MUMBAI: CNN International show ‘Global office’ sees the innovative business show setting its sights on one of the few industries that can boast of year on year growth: the food and drinks business. In this episode, CNN’s Kristie Lu Stout looks at the one of the fastest growing sectors of the food industry, the reinvention of a centuries-old beverage company, and one man who is looking to preach his culinary gospel beyond his home shores.
Eating healthily has turned organic farming into a hugely lucrative industry, with global sales of organic food approaching US$ 40 billion a year. Global office looks at how major supermarket chains are taking advantage of the organic trend and assesses whether it is driven by altruistic goals or pure profit.
From there the show visits the headquarters of the largest beverage company in the world. Diageo is the world’s leading premium drinks manufacturer, whose brands include Smirnoff, Johnnie Walker, Guinness, Baileys and Crown Royale, and Global office spends time with CEO Paul Walsh to discuss the delicate balancing act that is marketing the company’s alcoholic brands, and promoting sensible drinking.
After five cookbooks, three hot restaurants and a globally syndicated cooking show, Australian celebrity chef Bill Granger is ready to take the world by storm. Bill is now looking to expand his brand beyond the shores of his home country; and he’s set his sights on the country where his passion for food began: Japan. But will diners there be enraptured by Bill’s creations? Global office finds out.
Airtimes: India
Sat, February 17 at 1400 and 2000
Sun, February 18 at 0100 and 1800
Mon, February 19 at 1200
Thurs, February 22 at 2000
Fri, February 23 at 1200
Globally, whenever distribution channels explode, it sets off a chain reaction in terms of market segmentation, newer revenue opportunities, newer pricing models. The hectic activities since early 2000 to present day on laying cables, dishes, optical fibre, upgrading cable facilities, are today creating competition among satellite TV platforms such as DTH, HITS, IPTV, CAS, and even traditional cable.
The consumer need for on-demand content in other Asian markets has made content both mobile and malleable. Content mobility is to do with being able to record and transfer content off television onto your phone, laptop or desktop. The last few months I have been an amazed, animated user of Bluetooth and the possibilities that emerge from being able to transfer data, music, and video from one device to another. Content malleability is something that TV, music and film companies would have to learn else the consumer is going to teach them a thing or two!
The newspaper business in the last 3 years has been growing faster on ad revenues than television. It’s done so on the back of distribution changes and reform that has resulted into micro editions. That has in turn propelled localized advertising through a slew of first time advertisers on print. The same is bound to happen to television. The only question is the timeframe. Local pizza stores, restaurants, banks, grocery and electronic retail, multiplexes would all jump in if micro-reach was possible via TV. It’s not as if all that is not possible today via local cable and regional stations. It’s possible and it’s happening. But while regional channels still score, there are questions on quality and popularity of local cable advertising.
What seems to be now distant in our market but is very prevalent in the West and some parts of Asia is CGM or Consumer Generated Media (such as Blogs, and home or personal videos). This is a current rage even in the US if one is to see the popularity of sites such as YouTube. Low penetration of capture devices in India would typically see this as fairly futuristic. Having said that we are seeing news channels in India currently test this through Viewer reported stories.
