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Tag: Janhvi Kapoor

  • Love goes Prime Time as Param Sundari streams across 200 nations

    Love goes Prime Time as Param Sundari streams across 200 nations

    MUMBAI: Move over long-distance love Param Sundari just went global! Prime Video has rolled out the red carpet for the exclusive worldwide streaming premiere of Param Sundari, a romantic comedy that promises equal parts laughter, love, and cultural chaos.

    Produced by Dinesh Vijan under the Maddock Films banner and directed by Tushar Jalota, the film stars Sidharth Malhotra and Janhvi Kapoor in a charming tale that’s as warm as it is whimsical. Now streaming in India and over 200 countries and territories, the film is the latest addition to Prime Video’s growing bouquet of homegrown blockbusters reaching global screens.

    Set amid the lush backwaters of Kerala, Param Sundari follows the unlikely romance between Param, a cheerful Punjabi boy from Delhi, and Sundari, an independent Malayali woman. What begins as a classic culture clash soon turns into a heartfelt journey of discovery with a generous helping of humour, emotion, and musical magic.

    Director Tushar Jalota calls the film “a celebration of love in its most joyful and unpredictable form.” He adds, “We wanted to create a story that feels alive and heartfelt something that makes you laugh, smile, and believe in love again. With its digital premiere, audiences everywhere can now experience the same warmth that we felt while making it.”

    For Prime Video, Param Sundari is yet another step in its mission to deliver Indian stories with universal appeal. “Our focus has always been on bringing audiences stories high on entertainment, emotion, and heart,” said Prime Video India director and head of content licensing, Manish Menghani. “Param Sundari perfectly embodies these values, it’s fun, warm, and deeply engaging. We’re thrilled to bring it to Prime members around the world.”

    For the leads, the film felt like revisiting the golden era of romance with a modern twist. “Param Sundari takes you back to a time when love was honest, a little messy but full of heart,” said Sidharth Malhotra. “Playing Param reminded me why I fell in love with romantic stories, they make you smile, believe, and reflect on your own journey.”

    Co-star Janhvi Kapoor echoed the sentiment: “Shooting in Kerala was magical. The story celebrates emotion and culture in such a beautiful way that it felt more like an experience than just a film. I think audiences everywhere will connect with that authenticity.”

    With its scenic settings, soulful soundtrack, and feel-good storytelling, Param Sundari is poised to be more than just a weekend watch, it’s a reminder that love, in all its unpredictable glory, still finds a way.

    So whether you’re in Kochi, Kensington, or Kansas, Param Sundari is now streaming proving that when it comes to matters of the heart, distance is just another subplot.

     

  • Dandiya dazzle as Hindi cinema joins Falguni Pathak fun

    Dandiya dazzle as Hindi cinema joins Falguni Pathak fun

    MUMBAI: Talk about a Hindi cinema beat! The Radiance Dandiya Navratri Utsav 2025 with Falguni Pathak turned Mumbai into a whirlwind of music, colour, and star-studded glamour as the cast of Sunny sanskari ki tulsi kumari: Varun Dhawan, Janhvi Kapoor, Rohit Saraf, Sanya Malhotra and Maniesh Paul, took to the stage on Sunday night.

    Thousands of fans in vibrant festive attire cheered as the stars grooved alongside Falguni Pathak to the chartbuster anthem ‘Bijuria’, breaking into the hook step and creating a magical fusion of Hindi cinema sparkle and Dandiya tradition. The cast also performed a high-energy dance to the peppy track ‘Panwadi’ from their upcoming film, with fans singing along and waving to the rhythm.

    Falguni Pathak’s evergreen hits and signature Garba beats kept the crowd dancing through the night, while a wave of patriotic cheer swept the arena as Team India clinched the Asia Cup 2025. Over seven nights, the festival transformed the Jio World Convention Centre into a hub of devotion, music, and celebration, with special private pods adding a touch of exclusive fun for close groups.

    The event also drew celebrity guests including Dilip Joshi, Divyanka Tripathi, Rupali Ganguly, Orry and Viraj Ghelani, soaking in the festive spirit. Produced by Tribevibe Entertainment, a Bookmyshow company, and Purple Blue Events & Ideas, the Utsav showcased a seamless blend of tradition and modernity, setting a new benchmark for Navratri celebrations in Mumbai.

