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Tag: Javelin

  • GroupM sports report: Cricket leads in online buzz, but Olympics and Football are flexing their muscles

    GroupM sports report: Cricket leads in online buzz, but Olympics and Football are flexing their muscles

    MUMBAI: India’s digital sports scene is a proper riot, with cricket still the undisputed king, but other sports are making a right racket too, according to GroupM ESP’s  Sporting Nation report for 2024. According to the data, a whopping 74.70 per cent of online sports conversations revolve around cricket, proving it’s more than just a game; it’s a national obsession.

    The Indian Premier League (IPL) takes the crown for sporting event chatter, accounting for a staggering 56.65 per cent of all online discussions. It’s a two-month T20 spectacle that keeps fans glued to their screens and keyboards.

    But the Paris Olympics also made a significant splash, grabbing 24.46 per cent of the online conversation. It seems India’s medal hopes in shooting, wrestling, javelin, and badminton whipped up a proper frenzy. And while the T20 World Cup saw a 15.17 percent share of discussion, the Olympics still pipped it to the post.
    Football, meanwhile, trails behind at 12.62 per cent, showing a more “nuanced but demographically concentrated following.”

     It’s not just the Indian Super League (ISL) getting tongues wagging; global events like the FIFA World Cup and European leagues are also part of the digital discourse.

    When it comes to individual athletes, cricket’s Rohit Sharma and Virat Kohli dominate, accounting for over two-thirds of all athlete-related discussions. Rohit’s T20 World Cup victory and Kohli’s “generational talent” debates keep them firmly in the spotlight.

    Outside cricket, wrestler Vinesh Phogat’s Olympic disqualification sparked a wave of online sympathy, placing her third in athlete chatter. Neeraj Chopra, Manu Bhaker, Lakshya Sen, PV Sindhu, and chess champ Gukesh Dommaraju also made their mark, capturing the nation’s imagination.

    Team-wise, Virat Kohli’s Royal Challengers Bengaluru (RCB) and MS Dhoni’s Chennai Super Kings (CSK) lead the IPL pack, while Mohun Bagan Super Giant reigns supreme in the ISL.

    The data reveals that Indian sports fans are a passionate bunch, shaping narratives and amplifying their voices through digital platforms. They’re not just spectators; they’re active participants in the sporting drama. And with increased media penetration and improved streaming, their voices are louder than ever. It’s a proper digital sports carnival.

  • Neeraj Chopra dons new avatar in Cred’s latest ad

    Neeraj Chopra dons new avatar in Cred’s latest ad

    Mumbai: Credit card bill payment platform Cred has unveiled the first ad of its IPL 2021 campaign featuring India’s Olympic hero Neeraj Chopra. The latest edition of the sports extravaganza resumed on Sunday.

    After the viral campaign with Rahul Dravid earlier this year, this new ad highlights Cred’s features and rewards system. In this new ad, the 23-year-old javelin gold medalist from Tokyo Olympics can be seen donning the hat of a reporter, a producer among others.

    The campaign was conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Deep Joshi, and Vishal Dayama and written by EarlyMan Film. Karan Malhotra lent his expertise to compose the music for the films. “With IPL coming back, we are excited to collaborate with India’s favorite heroes and make them do quirky things for Cred,” said EarlyMan Film director and co-founder Ayappa.

    “We are happy to continue our partnership with IPL as it returns this year,” said Cred founder and CEO Kunal Shah. “At Cred, our vision is to build a trustworthy community. In this campaign, we aim to solidify our message of financial literacy and educate the viewers on the benefits of practicing responsible financial behaviour,” he added.

    “I am very happy to be associated with Cred, which aims at building a community of disciplined, trustworthy, and creditworthy people,” said Chopra. “Playing the part in this ad-film was a totally different and entertaining  experience and I hope the audiences enjoy this side of me!”

  • BYJU’S announces Rs 2 crore for Olympic Gold winner Neeraj Chopra

    BYJU’S announces Rs 2 crore for Olympic Gold winner Neeraj Chopra

    New Delhi : The ed-tech brand BYJU’S on Sunday announced Rs 2 crore for the Olympic Gold winner Neeraj Chopra.

    Chopra achieved a historic feat on the penultimate day of the Tokyo Olympics 2020, after he won the first athletics Gold medal for India. He came out victorious in the Javelin throw competition.

    With a total of seven medals, Team India gave it’s best ever Olympics performance at the Tokyo 2020 event.

    Highlighting that BYJU’S is an ardent supporter of sports in the country, the brand said its making further strides into encouraging players across sports disciplines. It has also announced Rs 1 crore each for individual Olympic winners including Mirabai Chanu, Ravi Kumar Dahiya, Lovlina Borgohain, PV Sindhu and Bajrang Punia. 

    The accomplishments and the stellar achievement of India’s sports heroes at the Tokyo 2020 Olympics have been nothing but inspirational, despite the challenges posed by COVID-19 lockdown in 2020-2021. Not only has each one of them made the country proud but has also ignited hope and aspiration that our country can create many more Olympic champions in the future. 

    BYJU’S founder and CEO Byju Raveendran said- “Sports has a critical role to play in nation building and it’s time that we celebrate our olympic heroes, not just once in four years, but every single day.  They deserve all the adoration they get, and after this historic achievement at Tokyo 2020 we are rewarding the players for their efforts, sacrifices and achievements.”

    He added, “We hope that this small gesture will help them in their journey going forward to win more laurels for the country and also encourage many more youngsters to dream big. India has a huge potential to produce many more sporting champions and it is important to celebrate successes like this and make them heroes so that we transform ourselves from a Sport loving nation to a sport playing nation.”