Mumbai: Singer Shilpa Rao continues her collaboration with renowned music director Anirudh Ravichander as they reunite for the upcoming song from the Telugu film ‘Devara’ second single. After making waves with her successful collaborations in Tamil cinema, notably with music director Anirudh Ravichander on hits like “Chaleya” and “Kaavaalaa”, Shilpa and Anirudh are now with melodious eagerly awaited film ‘Devara’ second single.
Anirudh Ravichander, known for his dynamic musical compositions, teams up once again with Shilpa Rao to create what is expected to be another chart-topping soundtrack. Their collaboration on the second single will come out in four different languages: Telugu, Hindi, Malayalam, and Kannada, adding a fresh and exciting dimension to Devara’s musical landscape.
“Working on the song was a completely new experience for me,” said Shilpa Rao. “The song has such a sweet and fresh vibe with the bouncy words, capturing the slow dance feel of Telugu music so smoothly. Collaborating with Anirudh is fantastic—it felt more like a jam session than just recording. He always imagines my voices in ways that I couldn’t. I loved every moment and learned a lot during the process.”
Devara, directed by Koratala Siva, features an impressive cast including Jr NTR, Janhvi Kapoor, and Saif Ali Khan. The film is set to release on 27 September 2024, in multiple languages including Telugu, Hindi, Tamil, Malayalam, and Kannada. The film’s narrative is an action-drama, promising a captivating experience for audiences across India.
Mumbai: Astroyogi, an online astrology platform, has become the official astrology partner for the highly-anticipated movie ‘Mr and Mrs Mahi’ starring Bollywood heartthrobs Janhvi Kapoor and Raj Kummar Rao. The film celebrates the themes of pursuing one’s dreams and the importance of a strong life partnership – ideas that resonate deeply with Astroyogi’s philosophy.
The movie’s trailer portrays the actors as a newly-married couple who not only share the same birthdays and birth charts but also share a mutual love for cricket. While Rajkummar Rao’s character is portrayed as an aspiring cricketer striving to establish himself in the sport, Janhvi Kapoor plays the role of a doctor who finds joy in both watching and playing the sport.
Slated for release this Friday, ‘Mr and Mrs Mahi’ depicts the trials and tribulations that adorn the path of an otherwise astrologically-compatible couple. The film is set to showcase the challenges that married individuals undergo and overcome, despites serving as a perfect match for each other.
Speaking on the occasion, Astroyogi COO Aditya Kapoor said, “We are happy to be the official partner of ‘Mr and Mrs Mahi’ – a film that beautifully conveys the importance of following your passion and marrying the partner of your dreams. This collaboration underscores the synergy between the film’s message and Astroyogi TG’s aspirations. We are confident that this collaboration will prove immensely fruitful for both Astroyogi and the movie’s audience.”
Astroyogi also recently shared a promotional video on Instagram featuring Rajkumar Rao and Janhvi Kapoor. The video highlights the actors discussing the movie’s compelling astrological themes,drawing attention to Astroyogi’s astrological services as well as building excitement before the movie’s release.
This strategic partnership is being actively promoted across multiple platforms including YouTube, Facebook, Instagram, and Google Display for an active duration of two months.
Mumbai: Organic beauty and personal care brand, Organic Harvest (part of the Good Glamm Group), comes on board as the official skincare partner for the highly anticipated Bollywood movie by Dharma Productions, “Mr. & Mrs. Mahi.”, starring actors Rajkumar Rao as Mahendra and Janhvi Kapoor as Mahima.
Directed by Sharan Sharma, known for his directorial debut Gunjan Saxena: The Kargil Girl and produced by Dharma Productions, the film has already created a buzz among fans and cinephiles alike. In this partnership, Organic Harvest’s 100 per cent certified organic skincare products take center stage with the brand’s cult favourite products Organic Harvest sunscreen and facewash is protecting Mr. & Mrs. Mahi, from the harsh effects of UV rays, blue light, and environmental pollutants, both on and off screen.
