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Tag: Jasprit Bumrah

  • Dream11 hits It out of the park with star-studded IPL 2025 face-off

    Dream11 hits It out of the park with star-studded IPL 2025 face-off

    MUMBAI: Get ready for a blockbuster cricket battle as Dream11, the world’s largest fantasy sports platform unveils its electrifying Indian Premier League (IPL) 2025 campaign, ‘Aapki Team Mein Kaun?’. This high-energy campaign sees movie superstars Aamir Khan and Ranbir Kapoor go head-to-head, picking their dream teams of India’s biggest cricketers for an unforgettable face-off.

    Aamir11 and Ranbir11 aren’t just fantasy teams—they’re a clash of legends. The campaign ropes in cricketing stalwarts like Rohit Sharma, Hardik Pandya, KL Rahul, Jasprit Bumrah, Suryakumar Yadav, and R. Ashwin, turning up the heat with a mix of banter, rivalry, and sporting brilliance. And just when you think it’s all about cricket, Arbaaz Khan and Jackie Shroff make surprise appearances, adding their signature charm and humour to the mix.

    “At Dream11, we’re turning fans from mere spectators into active participants,” said Dream Sports chief marketing officer Vikrant Mudaliar. “This campaign taps into the passion of cricket while bridging the worlds of sports and entertainment. ‘Aapki Team Mein Kaun?’ challenges fans to pick their own winning fantasy teams, making every IPL moment more thrilling.”

    The campaign kicks off with an action-packed film, directed by the acclaimed Nitesh Tiwari and produced by EarthSky Pictures, with creative backing from Tilt Brand Solutions and ZeroFifty. The excitement continues with eight ad films airing throughout the IPL season across Star Sports, JioHotstar, and digital platforms.

    Since 2019, Dream11 has been a key player in the IPL ecosystem and is now the Principal Sponsor for five IPL teams Kolkata Knight Riders, Punjab Kings, Gujarat Titans, Sunrisers Hyderabad, and the latest addition, Lucknow Super Giants. The platform is also an Official Partner for four more IPL teams, further solidifying its dominance in fantasy sports. As cricket’s biggest festival kicks off, Dream11 is ensuring the game isn’t just watched, it’s played, debated, and lived. So, the only question that remains is: Aapki Team Mein Kaun? 

  • Jasprit Bumrah joins foundit: Precision bowling meets smart job matching!

    Jasprit Bumrah joins foundit: Precision bowling meets smart job matching!

    MUMBAI : India’s pace sensation Jasprit Bumrah is teaming up with foundit, a leading jobs and talent platform, in a partnership that brings together the precision of world-class cricket and the accuracy of AI-driven job search. Just as Bumrah delivers pinpoint yorkers at blistering speed, foundit aims to match job seekers with the right opportunities with the same level of focus and efficiency.

    Commenting on the partnership, foundit CEO V Suresh said, “Jasprit Bumrah’s agility, accuracy, and dependability perfectly align with our mission to empower professionals in a dynamic job market. His stellar performances, including India’s World Cup triumph in 2024, make him an ideal representative for our brand.”

    Foundit VP– marketing Anupama Bhimrajka added, “With 70 per cent of India’s jobseekers engaged in cricket, Bumrah’s influence resonates widely. His precision mirrors our commitment to matching candidates with the right opportunities through advanced AI technology.”

    The campaign featuring Bumrah will roll out across multiple media platforms in the coming months, drawing parallels between his pinpoint accuracy on the field and foundit’s data-driven job search approach.

  • CNN-News18 Indian of the Year is back to recognise achievements of exceptional Indians

    CNN-News18 Indian of the Year is back to recognise achievements of exceptional Indians

    MUMBAI: CNN-News18 has returned with the fourteenthh edition of its highly anticipated flagship awards platform, Indian of the Year (IOTY). Regarded as India’s biggest and most credible news television awards, IOTY celebrates exceptional achievements of Indians who are inspiring the world through their triumphs. The recent editions have seen names such as Shah Rukh Khan, Neeraj Chopra and Virat Kohli as the winners of the coveted title of Indian of the Year.

    CNN-News18 Indian of the Year 2024 awards are set to honor individuals in seven categories: entertainment, sports, rising sports star, youth icon, business, climate warrior, and social change. Each category includes five nominees whose work in the past year has made a significant impact, reaching new heights and inspiring generations to come.

    In the sports category, nominees include India’s Olympic medalists Manu Bhaker, Swapnil Kusale, PR Sreejesh and cricketers Jasprit Bumrah and Smriti Mandhana. 

