ITV

Tag: January 2022

  • Reliance Jio loses 9.3 million wireless subscribers in January: Trai

    Reliance Jio loses 9.3 million wireless subscribers in January: Trai

    Mumbai: Telecom major Reliance Jio lost 9.3 million wireless subscribers at the end of January, as per subscription data released by Telecom Regulatory Authority of India (Trai). 

    Bharti Airtel added 714,199 wireless subscribers during the same period. Vodafone Idea and BSNL lost 389,082 and 377,520 wireless subscribers, respectively at the end of January, the data revealed.

    The total wireless subscribers decreased from 1,154.62 million to 1,145.24 million at the end of January. The wireless subscription in urban areas decreased from 633.34 million to 627.12 million. Similarly, rural subscriptions also declined from 521.28 million to 518.13 million during the same period.

    According to Trai, there were 1006.57 million active wireless subscribers in the month of January out of which Reliance Jio had 368.53 million, Bharti Airtel had 349.99 million, Vodafone Idea had 228.81 million and BSNL had 58.64 million active subscribers.

    During the month, as per information received from 616 broadband operators, Trai reported a decrease in broadband subscribers from 792.08 million to 783.43 million. Out of these, 26.65 million were wired subscribers, 755.66 million were wireless subscribers and 1.12 million were fixed wireless subscribers i.e., Wi-Fi, Wi-Fi Max, point-to-point radio, and VSAT.

    The top five broadband service providers constituted 98.46 per cent market share of the total broadband subscribers at the end of January. These service providers were Reliance Jio Infocomm Ltd at 411.23 million, Bharti Airtel at 210.75 million, Vodafone Idea at 121.08 million, BSNL at 26.25 million, and Atria Convergence at 2.04 million subscribers.

    The top five wired broadband service providers were Reliance Jio Infocomm Ltd at 4.83 million, Bharti Airtel at 4.33 million, BSNL at 3.90 million, Atria Convergence Technologies at 2.04 million, and Hathway Cable & Datacom at 1.10 million subscribers.

    The top five wireless broadband service providers were Reliance Jio Infocomm Ltd at 406.39 million, Bharti Airtel at 206.42 million, Vodafone Idea at 121.07 million, BSNL at 22.35 million, and Intech Online at 0.21 million subscribers.  

    The total number of telephone subscribers in India decreased from 1178.41 million to 1169.46 million. Urban telephone subscriptions decreased from 655.20 million to 649.38 million and rural subscriptions decreased from 523.21 million to 520.08 million.

    Wireline subscribers increased from 23.79 million to 24.21 million at the end of January.

  • TV ad volumes in January ’22 up 32% compared to January ’20: Report

    TV ad volumes in January ’22 up 32% compared to January ’20: Report

    Mumbai: TV ad volumes in January this year were 32 per cent higher than January 2020, however, it was marginally lower than January 2021 levels. The number of advertisers in January 2022 stood at 2,670 which was lower than 3,020 advertisers who had appeared in January 2020, according to TAM adex data. Similarly, there were fewer brands and categories visible on TV, the data revealed.

    According to the report, there were over 170 growing categories present in January 2022 compared to January 2021 out of which the fastest was the tea category which saw a growth of 61 per cent followed by e-commerce – education at 57 per cent. E-commerce – media/entertainment/social media, chocolates, wafer chips, cement, coaching centre, cars, e-commerce – gaming, e-commerce – wallets were among the top ten fastest-growing categories.

    The top advertisers on TV were Hindustan Unilever Ltd (HUL), Reckitt Benckiser, Brooke Bond Lipton India, Ponds India, Cadburys India, ITC, Godrej Consumer Products, Procter and Gamble, Amazon Online India, and Colgate Palmolive India. The top ten advertisers comprised 38 per cent of total TV ad volumes in January and Amazon Online India was a new entrant in the rankings.  

    Seven of the top 10 brands belonged to HUL (two brands) and Reckitt Benckiser (five brands) along with Tata Play, Ultratech Cement, and Asian Paints Apex Ultima Protek.

