Tag: Japan

  • The first ‘Made in India’ Baleno launched in Japan

    The first ‘Made in India’ Baleno launched in Japan

    MUMBAI: The ‘Made in India’ Baleno was launched in Japan today by the Suzuki Motor Corporation, parent company of Maruti Suzuki India Limited which had launched the model in India..

    Baleno, first exhibited at the Frankfurt Motor Show in September 2015, was launched in India on 26 October 2016. Baleno is manufactured only in India at Maruti Suzuki’s Manesar facility in Haryana. Since its launch, Maruti Suzuki has sold over 38,000 units of Baleno cars in the domestic market. Baleno will be exported to more than 100 countries.

    On the occasion of the launch ceremony in Tokyo today, Indian Ambassador to Japan Sujan R. Chinoy said, “Maruti Suzuki exports to over 125 countries including those in Europe, which is proof of their quality. The model being launched today, the Baleno, is a state-of-the-art car developed and manufactured in India through Suzuki’s excellence. It will be exported to 100 global markets including Japan. I am confident that the Baleno will prove to be a huge success in Japan. I wish the launch complete success.”

    Suzuki MD and CEO Kenichi Ayukawa added, “A landmark moment like this is a true testimony to the success of the Indian Government’s ‘Make in India’ campaign. Launch of the ‘Made in India’ Baleno in Japan is a proud moment for all of us. This reaffirms Maruti Suzuki’s manufacturing potential and growing importance of Maruti Suzuki India Limited in Suzuki Motor Corporation’s global business strategies. I am confident our Baleno would be well accepted by Japanese customers as well.”

    Baleno is a harmonious combination of “Liquid Flow” styling, performance achieved through ground-breaking technologies, and packaging. Baleno’s design, spacious interiors, features and Suzuki’s latest technologies make it the ideal compact hatchback.

    Fine-tuned over repeated test runs, Baleno offers a driving experience achieved by pursuit of the best balance between nimble performance and refined riding comfort.

  • The first ‘Made in India’ Baleno launched in Japan

    The first ‘Made in India’ Baleno launched in Japan

    MUMBAI: The ‘Made in India’ Baleno was launched in Japan today by the Suzuki Motor Corporation, parent company of Maruti Suzuki India Limited which had launched the model in India..

    Baleno, first exhibited at the Frankfurt Motor Show in September 2015, was launched in India on 26 October 2016. Baleno is manufactured only in India at Maruti Suzuki’s Manesar facility in Haryana. Since its launch, Maruti Suzuki has sold over 38,000 units of Baleno cars in the domestic market. Baleno will be exported to more than 100 countries.

    On the occasion of the launch ceremony in Tokyo today, Indian Ambassador to Japan Sujan R. Chinoy said, “Maruti Suzuki exports to over 125 countries including those in Europe, which is proof of their quality. The model being launched today, the Baleno, is a state-of-the-art car developed and manufactured in India through Suzuki’s excellence. It will be exported to 100 global markets including Japan. I am confident that the Baleno will prove to be a huge success in Japan. I wish the launch complete success.”

    Suzuki MD and CEO Kenichi Ayukawa added, “A landmark moment like this is a true testimony to the success of the Indian Government’s ‘Make in India’ campaign. Launch of the ‘Made in India’ Baleno in Japan is a proud moment for all of us. This reaffirms Maruti Suzuki’s manufacturing potential and growing importance of Maruti Suzuki India Limited in Suzuki Motor Corporation’s global business strategies. I am confident our Baleno would be well accepted by Japanese customers as well.”

    Baleno is a harmonious combination of “Liquid Flow” styling, performance achieved through ground-breaking technologies, and packaging. Baleno’s design, spacious interiors, features and Suzuki’s latest technologies make it the ideal compact hatchback.

    Fine-tuned over repeated test runs, Baleno offers a driving experience achieved by pursuit of the best balance between nimble performance and refined riding comfort.