    The rising sports stars category has Aman Sehrawat, D Gukesh, Abhishek Sharma, Smriti Mehra, Shafali Verma and Sarabjot Singh as the nominees.

    The star-studded nominees in the entertainment category include Shraddha Kapoor, Vijay Sethupathi, Pankaj Tripathi, Fahadh Faasil, and the Laapata Ladies team. 

    The youth Icon category features Vicky Kaushal, Janhvi Kapoor, Nikhil Kamath, Nancy Tyagi and Jaya Kishori.

     Zomato CEO Deepinder Goyal, Ola CEO Bhavish Aggarwal, Bajaj Auto MD Rajiv Bajaj, Team HAL and Apollo Hospitals JMD Dr Sangita Reddy are nominated in the business category.

    In the climate warrior category, UNICEF India’s youth advocate Vinisha Umashankar, climate change activist Hina Saifi, sustainability activist Soumya Ranjan Biswal, environmentalist Chami Murmu and entrepreneur Kriti Tula are nominated.

     The social change category includes nominees such as Women in Cinema Collective, social activists Tatwashil Kamble & Ashok Tangade, singer and philanthropist Palak Muchhal, and change makers Adhik Kadam and Laljibhai Prajapati. 

    The jury for this edition comprises environmental activist Afroze Shah, former solicitor general of India Harish Salve and former judge of the supreme court of India Indu Malhotra. 

     Network18 CEO Smriti Mehra – English & Business News said:  “CNN-News18 Indian of the Year is a marquee recognition that resonates deeply with audiences across the country. Its immense popularity stems from a legacy of celebrating excellence, making it a trusted platform that not only inspires viewers but also delivers unmatched value to brands that associate with it.”

    CNN-News18  managing editor Zakka Jacob added:  “Built on the success of its past blockbuster editions, Indian of the Year has cemented its place as India’s premier recognition platform. With a history of honouring icons who define the nation’s spirit, this edition promises to elevate the legacy, showcasing stories that continue to inspire and unite.”

    The selection process will be a mix of both jury and public voting; with 50 per cent of the decision-making power given to the audience, and the remaining 50 per cent  is entrusted to the jury, striking a balance between collective choice of the masses and the discerning eye of experts. 

    RP-Sanjiv Goenka group is the presenting partner and Reliance Industries is the associate partner for this edition of CNN-News18 Indian of the Year.

    The voting process and jury round will culminate in a spectacular grand finale where the winners will be revealed and honoured.

    To vote for your favourite nominee, please visit www.indianoftheyear.com

  • Quess Corp launches #FindYourWings campaign with Jasprit Bumrah

    Quess Corp launches #FindYourWings campaign with Jasprit Bumrah

    Mumbai: Quess Workforce Management has launched its first advertising campaign. Over 17 years, Quess has built a global presence in staffing, employing over 5,00,000 people and supporting sectors like manufacturing, IT, BFSI, retail, and telecom.

    The campaign film features cricketer Jasprit Bumrah, capturing his journey from a small backyard to world-class stadiums, mirroring Quess’s values of determination, focus, and excellence. Conceived by Famous Innovations and produced by Little Giants Films, the film can be seen in movie theatres, YouTube, LinkedIn and other social media platforms.

    Quess Corp ED & group CEO Guruprasad Srinivasan said: “Our ad campaign celebrates perseverance, determination, and dedication that is synonymous to Jasprit Bumrah’s accomplishments and Quess Corp’s 17-year history as a workforce management pioneer. Like Bumrah’s rise from his humble beginnings to a global cricketing icon reflects his grit and commitment to excellence. This campaign #findyourwings showcases the opportunities and career journey for our associates to build their aspirations through Quess. We’re excited to begin this new chapter, reinforcing our promise to deliver state of the art workforce solutions.”

    Famous Innovations, South, chief creative officer George Kovoor said: “Quess’s journey has been both meteoric and inspiring. Pretty much the same can be said of one of my favourite cricketers, Jasprit Bumrah. This film is charged with the energy and passion of two world beaters and I am very excited with what we were able to create. I have very little doubt that this is one of Bumrah’s best films. I thank the clients for backing us in this exciting and extremely satisfying project.”

  • JK Super Cement appoints Jasprit Bumrah as brand ambassador

    JK Super Cement appoints Jasprit Bumrah as brand ambassador

    Mumbai: The partnership coincides with the recent unveiling of JK Super Cement’s revamped brand identity, highlighted through an engaging video that introduced the new logo and modernised packaging. This evolution reflects the company’s commitment to staying in step with its customers’ aspirations while maintaining its core values of quality, innovation, and excellence.

