Tag: Japneet Singh

Option Designs bags creative duties for Trak N Tell

MUMBAI: Option Designs has bagged the creative duties for Trak N Tell, a telematics solution provider and vehicle tracking device manufacturer, which runs through Internet of Things.

As a part of the mandate, Option Design will be responsible for managing the creative and digital media planning activities for Trak N Tell. The agency will be working closely with the company’s team to build and implement creative campaigns and innovative brand strategies for offline and online media as well as in the ATL and BTL marketing collaterals.

Trak N Tell founder and CEO Pranshu Gupta said, “We chose Option Designs because of their keen understanding of Trak N Tell’s business needs. Additionally their passionate, irresistible energy and unconventional creative approach is noble. It’s a partnership of two companies with tremendous potential, and we are excited about the work to come. We believe that further with our association with them, Option Designs will create a better and stronger brand positioning via innovative solutions for both online and off line medium.”

On winning the account, Option Designs MD and CCO Japneet Singh added, “It’s an honour to work on Trak n Tell. We wish to see it as a blank canvas and a focused vision means that there is great scope for innovation, both in communication and in other aspects of brand building. We are also very excited to work for their online communication platform as it makes sense and generates harmony in communications.”

December 1, 2015
Creative agencies need digital support to develop a brand

Get this straight, marketing team or agencies don’t make brands but your customers do. We live in a world driven by digital age and apparently breaking the traditional marketing norms it has changed the way brands are built; now brands are built by consumers in virtual world.

Digital media is a vast term in itself. It precisely contains a vast array of digital channels which includes social media, intergrated banner ads, mobile apps & wap, search, websites, viral videos and photographs. No other channel offers the level of potential for building your brand and customer-business interactivity that digital does.

Now let’s talk about brand. What is a brand? A brand is the emotional and psychological connection a customer has with a business and its products and services. Marketers and agencies encourage a brand relationship to occur between customer and business, that’s where the role of digital media comes into the picture; it gives the perfect environment for brand building.

Today, you have to join, guide and lead conversations that shape your brand perception, what digital has done is given control to consumers and it’s the consumers who build your brand, also it influences the traditional marketing too. How? Let me explain: Digital except for serving your brand, is a gold mine of consumer driven data. DATA, this is where both traditional and digital media comes together.

Digital Media provides databank of information and data-driven profiles that help brands satisfy consumer’s intent. A brand is brought to life online through content, copy, tone, user experience, how it engages with its audience through social media, the nature of digital can leave a brand wide open and exposed to its audience. That’s a smart way to change the perception and build your brand.

(These are purely personal views of Option Designs MD Japneet Singh and indiantelevision.com does not subscribe to these views.)

September 4, 2014
Options Design bags creative mandate for Novasys Labs

MUMBAI: After bagging creative duties for Konica Minolta Business Solutions and BenQ, Option Designs has now bagged the creative mandate for consumer electronics company Novasys Labs.

Novasys Labs, which has been working on cutting edge innovative products in digital world, saw the Option Designs’ strategy to market these products before handing over the account a couple of weeks back.

Novasys Labs MD Shashank Rai said, “We evaluate Option Designs on its strategy and creative approach, marketing and brand positioning skills. We think its overall approach suits best for all the future endeavours of Novasys.”

The agency will be working with Novasys India as brand strategy, creative partners and media planning buying.

Option Designs MD Japneet Singh said, “In just short span of time, Novasys Labs has become one of the most innovative digital brand, all the products are highly creative and engaging. We are extremely happy and excited to serve Novasys Labs and are well geared up to take the challenges up front.”

August 26, 2014
Option Designs bags BenQ’s creative AOR

MUMBAI: Option Designs has won the creative mandate for human technology and solutions provider, BenQ.

The two have been working together for the last few years and based on the relationship and performance, BenQ has handed over the responsibility of brand strategy and marketing communication for the India operations to Option Design.

Option Designs MD Japneet Singh said, “It was a wonderful three year long journey with BenQ India, over the period of time we understand all the prospects and their business models. We are very delighted to have BenQ as our esteemed client and look forward to handle creative solutions in terms of marketing and branding for their better penetration in the Indian market.”

BenQ MD Rajeev Singh said, “They have been thorough with their understanding of the business, pragmatic thinking and wide body creative approach.”

Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, and to realise this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning.

August 16, 2014
Option Designs bag creative duties for Sansui Mobile

MUMBAI: MUMBAI: After a multi-agency pitch, Option Designs bagged the creative duties for Sansui Mobile.

As per the mandate, the agency will be in-charge of creating a bigger share in the mobile market pie. “The mobile market is bursting out of its seams and with the competition only growing it will be our duty to create a market for the brand and create a bigger share in the pie for it,” says the company’s managing director Japneet Singh.

The account size is estimated at Rs 2 crore and agencies like MC Saatchi, Percept among others had pitched for it.

On the account win, says Digiworld marketing head Divya S. Nautiyal, “Sansui Mobile is one of the late entrants in the market. Being a Japanese company the USP of the Sansui Mobile is the technology that it would be offering to the market. Colour schemes and the fine sound quality are the two benefits that we would be offering to the users. We want to channelise these offerings in our communique in the most effective way which would further help us in building a top of mind recall for our products.”

The company expects the agency to understand the product, market and the behavior of its target audience and accordingly design the messages, so that it can help reach out with the right message for the right set of audience.

October 16, 2013