ITV

Tag: Jasmine Sandlas

  • Chingari, Scope Entertainment collaborate to promote budding artists

    Chingari, Scope Entertainment collaborate to promote budding artists

    Mumbai: On-chain social app, Chingari, powered by Gari, has announced a partnership with Scope Entertainment. As a part of this arrangement, Scope Entertainment’s content library will be available to the Chingari community and will enable its creators to create content. These new-age songs from Scope Entertainment will be promoted by Chingari to increase their exposure. This will be accomplished by utilising 360-degree promotions for all their tracks and promoting their upcoming musicians via Chingari’s other avenues like Chingari Gupshupp, Kahi Unkahi audio session or Chingari Live interviews.

    Chingari is a short video app that allows users to create and share videos. Chingari has introduced Gari Tokens and a Gari Wallet, thereby establishing the creator’s economy.

    Meanwhile, Scope Entertainment is a destination that caters to all aspects of music and entertainment, including production, artist management, brand building, distribution, international events, and IP festivals. Their industry specialists and leaders are actively involved in managing and growing in-house talent/artists through services like music production, promotion, digital distribution, and social media marketing. Some of the most affluent names that have been associated with Scope Entertainment include AP Dhillon (The Takeover Tour), Jasmine Sandlas, Diljit Dosanjh (Born to Shine-India Tour), and Lil Pump (Time Stamp). They also exclusively manage celebrated artists like Simran Kaur Dhadli, Ashish Bhatia, Kaka Ji, Nav Sandhu and more from the Punjabi music scene.

    Scope Entertainment is launching four new artists this year, including Rawme Hooda, Agam Aulakh, and Jaymeet, under their upcoming record label and as part of their management.

    Chingari co-founder & CEO Sumit Ghosh remarked, “We are delighted to have Scope Entertainment as our valued partners. This partnership brings original content from new and upcoming artists to our creators. Nurturing and promoting upcoming talent has been one of the core beliefs at Chingari, and we will continue to do that along with making our content library even more exhaustive for our 160M+ creators and users.”

    Scope Entertainment CEO Ajay Bansal said, “Our core vision is to emerge as the revolutionary leaders of the entertainment world. Our intention is to volte-face the traditional culture of show business, to rewrite a brand-new inspiring tale, and we have managed to find an ideal match with Chingari. Through its extensive reach and strong monthly active user community across tier II, III, and metros alike, Scope Entertainment’s content will travel far and wide. We’re looking forward to amplifying our reach and connecting with a larger fanbase by utilising the platforms’ popularity.”

    Chingari recently introduced Chingari Audio Rooms, through which fans can interact directly with the stars. It also has show formats such as Gupshupp and Chingari Live, through which the platform will be promoting Scope Entertainment’s content and shows.

  • Sunsilk to ‘rock with angels’ on MTV

    Sunsilk to ‘rock with angels’ on MTV

    MUMBAI: Vroom vroom! Travelers and wanderlusts, rev-up for MTV’s Angels Of Rock (AOR), starting from 31 July, where four girls — Shalmali Kholgade, Anusha Mani, Jasmine Sandlas and Akasa Singh — will ride across the country on bikes through nine touch points, gathering inspiring stories on their way from Mumbai to the Wagah border.

    With Sunsilk as title sponsor, the show will air every Sunday at 8 pm. Produced by FremantleMedia, the show boasts of a crew of 65 from female cast to female crew, and promises to represent a beautiful concoction of music, adventure and woman empowerment through the riding expedition.

    “Angels of Rock is a show that has been conceptualized by us and has been co-created with Sunsilk with a lot of love and passion. What the viewers will get to see in this show is a seamless amalgamation of music, sisterhood, a road trip across incredible India and inspiring stories of some absolutely incredible women. It’s got every element that would appeal to today’s young people from music to the open roads to stories that inspire them. I am sure our young viewers will also find it inspiring as the stories unfold on screen,” asserts Viacom18 youth and English entertainment head Ferzad Palia.

    From the female fire-fighters of Jaipur, the women running an all-woman radio station in a village in Gujarat, the female rickshaw drivers of Haryana in their famed Gulabi Autos, an inspiring young lady sarpanch — each episode will capture the spirit of their extraordinary stories with delightful original songs. Naturally the show warrants an eye for detail when it comes to the production. Industry sources are of the opinion that the per episode production cost will be grossly between Rs 23 – 25 lakhs.

    The four have a common connect – they’re all extremely talented young women and they have created music that resonates with the youth, they’re fresh and they appeal to today’s generation. Be it a sweeping love ballad like Pareshaan for which Shalmali has won many awards or a party song like Gulabo,which put Anusha Mani, they know how to reach out to the youth with their voice.

    “Music is a great way to connect with youth. Viewers can relate to these four girls which everyone can relate to irrespective of the geography. The leads will be seen without makeup in their natural avatar. They are real youth icons which everyone will look up to. While they have that pixie magic dust element, at the same time have the quality of great authenticity,” voices Sunsilk senior global brand manager Priyanka Singh.
    Singh also shares that the brand integration will be seamless and natural.