This unique partnership between Organic Harvest and “Mr. & Mrs. Mahi” goes beyond traditional advertising, beating the heat this summer. The collaboration aims to inspire audiences to experience Organic Harvest and its organic advantage that sets it apart in the skincare industry. Unlike regular chemical-based and so-called natural products, Organic Harvest’s range is 100 per cent certified organic and committed to enhancing the natural beauty, nurturing the skin without any harmful chemicals & toxins. Organic Harvest invites consumers to experience the true essence of organic wellness and let go of conventional products in favor of certified organic ones, delivering the safest and most effective skincare. As Mahima and Mahendra, characters from the film, embark on their journey of personal growth and empowerment, Organic Harvest’s presence underscores the importance of nurturing oneself from the inside out, reflecting the brand’s ethos of holistic well-being and self-love.
Good Glamm Group, group brand director Ketan Bhatia expressed his enthusiasm, stating, “Our collaboration with Dharma Productions’ ‘Mr. & Mrs. Mahi’ represents an exciting opportunity to merge the worlds of cinema and skincare, providing our commitment to promoting skincare solutions that are not only effective but truly safe, being 100 per cent certified organic. By eliminating harmful chemicals and embracing the purity of nature, we offer consumers a genuinely safe and beneficial alternative. The unmatched advantages of our organic formulations, reinforcing our mission to promote true wellness and natural beauty.”
Dharma Productions CEO Apoorva Mehta shared, “We are excited to collaborate with Organic Harvest on ‘Mr. & Mrs. Mahi,’ as it allows us to integrate meaningful brand partnerships into the themes of our stories. Organic Harvest’s dedication to natural skincare perfectly complements the themes of self-discovery and authenticity portrayed in the film..”
As part of this partnership, Organic Harvest spotlights four of its premium skincare products, that are 100 per cent American certified organic, paraben-free, silicon-free, sulphate-free, responsible, sustainable and essential for maintaining healthy, radiant skin, especially for those active lifestyles portrayed in the film. As the official skincare partner for “Mr. & Mrs. Mahi,” Organic Harvest’s premium embodies the superior benefits of organic ingredients that are kinder to the environment, gentler and more effective for the skin. By using naturally derived ingredients, these products help to maintain the skin’s natural balance, prevent irritation, and deliver long-lasting results. Organic Harvest’s commitment to purity ensures that every application contributes to overall well-being, making it the ideal choice for those who seek both beauty and health. Among the featured products are the all skin SPF 60 sunscreen, oily skin SPF 60 sunscreen, luxurious bathing bars and six-in-one brightening facewash, each designed to enhance and protect the skin’s natural beauty.
Organic Harvest invites audiences to embark on a journey of self-care and discovery with “Mr. & Mrs. Mahi,” where the power of organic skincare meets the magic of cinema.
Mr and Mrs Mahi releases in cinemas on 31 May 2024.
Mumbai: The glamour of Bollywood and the dynamism of the OTT world came under one glittering roof for the News18 Showsha Reel Awards 2024 at Taj Lands End, Mumbai, on 9 March. Hosted by the charismatic duo Aparshakti Khurana and Neha Dhupia, the special evening celebrated the best of content and talents across films and web series in all its glory. Guided by a panel of esteemed jury members such as Prasoon Joshi, Aanand L Rai, Kabir Bedi, Meenakshi Seshadri, Ramesh S Taurani, Neeraj Ghaywan, and Tavishi Paitanday, the News18 Showsha Reel Awards 2024 made for a grand spectacle to remember for all who cherish the art of storytelling.
Kicking off the festivities was Threeory Band of Animal fame, who set the stage ablaze with an electrifying performance – boasting chart-topping hits to timeless classics. The star-studded event was graced by the crème de la crème of the entertainment industry, including Karan Johar, Rani Mukherjee, Varun Dhawan, Shraddha Kapoor, Kartik Aaryan, Aditya Roy Kapur, Ananya Panday, Janhvi Kapoor, Shabana Azmi, Manoj Bajpayee, Sharmila Tagore, Richa Chadha, Bobby Deol, Vedang Raina, Wamiqa Gabbi, Vijay Varma, Bhushan Kumar, Raj & DK, R Balki, and Manan Bhardwaj, among many others. As it hailed some of the best performances, movies, and web series released between January 1, 2023, and December 31, 2023, the excitement for the awards ceremony was tangible among the guests, jury, and fraternity members alike.
