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Tag: Jaskaran Kapany

  • Paytm launches campaign ‘Scan any QR to pay using Paytm’

    Paytm launches campaign ‘Scan any QR to pay using Paytm’

    MUMBAI: Ahead of the upcoming festive season, digital payments leader Paytm has launched its new marketing campaign across all media vehicles to spread awareness about the ease and simplicity of making payments by scanning any QR code on the Paytm App. This new campaign “Scan Any QR Code to Pay using Paytm” is focused around the power of choice and flexibility in a preferred mode of payment. Currently, Paytm has partnered with over 14 million merchants across the country and this new offering will expand its reach to another set of 2 million retail outlets in the market.

    Paytm marketing head Jaskaran Kapany said, “We have been observing the ever-evolving needs of our users & believe in providing them the flexibility to choose their preferred mode of payment. With the interoperable UPI, consumers now also get the additional flexibility to Scan any QR code through their Paytm app and make payments directly from their linked Bank A/C. With this new campaign, we aim to educate more users that now they need only the Paytm app to scan any QR code to make direct payments at the neighbourhood shops & earn Cashbacks. We are excited to introduce a new high decibel Marketing campaign across all media vehicles- TV, Digital, Radio & even BCCI India Cricket- to ensure that this ease of digital payments using Paytm reaches consumers across the length & width of the country.”

    The first film of the series shows an elderly couple at a Kirana shop, behind a person who is shown scanning Paytm QR to make a payment. The husband matter-of-factly asks a rhetorical question to his wife, “Sab Paytm karte hain, toh baaki ke QR kyun rakhain hain?” Eavesdropping on the couple’s conversation, an old man comes from behind, scans a Non-Paytm QR Code using the Paytm App in a jiffy and makes payment from his account and smartly replies “Paytm karne ke liye”. The couple is in awe of the feature which they had no idea about. The films end with a humorous background score and the main message taking the centre-stage- “Scan Any QR & Pay directly from Bank A/c”

    The other film revolves around a grocery shop where 3 students engage in friendly banter. One of the juniors insists on paying for the ice creams and is immediately stopped by his senior. While the senior is rummaging through his wallet for Cash, the wily junior instantly scans a Non-Paytm QR through his Paytm App and pays for the ice creams. Baffled by his swift actions, the senior asks him how he made the payment through Paytm when the Paytm QR standee was at a distance from him. The junior quickly replies, “Arre Bhaiya, Paytm se koi bhi QR code scan karo, aur seedhe apne bank account se payment kardo!” The confused senior seeks validation from the shopkeeper, who acknowledges the new way of payment through the Paytm App. The film ends with a troubled look on the senior’s face and very comical background music where Paytm sums up with the message “Scan Any QR & Pay directly from Bank A/c”

    The new campaign involves many such tongue-in-cheek dialogues between characters & film plots which resonate in our day to day life. In each movie, Paytm is keen to show & enlighten its users of the simplicity of making payments directly from your bank account.

    Paytm is empowering more kirana stores across the country to accept digital payments and further contributing their business growth. The company is targeting 1.5 Billion merchant payments as it focuses on educating more users to scan any payment QR code available in the market through the Paytm app. 

  • Paytm Launches “Kisi Ki Life Ka Paytm Bano” campaign during IPL

    Paytm Launches “Kisi Ki Life Ka Paytm Bano” campaign during IPL

    MUMBAI: Digital payments company Paytm has launched its brand new campaign ‘Kisi Ki Life Ka Paytm Bano’, showcasing how technology can be a potent ‘enabler' in people’s lives. The messaging is in sync with the brand’s vision of bringing banking and financial services to half-a-billion un-served and under-served Indians.

    Timed with the IPL, the first film pivots around a cricketing scenario – A few children can be seen playing ‘gully cricket’ when a young boy hits a great shot but accidently breaks the neighbor’s window. The furious neighbour steps out and starts yelling at the children. In a curious twist of events, we see the bowler who has been hit for a six digitally transferring a significant 6000 rupees to the angry neighbour using the Paytm app. He goes on to say, “Uncle, aaj khidki todi hai, kal record bhi todega” (Uncle, he has broken the window today, tomorrow he will break records).

    Another film of this series shows an elderly man standing in a long queue to pay his electricity bill. He seems visibly unsettled as his wife is locked out of the house but he cannot leave the line as it is the last day for bill payment. In an interesting twist, the bill cashier who has been witness to the old man’s distress, steps out and helps the old man pay his bill online on the Paytm app.

    The new campaign consists of several such evocative yet light-hearted messages that will be highlighted in upcoming brand films. These films will be released across broadcast, online and mobile channels during the IPL – India’s biggest sporting event.

    Paytm vice president Jaskaran Kapany said, “At Paytm, we firmly believe that technology is not merely about the benefits transferred to an individual, but also about the benefits transferred to the collective i.e society at large. Our new campaign aims to not only bridge the divide between the tech-savvy & the unfamiliar, but also to leverage the power of technology as an ‘enabler’ of the masses & make a difference in their lives. Our new brand thought of ‘Kisi ki life ka Paytm Bano’ embodies this philosophy & urges everyone to lend a helping hand to others. And what could’ve been a better launch vehicle for this new brand thought than the IPL, India’s greatest sporting event which has crores of Indians hooked on to it. We are confident that this new campaign will go a long way in strengthening the trust that crores of India’s have reposed in us.”

  • Paytm salutes #SelflessMoms

    MUMBAI: Paytm has unveiled a new brand film on the occasion of Mother’s Day. The film is a tribute to the spirit of motherhood & how their selfless acts touch the lives of their children.

    With the current user base of more than 220 million, Paytm is on a mission to bring half a billion Indians to the mainstream of the economy using mobile payment.

    The video begins with a mother-son duo where the son is in two minds about shifting to a new city to pursue a career and has kept this a secret from his mom. But like most mothers, she gets to know and asks him to teach her how to book flight tickets on Paytm. In a sweet & selfless twist, the mother books her son a flight ticket to pursue his new job & promises to visit him often. The clip ends with the tagline ‘Flight Tickets Book Karo #Paytmkaro’.

    Speaking at the launch, Jaskaran Kapany, Vice President – Paytm, “This Mother’s Day, Paytm is celebrating the spirit of a Mother’s love with a film dedicated to selfless moms across the world. The film emphasizes not only on a mother’s importance in our lives but also highlights her sacrificing & giving nature. We hope this film will serve as a little nudge this Mother’s Day or any other day for children to catch a flight & fly back to their mothers for a visit. Our convenient travel booking options are waiting to help them in any way possible.”

    The latest brand film developed by leading advertising agency McCann Erickson will go live across all prominent channels and will be cross-promoted via Paytm’s YouTube channel and other social media platforms.