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Tag: Jaswant Singh

  • Huella sets the open web on fire with AIgnite

    Huella sets the open web on fire with AIgnite

    MUMBAI: In a sizzling debut at the iMedia Brand Summit in Goa, ad-tech disruptor Huella Services pulled back the curtain on AIgnite, a bold new ad intelligence platform that claims to both outsmart native and outperform display on the open web.

    Where banner ads go to die and native formats run out of steam, AIgnite breathes new life, transforming a single brand asset into thousands of real-time creative variants across display, video, and native. The platform is built on live AI optimisation that adapts mid-campaign, identifying high-performers 4.2x faster than traditional methods.

    Commenting on the launch of AIgnite, Huella Services co-founder & CEO Prrincey Roy said, “AIgnite isn’t built to run the same race as native or display. It is designed to re-draw the track entirely. AIgnite is not a layer of AI stitched onto old systems, it is built ground-up with intelligence in its core. From how creatives are developed, to how they’re deployed, optimised, and scaled every step is powered by AI. And with Agentic AI, even decisions around media planning and reporting are real-time and recommendation-led, plugged with various supply pipes. We have launched something that doesn’t just respond to briefs — it multiplies them. AIgnite outsmarts native and outperforms display because it puts creativity back in control — intelligently, and unapologetically.”

    Early pilots show CTR surges of over 5 per cent, a staggering leap from the industry’s 0.46 per cent average, with campaign lifespans stretching by an extra 3.2 weeks. It’s not just smarter, it’s hungrier, leaner, and lightning-fast, with creative go-lives in under three hours.

    AIgnite leverages Huella’s premium network of 500+ publishers, offering 100 per cent viewability-verified inventory across news, finance, tech, lifestyle, and entertainment. SSP integrations slash time-to-market by up to 60 per cent.

    “We are absolutely thrilled that Huella Services has chosen the iMedia Brand Summit as the platform for its highly anticipated launch,” said Comexposium India country managing director Jaswant Singh, the organisers of iMedia Brand Summit. “Our mission with iMedia has always been to foster innovation and provide a premier stage for groundbreaking products that will shape the future of marketing. AIgnite’s AI-powered solution perfectly embodies this vision, and we are incredibly proud to be the chosen platform for its unveiling.”

    The Goa launch event, held at The Supper Club, mirrored AIgnite’s core philosophy: one idea, countless expressions. Guests dined on over 100 chilli-inspired dishes—each one a nod to the platform’s promise of turning a single creative meal into a feast of high-performance variants.

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  • Ad:tech Honours recognises trailblazers in marketing technology

    Ad:tech Honours recognises trailblazers in marketing technology

    MUMBAI: The marketing industry is undergoing a major transformation, driven by rapid technological advancements. Recognising this evolution, ad:tech New Delhi introduced the inaugural ad:tech Honours, an awards initiative celebrating innovation and excellence in marketing technology.

    The prestigious event, held on 6 March at Yashobhoomi, New Delhi, in partnership with the International Advertising Association (IAA) India Chapter, brought together key industry figures to honour those shaping the future of tech-driven marketing.

    For over 14 years, ad:tech New Delhi has been a key forum for digital transformation discussions. With the launch of ad:tech Honours, it now acknowledges pioneers revolutionising brand engagement, customer experience, and business growth through cutting-edge technology. This collaboration with the IAA India Chapter adds further credibility, ensuring the awards set an industry benchmark for recognising technological excellence in marketing.

    Ad:tech India country managing director Jaswant Singh, “Technology is no longer just a tool it is the driving force behind modern marketing. These awards recognise the visionaries shaping the future of our industry,” he stated, expressing hope that the ad:tech Honours would inspire further innovation and higher industry standards in the years ahead.

    The Salt Inc. CEO & founder and IAA Mancom Member, Neena Dasgupta, “We have always celebrated campaigns, creativity, and talent, but now it’s time to honour the platforms and technologies that make it all possible.”

    IAA India Chapter president Abhishek Karnani, “We are proud to partner with ad:tech for these awards, recognising innovation in advertising and marketing. Congratulations to the winners, and heartfelt thanks to our supporters, jury, and the dedicated ad:tech team.”

  • IAA-ad:tech unite for ‘Honours Awards’ to celebrate tech in marketing

    IAA-ad:tech unite for ‘Honours Awards’ to celebrate tech in marketing

    MUMBAI: In a world obsessed with instant gratification, where a fleeting moment can spark a billion impressions, the advertising and marketing industry stands as the unsung hero.

