Tag: Janhvi Kapoor

  • BookMyShow Live and Nykaa unveil Nykaaland exclusive preview

    BookMyShow Live and Nykaa unveil Nykaaland exclusive preview

    Mumbai: Painting the town pink, the inaugural edition of Nykaaland kickstarted with an exclusive preview of this first-of-its-kind beauty festival in India. Mahalaxmi Racecourse was completely transformed into a wonderland of beauty with creatively designed zones such as The Illuminator, the festival area featuring immersive brand activations along with visually appealing Nykaaland Instagrammable installations, The Spotlight stage for all things entertainment and The Foundation featuring over 80 iconic international and Indian beauty brands with their extensive product ranges.

    Promoted and co-produced by BookMyShow Live, the live entertainment division of BookMyShow, India’s leading entertainment destination along with Nykaa, India’s most preferred beauty and lifestyle retailer, the exclusive first-look preview inaugurated Nykaaland, opening up doors to beauty enthusiasts from all over the country for a fun-filled two-day adventure on 4 and 5 November in the wonder-world of all things beauty, fashion, lifestyle with a dash of entertainment, culinary goodness and more!

    The inauguration of Nykaaland also marks the foray of BookMyShow into yet another spectrum in an allied industry such as beauty, expanding the horizon of traditional live entertainment to curate a world of beauty that is engaging, immersive, and speaks the language that consumers resonate with. With consumer-centricity at the core of events and IPs produced by BookMyShow, Nykaaland is no different! Partnering with Nykaa, the go-to platform for all things beauty for consumers and home to an impeccable roster of international and Indian beauty brands that are most sought-after, BookMyShow leveraged its expertise as an IP curator, creating the core concept and ethos of the festival, design aesthetics, culinary indulgence, programming and production of the festival. Another core aspect of bringing to life, this IP was introducing elements beyond the purchase of beauty products by creating various touchpoints of consumer experience on-ground through masterclasses, workshops, product launches, education, sustainable beauty and more, along with interludes of entertainment throughout.

    Commenting on the success of the preview, BookMyShow chief of business – live entertainment, Owen Roncon said, “Nykaaland is a celebration of beauty, lifestyle, creativity with a blend of entertainment, innovation, immersive experiences, state-of-the-art production and culinary prowess. For the debut edition of Nykaaland, our expertise in curating, building and producing large-scale entertainment events and unique IPs has embraced new concepts with world-renowned celebrities, influencers and brands being on-boarded in this partnership with Nykaa. Offering an unparalleled experience to the audience is the primary goal for us with every new IP and with Nykaaland, the stakes are higher as we enter a new realm of beauty and entertainment – a buzzing industry waiting to be tapped in an immersive experiential manner. Across different formats, we have ensured sustainable efforts are at the forefront and the same has been implemented for our consumers who will experience this extraordinary festival on-ground. It’s time for the live entertainment space to grow multi-fold across unexplored genres and we are optimistic this is just the beginning of a revolution in the ecosystem!”

    Janhvi Kapoor, HRVY (UK’s pop music sensation) along with Masaba Gupta, Nushrratt Bharuccha, Alaya F, Shivshakti Sachdev and Vahbbiz Dorabjee joined in the celebrations as BookMyShow and Nykaa raised a toast to India’s first-ever beauty festival, Nykaaland. Also spotted lighting up the venue in their glamourous best were notable entrepreneurs and influencers including Muskan Chanchlani, Diipa Buller-Khosla, Aastha Shah and Sunayana Fozdar among others. As the evening drew to a close, indie band ONEmpire took the stage and ensured the crowd had a ball through the evening.

    Over the weekend on 4 and 5 November, festival-goers can expect a treat in beauty, entertainment and a whole host of other fun elements that Nykaaland has to offer which were revealed in the sneak-peak at the preview today.

    From renowned makeup artists, hairstylists, skincare experts and beauty influencers, the best in the business are all set to be under the spotlight over the weekend to demonstrate cutting-edge techniques and trends, engage with the audience and share their experiences and expertise.

