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Tag: Jaspreet Bindra

  • The Advertising Club’s annual digital review D:CODE to be presented by Google returns for the fourth edition

    The Advertising Club’s annual digital review D:CODE to be presented by Google returns for the fourth edition

    Mumbai: Following the phenomenal success of the first three editions of Annual Digital Review D:CODE, The Advertising Club now announces the 2024 edition of D:CODE, Presented by Google. Scheduled to take place on 28 November in Gurgaon at Google’s India HQ, the fourth edition of D:CODE will witness industry stalwarts debate and deliberate on the theme – ‘D:CODE THE NOW: How AI is Revolutionizing Creative, Media, and the User Landscape in India’.

    The global marketing and advertising industry has continued to evolve in an accelerated manner since the advent of Artificial Intelligence (AI). Harnessing the power of AI has become increasingly important for brands and agencies in the digital world. D:CODE 2024 will bring together 9 industry experts, including a surprise speaker who will discuss how AI is impacting the marketing and user landscape. D:CODE 2024 will witness participation from tech giants, marketing wizards, market research agencies and advertisers and brands.

    The following 8 leaders in addition to a surprise speaker will get 10 minutes each to share insights, present their case, showcase their work and their industry inspirations at D:CODE 2024:

    1    Varun Mayya, CEO and Founder at AEOS
    2    Jaspreet Bindra, Founder at AI&Beyond and Tech Whisperer Ltd
    3    Manish Gupta, Director at Google DeepMind India
    4    Kavita Nair, Strategic Advisor at Skewb Analytics
    5    Soumya Mohanty, Managing Director and Chief Client Officer at Kantar
    6    Siddharth Srinivasan, Head of India at ElevenLabs
    7    Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors
    8    Azeez Gupta, Founder at Rocket Learning

    Speaking on bringing D:CODE back for its fourth edition, The Advertising Club president Rana Barua said, “The Advertising Club’s D:CODE was launched as an engaging knowledge platform that aims to inspire and inform the industry. As per market reports, over three quarter of CMOs are already using generative AI and over the next 3 years the adoption is inevitable. Therefore, it is imperative for us to plan for an AI ready marketing eco-system which is what D:Code aims to address in this chapter. We have curated the best minds who will be driving this narrative along with The Advertising Club for an AI positive future.”

    D:CODE chairperson Mansha Tandon said, “AI is driving innovation, increasing efficiency and helping brands and agencies to explore new ways of consumer engagement and communication. With AI as the central theme, D:CODE’s 2024 edition will turn the spotlight on how our industry is leveraging the power of AI, thus helping brands to shine and create clutter-breaking narratives. Collaboratively our 9 distinguished speakers will cover a wide spectrum of all things AI. We look forward to an evening filled with learning and knowledge sharing at D:CODE 2024.”

  • Jaspreet Bindra & Anuj Magazine launch AI&Beyond

    Jaspreet Bindra & Anuj Magazine launch AI&Beyond

    Mumbai: Jaspreet Bindra, an expert in AI and digital transformation, has launched AI&Beyond to make artificial intelligence more accessible and understandable. Co-founded with Anuj Magazine, an AI and cybersecurity specialist, AI&Beyond aims to democratize AI literacy across industries in India and beyond.

    The platform’s launch comes at a time when AI literacy is increasingly important. Understanding AI is becoming essential as AI reshapes industries and impacts business and daily life. Those knowledgeable in AI will influence the future, drive innovation, and help organizations stay competitive in a world driven by AI. AI&Beyond is committed to providing individuals and organizations with the knowledge and skills needed to succeed in this evolving landscape. The platform seeks to empower users to utilize AI effectively and responsibly by promoting a deeper understanding of AI.

    Jaspreet Bindra, known for his influential work as the author of The Tech Whisperer and his leadership roles in the tech industry, particularly as a former group chief digital officer at the Mahindra Group and regional director of Microsoft India, is on a mission to bridge the knowledge gap that exists around AI. With AI&Beyond, he aims to transform how businesses and individuals engage with AI by providing a comprehensive suite of experiential learning programmes.