    There were more than 1.5K exclusive advertisers and more than 30 exclusive categories in January 2022 i.e., advertisers and categories that were present in January 2022 but not in January 2021. 

    Kia Motors was the top exclusive advertiser followed by Dell Computer. Commercial vehicles topped among the exclusive categories followed by baby food.

  • Zee Biskope announces programming lineup for New Year

    Zee Biskope announces programming lineup for New Year

    Mumbai: Known for being the viewers’ first choice in Bhojpuri entertainment, Zee Biskope continues its unstoppable entertainment journey and welcomes the New Year with a slew of new blockbusters, world television premiers and film festivals especially curated to bring non-stop Bhojpuriya entertainment to the viewers throughout the month of January.

    Starting the new year with superstar Pawan Singh’s birthday on 5 January, Makar Sakranti on 14 January, the special lineup of films will continue till Republic Day. Going forward the quarter will also see original non-fiction and award IPs keeping the viewers hooked fair & square throughout.

    As an ode to the ardent Pawan Singh fans, the channel will showcase some of his biggest blockbusters on 5 January marking the birthday celebration of Bhojpuri power star and youth icon Pawan Singh throughout the day. The film marathon will include big titles such as “Tere Jaisa Yaar Kahan,” “Challenge,” “Mera Watan,” “Maa Tujhe Salam,” and “Pawan Raja.”

    Continuing with the festivities, next in the line is Makar Sakranti, a festival that holds immense value in the Bihar, Jharkhand and Purvanchal region. Marking the festival of love and hope, Zee Biskope brings a five-day film festival ‘Pyaar Ki Patang’ between 10-14 January. The festival will wrap up with the world television premiere of “Babul” starring Awdhesh Mishra and Neelam Giri with a storyline that is a complete family entertainer. All the films will be premiered under the primetime band at 6 p.m.

    The festivities will be followed by the biggest celebration of the month, Republic Day. The channel rejoices the day by saluting the brave hearts of Mother India– the veer Bhojpuriya jawans who uphold the nation and its sanctity as a republic. The audience can indulge in the day-long patriotic ride with the biggest superstars’ biggest films like “Dabang Sarkar,” “Border,” and “Commando Arjun.” 

    To top it up many folds, the channel brings a world television premiere of superhit film “Diler” that features superstar Nirahua and Akshara Singh in Jila Top band at 6 p.m rejoicing the day on a perfect note.

    That’s only for January. Going ahead, February will see a Valentine’s Day celebration with the world television premiere of “Balamji Love You” featuring Bhojiwood’s heartthrob, the hyperbolic romantic hero Khesari Lal Yadav with his leading ladies Kajal Raghwani and Akshara Singh. The blockbuster will be featured on 14 February at 6 p.m. The brand will also launch its V-Day special viewer engagement drive. If you think that’s the entertainment story for the quarter, you’re up for a surprise. Zee Biskope will bring to its viewers an original non-fiction and even the ever-popular international Bhojpuri Film Awards. All within March 2022. The channel will definitely grab viewer eyeballs with such a strong and clutter-breaking package including WTPs, film festivals, originals, award IPs and engagement drives.

    “We have always believed in entertaining our viewers as per their content preferences. This premise of curation extends to our esteemed partners as well,” said  ZEEL chief cluster officer – East Samrat Ghosh. “Brands now look forward to establishing strong value proposition for acceptance and through the curated innovative offerings, Zee Biskope creates opportunities for customized solutions for brands to help them establish their value parameters sharply amongst their target audience.”

    “With a greatly successful 2021, we are delighted to bring an exotic bouquet of content in the new year that not only caters to cinephiles but also celebrate Bhojpuriyat through and through,” stated ZEEL chief channel officer – Bhojpuri cluster Amarpreet Singh Saini. “Every special day, festival or occasions are reason for us to rejoice. The new year will see us serving hyperbolic yet delightful Bhojpuri family entertainment of varied kinds with novelty and innovation at every step. Wishing all of you a Very Happy New Year.”

    Touted as the go-to destination for every Bhojpuri film lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It will soon be available on all other major cable platforms.