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Tag: Jasprit Bumrah

  • Dream11’s new campaign for T20 World Cup urges fans to #DreamBig

    Dream11’s new campaign for T20 World Cup urges fans to #DreamBig

    Mumbai: Fantasy sports platform Dream11 has unveiled its new brand campaign #DreamBig for the ICC Men’s T20 World Cup 2021. Conceptualised and executed by Tilt Brand Solutions and Rehab Films, the campaign films bring to life inspiring, real-life stories of Indian cricketers and Dream11 brand ambassadors Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan.

    The brand has launched the campaign with the return of the T20 showpiece where passions run high and some players realise life-long dreams, not just theirs but also of their family, coaches, and teammates.  

    “Sport has always thrown up stories that drive fans to be inspired and achieve their own potential. We would like to encourage fans to strengthen their self-belief and go after their dreams, not just in sport but in any vocation they pursue,” said Dream11 chief marketing officer Vikrant Mudaliar.

    “#DreamBig celebrates this sentiment through the stories of the extraordinary people who had the tenacity and were relentless in the pursuit of fulfilling their dreams. This also resonates with us at Dream11, where dreaming big was a huge part of our journey — going from being a start-up to becoming the world’s largest fantasy sports platform with over 110 million users,” he added.

    The first film featuring Rohit Sharma leans on the origins of the cricketer’s ‘45’ numbered jersey, which, as we learn, is a lucky charm bestowed upon him by his mother.

    The second film with Rishabh Pant showcases the classic sports hero worship story of idolising a star and eventually rubbing shoulders with him on the same pedestal, the hero, in this case, being MS Dhoni, who was Pant’s idol and inspiration, well before anyone knew about the budding player or his talent.

    Hardik Pandya’s film portrays a story of humble beginnings. Pandya knew his chances were bleak but his sheer drive enabled him to Dream Big and achieve stardom from a near-impossible position.

    The fourth film on Jasprit Bumrah’s journey showcases the results of channeling raw talent and watching the results unfold. Long before breaking records for India, the young lad was infamous for breaking many objects in his house and locality.

    The fifth film featuring Shikhar Dhawan throws light on how elite sports is not about equals or competing at a level playing field.

    The campaign films are now live across multiple platforms including TV and digital.

    As the official fantasy sports partner of ICC Men’s T20 World Cup 2021, Dream11 will provide opportunities to millions of Indians to put their cricket knowledge and skills to test, and engage closely with the matches, said the brand.

    The T20 tournament features the world’s top-16 teams including India, England, Australia, West Indies, South Africa, Sri Lanka, New Zealand, Pakistan, and Bangladesh among others.

  • OnePlus ropes in Jasprit Bumrah as brand ambassador for wearables

    New Delhi: Premium smartphone brand OnePlus has roped in cricketer Jasprit Bumrah as the brand ambassador for its wearable category. The OnePlus wearables category includes the OnePlus watch and the OnePlus Band.

    The association will include a 360-degree campaign and will be kick-started by a OnePlus x Jasprit Bumrah digital film on OnePlus India, YouTube, and Instagram.

    “It’s really wonderful to see a young brand empower the tech landscape and rise to the challenge of delivering exactly what consumers want,” said Bumrah.

    According to the company, the partnership with Bumrah reiterates the brand’s philosophy of ‘Never Settle’ and the company’s pursuit of perfection. “For young India today, Bumrah represents a passion for a healthy, fit, and active lifestyle while believing in constantly becoming better, a philosophy that truly resonates with what OnePlus stands for,” the company said in a statement.