    “At AI&Beyond, we believe that AI is no longer the future – it is very much the present. Yet, its true potential can only be unlocked if a broader audience understands how to use it effectively and ethically,” said Bindra. “In the age of AI, being literate will not be limited to knowing the language but also on how to use ubiquitously AI and Gen AI tools at work and at home. Our goal is to ensure that AI literacy becomes as fundamental as reading and arithmetic, especially in large organisations where AI’s impact will be profound. Through AI&Beyond, we aim to bridge the gap between AI’s capabilities and its practical application across various sectors.”

    The Generative AI Bootcamp, a flagship programme of AI&Beyond is designed to equip participants with the necessary skills to navigate the rapidly evolving AI landscape. These boot camps are tailored to address the specific needs of various industries, enabling organisations to seamlessly integrate AI into their operations. Additionally, the platform’s Ethics Bootcamp is crucial in today’s AI-driven world, helping organisations adopt AI and do so with a strong ethical foundation. This focus on ethical AI deployment is what sets AI&Beyond apart, emphasizing the importance of responsible AI use.

    Speaking on the launch, AI&Beyond co-founder Anuj Magazine said, “At AI&Beyond, we are laser-focused on transforming AI from an abstract concept into a practical, accessible catalyst that drives real-world impact for organisations. Our mission is to democratize AI knowledge and make it a core competency across industries, empowering every employee – from the boardroom to the frontline – with the skills to lead in an AI-driven future. Through our immersive, experiential learning programs, like our Generative AI Bootcamp and Ethics Bootcamp, we bring AI to life in ways that resonate deeply with enterprises, ensuring that we’re not just preparing businesses for the future – we’re enabling them to architect it.”

    AI&Beyond offers a range of resources, including workshops, briefings, webinars, and consulting services, designed to promote AI literacy and help organizations become more agile, innovative, and competitive in the digital age. The company also provides executive briefings to help leadership teams understand the strategic implications of AI and related technologies like cybersecurity and quantum computing.

    The name AI&Beyond reflects the company’s broader mission, drawing inspiration from CLR James’ work *Beyond A Boundary*, which examined the cultural significance of cricket. AI&Beyond emphasizes that understanding AI goes beyond technical knowledge. The platform is driven by the question, “What do they know of AI, who only AI knows?” This underscores its commitment to exploring the ethical, philosophical, and societal dimensions of AI.

    With the launch of AI&Beyond, Jaspreet Bindra and Anuj Magazine are set to lead a new era of AI literacy. Their vision is to empower businesses and individuals to not just keep up with the AI revolution but to lead it with confidence and ethical foresight.

  • An overview of WhatsApp’s safety and privacy campaigns this year

    An overview of WhatsApp’s safety and privacy campaigns this year

    Mumbai: In an age where privacy and online security have become paramount, WhatsApp is at the forefront of innovating features that continually help enhance the safety and privacy for users globally. From  chat lock to disappearing messages, silence unknown callers to privacy checkup, every new feature adds to WhatsApp’s multiple layers of protection.

    Understanding that launching innovative features alone is not enough, WhatsApp has invested time and effort to educate users and drive awareness around some of its key safety and privacy features. This strategic effort involves multiple safety and privacy campaigns designed to empower users to take control of their online safety and privacy.

    Stay safe with WhatsApp campaign:

    • On 12 April, WhatsApp rolled out their three-month ‘Stay safe with WhatsApp’ that focused on  creating user awareness around safer digital practices, highlighting product features that empower users to take control of their online safety and ensure a safer messaging  experience.  

    • WhatsApp collaborated with influential figures such as Rajiv Makhni, Manoj Chugh, Jaspreet  Bindra, Akancha Shrivastava, Pankaj Gupta, and Deepak Maheshwari to amplify awareness  of WhatsApp’s safety and privacy features.  

    • As part of this campaign, WhatsApp released educational user guides highlighting safety tools and product features to secure users’ WhatsApp accounts. Additionally, it offered  insights on how to stay protected from scams using WhatsApp’s safety features.

    Privacy campaign highlighting WhatsApp’s “Multiple layers of protection”

    • WhatsApp launched a global campaign focused on the importance of secure communication  and WhatsApp’s multiple layers of privacy. The campaign shows how a private conversation  with a friend or loved one on WhatsApp creates a safe space for people to communicate  with one another.

    • Mirrors Activation and partnership with Anushka Sharma to highlight the power of private  messaging. WhatsApp partnered with actor Anushka Sharma to launch a series of mirrored  messages appearing in private spaces – women’s restrooms – in malls across Delhi. Mirrored  messages with QR codes appeared in women’s restrooms in Delhi malls, offering suggestions  for checking in via a private WhatsApp message. These messages disappeared afterward,  similar to the Disappearing Messages feature on WhatsApp.