    ●    First up on 4 November is the global sensation best known by his Instagram moniker MakeupByMario famous for creating the most flawless version of an individual’s natural beauty! Mario Dedivanovic has been a long-time make-up artist for Kim Kardashian and other popular names. Makeup Master Class by Mario Dedivanovic, a globe-trotting experience that has been an attraction for professionals, apprentices, students-in-training and make-up enthusiasts across the world, will now land at Nykaaland, giving makeup lovers a chance to catch him at work, receive a participation certificate and exciting beauty goodies

    ●    Prepare for an extraordinary surprise at Nykaaland as Katrina Kaif, one of India’s biggest actors, is all set to make a grand entrance during the Kay Beauty masterclass. She’ll whisk attendees to the Kay booth for a live demonstration, showcasing the incredible new Kay Beauty Eyeshadow Palette. But that’s not all – get ready for an engaging Q&A session with Katrina as she throws exciting challenges to the crowd.

    ●    Lakmé will bring their OG muse Lisa Haydon, to Nykaaland for an exciting masterclass led by renowned makeup artist Daniel Bauer. Learn the art of Glitterati with Lakmé and how to make the most of glitter this festive season. P.S. the cherry on top, you could also be a part of creating a Guinness World Record!

    ●    National Award-winning actor Kriti Sanon is all set to unveil the latest sensation in lip care – brand-new lip balms from her very own beauty brand Hyphen. Witness the grand revelation of these lip balms for the very first time and get a sneak peek into the future of lip care and style. This is a moment you wouldn’t want to miss!

    ●    Get ready to be captivated by the Mane Man for Schwarzkopf Professional, Jim Sarbh, as he unveils the secrets to perfect hair care and styling. Join him in launching the latest Schwarzkopf Professional brand film and experience the magic as he takes center stage under The Spotlight.

    ●    A magical surprise for all beauty lovers! The gorgeous Banita Sandhu is set to be seen in a bridal look for the very FIRST time as Charlotte Tilbury unveils their 3 ICONIC Indian Wedding looks during a masterclass with celebrity makeup artist Tanvi Chemburkar

    ●    In line with Nykaaland’s spirit of self-expression, the festival will play host to an incredible line-up of the best international and Indian music and entertainment talent. Nykaaland will be headlined by none other than the UK’s sensational pop icon HRVY and India’s most loved house music icon Ritviz. With a sold-out debut UK and European tour featuring runaway hits including “I Wish You Were Here” and over 3 billion combined global streams, HRVY returns to India with Nykaaland. Tapping into classical roots to create new-age music, few Indian artists have experienced the meteoric rise to fame that Ritviz has with hits such as Udd Gaye, Liggi, and Jeet garnering over 1.5 billion combined streams to become amongst the highest in the Indian indie music space

    BookMyShow entertainment destination has been making compelling strides in India’s entertainment ecosystem through its live entertainment division BookMyShow Live across live music, comedy, performance, sports, theatricals and more. With Nykaaland, BookMyShow has expanded live entertainment’s potential into untapped segments like beauty in a first for India, as the pioneer of unparalleled out-of-home live entertainment experiences.

    Co-produced by BookMyShow Live and Nykaa, Nykaaland is a one-of-a-kind beauty & lifestyle festival that offers an immersive and inclusive experience, featuring everything from exclusive product launches to unforgettable entertainment. Don’t miss out on this unparalleled beauty extravaganza!

    Nykaaland is generously supported by RuPay as the Presenting partner and the Singapore Tourism Board as the Destination partner for the festival.  
     

  • ALDO launches Fall Winter ’23 collection with stellar campaign

    ALDO launches Fall Winter ’23 collection with stellar campaign

    Mumbai: ALDO, a brand renowned for hi-end fashion launches the highly anticipated Fall Winter`23 Collection. The brand roped in Aditya Roy Kapur along with Janhvi Kapoor, who’s already the brand ambassador for ALDO, for the launch of this campaign.

