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Tag: Jasleen Royal

  • Priyanka Khimani, WoMI host global music leaders at Soho House

    Priyanka Khimani, WoMI host global music leaders at Soho House

    MUMBAI: Call it a power chord with purpose. On 21 August, Priyanka Khimani, one of India’s most influential entertainment lawyers and founder of Women of Music India (WoMI), hosted the second edition of the Global Music Leaders Reception at Soho House, Mumbai. The evening, backed by tech disruptor Nothing, pulled together a rare mix of executives, artists and innovators from across the world to tune into conversations about music, creativity and cultural exchange.

    What began in 2024 as a pioneering experiment has swiftly become one of the industry’s most sought-after, invitation-only gatherings. Conceived by Khimani and WoMI, the event aimed to spotlight India’s cultural heft on the world stage while bridging business and artistry.

    “India is no longer just participating in the global conversation but we are also helping shape it,” said Khimani, also a prominent advocate for artists’ rights. “Through Women of Music India, I want to ensure that women, especially, are at the forefront of that change. This evening is where those conversations begin, and where lasting partnerships are born.”

    Soho House, with its reputation as Mumbai’s creative hub, provided a fitting backdrop for the night, which blended dialogue with performance. Rising folk-fusion voice Mansa Jimmy, indie star Mali, and emerging acts Twinkle Agarwal and Akanksha Sethi lit up the stage, reminding guests that culture ultimately begins with the artist.

    The guest list had global flair: Jasleen Royal, Raftaar, Natania Lalwani and Roc Nation’s Andrew Gold rubbed shoulders with Universal Music execs and India’s indie stars.

    Nothing’s presence as cultural partner was no accident. Founded in London in 2020, the brand’s design-driven tech ethos chimed neatly with the evening’s celebration of innovation and artistry.

    By the close, the Global Music Leaders Reception had once again proved its role as more than a cocktail party. It was a bridge between India and the international music community, and a sign of how cultural capital is increasingly flowing both ways. 
     

  • Licence to thrill as Hoopr smash reshapes India’s music licensing game

    Licence to thrill as Hoopr smash reshapes India’s music licensing game

    MUMBAI: India’s content creators have been grooving without a licence until now. In a game-changing move for the booming creator economy, Hoopr has launched Hoopr Smash, a slick, self-serve music licensing platform that finally lets brands, agencies, and creators use hindi and regional tracks legally and affordably without hitting a sour note.

    This digital-first marketplace is shaking up the copyright jungle by giving creators instant access to music from one of the most iconic catalogues in Indian cinema: YRF Music, with over 1,000 blockbuster tracks. It also ropes in 17 regional labels and over 380 artists, from A.R. Rahman and Vishal-Sheykhar to Badshah, Bohemia, and Jasleen Royal, offering a library of more than 18,000 licensable tracks and counting.

    With India churning out 80,000 branded content pieces and 550,000 creators posting daily, music is often used with more enthusiasm than legality. As per industry estimates, 87 per cent of music use in content is wilfully violating copyright, bleeding the industry of a jaw-dropping Rs 3,600 crore annually. Hoopr Smash wants to plug that leak and fast.

    The platform works like an e-commerce checkout for beats. Users can license a track in under 15 minutes, choosing from bundles or per-track payments. Content is sorted by use case, mood, and moment, think Diwali jingles or wedding reels plus a live ‘Trending Tracks’ feature keeps brands tuned in to what’s hot. Whether it’s a mangalsutra ad or a monsoon campaign, there’s a song for every storyline.

    Commenting on the launch, Hoopr co-founder & CEO Gaurav Dagaonkar said: “As an artist, I have experienced the challenges of India’s fragmented music licensing ecosystem where even my own songs have been used without permission or payment. While brands want to license music the right way, they often find themselves navigating a complex and inconsistent process while trying to license songs. Licensing Bollywood music in particular has often been complicated, with unclear legal pathways and limited access for most brands. With Hoopr Smash, we are addressing this gap by building a transparent, accessible, and efficient platform that simplifies the legal licensing of popular Bollywood songs for all stakeholders. We envision Hoopr Smash becoming the go-to destination for ethical music licensing, empowering brands to create freely and fearlessly, while ensuring artists and music owners receive the value they truly deserve.”

