ITV

Tag: Javed Akhtar

  • Zee Classic launches ‘The Golden Years 1950 -1975’ on Mumbai locals

    Zee Classic launches ‘The Golden Years 1950 -1975’ on Mumbai locals

    MUMBAI: Adhering to its core proposition of ‘Woh Zamaana Kare Deewana’, Zee Classic now aims to entertain music lovers with a new show – The Golden Years 1950 – 1975 by initiating the Zee Classic Radio Train in Mumbai. The new show, a musical journey with Javed Akhtar, is a celebration of 25 years of timeless music. The Golden Years 1950 -1975 is produced by EVPL, presented by Dettol, co-powered by State Bank of India and Good Knight Fast Card.

    Local trains in Mumbai are exclusively branded as Zee Classic Radio trains. These trains are playing classic melodies along with the untold stories narrated by the veteran lyricist and poet Javed Akhtar through their in-built sound system. This pioneering activity will not only entertain lakhs of daily commuters of local trains, but also offer them a respite from the humdrum of a busy city life says Zee Classic.

    Zee Classic has also made other innovative partnerships across media platforms to make the show accessible to more and more people. The channel has partnered with the retro radio station – 92.7 BIG FM for special segments which is airing songs from yesteryears aided by untold stories and trivia about the music. A robust digital campaign encompassing platforms like Twitter, Facebook, Miss Malini, amongst others is also active in full swing.

    Commenting on the 360 degree marketing promotion, Zee Hindi Movie Cluster business head Ruchir Tiwari said, “The channel has always gone beyond the usual with innovative shows and content. For the latest offering, ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’ we will entertain and engage audience through various platforms i.e. radio, television and experiential marketing. These routes will enable us to reach out to various touch points and take the audience on a soulful journey. ”

  • Zee Classic launches ‘The Golden Years 1950 -1975’ on Mumbai locals

    Zee Classic launches ‘The Golden Years 1950 -1975’ on Mumbai locals

    MUMBAI: Adhering to its core proposition of ‘Woh Zamaana Kare Deewana’, Zee Classic now aims to entertain music lovers with a new show – The Golden Years 1950 – 1975 by initiating the Zee Classic Radio Train in Mumbai. The new show, a musical journey with Javed Akhtar, is a celebration of 25 years of timeless music. The Golden Years 1950 -1975 is produced by EVPL, presented by Dettol, co-powered by State Bank of India and Good Knight Fast Card.

    Local trains in Mumbai are exclusively branded as Zee Classic Radio trains. These trains are playing classic melodies along with the untold stories narrated by the veteran lyricist and poet Javed Akhtar through their in-built sound system. This pioneering activity will not only entertain lakhs of daily commuters of local trains, but also offer them a respite from the humdrum of a busy city life says Zee Classic.

    Zee Classic has also made other innovative partnerships across media platforms to make the show accessible to more and more people. The channel has partnered with the retro radio station – 92.7 BIG FM for special segments which is airing songs from yesteryears aided by untold stories and trivia about the music. A robust digital campaign encompassing platforms like Twitter, Facebook, Miss Malini, amongst others is also active in full swing.

    Commenting on the 360 degree marketing promotion, Zee Hindi Movie Cluster business head Ruchir Tiwari said, “The channel has always gone beyond the usual with innovative shows and content. For the latest offering, ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’ we will entertain and engage audience through various platforms i.e. radio, television and experiential marketing. These routes will enable us to reach out to various touch points and take the audience on a soulful journey. ”

  • Tata Sky targets 16 interactive services by March 2016

    Tata Sky targets 16 interactive services by March 2016

    MUMBAI: It was earlier this month that Tata Sky launched its Actve Fitness service at the hands of Bollywood super star Salman Khan. Targeted at health enthusiasts, it provides fitness and yoga videos produced and curated by Adarsh Gupta’s Brilliant TV and actor Suneil Shetty.

     

    Now India’s leading operator says that it is going to launch one new interactive service every month between now and end FY-2016, to take the total to 16. Currently, it runs 10 such services ranging from cooking to Vedic maths to learning English to Urdu poetry renditions byJaved Akhtar.