The atmosphere was electric as Animal and Sirf Ek Bandaa Kaafi Hai bagged the coveted Best Film awards under the categories of Popular Choice and Jury Choice, respectively. Cheers also erupted when Dhawan (Bawaal) and Manoj Bajpayee (Sirf Ek Bandaa Kaafi Hai) were honoured with the Best Actor – Male award under Popular Choice and Jury Choice, respectively. Adding to the fervour, Shraddha Kapoor (Tu Jhoothi Main Makkaar) and Sharmila Tagore (Gulmohar) were recognized as Best Actor – Female under Popular Choice and Jury Choice, respectively. The evening also celebrated the brilliance behind the camera, with R. Balki (Ghoomer) and Karan Johar (Rocky Aur Rani Kii Prem Kahaani) winning the Best Director award under Jury Choice and Popular Choice, respectively. In a much-deserved accolade, Rani Mukherjee was titled Star of the Year for her heart-wrenching performance in Mrs. Chatterjee vs Norway.
Moreover, the audience’s anticipation was palpable as the winner of the Best Web Series was announced, with Jubilee emerging victorious to thunderous applause. The frenzy prevailed as Aditya Roy Kapur was honoured with the award for OTT Best Actor – Male for his stellar performance in The Night Manager, while Sonakshi Sinha was recognized with the award for OTT Best Actor – Female for her outstanding role in Dahaad. The euphoria was also real when Kartik Aaryan won the award for Breakthrough Performance – Male for Satyaprem Ki Katha and Ananya Panday for Breakthrough Performance – Female for Kho Gaye Hum Kahan. The News18 Showsha Reel Awards 2024 even paid tribute to the remarkable contributions of Shankar Mahadevan and R Madhavan with the Music Legend award and Reel Icon award, respectively.
Dedicating the award for Best Actor – Female to her beloved fans, Kapoor remarked, “Throughout my journey to this moment, every milestone I’ve achieved in my career can be traced back to the support of my fans. As I accept this prestigious award, it’s clear that it’s not just a recognition of my work, but proof of the incredible devotion of those who’ve rooted for me along the way. Their belief in me has shaped me into the artist I am today, and for that, I am eternally grateful. I treasure the love and admiration that I’ve been fortunate enough to receive from my fans. This award, therefore, is not mine alone but belongs to every single fan who voted for me. I must also extend my heartfelt thanks to our director, whose vision allowed me to portray such a fascinating character in Tu Jhoothi Main Makkaar. Playing Nisha in the film was an experience I cherished deeply.”
Sharing his emotions about winning the award for Best Director, Johar shared, “Rocky Aur Rani Kii Prem Kahaani is a special film for me because it released in the 25th year of my directorial existence. It was also a film that I directed after 7 years. So It was imperative that it found love because it would not have been good for my morale if it hadn’t. I must thank everyone associated with the film. I have to take a beat and say how blessed I was to direct Shabana Ji in the film. Jaise kehte hai na koi ‘Baap Actor’ hai set pe – that’s the feeling I got every time Shabana Ji gave a shot. I also need to take a moment to thank Apoorva (Mehta), the CEO of Dharma Productions and my best friend, to the entire cast and crew of the film, and to Rocky and Rani themselves, Ranveer (Singh) and Alia (Bhatt), for essaying the parts with all their heart. Lastly, I dedicate this one to my twins, Yash and Roohi.”
Mukherjee stated, “Receiving the award for Mrs. Chatterjee vs Norway, especially from Karan (Johar), is truly special because he was the first one to see it and give us a (positive) reaction. We were all really worried whether a content-driven film like Mrs. Chatterjee vs Norway would work in the theatres. There was a lot of chatter that only big films would do well theatrically, so it was a risk; it was a step we had to take because we believed in this film. I, of course, had conviction because I was in the film, but I would like to thank the producers, who stood by me like a rock and believed in the film. It was a collective decision to release the film theatrically, and I’m so grateful that audiences accepted it with all heart. This award is actually dedicated to the audience because they showed the whole world that content cinema is here to stay – here to stay in theatres. I must also thank the crew of Mrs. Chatterjee vs Norway, the actors from Bengal who lent authenticity to the film, my Estonian crew as we shot the film in Tallinn, our DOP, and the production team. Without them, shooting during the COVID-19 pandemic wouldn’t have been possible.”
Network18 CEO (Digital) & President – Corporate Strategy Puneet Singhvi said, “The News18 Showsha Reel Awards 2024 was a true celebration of the incredible talent and creativity that define our entertainment industry. It offered a unique opportunity to showcase the finest achievements in Hindi films and web series. The awards ceremony was not just about recognising excellence but also about inspiring future generations to push the boundaries of content and entertainment. Congratulations to all the winners and nominees for making the event a memorable one. We are proud to honour these achievements and look forward to another year of setting new standards in entertainment.”