    Adding to this Hoopr co-founder & CRO Meghna Mittal said “Hoopr Smash is designed to address the long-standing issues of Bollywood music licensing. After extensive research with 160 plus brands and agencies, we understood that there were some major pain points volatile pricing, long negotiations, and decentralized clearance processes. Smash eliminates this by displaying Bollywood music-trending updates in real time, offering intelligent track curation, and instant licensing, allowing brands to access popular tracks faster and stay legally compliant. The site offers affordable pricing and a seamless checkout experience, and ensures that artists and labels are dealt with fairly. This is a giant leap in building an open and sustainable music licensing infrastructure in India.”

    Commenting on this unique partnership Yash Raj Films Pvt. Ltd. vice president of digital & new media Anand Gurnani stated, “Hoopr’s technology presents an exciting opportunity for us to expand our reach to long-tail consumers and enhance the accessibility of our music catalogue. This partnership not only provides brands with seamless access to our extensive music catalogue but also streamlines the licensing process, ensuring efficient and compliant usage. We are confident that this collaboration will open up exciting opportunities for responsible brand engagement across short-form formats while helping us connect with wider audiences.”                  

    In a content landscape bursting with reels, remixes, and reaction videos, Hoopr Smash lands as a much-needed remix to India’s outdated music licensing scene. More than a tech tool, it’s a cultural clean-up. By marrying ease, legality, and fairness, Hoopr Smash might just be the soundtrack to a more ethical, efficient content future.

  • Sugar Cosmetics launches ‘#GRWS – Get Ready With Sugar’ campaign

    Sugar Cosmetics launches ‘#GRWS – Get Ready With Sugar’ campaign

    Mumbai: Sugar Cosmetics has launched “#GRWS – Get Ready With Sugar”, a digital campaign bringing celebrities from various career choices, ages, and sexual orientations together such as Bollywood actor Alaya F, Bollywood singer and music composer Jasleen Royal, actor and singer Sushant Divgikar a.k.a. Rani Ko-HE-Nur and Indian cricketer Shreyanka Patil.

    The campaign plays along the narrative of “Duniya ke liye ready hone se pehle, khud ke liye ready hona zaroori hai !” with the objective of  ‘valuing yourself first’ to foster and cultivate a healthy balance between giving your best to others and nourishing your needs. The campaign was launched with a digital video featuring the four celebs which captures their crucial last-minute mental preparations followed by the rituals before they take over the main stage. Showcasing that femininity and leadership can coexist, each celeb before facing the world is seen reinforcing confidence through their rituals involving their favorite Sugar makeup products that not only enhance their external appearance but also strengthen their inner energy as they take on their respective roles.

    In the span of the next three months, the brand will release individual versions of each celeb showcasing their last-minute rituals before hitting the big stage. Additionally, the upcoming videos will also introduce the new product offerings. #GRWS will be digitally amplified across all channels including Instagram, YouTube, and Facebook along with on-ground retail touchpoints.

    Commenting on the launch of the campaign, Sugar Cosmetics co-founder & CEO Vineeta Singh said, “I am inspired to stand next to some of India’s self-made personalities like Sushant, Jasleen, Alaya, and Shreyanka in the #GetReadyWithSugar campaign. SUGAR Cosmetics is the choice of the bold and the unstoppable individual.  This campaign recognizes that it is essential to cultivate self-worth to build with compassion, and resilience, inspire, break barriers, and bring positive change. And makeup simply enhances one’s confidence in this journey while allowing them to express individuality in their professional and personal space!”

    Commenting on this campaign, Sushant Divgikar said, “SUGAR Cosmetics’s #GetReadyWithSugar campaign embodies the spirit of inclusivity and empowerment that resonates with me. It serves as a reminder that the journey of preparation is just as important as the moment of recognition itself. And during the preparation always express gratitude towards people who stand by you. So, get ready to scream, build, entertain, win, and inspire with all of us!”