     

    Speaking to news agency PTI, Tata Sky CEO Harit Nagpal said that interactive services is a “focus area” for the DTH operator. “Now we are shifting to newer audiences, both in cities and rural areas. We need to add more services relevant to these areas.”

     

    The content of these new services will be relevant to its subscribers, said Nagpal.

     

    Tata Sky has around 10 million active subscribers and has earned the reputation as being amongst the innovative DTH players in India. The interactive offerings are priced anywhere between Rs 0.75 per day to Rs 7 a day, depending on the period and the type of service that the customer subscribes.

  • 9XM Soundtrack to showcase ‘Dil Dhadakne Do’ with cast

    9XM Soundtrack to showcase ‘Dil Dhadakne Do’ with cast

    MUMBAI: Bollywood music channel 9XM will showcase the musical journey of Zoya Akhtar’s upcoming film Dil Dhadakne Do, through a special show titled 9XM Soundtrack.

     

    9X Media chief programming officer Amar Tidke said, “We are pleased to associate with the team of Dil Dhadakne Do and feature them in the upcoming episode of 9XM Soundtrack. A special show featuring the entire journey of the music album i.e. the soundtrack of a film, 9XM Soundtrack captures everything that goes into the making of an entire album of a movie.”

     

    9XM programming head Baljinder S Mahant added, “We have received an exceptional response from the Bollywood fraternity as well as from our viewers on the previous episodes of 9XM Soundtrack. Our Soundtrack episode on Tanu Weds Manu Returns assured that the musical journey of the film reached the Bollywood fans across India. We hope that the Dil Dhadakne Do episode of 9XM Soundtrack meets similar success and resonates well with our viewers.”

     

    This Friday’s 9XM Soundtrack will air a one hour special on Dil Dhadakne Do soundtracks and will feature the musical trio Shankar-Ehsaan-Loy and lyricist Javed Akhtar, along with the ensemble cast of Anil Kapoor, Ranveer Singh, Priyanka Chopra, Anushka Sharma and Farhan Akhtar.

     

    The episode airs on 5 June, 2015 at 8 pm only on 9XM.

  • Comic maestro Mehmood gave Big B his first break in Bollywood!

    Comic maestro Mehmood gave Big B his first break in Bollywood!

    MUMBAI: After three insightful episodes on Classic Legends Season 3, the popular show is all set to showcase its fourth episode which is dedicated to screen icon and comic genius – Mehmood. Traditionally hosted by the living legend – Javed Akhtar himself, the show provides its viewers a sneak peek into the lives of some of the best talents from the golden era of Indian Cinema.

     

    Javed Akhtar dishes out details on how Mehmood was not just multi-faceted himself but had an eye for spotting talent.The story goes that when Amitabh Bachchan was trying to mark in the Indian Film industry, Mehmood was one of the first people to recognise the potential talent in Amitabh Bachchan. Mehmood saab was so confident about the talent that Amitabh possessed that he offeredhim his first break in the movie ‘Bombay to Goa’.

    Apart from possessing the knack of spotting true talent, Mehmood saab also had a strong passion for good music. He always sang in his movies and all his songs became tremendously popular because he was able to strike the right emotional chord in the heart of the audience with his mesmerizing voice.

     

    Tune-in to Classic Legends as Javed Akhtar provides viewers with a glimpse into the life of the king of comedy-Mehmood on Sunday, 23 November at 8pm only on Zee Classic!

     

  • Javed Akhtar to host ‘Classic Legends Season 3’

    Javed Akhtar to host ‘Classic Legends Season 3’

    MUMBAI: Zee Classic, the one-stop destination for classic and blockbuster movies of yesteryears, returns with the third season of its popular series, Classic Legends. Reviving the nostalgic memories of these Bollywood legends, host Javed Akhtar will take the audiences through this journey of 13 weeks starting 2 November at 8 pm. India’s only classic Hindi movie channel,  Zee Classics has  the largest library of classic films with over 500 exclusive titles from the 1940’s to the 1970’s.