    Here, creativity marries cutting-edge technology, and platforms morph into virtual canvases for brand storytelling. In this exhilarating age of innovation, the Indian chapter of the International Advertising Association (IAA) and ad:tech are set to unveil an initiative that promises to rewrite the rules of recognition.

    The inaugural Honours Awards will shine a spotlight on the trailblazers—those who dare to challenge the norm, harness technology, and craft campaigns that inspire and innovate. It’s not just an awards show; it’s a celebration of the visionaries redefining the way we see the world through the lens of advertising.

    This groundbreaking partnership between IAA and ad:tech marks a historic moment for the industry, one that honours not just the work but the relentless pursuit of excellence that shapes it.

    As the anticipation builds, so does the promise of a night to remember—where every accolade is a testament to the artistry and ingenuity of modern advertising.

    Scheduled to take place during ad:tech 2025 on 6 March at Yashobhoomi, New Delhi, the awards aim to celebrate the innovators driving digital transformation.

    What sets this partnership apart?

    It seamlessly merges IAA’s industry excellence with ad:tech’s focus on the future of technology and marketing solutions.

    But why do we need awards for tech in advertising? As The Salt Inc Consulting CEO & founder and IAA Mancom member, Neena Dasgupta puts it, “Through the Honour Awards in partnership with ad:tech, IAA wants to push the boundaries across digital which continues to evolve as a medium. The jury for the awards will consist of 15 digital evangelists who are looking forward to judging some path-breaking work.”

    The Honours Awards will highlight achievements across several forward-thinking categories, including:

    ●    Marketing Automation/Marketing Cloud
    ●    Data, Analytics & Intelligence
    ●    Content and Social Media
    ●    Conversational Marketing
    ●    Retail Media/eCommerce
    ●    Influencer Marketing
    ●    Customer Experience
    ●    AI Interventions in Marketing
    ●    Performance Marketing

    Have you worked on a groundbreaking campaign in one of these areas? If so, the nomination deadline is 4 February 2025. Submit your entry here.

    Why now?

    Comexposium India MD, Jaswant Singh emphasised the timeliness of this initiative: “For over 14 years, ad:tech India has been a leading platform showcasing the transformative power of technology in advertising and marketing. Partnering with the IAA India Chapter for this inaugural edition, we look forward to celebrating the innovators driving the future of marketing forward.”

    The communication landscape is rapidly changing, with technologies like generative AI leading the charge. “Technology is a game-changer for the communications space,” said IAA – India Chapter president Abhishek Karnani. He added that these awards would honour “the best work in the space” and encourage more innovation.

    The awards will be judged by an esteemed panel of industry leaders and experts from various sectors, ensuring that only the most innovative and impactful solutions are recognised.

    Are you curious to see what campaigns stand out? Imagine the conversations and trends this recognition could spark in the coming years.

    Mark your calendar.

    ad:tech 2025 will run on 5-6 March at Yashobhoomi, New Delhi, with the awards ceremony on the final day. For more details about the event, click here.

    The Honours Awards promise to bridge the gap between technological innovation and its recognition in advertising and marketing. Whether you’re an industry veteran or a digital evangelist, this event offers a front-row seat to the future of marketing.

  • Nestle to fund SilverPush & IotPot pilots, ad:tech concludes

    MUMBAI: ad:tech, one of the largest digital marketing event, concluded its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India at Gurgaon.

    ad:tech 2017 had keynotes from industry veterans and enlightening sessions for the adverting marketing community. The event witnessed a large footfall which included exhibitors, marketers, and industry leaders and an Innovation Zone with the latest disruptive technology in digital marketing.

    The second day of the action packed digital marketing event saw keynote from Times Internet’s Gautam Sinha on ‘Re-inventing digital engagement’ followed by GroupM’s Rob Norman who engaged the audience with a dynamic session on ‘Facebook and Google duopoly and the challengers to that’. These introductory keynotes were followed by spotlight sessions on topics like ‘Ecommerce companies as media platforms’, ‘Vernacular on Mobile’ and others.

    The second day concluded with the keynote by Bharat Anand, HBS Professor and author-The Content Trap who shared his insights on ‘Reflection of marketing in a digital age’.

    SilverPush and IotPot walked away with the coveted ‘The Next Big Thing’ title along with a fully-funded pilot with Nestlé. This year ad:tech brought its global initiative ‘The Next Big Thing’ to India in partnership with Nestlé India with the aim to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. This proves to be a great platform for start-ups to prove their mettle by showcasing their indigenous ideas in front of Nestlé and digital media professionals and thereby walking away with a fully funded project.

