ITV

Tag: Javed Ali

  • Artium unveils Juju Baby Music

    Artium unveils Juju Baby Music

    Mumbai – Artium Academy, India’s foremost music education platform, introduces Juju Baby Music, a cutting-edge music label poised to revolutionize the indie music landscape. Founded by visionary entrepreneurs Vivek Raicha and Ashish Joshi, alongside renowned composer and producer Gourov Dasgupta, Juju Baby Music aims to redefine music IP, nurture emerging talent, and leverage artificial intelligence.

    The debut of Juju Baby Music is marked by the launch of “Future Wave,” an album that promises to redefine indie music. It blends distinctive melodies with futuristic synth pop and synth wave arrangements, featuring collaborations with India’s music icons like Shaan, Javed Ali, Akhil Sachdeva, Jyotica Tangri, Divya Kumar, and emerging talents such as Aishwarya Anand from Artium Academy. Each track is accompanied by visually stunning AI-driven music videos, transporting artists into space-age cyberpunk settings for an immersive visual experience.

    The “Future Wave” album Season 1 lineup includes:

    1. June 21: “Naina Ro Pade” (Artist: Javed Ali)
    2. June 25: “Dil Rove” (Artist: Akhil Sachdeva Ft. Aishwarya Anand)
    3. June 30: “Undercover” (Artist: Jyotica Tangri)
    4. July 5: “Dard Ke Siva” (Artist: Divya Kumar)
    5. aJuly 10: “Choti Choti Mulakatein” (Artist: Shaan)

    Raicha commented, “Our vision at Artium Originals is to empower the future of music through strategic financing, equitable artists partnerships and new distribution technologies starting with Juju Baby Music, a pioneering venture in collaboration with the extremely gifted and accomplished music composer/producer Gourov Dasgupta. With Juju Baby Music we’re ushering in a new era in Indie music by integrating real music with groundbreaking AI-driven videos, offering an unmatched sensory journey.

    Juju Baby Music plans to release monthly genre-specific albums, featuring weekly song releases culminating in EPs. Following “Future Wave,” upcoming albums will explore genres like Indie Cafe and Folk Music, blending mainstream stars with fresh Artium Academy talent. Each song will debut with integrated videos on YouTube and audio releases on platforms such as Spotify, Apple Music, and JioSaavn, Wynk and others.

    Juju Baby Music Music composer/producer and director Gourov Dasgupta added, ” Collaborating with Artium, the hot bed of new talent and particularly with Vivek and Ashish to launch Juju Baby Music has been an exhilarating journey. We take pride in pioneering cutting-edge soundscapes that showcase India’s top artists in collaboration with new talent emerging from remote corners of the country. Our platform challenges the misconception that AI diminishes artistic expression; instead, it empowers artists by integrating groundbreaking technological advancements. These cyberpunk-inspired visuals redefine music videos, diverging from conventional narratives to offer viewers a uniquely immersive experience.

    Joshi emphasised, “Juju Baby Music embodies our ethos of nurturing talent from inception. Our aim is to cultivate a dynamic environment where emerging talents seamlessly collaborate with established icons, nurturing their progression from budding artists to global stars. It upholds the institution’s commitment to not just offer excellence in music education but also provide a unique pathway from classroom to stage for independent creators, encompassing music creation, rights management, digital monetization, and branding partnerships

    YouTube

  • Bank of Baroda aims to boost national morale with #PhirJeetenge anthem

    Bank of Baroda aims to boost national morale with #PhirJeetenge anthem

    MUMBAI: Bank of Baroda has come out with a motivational new music video titled ‘#PhirJeetenge’ that aims to boost flagging morale in the nation’s fight against Covid, amid its second debilitating wave.

    Featuring National sports icons and world-renowned badminton players like PV Sindhu and Srikanth Kidambi alongside singers Javed Ali & Aishwarya Majmudar, and radio jockeys Kartik & Archana, the film calls on all citizens to come together and fight the virus.

    With the pandemic is creating a paradigm shift in terms of the new normal, the campaign advocates the importance of a positive mindset and working unitedly- both physically and emotionally, towards a better tomorrow. As India is on the threshold of completing 75 years of Independence, the bank seeks to spread the message of overcoming hurdles and vanquishing the pandemic together.

    The short film also relays the significance of getting vaccinated and on the continued need for maintaining safety checks and caution.

    The bank shared the video on its LinkedIn account stating:
    “#PhirJeetenge song is our attempt to spread the message of winning. India as a Nation has conquered many odds with the never say die attitude of people. This song reignites the flame of optimism, hope, and fighting spirit in us. The 135Crore+ Indians will fight against this virus together. We shall win this battle by getting vaccinated, wearing a mask, and maintaining social distance. #JaiHind #PhirJeetenge #Unite2FightAgainstCorona #AzadiKaAmritMahotsav 

    Speaking on the initiative, Bank of Baroda’s chief general manager Purshotam Kumar said, “At a time such as the current pandemic situation, it is important for us, from all walks of life, to unite, with one overriding emotion, that of hope. We all need to follow the guidelines set by the government and support each other. ‘PhirJeetenge’ is an anthem for each and every individual, to believe and draw on the strength that we possess, confident that we will succeed, like we always have, as a country.”