    ‘Classic Legend Season 3’ will be featuring biographies of 13 Bollywood Legends to familiarize cine-lovers with their lives and careers in the industry. Some of the legends being featured in this season include Sanjeev Kumar, the blockbuster film maker Yash Chopra, the evergreen comedian Mehmood, a heart-throb for millions Dharmendra, the nightingale of India Lata Mangeshkar, the stunningly beautiful Nutan, Manoj Kumar, well-renowned director O.P.Nayyar and many other luminaries. These industry stalwarts have left an indelible footprint in the world of Indian films and the series will give viewers an opportunity to know these film luminaries up close and personal.

    Commenting the third season of the show, Javed Akhtar said, “It gives me immense pleasure in hosting the show in its third season. The response from viewers for ‘Classic Legends’ over the last two seasons has been overwhelming. To bring the journey of each of these legends gets more and more interesting as it brings them closer to today’s generation. Having worked with most of them in Bollywood, I enjoy taking the audiences through this journey on these stalwarts as they have immense learning for all the true lovers of cinema.”

     

     

     

     

     

     

     

     

     

     

     

     

    Premiering on November 2, at 8 pm, Zee Classic’s ‘Classic Legend Season 3’ will kick off with Javed Akhtar taking the viewers into the life of the Yash Chopra. The renowned director, producer has many blockbuster films to his credit and has had a very inspiring journey. Tune in as Zee Classic gives its viewers a closer look into what went behind the making of these ‘Classic Legends’.

    Zee Classic presents ‘Classic Legends – Season 3’ premiering on Zee Classic at 8 pm starting November 2, 2014

     

  • Tata Sky revives Indian poetry with Javed Akhtar

    Tata Sky revives Indian poetry with Javed Akhtar

    MUMBAI: In yet another first, Tata Sky, the leading DTH player today at a literature rendezvous announced the launch of Actve Javed Akhtar service in partnership with Javed Akhtar, one of the finest lyricists of India. This innovative service gives Tata Sky subscribers an opportunity to experience the rich and classic poetic culture with an unconventional and modern approach.

     

    This interactive platform will have Javed Akhtar describing the true essence of some of the most beautifully penned shayaris and dohas of yesteryears, reminding us of its relevance and definition in context to our lives today.This conversational format with Javed Akhtar is followed by shayaris and dohas sung by contemporary artists such as Tochi Raina, Roop Kumar Rathod, Shweta Pandit, Aakriti Kakkar, Abhijit Pohankar and many more.

     

    Apart from the video format, the interactive service will also allow viewers to learn meaning of various Urdu & Sanskrit words used in the Dohas and Shayari with the help of the built-in On-demand option. Thus aiding subscribers in comprehension & enhancing vocabulary.

     

    At the launch, Vikram Mehra, Chief Commercial Officer, Tata Sky said:“Actve Javed Akhtar will enable our audience to relive and learn from the eons of classic Indian poetry with a contemporary touch. We hence associated with Javed Akhtar, who will walk us through centuries of soulful shayaris and dohas.” 

     

    Tata Sky prides in being the preferred DTH player with a list of popular interactive services as part of their offerings. Actve Javed Akhtar will be another innovative feather in the cap of Tata Sky. This interactive service is available on a monthly subscription and can be availed by a simple SMS (‘Javed’ to 56633) or missed call (076791 76791).

     

    Commenting on his association, Mr. Javed Akhtar said, “I am pleased to collaborate with Tata Sky in their endeavor to bring back the essence of our literature. This is a project which is very close to my heart as it resonates my love for the subject. The service revolves around the golden shayaris and dohas of Galib, Mir, Kabeer, Rahim and many more, which will continue to appeal to the people regardless of the constant changes that take place in today’ world.”

     

    Tata Sky has partnered with Insync (India’s first 24×7 Classical Based Music Television Channel) to collaborate with composers and 50 singers (fresh talent as well as renowned artists) to create original songs for the service, Actve Javed.