    The brand campaign to promote this new collection was launched on the company’s social media handles, and is conceptualized by Makani Creatives in a way that it encapsulates the essence of trendsetting fashion that is a fusion of traditional and a dash of modernized dazzle that sets a new bar in the fashion segment.

    The collection showcases an exquisite palette of neutral tones, infused with delicate touches of glitter and flashes of chrome, mirroring the forthcoming festive and wedding season. It’s a celebration of fashion that’s both global and intimately Indian.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ALDO shoes (@aldo_shoes)

     

  • ALDO India unveils Aditya Roy Kapur as male brand ambassador; renews association with Janhvi Kapoor

    ALDO India unveils Aditya Roy Kapur as male brand ambassador; renews association with Janhvi Kapoor

    Mumbai: ALDO India, leading global fashion footwear and accessories brand, is delighted to announce a major shake-up in its brand ambassador lineup. With great excitement, the brand introduces the charismatic Aditya Roy Kapur as its new male brand ambassador, adding an exhilarating dimension to the ALDO family, and is delighted to welcome back the stunning Janhvi Kapoor as the brand ambassador for the second consecutive year. This dynamic pairing promises to ignite the fashion landscape with its unparalleled charm and the latest trendsetting designs, reaffirming ALDO as the premier destination for fashion enthusiasts.

    The stunning duo of Aditya Roy Kapur and Janhvi Kapoor unveil the highly anticipated ALDO India’s Festive ’23 Collection, featuring ALDO’s signature PILLOW WALK comfort technology, in both ladies’ and men’s styles. The new footwear innovation provides dual-density foam, crafted for ultimate comfort, instilling confidence in every step… Undoubtedly, the standout feature of this year’s carefully curated festive collection is the exclusive selection of attention-grabbing shoes, adored by both Janhvi Kapoor and Aditya Roy Kapur.

    Step into Celebration, celebrates elegance, and self-expression, where fashion meets comfort and blends seamlessly with style! The Festive ’23 Collection offers diverse footwear options catering to every occasion and style preference. Whether one is a devotee of glamorous traditional attire or prefers a relaxed, contemporary vibe, extraordinary choices await.

    The women’s range boasts a wide array of footwear choices designed to make one stand out at every event. From dazzling heels adorned with intricate embellishments to comfortable yet stylish sneakers that are perfect for long hours of celebration, ALDO has curated a range that complements every outfit in the festive wardrobe. Whether it’s a traditional sari or a trendy fusion ensemble, the Festive ’23 Collection has it covered. From classic leather dress shoes that exude sophistication to contemporary sneakers that blend comfort with style, the men’s range is a tribute to the modern gentleman’s sense of fashion. Step out with confidence in ALDO’s meticulously crafted footwear.

    Aditya Roy Kapur, shared his excitement, saying, “ALDO has always been the brand that I love and admire so much, & am extremely excited to represent ALDO India. ALDO’s dedication to blending style and comfort aligns perfectly with my fashion philosophy. I’m thrilled to be part of a brand that embraces innovation but also sets trends in the world of footwear and accessories. Together, we’ll make every step a stylish one.”

    Janhvi Kapoor shared her thoughts, “I am thrilled to continue this journey with ALDO India. It’s been an incredible experience representing a brand that combines style and comfort seamlessly. ALDO’s commitment to innovative fashion resonates with me, and I can’t wait to step into the world of footwear and accessories once again, making every fashion statement comfortable and chic.”

    “ALDO’s collaboration with the dynamic duo, Aditya Roy Kapur and Janhvi Kapoor represents a significant milestone in our journey. Their iconic status and fashion-forward personas align seamlessly with ALDO’s commitment to style and excellence. We’re excited to witness this partnership elevate the fashion landscape in India and beyond,” Apparels Group India Pvt Ltd president Tushar Ved commented on the association with Janhvi Kapoor and Aditya Roy Kapur.