    With more energetic performances and timeless music to come, Falguni Pathak’s Navratri nights promise to keep the city dancing and celebrating long into the festival season.

  • Prime Video reels in Maddock Films with blockbuster eight-film deal

    Prime Video reels in Maddock Films with blockbuster eight-film deal

    MUMBAI: When it comes to streaming, Prime Video clearly isn’t afraid of commitment. The platform has just inked a multi-year global licensing deal with Maddock Films, securing exclusive streaming rights to eight upcoming films that will drop on Prime shortly after their theatrical run. The pact makes Prime Video the one-stop home for Maddock’s celebrated horror-comedy universe, including the upcoming Thama and two yet-to-be-titled instalments slated to roll out between 2025 and 2027. The deal follows the monster success of Stree 2, which didn’t just scare up big numbers at the box office but also streamed to blockbuster status on Prime, amassing a global fandom well beyond India.

    The eight-film slate packs serious star power. Topping the line-up is Param Sundari, headlined by Sidharth Malhotra and Janhvi Kapoor, premiering in cinemas on 29 August 2025 before making its digital debut on Prime. Franchise fever continues with Shiddat 2 and Badlapur 2, both extending Maddock’s well-loved cinematic worlds. Also in the mix is Ikkis, directed by Sriram Raghavan and starring Agastya Nanda, along with other unannounced titles.

    The partnership is not new Maddock and Prime Video have a track record of shared hits, from theatrical-to-digital blockbusters like Stree, Teri Baaton Mein Aisa Uljha Jiya, and Stree 2, to the co-produced Bhool Chuk Maaf, and the Prime Original Jee Karda.

    “From our horror-comedy universe to our most beloved franchises, our endeavour has always been to create worlds that audiences love to revisit,” said Maddock Films CEO & founder Dinesh Vijan adding that the deal marks a natural extension of their shared goal to take Indian stories global.

    Prime Video India director and head of content licensing Manish Menghani echoed the sentiment: “This multi-film slate not only builds on Maddock’s popular franchises but also delivers fresh storytelling that travels across geographies.”

    With streaming rights locked across 240 plus countries and territories, Prime Video is betting big on Maddock’s mix of chills, thrills, and sequels ensuring its members can binge the blockbusters long after the popcorn’s gone cold.

  • Ananya Birla’s Lovetc splashes onto the scene with Janhvi Kapoor as its muse

    Ananya Birla’s Lovetc splashes onto the scene with Janhvi Kapoor as its muse

    MUMBAI: Ananya Birla, the multi-talented heiress and songstress, has dropped a bombshell on the Indian beauty scene with the launch of Lovetc, a premium cosmetics brand promising global glam with a desi soul. 
    And to front this vibrant new venture? None other than the dazzling Janhvi Kapoor.

    Kapoor, a bona fide youth icon, stars in Lovetc’s launch campaign, a technicolour explosion of fearless femininity. Think bold hues, sassy stares, and a whole lot of “you go, girl” energy. The campaign film, now doing the rounds on social media and digital platforms, is a love letter to the modern Indian beauty aficionado, who isn’t afraid to set her own standards of luxury.
    Lovetc rangeBirla Cosmetics Pvt Ltd (BCPL) founder & chairperson Ananya Birla purred, clearly buzzing with excitement: “I’ve always gravitated towards beauty that’s simple, effective, and enhances who you are – not transforms you into someone else.Lovetc reflects that philosophy. It’s a brand designed for real lives; with products that work hard, last long, and feel intuitive. Whether it’s a lipstick that stays on through a long day, or a mascara that volumizes without clumping, we want every product to pass that real-life test.”

    Lovetc’s initial drop includes a curated collection of long-wear lipsticks, precision eyeliners, and volumising mascaras, all designed to deliver a sensory punch. The brand’s ethos? High-performance, high-impact, and high-octane.

    For those itching to get their hands on Lovetc’s goodies, the collection is now available online at www.lovetc.com and on Nykaa, with plans for a retail blitz across India’s top cities. 

    It seems Birla is betting big on turning heads, one bold lip at a time.

    You can watch the TVC by clicking on this.