    Bollywood singer and music composer Jasleen Royal stated “The #GetReadyWithSUGAR campaign is an inspiring call for every woman to pause, prepare, and embrace her power before stepping into the spotlight. I believe in the idea of celebrating the preparation before the showdown and that’s what excites me about this campaign.”

    Shreyanka Patil mentioned, “I am extremely excited to be a part of #GetReadyWithSugar campaign, an impactful and inspiring initiative by SUGAR Cosmetics that celebrates the hustle behind every successful story. There is no boundary hit without rigorous practice.”

    Bollywood actor Alaya F expressed excitement and said, “Being a part of the #GetReadyWithSugar campaign feels so fulfilling! The campaign beautifully captures some of the rituals I do before facing the camera! For instance, I like to meditate and calm myself before an important shoot. I feel a lot of gratitude to be in the same space as other women who have embraced the strength that is found in taking time for themselves.”

    Sugar Cosmetics co-founder and COO Kaushik Mukherjee said, “It’s heartwarming to have India’s inspiring icons from various walks of life to come together for #GetReadyWithSugar to voice how valuing yourself first is a must before shining bright for the world.  With this remarkable collaboration and narrative, we aim to fuel confidence in future generations to embrace the moment and seize every opportunity to be the best version of themselves – with SUGAR.”

  • The House of McDowell’s Soda unveils ‘Yaari Hai Imaan’ anthem

    The House of McDowell’s Soda unveils ‘Yaari Hai Imaan’ anthem

    Mumbai: It was in 1973 when the country crooned to the ultimate friendship anthem – Yaari Hai Imaan. In 2024, The House of McDowell’s Soda is bringing it back with an all-new rendition created by the rapper – Raftaar and Jasleen Royal. The song released just in time for friendship day on Saregama Music YouTube channel. The track is a classic tribute to friendship and celebrates the essence of Yaaron Waali Baat.

    This fresh, unique twist on the classic Bollywood song ‘Yaari Hai Imaan’ reiterates the importance of having trust in friendships and portrays the depth and loyalty that true friendships embody. Known for his raw lyricism and unapologetic style, Raftaar goes all out as his musical prowess shines with Jasleen lending her soulful vocals to this levitating rendition.

    The song beautifully captures the essence of ‘Yaaron Waali Baat’ through its captivating tunes, lyrics, and beats, set to become a chart-topper as listeners are bound to play it on repeat. The lyrics emphasise that strong friendships open doors to endless possibilities. When friends trust and support each other, they can fight all odds and achieve success together. This encourages individuals to explore their full potential. The song has released on Saregama Music YouTube channel and is live across audio streaming apps.

    Diageo India vice president and portfolio head, marketing, Varun Koorichh said, “The House of McDowell’s Soda believes in the profound impact of fostering strong and meaningful connections. Yaari Hai Imaan is a testament to the power of true camaraderie and the joy it brings into our lives. By celebrating the unwavering strength of meaningful connections, the song beautifully captures how limitless possibilities can unfold when friends stand united against all odds. This highly energetic and infectious rendition by Raftaar and Jasleen Royal will undoubtedly resonate deeply with listeners of all generations.”

    Speaking of the association, Raftaar said, “Friendship, like music, knows no bounds. When we started composing ‘Yaari Hai Imaan’, the lyrics and rhythm instantly resonated with me. My journey in this industry has been shaped by the love and support of my dear Yaars, inspiring my music and guiding my path. Collaborating with The House of McDowell’s Soda has been an enriching experience, celebrating connections that inspire and uplift. This song is destined to find its way into everyone’s playlist, especially resonating with those who have experienced the joy of true camaraderie.”

    Yaari Hai Imaan will be available on all major streaming platforms starting 20 July.