    Commenting on the association with Aditya Roy Kapur & Janhvi Kapoor, Apparel Group India Pvt Ltd CEO Abhishek Bajpai added, “ ALDO is thrilled to welcome Aditya Roy Kapur and Janhvi Kapoor into our family. Their unique style and magnetic presence perfectly resonate with our brand’s spirit. Together, we’ll embark on a fashionable journey that celebrates individuality and innovation’’.

  • KAZO ropes in Bollywood sensation Janhvi Kapoor as the new brand ambassador

    KAZO ropes in Bollywood sensation Janhvi Kapoor as the new brand ambassador

    Mumbai: KAZO Fashion, the iconic fashion brand renowned for its versatile designs and unmatched quality announced the appointment of Janhvi Kapoor as its new brand ambassador. This exciting collaboration brings together Janhvi’s captivating charm and KAZO’s exuberant essence, creating a celebration of shared values and aesthetics that promises to set new trends in the world of fashion.

    Kapoor’s vibrant persona and impactful presence in the fashion sphere align perfectly with KAZO’s belief that life is for living and fashion should be fun. This partnership draws inspiration from Kapoor’s versatile style, heralding an era of elegance and allure for modern women.

    Talking about her association with KAZO, Kapoor said, “KAZO isn’t just a brand to me – it’s a celebration of womanhood through fashion. With a seamless blend of blingy extravagance and elegant subtlety, we’re empowering individuals to confidently express their unique style. My journey with KAZO feels like they’ve captured my essence in their designs, elevating my confidence, comfort, and style game. It’s not just clothing; it’s a reflection of who I am, synced perfectly with the brand’s spirit.”

    Commenting on this brand ambassador announcement, KAZO creative director Divya Aggarwal said, “We are honored to partner with Janhvi Kapoor, an icon of grace and fashion-forwardness.  Her dynamic personality and captivating presence in the world of fashion resonate perfectly with KAZO’s philosophy of celebrating life and embracing the joy of fashion.

    As we unveil our AW’23 (Autumn-Winter) collection, a perennial favorite, we’re excited to see Janhvi’s charm amplify the sparkle and radiance of our party-perfect garments. Together, we’re embarking on a journey to redefine India’s fashion landscape, bringing forth new dimensions to KAZO’s vision over the next year.”

    Adding to the excitement, KAZO director of operations Siddhant Aggarwal said, “As we proudly welcome Janhvi Kapoor as our Brand Ambassador, this association signifies not only a union of style and grace but also a catalyst for our operational growth. In both our online and offline endeavors, this partnership will be instrumental in enhancing our ability to reach and influence our diverse customer base. Together, we’re set to scale new heights, forging deeper connections and leaving an indelible mark on the fashion landscape.”

    As festivities approach, KAZO also announces the launch of its AW (Autumn-Winter) collection, a perennial favorite among patrons. This collection captures the magic and radiance of this special time of year, featuring an array of party dresses and garments that sparkle with sequins and the allure of bling. The brand’s love for bling and sparkle finds a kindred spirit in Kapoor’s ability to effortlessly carry off glamorous ensembles that exude confidence. Whether it’s a sequined dress that catches the light or an intricately embellished top that demands attention, Kapoor’s charm magnifies the essence of KAZO’s party-perfect aesthetic.

    With Kapoor as the brand ambassador, KAZO’s vision gains new dimensions over the upcoming season. The brand aims to lead India’s fashion scene, securing a prominent market share in women’s apparel. In the coming years, KAZO plans substantial growth both online and offline, expanding across digital platforms and physical stores.

  • The Himalayan Film Festival returns for its second edition

    The Himalayan Film Festival returns for its second edition

    Mumbai: After a successful maiden festival in 2021, The Himalayan Film Festival (THFF) is all set to unveil its 2nd edition, once again bringing the magic of Indian cinema beyond the mainstream, to the landscapes of the Himalayas. Organized by the Department of Information and Public Relations (DIPR) of the Administration of Union Territory of Ladakh, in collaboration with Ladakh Autonomous Hill Development Council (LAHDC) Leh,  THFF is poised to showcase a diverse array of cinema, ranging from mainstream gems to compelling documentaries, and captivating short films. Nestled in the heart of Ladakh, The Himalayan Film Festival promises an enriching cinematic experience that showcases the talent of Himalayan filmmakers. The festival is scheduled to take place from 29 September to 3 October 2023.