     “As a brand, OnePlus has always believed in challenging itself, constantly redefining standards and delivering on our promise to ‘Never Settle.’ A disruptor throughout his career, we see these ideologies reflected in Jasprit, his grit, and his determination,” a OnePlus India spokesperson

  • BharatPe reaches out to merchants with its new spots

    BharatPe reaches out to merchants with its new spots

    NEW DELHI: BharatPe, has launched its TV campaign starring ‘Team BharatPe’ with 11 Cricket stars. The TVC series has been directed by ace Bollywood director, Puneet Malhotra, and communicates the message ‘Hum Hai Team BharatPe – Jo Desh Ke Har Dukandaar Ke Saath Hai Khade’. This is the first time that a new age FinTech company has rolled out a TV campaign with 11 top cricket stars as its brand ambassadors. Team BharatPe includes Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill.

    The company is set to redefine the financial services landscape with its four TV advertisements designed to drive awareness around BharatPe’s range of financial products for small shop owners across India, including QR based payment acceptance, no collateral loans, card payment machine with 0% transaction fee, and the exciting loyalty program. The new campaign will feature across channels – TV, Print, Radio, digital and will run throughout the cricket and festive season. 

    BharatPe group president Suhail Sameer said, “BharatPe has been the flagbearer of disruptive marketing. Last year, we created immense brand recall and the merchant connect with Salman Khan as our brand ambassador. Cricket is a great unifier and hence, for this year’s campaign, we decided to build our own team of cricket stars to reach out to merchants and showcase how our range of financial products can help scale their business.”

    BharatPe head – brands and commerce Subhasis Beura said, “We will be rolling out a series of 4 TV ads across channels in the coming days. We are hopeful that this campaign will not only help us engage better with our existing merchants but also enable us to reach out to a wide range of prospective merchants across the country. Our TV campaign is well-timed as the merchants are gearing up to shed the impact of COVID and make the most of the festive season. This is timed to catch the cricket fever and the restart of cricket for Team India.”

    BharatPe AVP marketing Abhishek Shah said, “Cricket is an ‘unrivalled’ communication platform in reach, engagement, and therefore, impact. We have always connected with small merchants through authentic, credible communication by keeping it light and fun like in case of the last year’s campaign with Bollywood superstar, Salman Khan. The objective of the new campaign is to build demand for our products and services and to humanize the brand. The campaign will serve as a quirky reminder to team up with BharatPe to grow your business.”

    Delhi based creative & digital agency ArtE MediaTech facilitated the campaign shoot across two countries and five states.

  • BharatPe ropes in 11 cricketers as brand ambassadors

    BharatPe ropes in 11 cricketers as brand ambassadors

    NEW DELHI: As the country gets ready to kickstart the festive season through cricket, BharatPe, India’s leading merchant payment network, is all set to invigorate the market with its own team of 11 cricket superstars as it's brand ambassadors. The BharatPe XI team includes India’s top international cricketers. Throughout September to October, the BharatPe XI team players will be seen on the ground, across seven of the league teams playing cricket. It includes Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal and Shubhman Gill.

    BharatPe also rolled out a new contest, BharatPe Premier League (BPL), wherein BharatPe’s merchant partners can predict winners and man of the match, score runs, and win exclusive cricket merchandise, personally autographed by BharatPe XI team. The top scorers of the BharatPe Premier League stand a chance to meet their favourite cricket stars.

    Also as the season builds up leading to festivals, BharatPe will launch a high impact brand campaign featuring cricketers and that has been directed by an ace Bollywood director. The campaign is set to redefine the fintech marketing landscape as the company will showcase its portfolio of financial products targeted specifically at the merchant community in India.

    BharatPe group president Suhail Sameer said, “Bollywood and cricket find maximum resonance with Indians and our relevant audience. Last year, we established our credentials with Salman Khan as our brand ambassador. For our second year, we’ve done a marketing coup of sorts by building our own team of 11 cricket players as brand ambassadors. With cricket kicking off the festive season, our strategy through the marketing campaign is to make a wider set of merchants aware of our suite of financial products, which can help them shrug off Covid impact and get back to business. It is designed to be a fun campaign and will go on air in early October. This is also at an opportune time, as we expand our presence to more cities.”