N18 Eng Editorial and Content executive editor Ameya Bhise said, “The News18 Showsha Reel Awards 2024 served as a distinctive tribute to the extraordinary talent within the film industry. At the awards show, we celebrated the industry’s excellence, uniting numerous artists for one grand event. Congratulations to all the winners and nominees for their remarkable contributions to films and web shows. With each award, we rewarded the remarkable talent and ingenuity that graces our screens, both big and small.”
Mumbai: Coca-Cola India is thrilled to announce the launch of Coca-Cola Foodmarks in India, under its “A Recipe for Magic” global campaign. Inspired by the culture and created with the real magic of Coca‑Cola, ‘Coca-Cola Foodmarks” celebrates global “food landmarks”. These are destinations and experiences with a recipe of three key ingredients: the perfect moment, the perfect meal and an ice-cold Coca-Cola.
As its global rollout, the launch event in India was held at Embassy restaurant, an iconic standout in Connaught Place in Delhi which brought the attendees back to the pivotal time of Hindi Cinema. It was graced by renowned Bollywood personalities, Janhvi Kapoor, Karisma Kapoor, who honored the legendary Raj Kapoor. The highlight was the timeless photograph of two icons, Raj Kapoor and bottle of Coke, both in one frame!
The experience recreated Raj Kapoor’s on-set meal moments, inviting people to enter the golden age of Bollywood, the 1950s, through an immersive film set with tech-forward interactive moments using A.I. From filmy decor to special photo backdrops, stardom posters to a musical stairway, guests were treated to an interactive Coca-Cola experience. A regal entry by the Kapoor stars in vintage cars added to the overall charm of the evening. Local influencers and dignitaries were also present to experience the magic of Coca-Cola Foodmarks.
The event spotlighted Raj Kapoor’s beloved Dal Makhani paired with ice-cold Coca-Cola, paying homage to his timeless tastes and traditions. This pairing will live on as part of the menu at The Embassy in New Delhi and guests coming to restaurant can try this as an offering.
“We are thrilled to introduce Coca-Cola Foodmarks in India, a country known for its rich culinary heritage and vibrant food culture,” said Coca-Cola INSWA Sr director – marketing Kaushik Prasad. ” Coca-Cola Foodmarks embodies the essence of Coke that is to spread Real Magic of shared moments, cultural nuances and culinary excellence. We are excited to bring this experience offering patrons an opportunity to savor flavors while creating lasting memories.”
As part of the campaign, Coca‑Cola will debut immersive, in-person experiences around the world, showcasing unique experiences, each inspired by an iconic cultural moment. From the time Marilyn Monroe was photographed enjoying a hot dog and a Coca-Cola from a New York City food cart to scenes captured in the Hong Kong film The God of Cookery, Coca-Cola will bring to life the diversity—and unity—of their recipes for magic.
Mumbai: The world of cinema has come a long way with a massive explosion of content and the popularity of OTT platforms changing the entertainment landscape. In a bid to honour the talent shaping the Indian entertainment industry, News18 is set to host the News18 Showsha Reel Awards 2024 on 9th March 2024 in Mumbai. To be hosted by Aparshakti Khurana and Neha Dhupia, this edition will honour outstanding films, web series, as well as the best cast and crew from the Indian entertainment industry, promising a grand celebration of talent.
Like every year, this edition of the News18 Showsha Reel Awards will bring together many film/web series stars on one stage, including Rani Mukerji, Shraddha Kapoor, Janhvi Kapoor, Varun Dhawan, Kartik Aaryan, Aditya Roy Kapur, Ananya Panday, Karan Johar, R Madhavan, Sharmila Tagore, Manoj Bajpayee, Bobby Deol, Wamiqa Gabbi, Vijay Varma, Sonakshi Sinha, Raj & DK, Sandeep Reddy Vanga, Bhushan Kumar, Vikramaditya Motwane, R Balki, Prasoon Joshi, Boney Kapoor, Aanand L Rai, Medha Shankr, Shilpa Rao, among others.