  • Mishra’s Silk Route hits high gear, Janhvi Kapoor revs up the runway

    Mishra’s Silk Route hits high gear, Janhvi Kapoor revs up the runway

    MUMBAI: Lakmé Fashion Week’s grand finale saw AFEW Rahul Mishra unveil his Fall Winter 2025 Silk Route collection, a sartorial odyssey that blended ancient trade routes with modern swagger. And what a ride it was. Janhvi Kapoor, channeling her inner Bond girl, rolled onto the runway in a gleaming Vitara, swathed in a figure-hugging, thigh-high slit willpower gown that could stop traffic – both vehicular and pedestrian.

    Mishra’s collection, a sumptuous tapestry of cultural cross-pollination, drew inspiration from the historic Silk Road, a conduit for goods, ideas, and, crucially, style. Think Indian bandhani flirting with Japanese shibori, and Henri Rousseau’s lush jungles mingling with miniature Indian paintings. It was a visual feast, a global mash-up for the discerning fashionista, whether they’re sipping chai in Mumbai or champagne in Paris.

    The runway itself, a clever nod to Nexa’s e-Vitara, featured blind-spot mirror installations, a wink to the future of automotive design and, perhaps, fashion itself. Mishra, ever the alchemist, transformed traditional Indian textiles into contemporary silhouettes, a fusion of old-world craft and new-wave innovation that felt both timeless and tantalisingly modern.

    Maruti Suzuki senior executive officer of marketing and sales Partho Banerjee chimed in, extolling the “seamless alignment” of the e-Vitara with Mishra’s vision. “We’re not just selling cars, we’re selling experiences,” he declared, hinting at a future where automotive elegance and haute couture are bedfellows.

    Mishra’s collection, with its focus on nowness and sustainable chic, delivered versatile separates that were as practical as they were breathtaking. It was a masterclass in modern couture, a reminder that fashion, like the Silk Road itself, is a journey, not a destination.

  • News18 Showsha Reel Awards stars shine bright

    News18 Showsha Reel Awards stars shine bright

    MUMBAI: The News18 Showsha Reel Awards 2025 celebrated the best of film and OTT at a glamorous event in Mumbai, bringing together the industry’s finest. Hosted by actor Arjun Kapoor, the evening recognised outstanding talent and storytelling across films and web series, with a star-studded red carpet.

    The event drew a collection of prominent figures, including Janhvi Kapoor, Raveena Tandon, Jaideep Ahlawat, Abhishek Bachchan, Aditi Rao Hydari, Varun Dhawan, Samantha Ruth Prabhu, Ramesh Sippy, Salim Khan, Ravi Kishan, Jyothika, Riteish Deshmukh, Yami Gautam, Rajkummar Rao, Pankaj Tripathi, Kabir Khan, Raj & DK, and Sonu Nigam. Nikhita Gandhi’s live performance added to the night’s vibrant atmosphere.

    Rajkummar and Janhvi received the Best Actor and Best Actress (Popular Choice) awards, while Dhawan and Samantha won Best Actor and Best Actress (OTT). Ahlawat and Hydari were also recognised for their OTT performances. Rising Star Awards went to Raghav Juyal and Pratibha Ranta. Pankaj Tripathi was named Entertainer of the Year.

    Abhishek, upon receiving Best Actor (jury), remarked, “This is actually my first-ever Best Actor Award. I’d like to thank the esteemed jury it’s an honour that you find me worthy of this award. But the credit for this performance has to go entirely to Shoojit (Sircar) Da. He’s made such a wonderful film.”

    Hydari, winner of the OTT Star of the Year (Female) award, shared, “This one is very special. Heeramandi is very special. My director Sanjay sir is very special. I love him dearly. I am because of my directors and I hope I will continue to be because of them. Every single ad on set, every single human being on set, every single four-legged puppy on set, everybody was part of that universe, and it really made those years that we spent shooting. I can’t be more grateful.”

    Kabir won Best Director for Chandu Champion, and Stree 2 won Best Film. Sippy and Salim were honoured with the Reel Legend Award. Raj & DK and Sonu Nigam also received awards.

    The jury, comprising Sachin Pilgaonkar, Madhur Bhandarkar, Mukesh Chhabra, Tavishi Paitandy, Lilette Dubey, and Shabana Azmi, ensured a fair selection process.