  • GroupM partners LINE to reach APAC consumers

    GroupM partners LINE to reach APAC consumers

    MUMBAI: GroupM has inked a media partnership across Asia Pacific with LINE Corporation of Japan.

     

    LINE is a free call and messaging app, which is rapidly expanding its global user base with 212 million monthly active users, mostly in the Asia Pacific market in countries such as Taiwan, Thailand, and Indonesia.

     

    The multifaceted agreement commences immediately and is one of many new media partnerships GroupM is establishing to support clients in the region.

     

    LINE allows brands to communicate with audiences safely in real time.  LINE is an instant smartphone messenger that users check constantly through the day, enabling brands to make timely, relevant outreach.  Because LINE is a closed social networking service where users communicate mostly with personal acquaintances, it also serves as an intimate source of reliable information for the user and a trustworthy environment for brands. Advertisers on LINE additionally benefit from strict policies around user eligibility which ensure no fake accounts exist.

     

    “Clients look to us for the most innovative ways to reach their audiences across Asia Pacific. LINE is one of the fastest-growing natively developed social media platforms in Asia and is undeniably an important new vehicle for consumer engagement. Our agencies are already helping clients to leverage the platform within media plans, and we engineered this partnership to make LINE’s digital products work harder for their brands,” said GroupM Asia Pacific CEO Mark Patterson.

     

    The deal offers clients of GroupM agencies a competitive advantage through efficient pricing, quick access to new advertising products and specialised training to support appropriate implementation based on unique platform characteristics and user preferences.   

     

    “Today, it is a worldwide trend to utilise messenger apps for consumer communications and customer relationship management, connecting brands with their audiences. Through this partnership with GroupM, we will connect even more brands with consumers. Through our LINE Training Sessions, we’ll also help instruct the most effective marketing solutions for LINE’s unique communication environment and establish market-leading benchmarks,” added LINE Corp SVP, head of corporate sales Sintaro Tabata.

     

    “Online consumers around the world – including those in APAC – have shown a marked preference for platforms and services they find trustworthy. LINE’s closed nature appeals to consumers who favor a more private social networking experience, and by connecting reliable brands with users in this implicitly trusted setting, GroupM and LINE will help our clients reach users in a fun, yet unobtrusive manner,” said GroupM Asia Pacific deputy head of trading Nick Bins.

  • Ipsos launches location-based customer satisfaction tracking service in APAC

    Ipsos launches location-based customer satisfaction tracking service in APAC

    MUMBAI: Ipsos has launched a new suite of tools to conduct location-based surveys in Asia-Pacific, starting with Japan and Australia.

     

    The new offering is powered by the Google Consumer Surveys platform that allows users to survey a representative sample of their target population among millions of respondents across the web and mobile devices.

     

    Ipsos had introduced geo-triggering capabilities through its own mobile application, currently in use in more than 80 countries. Today’s announcement brings an additional capability to reach users in Japan and Australia.

     

    Geo-triggering – the ability to share a survey to a respondent’s smartphone when they enter/exit a certain location – enables marketers to better reach consumers and shoppers in a wide variety of situations, including when entering or exiting a shopping area or before or after attending an event.

     

    With an ever-changing marketing landscape, being able to reach consumers in a particular location is critical. As such, Ipsos now offers its clients one of the most comprehensive suites of mobile-driven solutions, to deliver in-the-moment insights.

     

    Ipsos Interactive Services APAC CEO Arnaud Frade said, “Our clients need more immediate and faster insights, to inform marketing and sales activities at the same speed as their now consumers and shoppers operate – this great partnership offers yet one more option to do this.”

     

    Google Consumer Surveys APAC partnerships manager Valentin Cornez added, “We are excited to be working with Ipsos on this new initiative. e’re interested to see how the combination of our Google Consumer Surveys platform with Ipsos’ research expertise will drive new and differentiating insights to our users.”