  • Shikhar Dhawan signs deal with IMG Reliance

    Shikhar Dhawan signs deal with IMG Reliance

    NEW DELHI: IMG Reliance today announced that Indian cricket star Shikhar Dhawan has signed an exclusive worldwide marketing and management agreement with the company – specialised in talent management, sports sponsorship & marketing.

    Since the launch of the Talent Management division in 2016, IMG Reliance has enjoyed great momentum, adding some of the cricket’s most exciting starts to its roster including Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer and now the prolific batsman Shikhar Dhawan.

    “I think what IMG Reliance brings to the table is quite dynamic and unique in India. I am very excited to partner with the company which has expertise across so many different platforms,” said Dhawan. “While I continue to focus on my cricket and bringing laurels to the nation, off-the-field, I know I have my new team at IMG Reliance to help me maximize my talent.”

    Dhawan is one of the most charismatic and talented players of this generation. One of the finest openers in the history of Indian cricket, Dhawan has led the team to numerous wins single-handedly. Dhawan has been one of the most prolific scorers for India in the limited overs format accumulating close to 6000 runs at an enviable average of over 45.

    “Shikhar possesses enormous talent and character, a unique combination that along with cricket will help us build a brand. It is our absolute delight to be representing a talent like Shikhar who ranks amongst the best cricketers India has produced. We have put together a great team around Shikhar, whose expertise across various verticals will help him achieve the goals,” said IMG Reliance head-talent & sponsorship Nikhil Bardia.

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  • Seagram’s Royal Stag adds Jasprit Bumrah to ‘Dream Team’

    Seagram’s Royal Stag adds Jasprit Bumrah to ‘Dream Team’

    MUMBAI: Making a grand addition to its ‘Dream Team’, Seagram’s Royal Stag has announced Jasprit Bumrah’s name as its brand ambassador. The young cricketer will soon be seen in a full-fledged 360-degree marketing campaign for the brand.

    Welcoming Bumrah to the ‘Royal Stag Dream Team’, which comprises of names like Yuvraj Singh and Mahendra Singh Dhoni, Pernord Ricard CMO Kartik Mohindra said, “Royal Stag has always been an iconic brand that has inspired people to dream, achieve, and make it large in life. We are extremely excited to have Jasprit Bumrah on board. His journey from debut till today, has been inspirational, where now, he is unanimously acknowledged as one of the greats of the game across all formats.”

    Sharing similar views, Pernord Ricard India general manager marketing Ishwindar Singh told Indiantelevision.com that the brand is proud to have Bumrah onboard.

    Elaborating more on the process of getting Bumrah to be a part of the dream team, he shared, “We had associated with the ICC for the world cup and once that got over, we thought of bringing someone (from the team) on board, as sports is a continuous and dynamic medium. We were looking for someone who is living our brand philosophy of ‘Make it Large’. And when we met Bumrah, we realised that he is a perfect fit, as he is someone who came from a small town, started his career young, and has worked really hard to achieve what he has achieved.”

    Singh added, “It was a small conversation with Bumrah, it did not go back-and-forth for long because when he saw the brand, he also realised that our philosophies were matching.”

    Bumrah, indeed, seemed much excited to be associated with the brand that has had a long connection with cricket. He commented, “I am delighted to be associated with a brand that constantly inspires India with the power of sports and spirit of making it large. I feel that my journey as a cricketer and my achievements were driven by an underlying passion of ‘Making it Large’ irrespective of the challenges and hurdles I faced.”

  • BIC Cello’s Cricket Fever Pack gives fans the opportunity to meet Jasprit Bumrah

    BIC Cello’s Cricket Fever Pack gives fans the opportunity to meet Jasprit Bumrah

    MUMBAI: Cricket fans gear up to share the nets with the world’s number 1 ODI bowler, Jasprit Bumrah as BIC Cello ties up with the youth icon to celebrate the biggest year of cricket.  With the launch of the new Cricket Fever Pack by BIC Cello, the leading writing instrument company in India, cricket fans have a chance to win a net practice session with Bumrah. Lucky fans will experience his unique bowling style first-hand while trying to score runs against his world-famous Yorkers.