    Indian Language News18 and Local18 (TV & digital) chief executive officer Mitul Sangani said, “At News18, we take immense pride in recognizing exceptional talent across diverse formats, and genres. The News18 Showsha Reel Awards 2025 stands as a beacon of creative excellence, bringing together the best of Indian entertainment celebrating both mainstream and regional storytelling. We congratulate all the winners who have captivated audiences with their outstanding performances and storytelling.”

    English & Business News, Network18 CEO Smriti Mehra added, “The News18 Showsha Reel Awards 2025 is a testament to the power of storytelling and the impact of cinema and OTT on audiences worldwide. As the entertainment landscape continues to evolve, we are proud to recognise the artists and creators who challenge conventions and craft unforgettable narratives.”

  • Print leads jewellery ad spend as digital gains: Insights from 2024 report

    Print leads jewellery ad spend as digital gains: Insights from 2024 report

    MUMBAI: Print media isn’t ready to hand over its crown just yet. Despite the digital surge, print advertising still ruled the jewellery sector in 2024, capturing 73 per cent of total ad spend, according to Excellent Publicity’s Jewellery Ad Spend Report. Released in collaboration with data from TAM Media Research, the report unpacks how jewellery brands distributed their ad budgets across print, TV, radio, and digital platforms.

    Print remained the undisputed leader, with Titan Company claiming 11 per cent of print ad spend, followed by Malabar Group at 8 per cent and Kalyan Jewellers at 7 per cent. Regional publications were pivotal, with South Indian newspapers commanding 28 per cent of print investments. Eenadu topped the list, closely followed by The Times of India.

    Television, another heavy hitter, accounted for 45 per cent of the total ad spend, with general entertainment channels (GECs) leading the charge. News and sports channels captured 36 per cent and nine per cent, respectively. Indian cinema stardom played a big role here, with Janhvi Kapoor and Alia Bhatt boosting Kalyan Jewellers to the top TV advertiser spot, contributing 20 per cent of TV ad spend.

    Digital platforms made their presence felt, reflecting a shift in consumer behaviour. Display ads dominated with 87 per cent of digital ad volume, while video content contributed 13 per cent. Facebook led the digital pack, commanding 75 per cent of digital ad spend, followed by YouTube at 11 per cent. Notably, August Jewellery was the top digital advertiser, responsible for 34 per cent of the sector’s digital spend.

    Excellent Publicity co-founder & director, Vaishal Dalal noted the evolution, “Television, radio, and print media have always been reliable mediums for the jewellery industry’s advertising. However, the technological revolution has brought about a remarkable change in people’s content-viewing habits. This behavioural change has opened up new avenues of online advertising formats for brands to connect with their audiences. The jewellery sector is no exception, embracing digital media to stay relevant and engage with its target consumers. With the endless possibilities digital offers, the future holds immense potential for growth and innovation in this space.”

    The report highlighted regional nuances in advertising. South India contributed 28 per cent to the overall national ad spend, with North India leading at 30 per cent. Southern publications and Radio Mirchi emerged as key platforms for brands targeting specific demographics, especially in South India’s thriving jewellery market.

    As the wedding season draws near, jewellery brands are expected to ramp up advertising across traditional and digital platforms. With a mix of celebrity endorsements, targeted regional campaigns, and innovative digital formats, the sector is poised to capitalise on increased consumer demand.

    Read the full report at www.excellentpublicity.com

  • Mr & Mrs Mahi to premiere on &pictures on 19 Oct

    Mr & Mrs Mahi to premiere on &pictures on 19 Oct

    Mumbai: Catch the world television premiere of Mr & Mrs Mahi, starring Rajkummar Rao and Janhvi Kapoor, on 19 October at 8 pm on &pictures. The film follows Mahendra and Mahima as they navigate the challenges of marriage, family, and personal aspirations.

    With Rajkummar Rao’s nuanced performance and Janhvi Kapoor’s charm, the story highlights the balance between individual dreams and familial expectations. It showcases the importance of support and resilience in relationships, emphasizing how love can drive personal growth and strengthen bonds. Don’t miss this inspiring tale of love and partnership.