    Comexposium India Country MD Jaswant Singh said, “The 7th edition brought together more than 100 companies from across the globe to exhibit what’s new and what’s next. Over the years ad:tech is developing as a coveted platform for the community to deliver content which is relevant in this fast changing dynamic industry.”

    This year’s event witnessed phenomenal additions of companies like IBM, Accenture, Gameloft, Taboola, GSK, SAP, Yes Bank, Maruti Suzuki and Pepsico India,

  • ad:tech: Marketing startups to pitch for Nestlé pilot

    ad:tech: Marketing startups to pitch for Nestlé pilot

    MUMBAI: For the first time in India, ad:tech is bringing their global initiative “The Next Big Thing” to the country in collaboration with Nestlé India. The Next Big Thing intends to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. This pitch and award initiative gives startups an exclusive opportunity to showcase their technology, win a fully funded pilot with Nestlé, as well as the coveted recognition of The Next Big Thing.

    To participate in this challenge, start-ups can view and apply to the marketing briefs developed by Nestlé. The shortlisted submissions will be judged by a jury comprising of Nestlé India’s top management, venture capitalists and technology industry leaders.

    Speaking on the announcement, Nestlé India head of communication & eCommerce Chandrasekhar Radhakrishnan said, “Technology is disrupting businesses and the startup ecosystem is flourishing in India with entrepreneurial spirit and other positive environmental factors. This provides a great opportunity for brands to engage with these startups and try solving business problems through technological solutions. The Next Big Thing in partnership with ad:tech is one of our efforts this year to participate in the innovation ecosystem in India and work with start-ups to delight consumers and strengthen brands. Through start-up outreach programs such as this one, we will combine the creative spirit and ingenuity of external innovators with the scale and expertise of the world’s leading Nutrition, Health and Wellness Company.”

    Commenting on the partnership and initiative Comexposium India country MD Jaswant Singh said, “Leading brands and agencies across the world are looking for more innovation, and we’re extremely excited to partner with Nestlé for ‘The Next Big Thing’. We strongly believe that The Next Big Thing will be a great platform for start-ups. The design philosophy of ad:tech is to constantly innovate and serve the needs of the modern marketers. Through this challenge, start-ups have the opportunity to showcase the latest technology and most ideas in front of Nestlé and digital media professionals.”

    The registration for The Next Big Thing will be open till 13 February 2017. From all the submitted entries, 10 start-ups will be selected by a jury to take part in the final pitch event which will be held on 10 March at The Leela Ambience Hotel and Residences, Gurgaon.

  • ad:tech: Marketing startups to pitch for Nestlé pilot

    ad:tech: Marketing startups to pitch for Nestlé pilot

    MUMBAI: For the first time in India, ad:tech is bringing their global initiative “The Next Big Thing” to the country in collaboration with Nestlé India. The Next Big Thing intends to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. This pitch and award initiative gives startups an exclusive opportunity to showcase their technology, win a fully funded pilot with Nestlé, as well as the coveted recognition of The Next Big Thing.

    To participate in this challenge, start-ups can view and apply to the marketing briefs developed by Nestlé. The shortlisted submissions will be judged by a jury comprising of Nestlé India’s top management, venture capitalists and technology industry leaders.

    Speaking on the announcement, Nestlé India head of communication & eCommerce Chandrasekhar Radhakrishnan said, “Technology is disrupting businesses and the startup ecosystem is flourishing in India with entrepreneurial spirit and other positive environmental factors. This provides a great opportunity for brands to engage with these startups and try solving business problems through technological solutions. The Next Big Thing in partnership with ad:tech is one of our efforts this year to participate in the innovation ecosystem in India and work with start-ups to delight consumers and strengthen brands. Through start-up outreach programs such as this one, we will combine the creative spirit and ingenuity of external innovators with the scale and expertise of the world’s leading Nutrition, Health and Wellness Company.”

    Commenting on the partnership and initiative Comexposium India country MD Jaswant Singh said, “Leading brands and agencies across the world are looking for more innovation, and we’re extremely excited to partner with Nestlé for ‘The Next Big Thing’. We strongly believe that The Next Big Thing will be a great platform for start-ups. The design philosophy of ad:tech is to constantly innovate and serve the needs of the modern marketers. Through this challenge, start-ups have the opportunity to showcase the latest technology and most ideas in front of Nestlé and digital media professionals.”

    The registration for The Next Big Thing will be open till 13 February 2017. From all the submitted entries, 10 start-ups will be selected by a jury to take part in the final pitch event which will be held on 10 March at The Leela Ambience Hotel and Residences, Gurgaon.