ITV

Tag: Jasoos Vijay

  • 3rd season of BBC’s ‘Jasoos Vijay’ returns to DD on 4 September

    MUMBAI: Doordarshan is capitalising on the vast terrestrial reach eas to impart the message of removing the stigma of AIDS’ through the interactive detective drama series – Jasoos Vijay.

    With the aim to employ television as a vehicle to campaign for the arrest the spread of HIV/AIDS, Doordarshan has announced a new season of Jasoos Vijay. on 4 September.
     
     

    With the idea to educate people not only about the disease but also the sufferings of affected people. Doordarshan director of development communications, Usha Bhasin expressed satisfaction that Jasoos Vijay is going back on air at such a prime Sunday evening slot.

    “The programme combines dramatic action, excellent production values, and invaluable messaging about HIV/AIDS,” she said while announcing the next season of the series.

    According to Bhasin, “Jasoos Vijay is aimed particularly at those viewers who rely on Doordarshan for their TV entertainment.”

    ” The central character is himself portrayed as HIV positive, allowing the programme to address issues of the care and treatment of those living with the virus, and tackling the stigma and discrimination, as well as awareness and prevention. This messaging is extensively tested and researched before broadcast, ” Bhasin added.

    The audience research has been revealed that Jasoos Vijay and similar campaign has impacted viewers in a major way.

    Research Revealed:

    – awareness of HIV/AIDS has sharply improved
    – 86% said they had learnt something new about HIV/AIDS
    – 32% said they had discussed HIV/AIDS with others
    – much greater willingness to seek medical advice and use condoms
    – 56% said they had taken action, or intended to, as a result of the campaign
     
     

    Jasoos Vijay has been identified as the key part of a pioneering campaign to use via entertainment to spread awareness about HIV/AIDS.

    The series incorporates the message of HIV/AIDS awareness has been made by the BBC World Service Trust, with the National AIDS Control Organisation (NACO) and Doordarshan.

    The mass media project is funded by the British government’s Department for International Development (DFID).

    The earlier detective series of Jasoos Vijay reached 186 million viewers apart, is an ambassador for HIV/AIDS awareness and sexual health.

    Conceived specifically as a vehicle for communicating information awareness of HIV/AIDS, the series also addresses a broad range of issues of concern to rural audiences within an entertaining and interactive drama format.

    The issues covered in the series include quack doctors, superstition, gender inequality and crimes against women (domestic violence, rape, the practice of dowry).

    Actor Om Puri, who is the host and sutradhar of the series, said, “Jasoos Vijay is a wonderful show that entertains the audience as well as spells out a very important message. The thriller format is perfect for the purpose – and the interactive element creates interest among the viewers as well as giving them the opportunity to participate in the show.”

    In the interactive series Puri who also figures as a guest star urges viewers to write in to him to seek information about AIDS. The main lead – Jasoos Vijay is played by Farhaam Khan.

    The third series is being dubbed in seven regional languages; Tamil, Telugu, Malayalam, Bengali, Oriya, Gujarati and Assamese and will be on air simultaneously to the National broadcast on DD 1 from 4 September at 8:30 pm.

    BBC World Service Trust India director Andrew Whitehead said, “We are delighted to be able to support! the crucial work of NACO. The mass media has a vital role to play in promoting awareness about HIV/AIDS. “

    Speaking on NACO’s involvement, director general Dr S Y Quraishi, who is a former DG of Doordarshan also, said, “Jasoos Vijay has played a vital role in getting the message across to the people of this country about HIV/AIDS awareness and prevention”

    But such laudatory remarks have not been easy to achieve as it requires marriage of creative skills with knowledge of health communications.

    “The challenge in making the series comes from having to knit together seamlessly health messaging with a detective plot and ensure it remains a thrilling programme”, explains Jasoos Vijay creative director Devilka Bahl.

    Having tasted success with the Jsoos Vijay, the BBC World Service Trust, along with its partners, is designing youth reality show, Haath se Haath Milaa – a new series, involving Bollywood stars in spreading the message of HIV/AIDS.

    The new show is set to go on air in next few months.

    The Trust is also presently completing an ambitious nationwide survey about knowledge, attitudes and practices relating to HIV/AIDS, to measure the campaign’s impact.