    JK Cement AVP & head of branding Love Raghav shared his thoughts on the partnership, stating, “We are delighted to welcome Jasprit Bumrah as our brand ambassador. His qualities of discipline, consistency, and unparalleled strength mirror the values we uphold at JK Super Cement. This collaboration truly exemplifies our brand ethos and our dedication to delivering excellence.”

    He further elaborated on the brand’s transformation, “Over the past ten months, we’ve embarked on a comprehensive journey to reinvent JK Super Cement, with rigorous analysis, creativity, and strategic execution shaping our new brand identity, which aligns with our vision for the future.”

    Commenting on the rationale behind the brand refresh, JK Cement’s business head Anuj Khandelwal explained, “As customer expectations evolve, so must we. Our new identity symbolizes our commitment to delivering innovative, top-quality solutions that align with the industry’s ever-changing needs. By collaborating with Jasprit Bumrah, a rising icon, we are reinforcing this very philosophy.”

    Echoing this sentiment, JK Cement group president of sales & marketing Pushp Raj Singh noted, “Reflecting on the brand’s transformation, it was noted that while the previous identity had its strengths, the commonality of similar colours within the cement industry highlighted the need for a fresh approach. The new design not only distinguishes JK Super Cement visually but also more accurately conveys the brand’s core essence and values.”

    Jasprit Bumrah represented by RISE Worldwide, shared his excitement about joining the JK Cement family, stating, “I am thrilled to join the JK Cement family. With 50 years of building strength and resilience, the brand represents the same qualities that are important to me in my cricketing journey. Together, we aim to inspire people to build stronger, better futures.”

    This collaboration with Jasprit Bumrah not only enhances the brand’s credibility but also serves as a testament to JK Cement’s unwavering commitment to innovation and excellence. As a leading force in the building materials sector, the company is dedicated to offering cutting-edge solutions that meet the evolving needs of customers while contributing to a sustainable future. With this partnership, JK Super Cement is poised to continue its journey toward industry leadership, cementing its status as a trusted name in construction and infrastructure.

  • YiPPee! launches its new latest campaign ‘YiPPee! Toss’

    YiPPee! launches its new latest campaign ‘YiPPee! Toss’

    Mumbai: With cricket fervor in the air, the internet was abuzz with curiosity to know about the cryptic posts shared by Jasprit Bumrah & Surya Kumar Yadav on their Instagram handles about ‘The Toss’. Interest piqued as the players’ respective wives also posted about it soon after.

    Multitude of accounts took to social media and shared their desire to know “What is the Toss all about?”. With widespread speculations by people, the conversation grabbed eyeballs garnering millions of views across social media making it viral.

    While the internet kept wondering about what the cricketers were ‘tossing’ about, the brand Sunfeast YiPPee! took to Instagram and did the grand reveal of its latest campaign ‘YiPPee Toss’, thus, putting all speculations to rest.

    Sunfeast YiPPee!, a leading instant noodle & pasta brand from ITC Ltd is back with a brand-new campaign featuring the country’s most-loved cricketers – Rahul Dravid, Jasprit Bumrah and Surya Kumar Yadav.  This fun-filled campaign leverages the popularity of top cricketers in a playful fashion highlighting the unique qualities of YiPPee! Noodles which are: Long & Non-Sticky.

    The recently launched TVCs showcase Dravid, Bumrah and ‘SKY’ in lighthearted scenarios where they use the ‘YiPPee Toss’ to settle day to day friendly banters in a playful manner using YiPPee! Noodles. It’s an innovative play on the brand’s core USPs of Long & Non-Sticky Noodles. The campaign positions YiPPee! as ‘India’s Choice’.

    Speaking about the campaign, ITC Ltd COO, snacks, noodles & pasta, food business, Kavita Chaturvedi said, “Cricket is an emotion in India and what better way to connect with our consumers than by bringing together the sport and the deliciousness of YiPPee! Noodles. This campaign celebrates the playful energy of our brand and the joy of relishing a bowl of YiPPee! with friends and family.”

    Popular cricketer Jasprit Bumrah remarked “It’s a very playful campaign and we had a lot of fun. If there is one way to settle a banter, it is through YiPPee!”