    • 3D Anamorphic installations at the Gateway of India: WhatsApp hosted an immersive  storytelling experience at Mumbai’s iconic Gateway of India, where anamorphic privacy  installations and projection mapping on the monument facade vividly showcased the layers  of privacy WhatsApp offers:

    For the final leg of the privacy campaign, on 4 September, WhatsApp will announce a partnership with Ranveer Singh to promote message privacy where he talks about how WhatsApp’s multiple layers of protection give him control over his most private conversations.

    In a candid conversation the actor opens up about what’s in his phone and how he protects his most  private conversations on WhatsApp. The entertaining video almost has Ranveer spilling the beans but instead educates people on the importance of private and secure messaging with simple privacy  features like end-to-end encryption, chat lock, screenshot blocking for view once messages on WhatsApp.

    Talking about the collaboration with WhatsApp, Ranveer Singh, said, “With more and more private  conversations happening online, our privacy needs are also evolving. From sharing my most private  thoughts with my friends and family to discussing work, my WhatsApp has private information like  film scripts, my financial details. The cool thing about WhatsApp is that with its layers of privacy I  know my conversations are always secure and with features like chat lock, I can password protect my  most private and important chats so that even though my phone changes hands, my chats don’t.”

    Meta director, consumer marketing Vyom Prashant said, “We’re thrilled to partner with Ranveer to bring alive the multiple ways in which WhatsApp protects our users’ privacy, in an  entertaining, informative, and relatable manner. We believe this partnership along with our  campaign on privacy, demonstrates to our users that they always have a safe and private space on  WhatsApp for their conversations.”

  • Getit Infomedia and To The New introduce ScaleIQ

    Getit Infomedia and To The New introduce ScaleIQ

    MUMBAI: Getit Infomedia, and To The New, have come together to offer market access and strategic mentorship to entrepreneurs through a non-traditional platform – ‘ScaleIQ’.

     

    This unique program aims at providing market access along with a set of seasoned advisors and mentors who are not only a functional fit, but also have in-depth industry knowledge thus helping the entrepreneurs establish themselves in the current competitive ecosystem.

     

    According to the study by Accel India, 1,000 companies across 62 different accelerators and incubators sprung up in India over the last few years, however, only 30 of them took a leap to the next level.  The report states that the key reasons of failure are lack of market access and adequate mentorship. 

     

    ScaleIQ will give them access to the existing consumers, market space, global advisors, infrastructure and technology that will help them reach their goal. It will help established companies that typically have made significant progress in its product or service development and are beginning to engage customers in discussions regarding the testing or purchase of its products and services.

     

    Getit Infomedia CEO Jaspreet Bindra said, “In India, there are only a handful of start-ups who have successfully taken their business to an enterprise level. Through ScaleIQ, we will ensure that we provide the start-ups with the right tools and platform that would help them grow further. ScaleIQ will also provide market access through To The New’s strong presence across Asia Pacific region.”

     

    The partnership between Getit Infomedia and To The New, with field presence across seven countries will provide start-ups access to services and applications such as mobile technology, analytics, marketing technology, video technology and social media.

     

    To The new, managing director Puneet Johar stated, “We are excited about this partnership with Getit.  With ScaleIQ, we can bring together many exciting new technologies and partnerships for the benefits of our clients. In turn, the young start-ups will benefit greatly with access to clients across different locations in Asia Pacific.”

     

    “ScaleIQ is a start-up market access platform for fresh entrepreneurs to launch their ideas. With To the new as our partner, we plan to provide vast exposure to start-ups, which will help them gain global outlook. We will work closely with them to mentor them basis their requirements and facilitate access to industry experts and coaches,” explained ScaleIQ Partner Chetan Bhargava.

     

    ScaleIQ will provide all the relevant elements to ensure sustainable growth for the start-ups. To The New’s innovative digital solutions would help start-ups pave the way for offering future services and global exposure will accelerate their growth. Over the next six- nine months, ScaleIQ plans to expand across Asia Pacific Regions to explore the vast start-up ecosystem.