  • GAIL launches ‘Hawa Badle Hassu’ an Environmental Sci–Fi webseries on SonyLiv

    GAIL launches ‘Hawa Badle Hassu’ an Environmental Sci–Fi webseries on SonyLiv

    Mumbai: As a part of its ‘Hawa Badlo’ initiative, GAIL (India) Limited launches the much awaited web series “Hawa Badle Hassu”. The one of its kind campaign keeps growing with each leg and this time around the company has embarked upon a unique and ambitious approach of a full season of a web series. The series is heavily hinged on entertainment conspicuously conveying the messages that company stands for- crusade against air pollution and environment conservation.

    Hawa Badle Hassu is an Environmental Sci-Fi thriller web series with a total of forty minute run time broken into 4 episodes. Each episode tackles crucial spaces and aspects pertaining to Environment (pollution). The first episode focuses on ‘Home Environment’ and as the story progresses it moves to cover topics like ‘Education and career building options around environment’, ‘Outdoor Environment’ and finally escalates to ‘Global Environment’. Actors from mainstream Hindi cinema have been cast for all key roles with Chandan Roy Sanyal essaying the lead and titular role of “Hassu”. Sanyal is joined by Smita Tambe, Vikram Kochar and Hollywood actor Zachary Coffin in meaty roles.

    Speaking on the web series, Mr. R.K Singhal, Executive Director (Marketing-Shipping & Int. LNG& CC) stated, “As GAIL India’s Hawa Badlo campaign keeps growing and we keep getting more ambitious. Right from the outset it has garnered positive response and we have been able to make the right impact. This time around we wanted to see a culmination of what we started three years back. Its 40 minute of engaging content and Hassu keeps you hooked on. Hawa Badle Hassu is path breaking and out of the box thinking at its best. No better medium than entertainment to convey an important message.”

    He added, “The best part about this series is that at no point it gets preachy which is why you would want to go through it, grasp and retain the messaging. Also if you have been tracking the Hawa Badlo campaigns you would notice that we come up with something unique each time. It was a short video in its first leg and then we came up with a music video as HawaBadlo Anthem but each time impactful story telling has been with our core messaging has been top priority”.

    The series is co- written & produced by Protiqe Mojoomdar (Handyyman) who has been associated with the Hawa Badlo Campaign earlier as well. Hawa Badle Hassu is directed by duo- Shaptaraj- Shiva and it is launched on leading OTT platform SonyLiv. The series comes close on the heels of World Environment day.

    GAIL (India) Limited has been creating awareness and inducing behavioral changes to ensure a greener and cleaner tomorrow through its movement – Hawa Badlo. This movement has been actively working towards educating the Indian masses against air pollution through events, short films, contests, raahgiri, pledges etc on advocacy against air pollution, problems caused due to air pollution & solutions for curbing it. For the last three years Hawa Badlo movement has been able to mobilize collective societal efforts for improving the deteriorating air quality in India. GAIL (India) Ltd has been extending full support to Hawa Badlo and the movement has been successful in reaching out to more than 6 Crore Indians. Videos and short films made under this initiative have been appreciated by other countries as well.

    Hawa Badlo encourages sustainable and environment friendly lifestyle habits such as planting trees, cycling & walking, carpooling, using public transport, conserving energy and using cleaner energy sources like Natural Gas for industries, CNG for automobiles &PNG for commercial uses. It produced significant content like Hawa Badlo Anthem- #BringBackTheBlueSkies featuring leading web series actor Amol Parashar and sung by celebrated playback singers like Javed Ali & Harshdeep Kaur. Hawa Badle Hassu is now available for public viewing on SonyLiv app.

  • 3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

    3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

    MUMBAI: Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival – Sahitya AajTak . The three-day extravaganza will be held in the capital at the Indira Gandhi National Centre for the Arts from November 16-18, 2018.

    A confluence of poetry, prose, music and drama, the festival is an initiative to highlight the importance of art & literature in today’s era. The fest brings together a diverse mix of India’s renowned personalities from writers, scholars, authors, musicians, actors, columnists, business leaders, poets and theatre artists on one platform to express their views openly and engage in a meaningful dialogue.

    The mega festival will be a grand affair with attendance from many celebrities like singers Javed Ali, Malini Awasthi, legendary Wadali brothers, actor Annu Kapoor, writer Chetan Bhagat, poet Rahat Indori and many others. Actor and poet Piyush Mishra, screenwriter Prasoon Joshi and the renowned poet & writer Javed Akhtar will enthral the audience with the magic of their words. Actors Deepti Naval and Shekhar Suman will talk about theatre while journalist Sagarika Ghose and Governor of Goa Mridula Sinha will share his wisdom on politics.

    This year the festival will have 100 sessions and close to 200 guests & speakers with an audience. The festival is a platform for celebrating the rich Indian culture with theatre, poem, Sufi music at the helm, giving a platform to budding writers/artists to articulate their thoughts. The festival will have sessions in which India’s top TV anchors will interact with guests from various fields like art, cinema, music, theatre, and politics.

    This year Sahitya Aaj Tak will see a fusion of great ideas and witness a joyful synergy of literary artists hailing from different parts of the country. The past two editions have seen the festival transforming into a global phenomenon. The grand celebration of art and all that it stands for will bear testament to music & cultural programmes with throngs of enthusiasts. The festival will see the presence of literary stalwarts renowned for their works in Hindi, Urdu, English, Awadhi, Bhojpuri and Punjabi.