    Much-loved batsman Surya Kumar Yadav said “I am thrilled to be part of this campaign as it perfectly mirrors our camaraderie both on and off the field. With YiPPee! settling our playful banter just got a whole lot easier”

    Legendary Rahul Dravid said “I had a wonderful time while working with Bumrah and SKY on this campaign. We’ve created something enjoyable, and I hope everyone likes it.”

    The YiPPee! Toss, campaign will be rolled out in multiple media platforms across the country. The brand is confident that the campaign will resonate with its vibrant target audience and inspire them to do the YiPPee! Toss to settle playful disputes amongst friends, just like our favorite cricket stars!

  • L&K Saatchi & Saatchi unveils campaign for Zepto’s Bumrah-speed deliveries

    L&K Saatchi & Saatchi unveils campaign for Zepto’s Bumrah-speed deliveries

    Mumbai: Unveiling Zepto’s collaboration with pacer Jasprit Bumrah, L&K Saatchi & Saatchi has conceptualised a humorous three-part campaign, ‘Groceries delivered at Bumrah Speed’,  which showcases Zepto’s speedy, consistent and precise deliveries, much like Bumrah’s deliveries on the field.  

    The latest campaign, strategically launched during the ongoing Cricket World Cup, follows the success of the agency’s earlier work for the brand, ‘Indian Stretchable Time’, one of the year’s most awarded campaigns, winning internationally at the One Show, Spikes and AdFest, as well as at Indian award shows like the Abby Awards and Kyoorius.

    The campaign aims to build saliency and awareness of Zepto as the fastest grocery delivery service in the country.

    L&K Saatchi & Saatchi Jt National creative director Kartik Smetacek said, “The campaign task was to position Zepto as the fastest delivery service. So, who better than Jasprit Bumrah to set the benchmark for speed? We were working within the 20-second format, so the films needed to be sharp, with minimum build-up yet maximum impact. I think it’s a job well done.”

    Zepto chief growth officer Viral Jhaveri expressed, “Our partnership with Jasprit  underscores our commitment to pushing boundaries, achieving perfection, and delivering  with speed, consistency and precision.”

    L&K Saatchi & Saatchi executive vice president Debarjyo Nandi added, “It is rare to have the business, brand and brand ambassador all delivering the brand’s core proposition seamlessly. Retain the humour, surprise and entertaining tonality, and we have a campaign  that will not just build salience but create maximum impact in a highly cluttered season.”  

    The first film sees Bumrah flying a fighter jet while the other two place Bumrah at a blast-beat music concert and in a fast-paced news studio, where he pushes the boundaries of speed and positions Zepto as the platform of choice for lightning-fast deliveries.  

    The campaign is anchored on Disney+ Hotstar, the Zepto app, and other OTT and social media platforms. It will also include out-of-home advertising in all major cities where the brand operates. 

  • Thums Up unleashes its new campaign, ‘Thums Up Utha, India India Macha’

    Thums Up unleashes its new campaign, ‘Thums Up Utha, India India Macha’

    Mumbai: Thums Up, the iconic homegrown beverage brand under The Coca-Cola  Company, is thrilled to unveil the next chapter of its association with ICC Men’s Cricket World Cup  through the launch of the campaign “Thums Up Utha, India India Macha”. The campaign has highlighted the relentless determination of our players for the upcoming World Cup, hopeful of driving and motivating fans to believe in India’s journey to victory.

    The exhilarating chapter features cricket icons- Ravindra Jadeja, Jasprit Bumrah, Mohammed Siraj, and  the dynamic captain Rohit Sharma in a film that is centred around – ‘making India believe in Team  India’. The heart of the campaign lies within its unique storytelling, brought to life by none other than The King of Bollywood, Shahrukh Khan as the ‘Voice of Belief.’

    The narrative delves into the current emotions of Indian cricket fans – the passionate heart that  fervently believes ‘India Will Win!’ with the mind that contemplates- ‘Will India Win?’ This tussle of  emotions is brilliantly encapsulated in Thums Up’s iconic Split Can, visually portraying the dynamic  interplay.  

    Commenting on the launch of the next chapter of ICC World Cup Campaign, Coca-Cola India and South West Asia VP & marketing Arnab Roy said, “Thums Up’s partnership with the  ICC Men’s Cricket World Cup aims to empower fans and voice their opinions. Our collaboration with  King Khan and the cricket icons of the country further cements our dedication to elevate fan  engagement and showcases our unwavering support for Team India to bring the World Cup back home. We will do this through tech led, real time responses from expert panels and credible influencers that  encourage everyone to keep rooting for our team.”