    “This association will spark off conversations between young Indian women and their stories of self-belief. We will celebrate them in the Sunsilk way that is full of joy, colour and music,” she further adds.

    An immersive 360 degree marketing plan has been framed focusing on driving conversations and engagements besides covering various touch points, while keeping the TG in mind. The show will be promoted on all mediums from print, TV, digital, traditional out of home advertising, etc. It will also leverage the digital space through interesting campaigns to keep the viewers aware of the latest happenings in the course for the journey and to allow them to be a part of the journey in interesting ways.

    The channel has also mapped a robust digital plan that profiles real life angels and focuses on garnering participation from the audiences.

    When it comes to experiential marketing, colleges are a huge touch point for the channel encouraging a host of engagements and activation. Youth touch points like multiplexes, cinemas and coffee shops will also be targeted. Mobile, radio and DTH are other avenues the channel aims to push their communication through.

    “Over the last several months, our young viewers have appreciated the way MTV has taken the lead on creating content that showcases women in strong roles – be it through MTV Girls On Top or India’s Next Top Model. And now, we’re going a step ahead and celebrating womanhood in all its glory by bringing our viewers a unique proposition in the form of Sunsilk and MTV present Angels of Rock – a show that’s by the women, of the women but for everyone,” Palia adds in parting.

  • Sunsilk to ‘rock with angels’ on MTV

    Sunsilk to ‘rock with angels’ on MTV

    MUMBAI: Vroom vroom! Travelers and wanderlusts, rev-up for MTV’s Angels Of Rock (AOR), starting from 31 July, where four girls — Shalmali Kholgade, Anusha Mani, Jasmine Sandlas and Akasa Singh — will ride across the country on bikes through nine touch points, gathering inspiring stories on their way from Mumbai to the Wagah border.

    With Sunsilk as title sponsor, the show will air every Sunday at 8 pm. Produced by FremantleMedia, the show boasts of a crew of 65 from female cast to female crew, and promises to represent a beautiful concoction of music, adventure and woman empowerment through the riding expedition.

    “Angels of Rock is a show that has been conceptualized by us and has been co-created with Sunsilk with a lot of love and passion. What the viewers will get to see in this show is a seamless amalgamation of music, sisterhood, a road trip across incredible India and inspiring stories of some absolutely incredible women. It’s got every element that would appeal to today’s young people from music to the open roads to stories that inspire them. I am sure our young viewers will also find it inspiring as the stories unfold on screen,” asserts Viacom18 youth and English entertainment head Ferzad Palia.

    From the female fire-fighters of Jaipur, the women running an all-woman radio station in a village in Gujarat, the female rickshaw drivers of Haryana in their famed Gulabi Autos, an inspiring young lady sarpanch — each episode will capture the spirit of their extraordinary stories with delightful original songs. Naturally the show warrants an eye for detail when it comes to the production. Industry sources are of the opinion that the per episode production cost will be grossly between Rs 23 – 25 lakhs.

    The four have a common connect – they’re all extremely talented young women and they have created music that resonates with the youth, they’re fresh and they appeal to today’s generation. Be it a sweeping love ballad like Pareshaan for which Shalmali has won many awards or a party song like Gulabo,which put Anusha Mani, they know how to reach out to the youth with their voice.

    “Music is a great way to connect with youth. Viewers can relate to these four girls which everyone can relate to irrespective of the geography. The leads will be seen without makeup in their natural avatar. They are real youth icons which everyone will look up to. While they have that pixie magic dust element, at the same time have the quality of great authenticity,” voices Sunsilk senior global brand manager Priyanka Singh.
    Singh also shares that the brand integration will be seamless and natural.

    “This association will spark off conversations between young Indian women and their stories of self-belief. We will celebrate them in the Sunsilk way that is full of joy, colour and music,” she further adds.

    An immersive 360 degree marketing plan has been framed focusing on driving conversations and engagements besides covering various touch points, while keeping the TG in mind. The show will be promoted on all mediums from print, TV, digital, traditional out of home advertising, etc. It will also leverage the digital space through interesting campaigns to keep the viewers aware of the latest happenings in the course for the journey and to allow them to be a part of the journey in interesting ways.

    The channel has also mapped a robust digital plan that profiles real life angels and focuses on garnering participation from the audiences.

    When it comes to experiential marketing, colleges are a huge touch point for the channel encouraging a host of engagements and activation. Youth touch points like multiplexes, cinemas and coffee shops will also be targeted. Mobile, radio and DTH are other avenues the channel aims to push their communication through.

    “Over the last several months, our young viewers have appreciated the way MTV has taken the lead on creating content that showcases women in strong roles – be it through MTV Girls On Top or India’s Next Top Model. And now, we’re going a step ahead and celebrating womanhood in all its glory by bringing our viewers a unique proposition in the form of Sunsilk and MTV present Angels of Rock – a show that’s by the women, of the women but for everyone,” Palia adds in parting.