     

    As part of our launch activities, an exclusive client seminar, reserved to Ipsos clients, will be held in Tokyo on 13 January. A similar event will also take place in Sydney at a subsequent date.

  • Indian advertising market to grow fastest at +10.7% in APAC: MPA

    Indian advertising market to grow fastest at +10.7% in APAC: MPA

    MUMBAI: The Indian advertising market is poised to grow fastest over the next five years in the Asia Pacific region at a rate of 10.7 per cent.

     

    According to report by Media Partners Asia (MPA), in spite of an overall slow rate of growth in advertising revenue in APAC at 5.3 per cent in 2015, India emerged as one of the fastest growing markets with a growth rate of 10.8 per cent. The report shows that India has taken over China, which stands at a growth of 8.5 per cent of advertising revenue, followed by Vietnam with 8.1 per cent.

     

    Over the next five years, after India, the fastest growing market in the APAC region will be China at 8.4 per cent followed by Indonesia at 8.2 per cent; the Philippines at 7.7 per cent, and Vietnam at 7.3 per cent.

     

    By 2020, China’s net advertising revenues will total more than $85 billion and Japan will remain the region’s second-largest ad market, followed by Australia, India, Korea and Indonesia.

     

    DIGITAL ADVERTISING TO OVERTAKE TV

     

    Staying in line with other industry predictions, MPA also foresees digital advertising taking over television advertising by 2017. Digital’s share of the advertising market in APAC is projected to overtake that of TV by 2017 and grow to 44.2 per cent by 2020 from 30.7 per cent in 2015. The biggest drivers will be Australia, China, Korea, Japan and Taiwan.

     

    Although the rapidly growing markets of India and Indonesia will also contribute, TV will continue to be the biggest ad medium in key markets such as India, Japan and Korea by 2020.

     

    Furthermore in Southeast Asia, TV will incrementally grow its share of advertising from 54 per cent in 2015 to 54.9 per cent by 2020, driven by the launch of digital terrestrial TV (DTT) in the Philippines and Thailand and a rebound in free-to-air (FTA) TV demand across Indonesia. In Asia Pacific, on average, MPA projects that TV’s share of total advertising will decline from 36.5 per cent in 2015 to 30.7 per cent by 2020.

     

    MPA projects an increase to 5.8 per cent growth in 2016 and a CAGR of 5.5 per cent for 2015-20, reflecting stable but more moderate economic growth across both mature and emerging markets.

  • TVF & AIB triumph at WebTV Asia awards

    TVF & AIB triumph at WebTV Asia awards

    MUMBAI: They are probably the most innovative of digital content creators in India. And they have a cult following nationally, which is to be seen. And both TheViralFever and All India Bakchod (AIB) received recognition for their content initiatives at the inaugural WebTVAsia Awards 2015, which took place on 23 October, 2015 night at the Sunway Pyramid Convention Center in Petaling Jaya, Malaysia.

     

    While TheViralFeverVideo channel took home India’s most popular online video channel, AIB’s take on ‘Alia Bhatt – Genius of the Year’ special pocketed the most popular India video award.

     

    The ceremony had a star-studded attendance from Asia’s best digital content creators. For the first time ever, the region’s online video stars were awarded several recognitions including top honours in The Most Popular Channel and Most Popular Video awards for each of the participating nation’s best, with top video contents in China, Hong Kong, India, Indonesia, Japan, Korea, Philippines, Singapore, Taiwan, Thailand, Vietnam and Malaysia.

     

    Eight more awards completed the first ever recognition for digital creators in Brand of the Year, Digital Campaign of the Year, Freaking Awesome Video of the Year, Channel of the Year, Song of the Year, Breakout Artiste of the Year and the Spirit of Mankind award.