The panel of jurors of the award features eminent personalities such as filmmaker Aanand L. Rai, screenwriter Prasoon Joshi, actor Kabir Bedi, actress Meenakshi Seshadri, and Tavishi Paitandy, Entertainment & Lifestyle Editor of News18.com. The panel will select from categories such as Best Film, Best Actor, Best Actress, Best Director, Best Debut (Male/Female) and Best Director. Rocky Aur Rani Ki Prem Kahani, Animal, Jawaan, 12th Fail, Gulmohar are some of the most popular contenders in the Jury and Popular Choice categories.
Puneet Singhvi, Chief Executive Officer (Digital) & President – Corporate Strategy at Network18 said, “Through the News18 Showsha Reel Awards, we aim to recognize and honour the exceptional talent within the Indian film and OTT ecosystem. We take immense pride in celebrating the vibrance of creative voices that not only captivate audiences with their commercial success, but also push the boundaries of visual storytelling. We are excited to celebrate the talent that defined the dynamic landscape of Indian entertainment over the past year.”
News18 Eng editorial and content & executive editor Ameya Bhise said, “The News18 Showsha Reel Awards serve as a glittering celebration of talent, creativity, and the magic of storytelling. In a world where storytelling transcends boundaries and connects diverse cultures, the awards play a pivotal role in acknowledging the exceptional contributions of artists who navigate the complex realm of films and web shows.”
Mumbai: Every year, the world observes International HPV Awareness Day on 4 March and Janhvi Kapoor, one of the most sought-after actresses in Hindi Cinema, has been at the forefront of spreading awareness about Human Papillomavirus (HPV) in collaboration with Serum Institute of India’s thought-provoking initiative, ‘IPledgeToPrevent’. Ahead of International HPV Awareness Day 2024, Janhvi created a ‘Bawaal’ on social media by taking a leap forward in adopting one of the most unique approaches to draw attention to the disease. Leveraging that one extra day of this year – the Leap Day – Janhvi educates audiences about the causes and risks of HPV through laughter with her debut stand-up special, ‘Leap, Laugh & Learn’.
A series of tantalizing teasers lead to the launch of Janhvi Kapoor’s debut stand-up special, piquing fans’ curiosity about Leap, Laugh & Learn. The actress looks like a natural as she takes the stage to tickle audiences’ funny bones but for a noble cause. Infusing humour with raising awareness, “aspiring comedian” Janhvi leaves the guests in splits with her quick wit and prompts them to contemplate the lack of knowledge about HPV contraction and preventive measures.
During her stand-up special, Janhvi urges the audience to make informed decisions about HPV prevention. She sheds some light on the “Khatarnak Jodi” of HPV and Cancer. “Cervical, vaginal, anal, and oral cancers are some cancers that may develop in your body because of HPV,” shares Janhvi. The actress also busts a prevalent myth: “HPV only affects women.” How to prevent yourself from contracting HPV, you may ask? Well, the answer is as simple as consulting a doctor to begin with. Furthermore, she emphasizes the importance of getting an HPV vaccination for individuals between the ages of 9 to 26. Drawing the curtain on the stand-up special, Janhvi inspires change and spurs audiences on to “pledge to prevent HPV.”
Expressing her thoughts on bringing about a change with Leap, Laugh & Learn, Janhvi Kapoor said, “As an actor, I believe it’s imperative to support initiatives like IPledgeToPrevent to bring about an actual change in society. HPV poses a major health concern that could lead to life-threatening consequences, including cervical cancer. Yet, there’s a lack of awareness about the risks associated with HPV. To challenge that notion, we came up with the idea of spreading HPV awareness through laughter with my debut stand-up special. With Leap, Laugh & Learn, we aim to encourage individuals to spend that one extra day of this leap year to focus on what’s important for their health – like HPV awareness. With my fans’ support, I pledge to prevent, because knowledge is our best protection against HPV. I am also hopeful that they too will leap towards HPV awareness with me.”
You, too, can join Janhvi Kapoor on this mission by taking a pledge on the official website of IPledgeToPrevent (www.ipledgetoprevent.in). The initiative underlines the silent threat of HPV and the crucial role that early vaccinations play in safeguarding one’s life. It also strives to encourage collective efforts in preventing HPV and initiating important conversations about the disease, while also debunking widespread misconceptions.
So don’t forget to leap towards HPV awareness and consult your doctor for HPV vaccination!