    The festival presents an exciting lineup of events that not only captivate audiences but also engage and empower filmmakers. The festival’s offerings include the Screenwriters Lab, Short Film Competition, Photography Workshop, and Masterclasses, curated by esteemed professionals from the Indian film industry, apart from the array of films that the festival will showcase over the five day duration.

    Activities at The Himalayan Film Festival 2023

    Photography Workshop with Achal Mishra:

    For amateur photographers from Ladakh keen to hone their skills, The Himalayan Film Festival is hosting an exclusive photography workshop led by photographer and filmmaker, Mishra. Hailing from the city of Darbhanga in Bihar, Mishra’s debut feature film Gamak Ghar premiered at the Mumbai Film Festival, and was awarded the Manish Acharya Award for New Voices in Indian Cinema.  This one-day, hands-on workshop is designed to elevate one’s photography skills amidst the breathtaking landscapes of Ladakh. As part of the interactive session, Achal will also display some of his own work to illustrate different aspects of the craft, including the editing and sequencing process.

    Short Film Competition:

    THFF invited filmmakers across the 12 Himalayan States/UTs of India who find inspiration in the rugged beauty and majestic allure of the mountains to participate in their Short Film Competition. The competition this year is themed ‘The Mountains Are Calling,’ and offers a stage for budding filmmakers to showcase their craft and learn from some of the best in the industry. A distinguished jury will select the top 15 films for screening. The three best films will receive a generous cash prize at the closing ceremony of the film festival.

    Film Screenings:

    True to its commitment, THFF showcases an exceptional selection of films from across India, with a special emphasis on content from Ladakh in particular and the Himalayan states in general. The festival boasts an exciting film lineup that includes acclaimed titles like ‘Haqeeqat’ which was filmed in Ladakh, ‘Jubilee,’ ‘Tora’s Husband,’ ‘Spawo (Warrior)’, ‘Ama (Mother)’, ‘Jungwa: The Broken Balance’,  ‘Lunana: A Yak In the Classroom,’ ‘Por Thozhil,’ ‘Sunpat,’ the evergreen ‘Lage Raho Munna Bhai’ among others, promising a cinematic journey that spans emotions, narratives, and cultures.

    The Screenwriters Lab:

    The Screenwriters Lab, an initiative tailored to empower and amplify the voices of budding Ladakhi filmmakers, is set to provide an immersive experience that nurtures talent and encourages the exploration of innovative storytelling. Through intensive mentoring sessions led by Satyanshu Singh, participants will have the privilege to refine their craft under the guidance of a National Award-winning filmmaker, writer, and esteemed professor of cinema. Satyanshu Singh, known for his exceptional contributions to the world of cinema, brings his expertise to the table. His directorial debut short, “Tamaash,” and his debut feature, “Chintu Ka Birthday,” have not only garnered critical acclaim but also earned prestigious awards. With a rich background as a script consultant for prominent OTT platform SonyLIV, Satyanshu’s debut web series, “Jehanabad,” continues to captivate audiences. Selected participants will have the opportunity to pitch their projects to executives from major OTT platforms who will be present at the festival. This is a great opportunity for budding talent from Ladakh to shape their dreams.

    Renowned filmmakers, industry experts, and luminaries are all set to grace the event. Amit Sharma, Rima Das, and Dominic Megam Sangma lead the esteemed jury for the short film competition, adding a layer of expertise to the evaluation process. The festival will also welcome the presence of distinguished filmmakers and actors like Janhvi Kapoor, Kenny Deori Basumatary and Vikramaditya Motwane, among others who will share their insights and experiences through masterclasses and various other discussions.