     

    Below is the full list of 2015 WebTVAsia Awards winners:

     

    Malaysia’s Most Popular Channel: JINNYBOYTV

     

    Malaysia’s Most Popular Video: Namewee – High Pitched

     

    Korea’s Most Popular Channel: YD Gaming Channel

     

    Korea’s Most Popular Video: Awesome Haeun – Shake It

     

    Japan’s Most Popular Channel: Hikakin

     

    Indonesia’s Most Popular Channel: Lastday Production

     

    Indonesia’s Most Popular Video: LINE – Ada Apa Dengan Cinta

     

    India’s Most Popular Channel: THEVIRALFEVERVIDEOS

     

    India’s Most Popular Video: All Indian Bakchod – Alia Bhatt – Genius of the Year

     

    Vietnam’s Most Popular Channel: BB&BG Entertainment

     

    Vietnam’s Most Popular Video: DAMtv – Chau Hoan Cua Chong (Hoan Chau Cong Chua Parody) – Official

     

    Singapore’s Most Popular Channel: WAHBANANA

     

    Singapore’s Most Popular Video: Jian Hao – Past vs Present: Teenagers

     

    Hong Kong’s Most Popular Channel: GEMBLOG

     

    Hong Kong’s Most Popular Video: FHPRODUCTIONK – One Day

     

    Thailand’s Most Popular Channel: BIE THE SKA

     

    Thailand’s Most Popular Video: FEDFECLIP – Wanna Poop So Much

     

    Taiwan’s Most Popular Channel: HIM Music

     

    Taiwan’s Most Popular Video: TGOP – Classic Family Feud

     

    China’s Most Popular Channel: The Unexpected

     

    China’s Most Popular Video: Chopstick Brothers – Little Apple

     

    Philippines’s Most Popular Channel: Mikey Bustos

     

    Philippines’s Most Popular Video: Mikey Bustos – I Go to Palengke

     

    Brand of the Year: OPPO

     

    Freaking Awesome Video of the Year: Leona Chin & MaxmanTV – Fast & Furious Nerd Chocks Instructors

     

    Spirit of Mankind: ALS Viral Video

     

    Song of the Year: Chopstick Brothers – Little Apple

     

    Breakout Artiste of the Year: SNH48 / LADYBABY / REDPEOPLE

     

    Channel of the Year: CHINA HUNAN TV Official Channel

     

    Digital Campaign of the Year: YOUKU – Little Apple Campaign

  • Japan’s Wowow acquires two shows from Sony Pictures Television & CBS

    Japan’s Wowow acquires two shows from Sony Pictures Television & CBS

    MUMBAI: Japanese pay TV broadcaster Wowow has acquired exclusive Japanese broadcast rights to two new US TV series namelyThe Player from Sony Pictures Television; and Zoo from CBS Studios International. 

     

    Set to premiere in Japan on Wowow in Spring 2016, The Player debuted in the US this month. Zoo will debut on Wowow later this year.

     

    The Player had its US network premiere on NBC on 24 September, 2015. The story tracks former FBI agent Alex Kane, who becomes a reluctant player in an age-old secret society’s perverse game of chance, where the stakes are measured in criminal acts and human lives.

     

    The lead cast of The Player includes Philip Winchester, Charity Wakefield, Damon Gupton and Wesley Snipes.

     

    The Player is written by John Rogers, who is also executive producer alongside John Davis, John Fox and director Bharat Nalluri. The series is produced by Kung Fu Monkey and Davis Entertainment in association with Sony Pictures Television.

     

    The CBS series Zoo will premiere exclusively in Japan beginning this New Year holiday season and will be presented as an ‘every night marathon,’ giving the audiences the opportunity to ‘binge view’ the popular program. Wowow will screen the 13-episode debut season over four nights – starting at 10 pm each night from 30 December to 3 January.

     

    Zoo, based on the #1 bestselling novel by James Patterson, is a global thriller about a wave of violent animal attacks against humans sweeping the planet. Among principal cast of Zoo are James Wolk, Kristen Connolly, Billy Burke, Nonso Anozie and Nora Arnezeder.

