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Tag: Jason Barnes

  • Disney+ Hotstar collabs with PubMatic to scale advertising reach in India

    Disney+ Hotstar collabs with PubMatic to scale advertising reach in India

    Mumbai: PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has announced its association with Disney+ Hotstar, to transform the advertising landscape for digital advertising.

    The streaming platform has selected PubMatic to enable programmatic monetization of content across multiple buying channels, including audience-based and 1:1 private marketplace (PMP) and programmatic guaranteed campaigns.

    PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield.

    “We are thrilled to collaborate with Disney+ Hotstar,” said PubMatic chief revenue officer, APAC Jason Barnes. “With a rich and diverse catalog of premium on-demand content, Disney+ Hotstar offers premium video advertising at scale for advertisers. By leveraging PubMatic’s sell-side technology platform, advertisers across India and globally can now reach vast and highly engaged audiences.”

    “Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users, while delivering measurable results for our advertisers,” said Disney+ Hotstar’s head of ads Dhruv Dhawan. “Utilizing sell-side technology like PubMatic offers the advantage of not limiting access to one set of buyers. This approach makes Disney+ Hotstar’s highly engaged audiences available to a broad spectrum of advertisers, and ensures advertising is relevant and engaging for our users.”

  • Vijay Anand Kunduri named PubMatic regional VP – OTT business, APAC

    Vijay Anand Kunduri named PubMatic regional VP – OTT business, APAC

    Mumbai: PubMatic, a sell-side platform for digital advertising, announced the appointment of Vijay Anand Kunduri as regional vice president for its OTT business in APAC.

    Kunduri’s role will be to accelerate the growth of the PubMatic OTT and video business across the region; consulting with existing publishers, creating new relationships, and further establishing PubMatic as a preferred platform for media buyers and publishers, said the company in a statement.

    The appointment comes as PubMatic continues to expand its commitment to the development of the OTT marketplace. “We are thrilled to welcome Vijay to the PubMatic team,” said PubMatic chief revenue officer – APAC Jason Barnes. “We have been building an innovative OTT business in the APAC region, which we plan to further accelerate under his leadership.”

    Kunduri was last associated with the video advertising company Unruly as managing director in Asia. He brings more than two decades of experience working with leading broadcast, video-on-demand, and digital companies across Asia Pacific.

    In the last decade, he has helped to establish American and European ad tech companies in the Asia-Pacific region, including setting up Adotube, a video ad network, in Southeast Asia, and spearheading Switzerland-based Viewster’s move into the VOD (video-on-demand) and OTT markets in the region.

    “There has been explosive growth in the adoption of connected screens and consumption of streaming content in the region,” said Kunduri. “Brands and OTT publishers have a tremendous opportunity to engage consumers and find new revenue with programmatic partners like PubMatic that offer the optimal combination of technology and premium advertiser and content partnerships.”

  • News Ltd selects Rubicon platform as real-time trading tech partner

    MUMBAI: News Corp‘s publishing arm News Limited has selected Rubicon Project‘s REVV platform as its real-time advertising trading technology partner.

    With the partnership, Rubicon Project will manage News‘ real-time ad trading, which allows advertisers to leverage programmatic buying of online ad inventory through optimisation algorithms.

    Real-time ad trading enables publishers to sell inventory to media buyers through a live bidding process. According to the company, such platforms are proven to drive up publisher yields while improving the effectiveness of advertiser campaigns.

    Initially, News‘ private exchange is offering inventory across 11 key categories including lifestyle, business, entertainment, news and sport, across its domestic digital network.

    The exchange is invite-only with all of Australia‘s leading media buying agencies accepting News‘ invitation to participate and currently actively trading on the platform.

    News‘ head of commercial development Jason Barnes said, “We are delighted to announce Rubicon Project as our official ad trading technology partner. Rubicon Project is an international leader in advertising technology and the largest independent automated trading platform.

    “Real-time bidding continues to grow internationally. In the US by 2015, it is expected that 27 per cent of online advertising revenue will come from real-time bidding. We can expect similar outcomes here. The opportunity to sell our advertising through real-time bidding engages new advertisers with our brands, increases yield, improves efficiency and in-turn increases profitability.

    “Our online audiences are continuing to grow, strengthening our brand proposition to advertisers. Our private exchange is bringing News closer to our key media buyers, a move we welcome wholeheartedly,” Barnes added.

    Rubicon Project‘s general manager international Jay Stevens said, “Real-time ad trading is growing at a phenomenal pace with most of the world‘s largest publishers and advertisers actively trading.

    “News has been an anchor publisher for Rubicon Project for more than three years, leveraging REVV to maximise the value of their international traffic. This move to open domestic inventory to real-time sources of demand is ground-breaking for the market.

    “We have a great opportunity to shape the real-time advertising trading landscape here in Australia and the market is well positioned to take advantage of the efficiencies that real-time trading affords. I am looking forward to working closely with News to create a strong, commercially viable model for News and Australian advertisers.”

    Rubicon Project was also recently announced as the ad trading partner for The Wall Street Journal Digital Network.