Mumbai: Paree Sanitary Pads, a homegrown brand by Soothe Healthcare has expanded its premium product portfolio by foraying into the premium nights category with its latest offering Paree Super Nights. The brand recognizes modern Indian women’s needs and offers a solution for young urban women who struggle to rest well during their periods.
Paree Super Nights is a game-changer in the feminine hygiene space. And with this product, the brand aims to further establish and strengthen its presence pan India. Owning the Heavy Flow Champion claim, the product comes in XXL size equipped with unique Double Feathers features which offer 64 per cent Extra Coverage ensuring leakage protection for comfortable and peaceful period nights. This product addresses period night challenges – leakage & staining worries, discomfort, and disrupted sleep with precision, promising unparalleled overnight protection.
Soothe Healthcare founder & CEO Sahil Dharia said, “Paree Sanitary Pads, as a brand, is committed to addressing the challenges women face during their periods with innovative feminine hygiene solutions. Our continuous research and development efforts are centered on creating products that effectively tackle real and prevalent period-related issues. The launch of Paree Super Nights is a significant achievement for our brand, aiming to cater to women across pan India. This premium offering is designed to meet the needs of women nationwide, providing comfort during their menstrual cycle.”
The brand ambassador Janhvi Kapoor took it to her social media (LINK) where she encourages everyone to “Sleep Tight with Paree Super Nights,” asserting that every night deserves to be nothing short of super.
To ensure accessibility, Paree Super Nights will be available at major online platforms and retail outlets across India. This strategic distribution plan aims to make the product easily accessible to women seeking a reliable and high-quality night pad.
Mumbai: Home, where we create our most cherished memories, where the laughter of loved ones fills the air, and where we discover comfort and solace, is the place where the heart truly resides. Capturing this deep bond Asian Paints is back with the new season of its beloved original home décor digital series, ‘Asian Paints Where the Heart Is.’ The series will once again take audiences on a captivating journey through the homes of celebrated personalities who have opened not only their doors, but also their hearts to offer a glimpse into their world. Viewers can watch the new season on Asian Paints’ digital platforms as well as on leading OTT platform, Jio Cinema.
Season 7 brings a wealth of home décor inspiration to audiences through captivating personal stories shared by admired celebrities. In this season, prominent personalities like Janhvi Kapoor, Karan Johar, Sania Mirza, Sunil Grover, Falguni & Shane Peacock and Harbhajan Singh have warmly opened their homes, offering viewers the opportunity to discover their design ideas and gather décor inspiration that have shaped their living spaces. The episodes also delve into the significance of relationships and what ‘home’ means to them.
The new season introduces interesting new elements to make the series even more enriching for audiences. This time, each celebrity steps into the role of a decor expert, adeptly guiding viewers through every aspect of their homes. They unveil design elements that make their spaces unique, sharing the ‘how’ and ‘why’ behind their décor choices. This provides viewers with richer décor insights into celebrity homes and a deep understanding of what makes their homes special to them. From prominent design features like furniture and color palettes to subtler details, such as the flowers evoking childhood memories or the warm embrace of light, the celebrities walk audiences through every facet of their living spaces.
This season also highlights the emotional connection people share with their homes. It showcases the power of empathetic décor with celebrities sharing their choices, such as selecting a soothing colour palette, choosing comfortable and cozy furniture, and incorporating personal elements such as photographs or meaningful artwork. Season 7 brings to light stories about creating spaces that are not only aesthetically pleasing but also emotionally nurturing and supportive to the people who live in them. It captures the warm, lived-in spaces of the celebrities’ home, where every corner has a story to tell.
To further enhance the viewer experience and provide them with a seamless way to recreate the celebrity-inspired look in their own homes, Season 7 introduces convenient style guides in each episode. In this special segment, celebrities break down the décor elements in their homes, offering viewers a close-up view of the unique details that define their spaces. This engaging segment directs viewers to BeautifulHomes.com, Asian Paints’ comprehensive decor services platform, offering a wide range of home and décor items. Here, viewers can easily find inspiration from the show and effortlessly replicate a similar aesthetic in their own living spaces.
Commenting on the new season, Asian Paints Ltd MD and CEO Amit Syngle said, “Asian Paints Where the Heart Is’ moves into the 7th season, it continues to give wings to the emotional equity of our corporate ethos – “Har Ghar Kuch Kehta Hai”. We take viewers on inspiring home tours where their favourite celebrities take them through the process of putting different parts of the puzzle together to form their idea of a home that is both emotionally and stylistically impactful. This year, we will be amplifying our reach across the digital video and social platforms – while the series continues to rest on YouTube, we will also be leveraging the OTT viewership via our partnership with Jio Cinema. The season also integrates the “Beautiful Homes by Asian Paints” ecosystem in a stronger way via meaningful integrations through the content.