    Union Territory of Ladakh administration commissioner/secretary & information Padma Angmo, talking about the second edition of The Himalayan Film Festival said, “We received a great response during the first edition of The Himalayan Film Festival in 2021.The primary aim of organizing the festival is to provide a platform to local Ladakhi filmmakers to showcase their films, to encourage local talent, build their capacity, connect them to experts and the market. It is a small community, but one that is very active and very creative. We hope that they will benefit from the opportunity to network with established filmmakers from other parts of the country. We hope that filmmakers from across the country, and the world, see Ladakh as a filmmaking destination, and utilise local talent in their filmmaking endeavors.”

    Kapoor, who will be participating in a masterclass at The Himalayan Film Festival 2023 said, “The Himalayan Film Festival is a great way for filmmakers from the Himalayan regions to showcase their talent and learn from industry experts. The festival will also provide an opportunity for viewers to see a variety of films and interact with filmmakers from across the country! I am really looking forward to it!”

    Motwane, whose webseries ‘Jubilee’ will be screened during the festival and who will be participating in a masterclass at The Himalayan Film Festival 2023 said, “I think the Himalayan Film Festival is very important, not just for film lovers who get the chance to actually listen to speakers, watch a lot of movies and experience something like this, but I think it is also important for local filmmakers to be able to access and learn tools that will enable them to go out there and create their film. The more we take cinema to different corners of the country, the better it is for everybody.”

    Mishra, fronting the Photography Workshop at The Himalayan Film Festival 2023 said, “I feel a film festival’s purpose shouldn’t just be bringing films from outside to a local audience, but also to give a platform to the local filmmakers and their films. And I’m happy that The Himalayan Film Festival is doing just that for Ladakh, a place I dearly love, and which has been my second home for the last 5-6 years.”

    Das, whose film ‘Tora’s Husband’ will be screened during the festival and who will be a part of the jury for the Short Film Competition at The Himalayan Film Festival 2023 said, “India is such a diverse country with so many wonderful stories still untapped and unexplored. I am so happy that The Himalayan Film Festival is creating a platform to empower budding filmmakers, expose them to different kinds of films and nurture their talent.”

    Sangma, who is part of the jury for the Short Film Competition at The Himalayan Film Festival 2023 said, “Festivals like THFF are like a bridge that connects two or more regions, helping the local community get more exposure to the world of cinema, and at the same time help reveal talent from this region to the world outside. Films from Himalayan regions hardly get represented in mainstream cinema, but festivals like this give that opportunity to showcase the works from this region. Anybody who wants to make films or loves cinema should take full advantage of this event by attending all programmes, meeting people and networking.”

    Sharma, who will be participating in a masterclass and is part of the jury for the Short Film Competition at The Himalayan Film Festival 2023 said, “Before IPL came to India, we had only 11 cricketers. But after IPL, we had multiple teams playing in different countries. This is what happens when you have film festivals. We get to tap into the talent in the region. Festivals like The Himalayan Film Festival help artists nurture their talent through which they can really experience working in the film industry. They can make their own short films, they can get into ad films, and they can get into feature films. I think it’s a brilliant thing that’s happening, and film festivals have always helped people who want to be filmmakers.”

    Filmmaker and actor Kenny Deori Basumatary, whose film  ‘Local Utpaat’ will be screened during the festival and who will be participating in a masterclass at The Himalayan Film Festival 2023 said, “A film festival can be a life-changing experience. While I’d wanted to be a filmmaker since my school days, it was a film festival at the Indian Habitat Centre in Delhi that gave me further encouragement to pursue this ambition. Whenever people ask me about becoming filmmakers, I tell them to make lots of shorts. Film festival competitions help give one an idea of kaun kitne paani mein hai. And workshops with industry professionals are very very important, because we learn some vital details from working people. For example, even after fifteen years, I remember Sriram Raghavan’s advice on using Indian cinema’s interval point to our advantage.”

