ITV

Tag: Janhavi Vyas

  • Pogo powers up for Little Singham’s birthday bash with action, dance and dhamaka

    Pogo powers up for Little Singham’s birthday bash with action, dance and dhamaka

    MUMBAI: This August, Pogo is all set to celebrate the birthday of India’s beloved young supercop, Little Singham, with grand celebrations blending action, emotion, and excitement. As one of the most iconic characters on POGO, India’s homegrown kids’ entertainment channel, Little Singham will be at the heart of a high-voltage, multi-platform campaign designed to delight kids and families across the country.

    Kickstarting the celebrations, POGO has released a new promo featuring dynamic visuals and energy-packed moments, showcasing the essence of Little Singham, his courage, loyalty, and never-give-up spirit. The promo with a specially choreographed ‘hook step’ is also introduced to encourage fans to join in the celebrations and showcase their love for Little Singham across social media platforms.

    Warner Bros. Discovery Head of Factual Entertainment, Lifestyle & Kids, South Asia, Sai Abishek said, “Little Singham is more than just an icon; he stands for courage, confidence, and positivity, making him a true role model for millions of children across India. In the last eight years, Little Singham, its universe, and stories have uniquely and deeply touched kids and families, becoming a milestone for POGO and Warner Bros. Discovery. We remain committed to further building the beloved Little Singham universe that continues to resonate with kids and families.”

    Warner Bros. Discovery, head of marketing, South Asia, Janhavi Vyas added, “This campaign has been designed to be an exciting, multi-touchpoint experience that resonates with kids both on and beyond the screen. From high-energy content to immersive on-ground activations, we are thrilled to bring fans closer to Little Singham in fun and meaningful ways.” 

  • Warner Bros. Discovery unveils Shiva-inspired mural in Mumbai

    Warner Bros. Discovery unveils Shiva-inspired mural in Mumbai

    MUMBAI: Warner Bros. Discovery, in collaboration with Aravani Art Project & ting, has brought mythology to life through a striking artistic tribute. To celebrate the launch of Legends of Shiva with Amish on Discovery Channel India and discovery+, a bold Ardhanarishwara mural now adorns a Mumbai billboard, symbolising the balance of masculine and feminine energies.

    Created by the Aravani Art Project, a collective of transgender and non-binary artists, the mural represents identity beyond gender, echoing the themes explored in the series. Its creation was captured in a digital film by ting and ting studios, amplifying the message of self-expression and inclusion.

    Warner Bros. Discovery head of marketing south Asia Janhavi Vyas remarked, “India is a land of contrasts, and few figures embody this duality like Lord Shiva. He is both a recluse and a householder, a seamless blend of masculine and feminine. This initiative goes beyond just promotion it is a step towards inclusion, recognition, and celebrating diversity. At Warner Bros. Discovery, we are committed to fostering a world where every voice is heard and valued.”

    Ting partner Sudharshan Anandkumar added, “At ting, we craft stories that do more than just promote they spark conversations. Collaborating on Legends of Shiva with Amish allowed us to showcase mythology in a way that resonates with today’s world. The Ardhanarishwara mural is more than art, it is a symbol of balance and inclusivity. Through our digital film, we wanted to emphasise that mythology isn’t just history it is a living dialogue that continues to inspire.”

    This initiative goes beyond television, elevating unheard voices and reaffirming the timeless relevance of Shiva’s teachings in contemporary society.

  • Cartoon Network and POGO launches 17th edition of School Contact Program

    Cartoon Network and POGO launches 17th edition of School Contact Program

    Mumbai: Continuing the success of one of India’s largest-ever school outreach programmes, Cartoon Network and POGO, are set to engage with one million children across nearly 1400 schools as part of the 17th edition of the School Contact Program (SCP). With rollout beginning this week, the longstanding tentpole initiative will have kids across 17 cities engaging with their favourite characters as the channels continue to foster imagination and inspiration among young minds.

    The School Contact Program (SCP) will spotlight two celebrated themes this year. Cartoon Network’s multi-award-winning theme ‘Titans of Tomorrow,’ emphasizes crucial virtues such as recycling and energy conservation, encouraging children to take an active role in creating a sustainable future just like the DC’s Teen Titans! POGO with its much-applauded theme ‘Heroes of Kindness’, will continue its focus on fostering a positive, empathetic community by inspiring acts of kindness among young fans. The SCP will be rolled out across Mumbai, Pune, Nasik, Delhi, Gurgaon, Noida, Ghaziabad, Bangalore, Ahmedabad, Kolkata, Nagpur, Kanpur, Lucknow, Chennai, Hyderabad, Surat, and Indore.

