Highlights:
• Personal Care & Hygiene Sector Advertising on TV witnessed around 34% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan – Jun 2012
• Personal Care & Hygiene Sector Advertising grew month on month from Jan to Jun 2013
Note:
• The analysis is based on Ad Volume in Seconds
 |
• Personal Care & Hygiene Sector Advertising on TV witnessed around 34% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan – Jun 2012
 |
• Personal Care & Hygiene Sector Advertising grew month on month from Jan to Jun 2013
• June 2013 garnered maximum share with 21% share within Jan – Jun 2013 period advertising volume
 |
• Toilet Soaps, Tooth Pastes, Perfumes / Deodorants, Fairness Cream and Moisturizing Lotions / Cream had been top 5 product groups in terms of Ad Volume with almost 70% share
 |
• Hindustan Unilever Ltd is the top advertiser within Personal Care & Hygiene Sector followed by Colgate Palmolive India Ltd during Jan – Jun 2013
For further information contact:
Ashvini Khandekar
Manager – Communications
TAM Media Research Pvt. Ltd
9th Floor, Hincon House (Tower B)
247 Park, LBS Marg,
Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
Website: www.tamindia.com