  • boAt challenges AI with Jasleen Royal on World Music Day

    boAt challenges AI with Jasleen Royal on World Music Day

    Mumbai: As the world celebrates World Music Day, the role of Artificial Intelligence (AI) in the creative process has sparked significant controversy and debate, reflecting broader concerns about technology’s impact on human creativity and artistic expression. But does it really? The “Smart, but not Art” campaign by boAt aims to reassure artists of all stripes that AI, while powerful, cannot replace the human touch that breathes life into music.

    The campaign’s centrepiece is a captivating video featuring renowned singer Jasleen Royal. In a timed pressure test, Jasleen will face off against an AI coding expert, both tasked with writing an extended version of her hit song “Heeriye.” While the AI, guided by the coder, analyses data to craft technically sound lyrics, Jasleen will draw on her emotions, experience, and raw talent to create a song that resonates with the soul.

    The video concludes with a thought-provoking question: “Who is the better lyricist?” This illustrates the campaign’s central message: AI may be adept at processing information, but it cannot capture the essence of human emotion that defines true art. Complementi, a series of influencer activations will see prominent figures holding placards across the city, particularly near tech offices and IT parks. These placards will highlight the limitations of AI tools, emphasizing that AI can never replicate the emotional depth conveyed by a singer through their lyrics. Real artists can feel and express these emotions in a way that AI simply cannot.

    “Smart, but not Art” is not about diminishing the potential of AI,” said boAt spokesperson. “Instead, we want to celebrate the irreplaceable role of human creativity in music. AI can be a powerful tool, but it’s the artist’s heart and soul that truly connects with listeners.”

    “Through “Smart, but not Art,” we invite the global community to celebrate the enduring power of human creativity and reaffirm our commitment to supporting artists in their journey of self-expression.” He added.

    Use the hashtag #SmartButNotArt and let’s celebrate the power of human creativity!

  • Mirchi 95 launches Kiraak Kreators season 2

    Mirchi 95 launches Kiraak Kreators season 2

    Mumbai: Mirchi, a city-centric music and entertainment company, announces the launch of the second season of its regional content IP, Kiraak Kreators, in Hyderabad. Coinciding with RJ Gaurika’s one-year anniversary on the airwaves, this season promises to be an even bigger celebration of diverse musical talents shaping the country’s cultural landscape.

    Building on the success of the first season, which featured a mix of local Hyderabadi influencers across food, fashion, and music, Kiraak Kreators Season 2 expands its horizons. This time, the platform not only spotlights local talent like Vanishree, Peekay, and Priyanka Nath, who have captivated audiences at various music festivals, but also shines a spotlight on renowned Bollywood artists like the acclaimed band Threeory, popular singers Shalmali Kholgade, Jasleen Royal, Lothika, Anuv Jain, Sanjeeta Bhattacharya, and OAFF.

    The first season of the show featured a mix of local Hyderabadi influencers across verticals – food, fashion, and music. This second season not only provides a platform for local talent but also hosts renowned Bollywood artists, celebrated for their original musical contributions, for candid conversations. The lineup features artists and bands including the recently acclaimed band Threeory, popular singers Shalmali Kholgade, Jasleen Royal, Lothika, Anuv Jain, Sanjeeta Bhattacharya, and OAFF. But the star power doesn’t stop there! The season also showcases three exceptionally talented local Hyderabad artists—Vanishree, Peekay, and Priyanka Nath—whose performances have left an indelible mark at various music festivals.

    Tune in from 12 pm to 5 pm on 95 Mirchi Hyderabad for Kiraak Kreators Season 2.

  • Jasleen Royal’s ‘Dastoor’ hits one million views in 20 hours

    Jasleen Royal’s ‘Dastoor’ hits one million views in 20 hours

    Mumbai: The musical Jasleen Royal, continues to enrapture audiences with her latest offering, “Dastoor,” as the music video crosses a staggering milestone of one million views within a mere 20 hours of its release. This exceptional achievement stands as a testament to the unparalleled resonance of Royal’s artistry and the profound connection audiences hold with her work. Marking a viral victory Jasleen Royal is all set to turn into an internet sensation yet again after Heeriye.