  • BBC World Service on the lookout for media professionals

    BBC World Service on the lookout for media professionals

    MUMBAI: As per an advertisement appeared in The Times of India’s job supplement Ascent (dated 20 September), the BBC World Service and its ally, the independent charity organisation, BBC World Service Trust are looking at hiring media professionals.

    BBC World Service is looking for producers / journalists for its Hindi service. The BBC World Service Trust has called for applications from professionals in the fields of production, direction, editing, scripting and finance.

    The BBC’s Hindi service broadcasts on radio to South Asia and its website bbchindi.com, is a constantly updated one. The job responsibilities of journalists / producers include writing, rewriting, translating, and presenting programmes on air. The positions are based in London. Interested candidates can either apply online at bbc.co.uk/jobs or send an email to wsrecruit@bbc.co.uk. Applications should be received by 12 October.

    The BBC World Service Trust, producer of shows Jasoos Vijay and Haath Se Haath Milaa, is recruiting producers, production manager, unit managers, casting director, art director / costume designer, VT editors, script editor, chief assistant directors, assistant directors, assistant producers and finance assistant. All these full-time positions are based in Delhi.

    Freelance positions for directors, directors of photography and script writers are also open. For its youth TV programmes, BBC World Service Trust is hiring an executive producer.

    Applications can be sent to jobs@bbcwst.org. The last date for receiving applications for the same is 25 September.

  • Aids awareness shows on DD get extension

    Aids awareness shows on DD get extension

    MUMBAI: Jasoos Vijay and Haath Se Haath Milaa, the two shows on Doordarshan that aimed at creating AIDS awareness have been given an extension. The shows are produced by the BBC World Service Trust in collaboration with NACO and Prasar Bharati.

    This awareness campaign adorned in an entertainment format has received high TRPs and the extent of popularity of the shows was realised when the hero of Jasoos Vijay, Adil Khandwelkar went to small towns across the city for shooting the next series. He was a known entity everywhere.

    Haath Se Haath Milaa, has also been awarded the prestigious Commonwealth Broadcasting Association/UNICEF Award for Outstanding Local Children’s Broadcasting.

  • ‘Jasoos Vijay’ to return to DD

    MUMBAI: Jasoos Vijay, Doordarshan’s detective programme dealing with social issues, will return with a new series on 31 August. The serial will now also be shown in five regional languages for local DD centres.


    Adil Khandelkar in and as ‘Jasoos Vijay’
    This is in response to the show’s immense demand, which fetched it nearly 35,000 letters and 12,000 emails from throughout the country, claims the public broadcaster.
    The show will now appear with an interactive angle, wherein viewers can join the detective on his hunt for the guilty. After each episode, actor Om Puri will invite people to write to him and attempt to nail the culprit before jasoos Vijay does.
    There will be prizes for the best answers which would include a chance for the viewer to appear on the show and name his or her suspects.
    Jasoos Vijay is a fast moving, action-packed drama, with unusual endings. The new series will enable the detective to be an ambassador for Aids awareness and sexual health, an official release states.
    Adil Khandelkar, plays the role of the jasoos who made the serial one of the most highly watched shows in the country, the release says.

  • BBC on look out for fresh talent for ‘Haath se Haath Mila’

    MUMBAI: After recruiting fresh team for its AIDS awareness show – Jasoos Vijay, BBC World Service Trust is hiring again. The NGO arm of BBC World Service this time is on a talent hunt for the second edition of on-location reality show Haath se Haath Mila that airs on Doordarshan’s regional channel and targets the Hindi belt audiences.
    The international broadcaster has placed an advertisement in a daily tabloid inviting applications for full-time as well as few part time positions, which are scheduled to start in June 2003. It is mentioned in the ad placed that the BBC is looking out for producers, associate producers, production manager, production assistants, VT editors on full time basis and unit manager and presenter on part time basis, for their Delhi based office.
    A joint venture between the BBC World Service Trust, the Indian National AIDS Control Organisation and pubcaster Prasar Bharati – Haath se Haath Mila is the part of an AIDS awareness campaign.