    Ogilvy India CCO Sukesh Nayak said, “The adversary isn’t always external; at times,  it’s our own doubt, becoming our greatest adversary. To overcome this, we must summon our inner  beliefs. Our idea is based on this strong cultural insight – while all of us want Team India to win, a few  not so great results & the mind starts creating doubt.”

    “So as the ICC World Cup inches closer, Thums Up’s commitment to celebrating our players’ resilience  & creating unforgettable moments for fans remains steadfast, setting the stage for a truly Toofani  World Cup.”

    With an integrated approach, the brand aims to be on top of every relevant conversation and milestone  moment, during the ICC World Cup 2023. 

  • Disney+ Hotstar unveils ‘Bas Aao #FreeMeinDekhteJaao’ campaign

    Disney+ Hotstar unveils ‘Bas Aao #FreeMeinDekhteJaao’ campaign

    Mumbai: The much-awaited Asia Cup 2023 is around the corner and to amp up the excitement, Disney+ Hotstar has unveiled its campaign ‘Bas Aao. #FreeMeinDekhteJao’, focusing on its proposition of ‘FREE on mobile’. The platform has lifted its paywall for mobile and tablet only viewers for both Asia Cup and ICC Men’s Cricket World Cup this year to further democratise the game of cricket. Starting 30 August, the Asia Cup brings some of the biggest cricket rivalries at the forefront with teams going head-to-head to win the coveted trophy. Cricket lovers can watch all the matches from 3:00 PM (IST) LIVE & Exclusive on Disney+ Hotstar and Star Sports Network.

    Disney+ Hotstar’s new campaign for the Asia Cup 2023 takes a light-hearted and funny twist on the audience’s urge to catch the action packed matches anywhere – anytime on their mobile devices. Conceptualised by Tanmay Bhat, Deviah Bopanna and team Moonshot, the platform released a film that showcases the intensity of India’s love for cricket. The ad film is directed by Kishore Iyer.

    Speaking about the campaign, a Disney+ Hotstar spokesperson said, “Cricket holds a special place in the hearts of Indians, and we want to make this sport even more accessible to our users. By offering the opportunity to watch the Asia Cup and the upcoming ICC Men’s Cricket World Cup 2023 for free on mobiles, we are geared up to take cricket to every corner of the country and tap into digital-first audiences. The campaign film too reflects the same ethos, bringing to light the lengths we Indians go to follow cricket, along with Disney+ Hotstar’s commitment to delivering a top-notch and convenient viewing experience.”

    Adding to the thrill and fervor, the anticipated comebacks of big players such as KL Rahul, Jasprit Bumrah, and Shreyas Iyer to the Asia Cup will add a dynamic edge to the matches, making the tournament even more enthralling for fans. Starting 30 August, the tournament, co-hosted by Sri Lanka and Pakistan, will feature a total of six teams – India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, Nepal – battling it out for the winning spot. The Group Stage of the tournament will be played from 30 August to 5 September, with India and Pakistan going head-to-head on 2 September. The next stage will be played from 6th September to 15 September, and the final match is scheduled for 17 September.

  • Neeman’s ropes in Jasprit Bumrah for its latest campaign

    Neeman’s ropes in Jasprit Bumrah for its latest campaign

    Mumbai: Neeman’s, a homegrown footwear brand known for its sustainable and innovative products, has launched a digital campaign #ChangeTheNorm in association with Indian cricketer Jasprit Bumrah.

    The campaign conceptualised by the in-house team, narrates the story of the ace bowler of the Indian cricket team, tracing his career trajectory through its ups and downs.

    By partnering with Bumrah, Neeman’s aligns its ethos of stepping out of the ordinary, doing things differently, and achieving extraordinary results in the process, said the footwear brand. The ReLive Knit sneakers, a sustainable shoe made out of recycled PET bottles, is one such example as it aims to redefine comfort for both the consumers and the planet, said the brand in a statement.

    “We are stoked to have partnered with Jasprit Bumrah, a gifted fast-bowler from the Indian Cricketing world for our marquee campaign, #ChangeTheNorm. His personality truly represents everything we stand for,” said Neeman’s co-founder Amar Preet Singh. “At Neeman’s, we have always strived to think outside the box, go beyond our limits and be greater with every collection. Jasprit’s career trajectory and unique personality are an inspiration for one and all. This is in line with how our ReLive Knit sneakers challenge the status quo and set a new standard for footwear.”

    The unisex collection of Neeman’s is available on the company’s official website as well as leading e-commerce platforms in the country, said the brand.