     

    A glimpse of the interactive service:

     

    Doha  – http://youtu.be/AuhUiL0TpDE

     

    Shayari – http://youtu.be/422WwmoeLAQ

  • ‘Yeh dosti’ with salim-javed

    ‘Yeh dosti’ with salim-javed

    MUMBAI: Following the re-release of one of Bollywood’s biggest hits, Sholay in an all-new 3D avatar, CNN-IBN, IBN7 and History-TV18 bring to their viewers Salim Khan and Javed Akhtar, the most celebrated Bollywood scriptwriter duo of all times. This special show will be the duo’s first joint interview since they split up as a writing team in the early 1980s. In a candid conversation with CNN-IBN Entertainment Editor Rajeev Masand, the legends revisit their biggest hit Sholay, while sharing their experiences on the sets of the film and the discovery of Amjad Khan as Gabbar. Once dubbed ‘arrogant’ and ‘cocky’, the writers explain why they were inflexible about their price, and discuss the clout they wielded, which allowed them to make casting decisions on the films they wrote. In a particularly poignant moment, the former partners speak about their premature split and how it might have been averted had they acted with maturity.

    Don’t miss this special show:-

    On CNN-IBN:
    •    Jan 11th, Sat @ 2.00 PM & 10.30 PM
    •    Jan 12th, Sun @ 12.00 PM & 6.00 PM

    On IBN7:
    •    Jan 11th, Sat @ 6.00 PM & 10.30 PM
    •    Jan 12th, Sun @ 12.30 PM

    On History-TV18:
    •    Jan 12th, Sun @ 9.00 AM & 7.00 PM

     

  • NISU UK awards fellowship to Shabana Azmi and Javed Akhtar

    NISU UK awards fellowship to Shabana Azmi and Javed Akhtar

    MUMBAI: Shabana Azmi and her poet-lyricist husband Javed Akhtar have been awarded honorary fellowships by the National Indian Students Union (NISU) (UK).

    "It is the highest honour that can be bestowed onto a non-member by the NISU and we are delighted to bestow our first honorary fellowships on two individuals whose contributions to Indian cinema and society are unmatched.

    Both names are integral parts of Indian cinema and their contributions are to be cherished and acknowledged for generations to come," said NISU president Sanam Arora.

    The fellowships, instituted to mark 100 years of Indian cinema, have been awarded to the couple to celebrate and acknowledge their contributions in shaping the present and future of India."

    "We are really pleased as this is the first time such a fellowship has been instituted. Recognition from students means a lot as they are a tough group to satisfy. And that it is in honour of our work over the years, is really heart-warming," Azmi has been quoted to have said.

    "The commitment and dedication they have demonstrated to both their fields and their country is something that each youngster should learn from, and we hope this association between the NISU and these two legends inspires the youth," she added.

    The NISU (UK) is an umbrella organisation created in 2011 for the entire Indian student community in the United Kingdom. It includes students currently pursuing their education in the country as well as former alumni.

  • Salim, Javed to fight for creative copyright rights of Zanjeer

    Salim, Javed to fight for creative copyright rights of Zanjeer

    MUMBAI: After the late Prakash Mehra’s son Amit Mehra announced the making of his father’s 1973 classic Zanjeer, scriptwriters Salim Khan and Javed Akhtar have jointly decided to initiate proceedings against him saying that this was a case of creative and copyright infringement.

    Akhtar has complained that the producers haven‘t consulted them before going ahead with the remake plans of the film. He has also said that for any change in the original screenplay, the consent of the writer must be taken.

    “I think there is a moral issue involved in the debate that goes beyond legal issues. Perhaps the people who are thinking of remaking Zanjeer have paid for the rights to do so. But creative rights are not like buying property. Salim Saab and I wrote Zanjeer. It is our moral right to be informed about any plans to use our creative resources,” averred Akhtar. “I’ll be taking a very firm legal stand on this to find out what their position is on copyright correctness.”

    Meanwhile, Mehra has said that he can never think of remaking Zanjeer without the blessings of the scriptwriters. “They’re a family to me. After dad passed away, they’ve been like my guardians. Their contribution to most of my dad’s films, particularly Zanjeer can’t be undermined,” he said.

    Since the film is still at a nascent stage, he didn’t meet the writers, but he would meet them and seek their blessings once everything is confirmed.

    The remake, directed by Apoorva Lakhia, is being jointly produced by Reliance Entertainment, Adai Mehra Productions Private Limited and Flying Turtle Films. The film is to be presented by Reliance Entertainment.