    “Dastoor,” an enthralling depiction of an epic love saga set against the backdrop of 1980s Kashmir, captures the hearts and imaginations of viewers, swiftly amassing an overwhelming wave of appreciation and support. Within hours of its debut, the music video surged past the coveted one million view mark, illustrating the sheer power of Jasleen Royal’s musical prowess and storytelling.

    Expressing her elation, Jasleen Royal remarked, “The overwhelming response to ‘Dastoor’ has left me truly humbled and immensely grateful. Crossing the one million views milestone within just 20 hours of its release is beyond my wildest dreams. It’s heartening to witness the audience’s embrace of this musical narrative that holds a special place in my heart. Dastoor is the result of collective efforts of an outstanding cast to etch this musical masterpiece into the hearts of many.”

    The music video, portraying the impassioned love story of Jasleen and Babil, reminiscent of the iconic duo Neena Gupta and Jackie Shroff, has captivated audiences with its emotive storytelling and enchanting melodies. Its rapid ascent to one million views signifies not only the admiration for Jasleen Royal’s artistry but also the universal appeal of a story that resonates deeply with viewers across the globe.

    This remarkable milestone reinforces Jasleen Royal’s position as a celebrated musical virtuoso and storyteller extraordinaire. As “Dastoor” continues to enthral audiences, it cements its place as a testament to the enduring power of music to connect hearts and transcend boundaries.

  • Women of Music India: India’s much awaited women in music community

    Women of Music India: India’s much awaited women in music community

    Mumbai: The Women of Music India (WOMI) has officially opened its doors for membership. The foundation is a women-led community that aims to make the Indian music industry more accessible to women across the globe. In addition to artists across genres, WoMI also caters to the music workforce, from artist managers, executives, label heads to photographers, stylists, hair and make-up artists, journalists and more.

    Set up with the goal of amplifying voices of women from the ecosystem and open the door for the next generation of women entering the music industry. The membership will be free of cost to all persons who identify as women. On 23rd November, they launched a campaign that has garnered support across the board with the first cohort of members including artists like Jonita Gandhi, Jasleen Royal, Kamakshi Khanna and business executives Preeti Nayyar (SVP- brand partnerships, Universal Music Group), Ankita Maheshwari (GM – people manager, Sony Music India), Shreya Khaladkar (comms lead, Believe).  

    Speaking about the need for organizations like WOMI, early supporter and member, rapper Raja Kumari said, “It’s time for the mic to be passed on and let women take the lead too”.

    Another member of the community singer-songwriter Jasleen Royal expanded, “We should remove the barriers faced by women in the music industry, and that can only happen if we bring in more women ”.

    Execs and professionals from the music industry have pledged their support to help members get access to an extensive community of professionals, early access to opportunities, job listings, mentorship programs, industry-led workshops, and events across the country for networking.

    Universal Music Group  Sr VP brand partnerships Preeti Nayyar said, “We’re pooling in our resources, ideas and experience to allow more women to obtain the skills required to join the industry”.  

    Bluprint co-founder, Sweta Ojha said, “This initiative gives us the chance to build a community that can support each other and get more women a seat at the table across all areas of the music business”.

    As the Indian music industry is receiving more attention across global markets and continues to diversify, Women of Music India, is emerging as an outcome of this transforming landscape. With the purpose of making more voices in the industry heard, WoMI is a step towards change.

  • Cadbury collaborates with Jasleen Royal for Dairy Milk Silk’s ‘I Missed You’

    Cadbury collaborates with Jasleen Royal for Dairy Milk Silk’s ‘I Missed You’

    NEW DELHI: Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much-awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker.

    Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long-distance relationship.

    The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long-distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story – a partner in their good times spent together and a medium to let them know how much they missed each other when apart.

    Read more stories on Wavemaker India 

    Commenting on the collaboration, Wavemaker India chief content officer Karthik Nagarajan said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved into a symbol of love. Known for her soul-stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”.