    Warner Bros. Discovery head of kids cluster, South Asia Uttam Pal Singh said, “We are excited to launch the 17th edition of the School Contact Program and continue with our commitment to foster a sustainable and compassionate society. With the 2023 themes ‘Titans of Tomorrow’ and ‘Heroes of Kindness’, SCP became one of our most successful programs and we aim to continue building on the success by inspiring students to embody values that will contribute to a kind and future-forward world. This program has been a cornerstone of our outreach efforts, and we look forward to its continued success in nurturing the next generation of leaders and changemakers.”

    Talking about the 17th Edition of the School Contact Program, Warner Bros. Discovery head of advertising sales, South Asia Tanaz Mehta said, “We are thrilled to reintroduce the 17th Edition of the School Contact Program. For 16 years, this initiative has been a powerful tool for our partner brands, enabling them to connect with children through beloved cartoon characters and make a significant impact with their new launches and initiatives. Thank you to our partners for their ongoing support and collaboration; we look forward to the opportunities ahead and another year of impactful engagement and inspiration.”

    As a key component of this year’s engagement program, each participating school will host a vibrant forty-minute thematic session. These sessions will feature a range of interactive activities designed to engage students, including fun icebreakers, compelling discussions on sustainability, and prompts to encourage acts of kindness in their daily lives. The program will also involve hands-on projects focused on environmental care. The sessions will conclude with a special ceremony where students will pledge to adopt responsible practices for a better planet. To celebrate their active involvement, students will receive delightful goodie bags and certificates from POGO and Cartoon Network, further motivating them to lead and inspire positive change.

    Warner Bros. Discovery head of marketing, South Asia Janhavi Vyas commented, “The School Contact Program has always been about more than just education; it’s about creating memorable experiences that inspire and empower young minds. By building on the success of last year’s themes and expanding our reach, we hope to make a lasting impact on children across India.”

    Cartoon Network’s ‘Titans of Tomorrow’ is co-powered by ITC Classmates and Dettol Handwash, with Kellogg’s Multigrain Chocos and Winkies as associate sponsors. POGO’s ‘Heroes of Kindness’ have Kellogg’s Multigrain Chocos, Exo Antibacterial Dishwash Bar, Tata Soulfull Ragi Bites Choco Stick, and Britannia The Laughing Cow as associate sponsors. This diverse sponsorship lineup highlights Warner Bros. Discovery’s strong appeal and reach among leading brands. 

  • Chef Ranveer Brar cooks live on Mumbai Billboard ahead of ‘Star vs Food Survival’

    Chef Ranveer Brar cooks live on Mumbai Billboard ahead of ‘Star vs Food Survival’

    Mumbai: Prepare for the highly anticipated return of Warner Bros Discovery’s beloved culinary series, ‘Star vs Food,’ as it unveils its thrilling new season, ‘Star vs Food Survival.’ This adventure-packed culinary journey features chef Ranveer Brar as the host, leading a star-studded ensemble on an exciting exploration of two distinct Indian locales: Coorg and Spiti.

    As a thrilling precursor to the show, chef Ranveer Brar faced his ultimate challenge, cooking live on a billboard in Mahim Causeway in Mumbai. Eager spectators who gathered near the billboard, witnessed Ranveer’s culinary prowess firsthand. They were treated to an exhilarating blend of culinary artistry and excitement, exemplifying the show’s dedication to pushing boundaries in the most extraordinary of settings.

    Speaking about the experience, Ranveer Brar said, “Cooking on a billboard was an enthralling experience that I will remember for life. Having to prepare a dish while being witnessed by the entire city felt like an enthralling adventure similar to my recent experience at Coorg and Spiti while leading Star Vs Food Survival. Audiences will be captivated as exceptional locations and delectable dishes unfold upon them in the presence of India’s biggest superstars.”

    “Our decision to showcase Chef Ranveer Brar’s live cooking on a billboard was more than just a captivating spectacle; it was about immersing the audience in the essence of our show. This collaboration with creative minds allowed us to bridge the gap between the culinary world and the city streets, creating a real-life representation of the adventure and excitement that ‘Star vs Food Survival’ embodies. It’s a testament to our commitment to push boundaries, engage our viewers, and make every moment of the campaign unforgettable.” Warner Bros Discovery, South Asia head of marketing Janhavi Vyas.

    Watch the captivating culinary adventure as ‘Star Vs Food Survival’ premieres on discovery+ and Discovery Channel on 9 October 2023. Delve into the rich flavors and captivating stories behind each dish, with celebrity guests like Suniel Shetty, Sanjay Dutt, Aparshakti Khurana, Mouni Roy, and Nakuul Mehta, all under the expert guidance of chef Ranveer Brar as they uncover the authentic essence of India’s culinary heritage.