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Tag: Jason Monteiro

  • Warner Bros Discovery puts HBO Max launch in India on hold

    Warner Bros Discovery puts HBO Max launch in India on hold

    Mumbai: Warner Bros. Discovery has put the launch of HBO Max in India on hold. According to a major business publication, the company is considering cost-cutting measures around the world and is working on integrating discovery+ and HBO Max in existing markets.

    The company announced plans to launch a combined streaming service with discovery+ and HBO Max.

    In an official statement from Warner Bros. Discovery Company, the company said, “The intent is to launch a combined streaming service, including in key Asia-Pacific territories in 2024.”

    It further added, “The existing licensing agreement with Disney+ Hotstar includes a selection of HBO Originals and other content from Warner Bros. Discovery.”

    Also read: HBO Max and Discovery+ to merge into single streaming platform by 2023

    The company also confirmed the news of HBO Max India head of content Saugata Mukherjee’s departure. The statement said, “Saugata Mukherjee decided to leave the company. He is an incredibly talented leader, and we wish him the very best in his future endeavours.”

    The company further informed Indiantelevision.com that Arjun Nohwar has been appointed as general manager, Warner Bros. Discovery for South Asia and Jason Monteiro is heading streaming for the APAC region, in addition to leading integrated marketing for the India, South East Asia, and Korea markets.

    Earlier, Warner Bros. Discovery had planned to launch American subscription video-on-demand (SVOD) service HBO Max in India, and Saugata Mukherjee was appointed as head of content for HBO Max India. After news of Saugata quitting, speculation was made that Warner Bros. Discovery had delayed HBO Max’s launch in India. Mukherjee is expected to go back to SonyLIV.

  • Jason Monteiro joins HBO Max as GM for Southeast Asia, Hong Kong and Taiwan

    Jason Monteiro joins HBO Max as GM for Southeast Asia, Hong Kong and Taiwan

    Mumbai: WarnerMedia has appointed Jason Monteiro as general manager of HBO Max for Southeast Asia, Hong Kong and Taiwan. He will temporarily report to HBO Max international head Johannes Larcher until a new managing director for the broader INSEAK region (India, Southeast Asia and Korea) is appointed.

    Monteiro will be responsible for the day-to-day operations of WarnerMedia’s direct-to-consumer business leading content experience, brand, marketing, subscriber management and digital partnerships. He will oversee the existing HBO Go streaming service and the eventual launch of HBO Max in APAC and the Middle East region, said the statement.

    “Jason arrives at HBO Max with a proven track record of building and growing subscription services across Asia and other important global markets,” said Johannes Larcher. “He is a passionate leader known for building and inspiring high-performing teams, and I am eager to see his leadership in action as he steps into his new role today.”

    “I could not be more excited to be joining this amazing organisation and in particular to lead the charge for HBO Max,” said Monteiro. “It’s going to be such a thrill to work with the people across WarnerMedia to bring the likes of Game of Thrones, Harry Potter, DC, Warner Bros, HBO favorites, new Max Originals and many more, to the viewers in Southeast Asia.”

    Moneteiro was previously associated with Arabic streaming service Shahid as director of advertising video-on-demand (AVOD). He was responsible for P&L for the free ad-supported tier offered by the service, ensuring that it had the widest user reach, user engagement, unique content offering and best digital video advertising solution for brands in the Middle East.

    Prior to that, he was associated with Southeast Asian streaming service iflix as chief marketing officer and general manager of Indonesia and Malaysia. He has also worked at telco majors such as Indosat Ooredoo and Vodafone.