  • Mohey unveils ‘Jab Aap Taiyaar, Hum Taiyaar’ campaign

    Mohey unveils ‘Jab Aap Taiyaar, Hum Taiyaar’ campaign

    Mumbai: Indian wedding wear brand – Mohey unveiled its latest campaign, ‘Jab Aap Taiyaar, Hum Taiyaar,’ featuring actress and the new brand ambassador, Janhvi Kapoor. In a culture often shaped by societal expectations and strict timelines, many women face pressure to make life-altering decisions, like marriage, before they feel personally ready. Mohey’s empowering brand-new campaign encourages women to embrace marriage on their own terms and at their own pace. The campaign marks Mohey’s evolution from a bridal wear brand to a complete wedding wear brand. It now offers a wide range, including lehengas, sarees, Indo-westerns, and stitched suits for both brides and bridesmaids for every wedding occasion.

    On the launch of the campaign film, Vedant Fashions chief revenue officer Vedant Modi stated, “The idea behind ‘Jab Aap Taiyaar, Hum Taiyaar’ is to reflect a shift in how marriage is perceived by today’s women. It’s not about societal timelines but about personal growth and empowerment. Mohey is here as a companion to every woman’s journey, ready to celebrate her individuality and choices when she feels it’s the right moment. We are so happy to welcome Janhvi Kapoor to our Mohey family!”

    On becoming the brand ambassador for Mohey, Jahnvi Kapoor said, “As the face of Mohey, I am thrilled to partner with a brand that embodies a forward-thinking approach to modern womanhood. The idea that marriage is a deeply personal decision, with no singular ‘right time’ for everyone, aligns closely with my own values. Mohey’s message of empowering women to make choices on their own terms is both powerful and timely, and I am proud to represent this progressive spirit.”

    The ‘Jab Aap Taiyaar, Hum Taiyaar’ campaign dives into the emotional journey that women experience as they consider marriage. In a visually captivating video, Janhvi Kapoor is shown alongside her squad in a grand wedding setting. Through a series of candid conversations, the campaign showcases the evolving dynamics around marriage decisions—portraying that it’s no longer just about tradition but personal readiness. The film focuses not only on the bride but also on her bridesmaids, each exploring their own thoughts and feelings about marriage, breaking the stereotype that there’s a fixed time to get married. It highlights the belief that emotional readiness comes from within and is unique to everyone. Entrepreneur and actor Parul Gulati is also featured in the campaign, representing today’s strong, independent corporate women, making this campaign relatable to a wider audience balancing their personal and professional lives.

    The main highlight of the campaign “Shaadi ka koi ek right time nahi hota. You’ll feel ready, jab tum dil se ready hogi,” is a reminder that marriage is a personal choice. This 360 campaign marks a new era for Mohey, standing at the intersection of tradition and modernity, where every woman is empowered to define her own journey.

    The campaign introduces Mohey’s expanded product line, offering contemporary styles for the bride and bridesmaids. In addition to Mohey’s presence across 170-plus stores nationwide, the brand also offers video call appointments via its website. Customers can now also opt for in-store personalised styling and tailoring services in select cities.

  • Chariot Productions Media and Digitek partner with Janhvi Kapoor & Rohit Saraf

    Chariot Productions Media and Digitek partner with Janhvi Kapoor & Rohit Saraf

    Mumbai: Digitek has announced its latest collaboration with actors Janhvi Kapoor and Rohit Suresh Saraf. This partnership marks a significant milestone for Digitek as it continues to expand its footprint in the realm of content creation and professional photography and videography equipment.

    “We are delighted to welcome Janhvi and Rohit to the Digitek family,” said Digitek Managing director Amit Kumar Saraff. “Their dynamic energy and widespread influence perfectly align with our brand’s vision. This association underscores our commitment to innovation and engaging meaningfully with our audience.”

    Chariot Productions Media Pvt Ltd (the agency facilitating this collaboration) director Rajesh Joshi added, “As the media partner for Digitek, we recognise the dynamic presence and widespread appeal that Janhvi and Rohit bring. Their alignment with Digitek’s brand values and vision will enhance our efforts to merge cutting-edge technology with the vibrant world of entertainment. We eagerly anticipate blending these elements to create something truly remarkable.”

    The collaboration will officially commence during the upcoming festival season, featuring a series of innovative and engaging campaigns designed to captivate and inspire audiences.