    Haath se Haath Mila’s anchors- Daman and Sugandha
    The tri-weekly that targets the youth, debut on 9 July 2001 and is aired every Friday at 6:30 pm in Rajasthan, 7:30 pm Saturdays in Delhi and Uttar Pradesh. With Hindi film actor Suniel Shetty initially providing an interactive element in the first edition and starring fresh-faced youngsters with non-elite appeal, the production values of this show were rumoured to be higher than the pubcasters normal standards.
    The applicants for the post of producer must have a minimum of three years experience in television production of non-fiction formats while the applicants for associate producers must have a minimum of two years relevant experience. As for the post of production manager, interested candidates are required to have knowledge of effective unit and financial management of production and a minimum of three years experience. The selected candidates will manage production and control on-location unit.
    The applicants for the post of production assistants must have basic knowledge of television production whereas the candidates for the VT editors’ post must have a minimum of one year experience in non-linear editing and technical knowledge of DV formats and Final Cut Pro. Besides the full time positions, the broadcaster has invited application for the post of unit manager and presenters fluent in Hindi to work on part time basis.
    The deadline for receiving application is 28 May 2003, says the advertisement. The applicants have to submit their CV and a covering letter specifying the position applied for at Creative Director, Youth, BBC World Service Trust, D-184, Defense Colony, New Delhi 110024 or e-mail at jobs@bbcwst.org.

  • BBC in talent hunt for second edition of ‘Jasoos Vijay’

    MUMBAI: BBC World Service Trust is hiring. After a successful run of the first edition of its interactive TV detective series Jasoos Vijay, which airs every Sunday at 9:00 pm on DD- National, the NGO arm of BBC World Service is planning a second edition of the show with a few new additions to its team.

    The international broadcaster has placed an advertisement in a daily tabloid inviting applications for full time as well as a few freelance posts. The series that has reportedly reached more than 40 per cent of the target population (some 34 million people), is looking for a senior producer, producers, production managers, art directors, costume designer, VT editors, chief assistant directors, assistant directors, assistant producers and finance assistant.

    The broadcaster has also invited proposals from directors, directors of photography and scriptwriters on freelance basis. The deadline for the new recruits to come on board is May 2003. Applicants are requested to send their resume along with a covering letter to BBC’s New Delhi office on or before Saturday 26 April 2003.

    The detective show is a part of BBC’s awareness campaign against AIDS in India done in partnership with Prasar Bharati and the National AIDS Control Organisation. With ace actor Om Puri as the interactive element Jasoos Vijay (played by Adil Khandakar Hussain) is a story of a pockmarked, every day guy, who while cracking tough cases makes people aware about the dangers of HIV/AIDS.

  • DD, NACO AIDS campaign a success, reveals survey

    NEW DELHI: The latest survey on the impact of the HIV and AIDS awareness media campaign by Doordarshan, National AIDS Control Organisation ( Naco) and BBC World Service Trust reveals a significant positive change in regards to knowledge, attitudes and behaviour.
    The survey conducted by ORG/Johns Hopkins University Centre in October-November 2002, (approximately 10 months after the media campaign got under way), took a sample size of more than 7,000 in the key Hindi-belt focus states.
    According to a release , the survey indicates that the campaign’s TV spots had reached more than 50 per cent of the target population (some 43 million people). Also, the campaign’s interactive TV detective series Jasoos Vijay had reached more than 40 per cent of the target population (some 34 million people).
    Interestingly, the survey also reveals that the TV spots had a substantial impact on people’s actions and intentions. 11 per cent had already taken action as a result of the spots, and 40 per cent intended to do so in the next six months. Actions included condom use (approximately 25 per cent ), the discussion of condom use for protection against Sexually Transmitted Diseases (approximately 35 per cent ) and consulting a doctor on STI symptoms (approximately 15 per cent).
    Similar findings were recorded for the serial Jasoos Vijay. The survey showed equally encouraging results for the campaign’s TV youth show, Haath Se Haath Milaa, aimed at raising awareness among youngsters who are most vulnerable to AIDS. Surprisingly, around 90 per cent of young viewers recalled the key messages that AIDS spreads through unprotected sex with an infected person; through infected needles; through infected blood; and that AIDS was life threatening and had no cure.
    The ORG/Johns Hopkins survey also examined the acceptability of the messages in the initial phase of TV spots. It showed that 95 per cent of respondents found the TV spots acceptable as between themselves and their spouses; 60 per cent found them acceptable among family members and 50 per cent found they were acceptable among friends. This finding reinforces the high level of acceptability for the spots established in pre-test surveys before the campaign was launched.