    The Cricket Fever Pack is a special edition writing kit launched earlier this season with five smooth Cello products: Cello Butterflow, Cello Buttergel, Cello Supreme, Cello Geltech Neon, and Cello Marky. The pack comes with a scratch card, giving 1,000 lucky winners the chance to win autographed merchandising, and 10 lucky winners an opportunity to participate in a net practice session with Bumrah.

    Commenting on BIC Cello’s campaign, director – marketing, India Tanveer Khan said, “We are delighted to announce BIC Cello’s association with Jasprit Bumrah to celebrate this year’s cricket fever. We are very excited to offer our consumers the thrilling experience of sharing a pitch with the bowler known for his devastating Yorkers. We look forward to meeting and hosting the 10 lucky cricket enthusiasts from across the country.”

    The BIC Cello Cricket Fever 360-degree marketing campaign kicked off last month with a new ad-film featuring the star player highlighting the activation to fans around India.

    The contest will run till 10 September 2019 with the 10 lucky winners set to be announced on 14 September 2019.

    To encourage men in blue, BIC Cello, through its digital activation is running a #WriteToCheer contest – from June 05 to September 14, 2019. Other exciting contests like ‘Draw To Cheer’ and ‘Bumrah Trivia’ brought a lot of cricket enthusiasts to participate and cheer for team India.

  • ASICS India collaborates with Ambient OOH to amplify #PaceToGlory

    ASICS India collaborates with Ambient OOH to amplify #PaceToGlory

    MUMBAI: Japanese high-performance sports brand, ASICS in collaboration with Ambient OOH hosted a range of engagement activities to further amplify the #PaceToGlory campaign. The #PaceToGlory campaign is a combination of the brand’s commitment in making India fit and their core value of delivering high-performance sportswear. The objective of the campaign is to inspire people of all ages and abilities to move more and enjoy the physical and mental benefits of exercise.

    Keeping in mind the spirit of the ICC Cricket World Cup there couldn’t be a better time to leverage this activation in Delhi and Mumbai. Additionally, cricket being a very important segment for ASICS globally, they have titled Jasprit Bumrah and Bhuvneshwar Kumar as its brand ambassadors in India as their attributes like pace, rhythm and perfect timing resonates highly with the brand.

    The #PaceToGlory on ground activation encouraged participants to wear the ASICS shoes available at the kiosk and run on a spot that had motion calibrated to the screen. On running faster, the avatar of Jasprit Bumrah and Bhuvneshwar Kumar was unveiled. Those unveiling the image in the least amount of time won vouchers from ASICS.

    As part of the second engagement activity named Pace to Store, participants had to slip on the ASICS shoes and put on the complete cricket gear. Post which they had to run towards the store in the least amount of time and on completion their time was displayed on the leaderboard. To increase the excitement, participants could share their warm wishes and messages to the India Cricket team through the Wishing Wall available at the venue.

    The idea of bringing together a whole lot of engagement, a pinch of challenge and a complete product experience generated the necessary attraction for the brand. The two-week long activation is an extension of the brand’s marketing philosophy, focused on the 70-year philosophy of ‘making people move’. The activation executed at malls across Delhi and Mumbai garnered 1500+ engagements and 2.5 lakh impressions.

    Speaking on the campaign, Ambient OOH EVP Deepak Kumar said, “The enthusiasm around the World Cup fever has been steep, while our Cricketers were sporting ASICS gears on field, so spotting an ASICS activation on ground naturally takes the excitement up a notch. Additionally, ASICS and Ambient offered audiences an opportunity to experience the comfort and grip that our sportsmen have been raving about. Pace to Glory is a one of a kind, purpose led initiative and we feel privileged to be a part of the same.”