadership roles in Network18 and Scroll Media INC. Her professional journey also includes working with Star TV, India Today, Reliance Communications, Bharti Airtel and Hughes Telecom. She will be based in Mumbai, and work closely with Abhishek Kapadia, CEO – India and UAE. 

    Oberoi has a rich and diversified experience in digital and offline media sales. Her professional areas of expertise includes scaling media sales on niche platforms, sales strategy, branded content, corporate relations and specializing in end-to-end operations in start-ups.

    Igknights Media CEO Abhishek Kapadia said, "We are delighted to welcome Jaya, to the Igknights family. She is a seasoned sales professional with a proven track record, and her varied experience and business expertise is crucial for our ambitious expansion plans in India. Jaya, will lead Igknights direct partnerships and business alliances to achieve the company's growth plan over the next five years. She will be responsible to develop and implement our sales strategies for India, and will spearhead building new models to scale revenues through untapped channels. We look forward to her valuable contributions to our progress".

    Oberoi  said, "I look forward to working with the dynamic and talented young team at Igknights Media. Founded in 2016, their success story in the last three years in fragile market conditions is truly commendable, and I hope to keep the momentum going on the growth trajectory. It's a challenging and an equally exciting role to be working on a strong and evolving new age platform. I couldn't have joined at a better time, as we are in the crux of creating new products to be launched in the near future. I look forward to working with Abhishek, and the team at Igknights, to scale to newer heights."