     

    Creators of Zoo are Josh Appelbaum, André Nemec, Jeff Pinkner and Scott Rosenberg, who also serve as executive producers with Michael Katleman, James Mangold, Cathy Konrad, James Patterson, Bill Robinson, Leopoldo Gout and Steve Bowen. The series is produced by CBS Television Studios and the first season aired on CBS in the US Summer 2015.

  • FIC promotes Keertan Adyanthaya as EVP Hong Kong & SE Asia

    FIC promotes Keertan Adyanthaya as EVP Hong Kong & SE Asia

    MUMBAI: Fox International Channels head of entertainment and factual channels for Hong Kong & Southeast Asia Keertan Adyanthaya has been elevated as executive vice president – content and communications – Hong Kong & Southeast Asia with effect from 1 September.

     

    In his new role, Adyanthaya will be responsible for all content, channel operations and marketing for the HK and SE Asia covering Hollywood and Chinese entertainment as well as factual genres.

     

    It may be recalled that a couple of months back Adyanthaya, who was heading FIC’s India operations as NGC Network India managing director, was re-located to Hong Kong to handle a broader portfolio.

     

    Adyanthaya elevation is one of many structural reshuffling done by FIC in north Asia so as to align with its new strategy as the company positions itself for a growth spurt in China with an aim to ramp up its investment in production of Chinese content and communications. The restructuring exercise reflects emerging opportunities in these markets including China, Japan and Korea.

     

    FIC Asia Pacific and Middle East president Zubin Gandevia said, “Japan and Korea are two of the biggest media markets in our footprint.  In view of recent strategic partnerships we’ve forged in both countries, including with JTBC to launch JTBC3 FOX Sports in Korea and with Avex in Japan as part of an OTT offering, we see massive potential for further growth in these markets.”

     

    As a part of the restructuring, FIC managing director for SE Asia and Hong Kong Joon Lee will now move into a dual role, which is focused on driving growth initiatives in Japan and Korea as well as increasing FIC’s share of the growing opportunities in original Chinese production as executive vice president, North Asia & head of original productions – Mainland China.

     

    “Joon’s unique combination of experience – his familiarity with our businesses in both countries plus his proven leadership and creativity – will be invaluable in helping us to dive deeper in these markets,” added Gandevia.

     

    On the other hand, Simeon Dawes has been named FIC EVP ad sales and partnerships and MD – Hong Kong, Southeast Asia & Middle East and will take over some of Lee’s responsibilities in Hong Kong and southeast Asia, even as he will continue to oversee FIC’s Middle Eastern business and ad sales across Asia Pacific.

     

    FIC EVP commercial and sports Rohit D’Silva will continue in his current role, which includes the FOX Sports Asia business as well as affiliate and content partnerships, and non-linear products. 

     

    “Keertan’s proven successes with content-driven initiatives will complement Simeon and Rohit’s ability to forge mutually beneficial partnerships with our advertisers and platform partners.  All four executives are proven leaders in FIC and will without a doubt propel our businesses in North and Southeast Asia to new heights,” Gandevia said.

  • Disney’s ‘Cinderella’ crosses $500 million worldwide

    Disney’s ‘Cinderella’ crosses $500 million worldwide

    MUMBAI: Disney’s Cinderella crossed the $500 million threshold at the global box office on 6 May 2015. 

     

    Since its stellar $67.8 million domestic debut on 13 March, Cinderella has taken in nearly $195 million and is the third highest grossing film of the year. Its international gross to date is more than $308 million.

     

    Cinderella most recently opened at first position in its final international market, Japan, on 25 April with the biggest opening day and weekend of the year for a Western release, and it remained the top Western release in its second weekend. 

     

    The film enjoyed a phenomenal performance in China with $71.1 million, where it opened with $25 million for the biggest March debut of all time. Other top markets include the UK ($29.2 million), Japan, ($21.6 million), Italy and Australia ($16.5 million each), Brazil ($15.5 million), and Mexico ($15.4 million).