Our show has not only sparked a deep-seated love for home decor but has also been a guiding light, helping people truly understand the art of interior design and recognise the value of their homes. We firmly believe that our homes are a reflection of who we are, and they deserve to be celebrated. I am delighted to have some of the industry’s top personalities graciously open their homes, sharing their personal design stories and the significance of a place they call “Home”. This series continues to bring joy & inspiration for the end consumer via this soothing content that has a universal appeal.”
Sharing his perspective on the fresh season, Stories in Motion co-founder Joshua Karthik said “In its seventh season, ‘Asian Paints Where The Heart Is’ continues to be that rare and beautiful window into the idea of a ‘home’. This year, the depth of feeling that our stunning cast holds for their homes finds perfect articulation in the show: their roots, their loves, their longing, and their celebration of family. And more so than ever before, this set of episodes is a reminder from Asian Paints that a home is what you make of it.”
Mumbai: “Beta mahol aisa banaao ki logon ko mahol yaad rahe…result nahi” But what happens when your outer appearance tries to take control over you and your image is all that matters? Brace yourselves for a story of love, ego, clashes and through an unexplored backdrop as Zee Cinema presents the World Television Premiere of Bawaal. Starring the dynamic duo, Janhvi Kapoor and Varun Dhawan, this family drama takes you on a wild ride through the life of Ajay Dixit, an image-conscious history teacher in Lucknow. His life philosophy? “Fake it till you make it” Will his carefully constructed façade sustain or crumble like a house of cards? Find out on Saturday 25 November at 8 pm with the World Television Premiere of Bawaal only on Zee Cinema.
Bawaal is a heartfelt family drama that tugs at the strings of emotion, weaving through the intricacies of familial relationships. With a focus on life’s lessons, the film transcends the ordinary and explores the vulnerabilities that define family bonds.
On the world television premiere of the film, Janhvi Kapoor said, “While portraying Nisha in the film, I discovered a character defined by silent strength and unwavering hope. She has her own set of struggles – relationship, health and societal but despite all of that, she embodies courage, intelligence, and moral aspiration. Like Nisha, I value observation over constant expression. Nowadays people are very image driven and, in a world, obsessed with image, her story encourages us to find courage in authenticity, and appreciate life’s simpler joys.”
Director Nitesh Tiwari said, “My philosophies are based on my own experiences for so many years. I have started believing very strongly that whatever happens, happens for the best. With all my films, I always try to keep my ideologies intact, ideologies that become the guiding light of the project. One of the strongest human feelings for me is ‘empathy’. That is my strongest take away from the film and I hope audiences take that away too when they watch the film on Zee Cinema. And to tell you the truth, when Bawaal came along, I only had Varun and Janhvi in mind, I’ve always felt that they have the ability to experiment and willingness to explore concepts.”
Varun Dhawan – The film unfolds life’s uncertainties; I find solace in the belief that God has greater plans. If it happens according to the mind, it’s good; if it doesn’t happen according to the mind, it’s still good. Today, people are not fearless. Every human being has to fight their insecurities at every step. Bawaal brought this reality closer and challenged me to step into a character far from my own. It reflects the raw truth of today’s filtered lives. But amidst everything, teaming up with Janhvi was a blast! Off-screen, she’s a riot—quirky, funny, and genuinely an oddball in the best way possible. She’s one of a kind and that’s what makes her so special.
In this emotionally charged family drama, Ajay Dixit, a charismatic middle school teacher known as Ajju, navigates life with a facade of success. Married to the vibrant Nisha, for superficial reasons, Ajju’s insecurities lead him to mistreat her. Faced with suspension at work, Ajju devises a unique plan to escape scrutiny by embarking on an unconventional journey with Nisha. As they traverse through life’s complexities, the film unravels their journey of self-discovery, exposing the couple’s vulnerabilities, shortcomings, and the truths that shape their lives. Will Ajay and Nisha emerge victorious in the battle against misunderstandings?
Mark your calendars for Saturday 25 November at 8 pm, as you witness the Bawaal only on Zee Cinema!