     

    “This program will also be focused on helping start-ups go to the market by giving them access to the best-in-class technology, our existing customers and the market space to succeed. This program has been created as fully integrated solution for budding start-ups to help them develop further and leap onto the next stage,” added Bhargava.

  • MSN India appoints Samir Saraiya as head of business development

    MSN India appoints Samir Saraiya as head of business development

    MUMBAI: MSN India, the leading online destination for Indians across the globe, today announced the appointment of Samir Saraiya as head of business development.

    Saraiya will be reporting to MSN India & Windows Live country head Jaspreet Bindra.
    According to Bindra in an official statement, “The Indian Internet market is flourishing and the growth that MSN India is experiencing reflects that. The appointment of Samir is part of our commitment to strengthen our pool of experience and expertise that MSN customers have come to expect.”

    In this newly created role, Saraiya will be responsible for leveraging the strengths of MSN India and Windows Live to create new opportunities and relationships with businesses in the Indian market.

    He has been with the internet industry for the past several years. The early dotcom wave saw him shifting to Mid-Day where he headed the group’s business development portfolio across its digital assets. He then joined the Indian media conglomerate, The Times of India Group, where he worked with the vice chairman’s office overseeing business strategy across the Group’s media properties, including Indiatimes, The Economic Times and Bombay Times.

    In 2003, he moved to Yahoo! India where he was responsible for creating new revenue streams across both the internet and mobile divisions including launching Yahoo! India’s E-commerce initiative and its mobile adverting products, states the release.

  • MSN revamps India portal; adds 4 new channels, extra features

    MSN revamps India portal; adds 4 new channels, extra features

    MUMBAI: Portal MSN India is celebrating six years in the country. On this occasion it has launched a new home page with four channels – lifestyle, entertainment, news and sports. It has also added new feature rich services — Windows Live Domains, Windows Live Messenger and Windows Live Search.

    MSN country head Jaspreet Bindra says that the home page has a more vibrant and friendly user interface. The graphics have been improved upon. “As part of our six-year celebration, MSN India decided to give our users something to celebrate about as well. We now have a new cool and exciting home page. In addition to this, we bring in four new improved channels that offer users the best insight on Entertainment, News, Sports and Lifestyle. We have also decided to launch a whole new range of Windows Live products for the users in India,” he says.

    The entertainment section has news on Bollywood, Hollywood and South Indian movies. There are also reviews of movies currently running in theatres as well as music reviews.

    The sports channel covers all the latest happenings in sport from cricket to football and tennis. There is also a news in pics section. There is also a player search section. This allows a user to search for sites featuring sporting icons.

    The lifestyle section offers information on fashion, health and fitness. It also provides tit bits on how to carry yourself at work and how to improve one’s relationship.

    The fourth channel, which is the news and business channel, offers updates on news from acros the globe. There are also polls where users can make their voices be heard. It will of course also cover the ups and downs of the stock market.

    MSN is also looking to generate content of its own. For this purpose it has hired a team of writers. It is also looking to get pieces written by experts in different fields. This should be up in about two months time. This will consist of opinions and viewpoints on a variety of topics.

    MSN is also hoping to get user generated content. So someone who writes for fun for instance can write a story on an actor. If it gets enough reads then the editorial team can decide to give it a push on the site. It could become one of the main stories in the entertainment section. In addition MSN India is also looking at syndicated content deals.

    MSN India has also launched Windows Live Messenger. This is the next generation of MSN messenger and goes beyond text and helps people connect wiith voice, video etc. MSN India has also introduced Live Search. There is a new design, more search categories and also people customise their search results by preferences. For instance one can decide if one wants 10 results in a page or 100.

    Another feature is MSN Live Domains. new users can create domain names and then create an unlimited ammount of free email accounts. Everyone on the user’s domain gets a hotmail account which can be upgraded to Windows live Mail beta for free. The email addresses on the domain is a passport ID and can be used to access services like instant messenger.

    Speaking on Windows Live Domains, MSN India and Windows Live head of programming Krishna Prasad said, “With MSN’s anniversary celebrations we are also gifting to our users a chance to get their preferred email ids. This email id would be a customised mail id, supported by Windows Live Mail and which also gives the users access to the Windows Live network. All in all, we want to enhance the user experience as best we can.”

    Then there is MSN Live Spaces. This is the next generation of MSN’s blogging service. Users can manage their settings so that they can control who is in their social network and who views their site.