    Mentor of the Screenwriters Lab at The Himalayan Film Festival 2023, filmmaker and screenwriter Satyanshu Singh said, “It makes me immensely happy to be associated with The Himalayan Film Festival as a mentor. It is a fertile ground for local filmmakers to hone their skills through workshops and masterclasses. The festival is set to bring cinema from the corners of the country to the forefront, a treat to cinephiles.”

  • Janhvi Kapoor is the new brand ambassador of Nykaa Fashion

    Janhvi Kapoor is the new brand ambassador of Nykaa Fashion

    Mumbai: Nykaa Fashion has signed Janhvi Kapoor as its brand ambassador. While Kapoor has already been associated with the brand since 2018, she’ll now serve as the brand ambassador for Nykaa Fashion. The brand has also launched a 20-second ad film featuring the actress.

    In an endeavour to have Janhvi’s influence and popularity now transcend to the world of fashion, the brand has deepened its relationship with the artist, who will be seen in fresh new avatars as she expresses her unbridled love for all things fashion. Nykaa Beauty and Nykaa Fashion meticulously cater to the needs of a discerning customer who’s looking for highly curated offerings and appreciates having elevated options to choose from.

    In the earnest demeanour of someone who spends plenty of time on the two apps of Nykaa, Janhvi’s excitement over spotting a few of her favourite products is palpable in this campaign film, “One Nykaa Two Apps: Two Apps, Double The Fun.” Celebrating fashion on fleek, the film opens with Kapoor instantly spotting her favourite beauty and fashion picks and declaring that true fans never just use one app because with Nykaa Beauty and Nykaa Fashion, the curations, the offerings, the fun, and the love multiplies.

    Nykaa Fashion CEO and Nykaa co-founder Adwaita Nayar said, “Janhvi is a true, modern style icon who has already established her flair in the beauty game with Nykaa. She brings great relatability and influence to the table, and we cannot think of anyone more apt to represent the spirit of our fashion offering. I’m excited to further strengthen our association with Janhvi and together build brand love for Nykaa Fashion.”

    On her association with the brand, Janhvi Kapoor said, “My relationship with Nykaa is truly special, not just professionally but also personally. As one of their millions of consumers, I have always felt empowered by the choices offered by the brand. I am a huge fashion enthusiast and am super excited to partner with Nykaa Fashion to bring its elegantly curated offerings across homegrown and international brands under the spotlight for you to discover and enjoy!”

  • Janhvi Kapoor becomes the face of Paree Sanitary Pads

    Janhvi Kapoor becomes the face of Paree Sanitary Pads

    Mumbai: Homegrown personal hygiene brand Paree Sanitary Pads has announced Bollywood actor Janhvi Kapoor as the new face of the brand. The brand has also launched a new campaign featuring Kapoor with its new range of sanitary pads – ‘Paree Super Ultra with Double Feathers’.

    With Kapoor coming on board, the aim is to establish the brand’s identity as a young Indian brand disrupting the feminine hygiene market. Through this association, the company aims to reach out to its consumers in more relatable ways, said the statement. 

    The new TVC is a light-hearted take on the widely used comment – ‘Iskey toh parr nikal aaye’ which a girl gets to hear whenever she challenges societal norms and boundaries. The new communication with Kapoor spins this notion on its head by asking women to not hold back during periods physically or psychologically. It shows Janhvi dancing her heart out even during her periods.

    “Janhvi Kapoor is a young & talented actor with a strong connect with youth of the country. As a feminine hygiene brand, we understand the many avatars of the modern Indian woman and provide them with products as per her needs,” said Soothe Healthcare founder and CEO Sahil Dharia. “Janhvi despite being a star comes across as real and relatable which endears her to the girls out there making her a perfect fit for the brand.”

    “This association is very close to my heart as it has given me an opportunity to reach out to millions of young girls and encourage them to go ahead and live their life without periods holding them back,” said Janhvi Kapoor. “Because for period problems, you have Paree. Also, since the start of my career, I have always supported Indian brands and it gives me pride to be a part of their journey.”