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Tag: Jamshyd Godrej

  • Godrej Enterprises unfurls a new group brand identity

    Godrej Enterprises unfurls a new group brand identity

    MUMBAI: It’s brand refresh time. First there was the Tata group’s Jaguar which went in for a totally new logo and brand identity. Now it’s the turn of the diversified engineering and design-led conglomerate,  Godrej Enterprises Group (GEG) to unveil a brand new identity.

    Not totally brand new. For the cursive logo has been retained, reminiscent of the founder Pirojsha Godrej’s signature.  However, gone are the three colours of yesteryear and only a striking colour purple has been introduced in the logo, signifying the  brand’s commitment to quality and trust.

    The colour purple brings in a strong sense of dynamism and confidence and symbolises GEG’s ambition to lead with sustainable, design led innovation and engineering excellence. The shift from three colours to a single colour allows for greater consistency and synergy across its businesses.

    The new visual identity honours GEG’s rich legacy , says a press release, while embodying its commitment to actively participate in the building of a Viksit Bharat by 2047 through design-led innovation, enhancing consumer experience and shaping preferences for sustainable choices.

    Godrej Enterprises Group new brand film still

    “The key to our sustained growth has been our ability to always remain relevant to India’s development needs and the brand refresh reflects our quest to continually reinvent ourselves. Our aspiration is to unlock greater value for customers by delivering solutions and experiences that positively impact lives. And while our core remains rooted in high quality and complex engineering, our brand must remain dynamic and meet the aspirations of our customers.” said GEG  chairman &  managing director Jamshyd Godrej.

    Added  GEG executive  director Nyrika Holkar: “The new brand identity is more than just a change of colour, it embodies dynamism and blends authenticity with our ambition to redefine consumer experiences by leveraging design led innovation and service differentiation. It also reflects a shift in GEG’s ‘consumer first’ businesses to include a more premium offering that reflects changing customer aspirations and in our ‘Nation First’ businesses to provide more cutting-edge engineering solutions which showcase India’s prowess on a global scale.”

    The new brand film starts with a call out to the first product of the Group – the iconic springless lock. The campaign celebrates the spirit of curiosity, creative problem solving, and a never-say-die attitude best demonstrated by children who question everything and are always resourceful enough to find a solution. Over the last 127 years, GEG has consistently reinvented itself to remain relevant to the evolving socio and economic context in India and globally. This commitment to reimagining possibilities and relentlessly pushing boundaries has enabled the brand to “unlock new worlds.”

    To watch the new brand film click here: Godrej Enterprises Group

  • Godrej & Boyce launches ‘Conscious Collective’ for sustainable design

    Godrej & Boyce launches ‘Conscious Collective’ for sustainable design

    Mumbai: Godrej & Boyce, a pioneer in driving sustainable practices in business, announced the launch of the Conscious Collective, a new platform that aspires to drive sustainability beyond the boardroom and into homes and communities of designers, architects and other professionals who hope to build a conscious future.

    The Conscious Collective is a long-term initiative led by Godrej & Boyce that aims to herald a new era of design-led innovation with a strong focus on sustainable built spaces, the use of conscious materials and the protection of the environment.

    The Conscious Collective platform will kickstart in December with an annual 3-day event that will celebrate successes and individuals who are at the vanguard of reimagining a more sustainable future and often act as ambassadors to explore possibilities of a world that is healthier, greener and more sustainable for future generations.  

    It will feature an annual showcase of celebrated minds and their work to foster ideas by young professionals in the space through a fellowship programme and annual report on responsible choices that one can adopt, conscious Collective is committed to shaping a better future.
        
    “With a rapidly growing economy, India can set an example for the world by fast-tracking innovative design-driven solutions to champion sustainable living. It is crucial that now, all of us work together as a collective force towards meaningful and scalable actions to address the impending climate crisis”, said Godrej & Boyce chairman and managing director Jamshyd Godrej.

    Godrej & Boyce has been spearheading the integration of Sustainable Development Goals (SDGs) into business operations by consistently demonstrating that development and conservation do not necessarily have to be mutually exclusive. The balance can be optimised by consciously increasing the footprint of products that are better for the planet, processes that are circular and aim to reduce waste at every step, creation of an ecosystem of partners and suppliers that can operate with these priorities and decades of protecting livelihoods and of blue carbon systems like the mangroves.

    Godrej & Boyce executive director Nyrika Holkar said, “Pioneering progress has been our purpose for over a century and currently our progress will be defined by how we are able to combat climate change by integrating sustainability in the core business and not as an afterthought. The 98 per cent and not the two per cent can really push the needle to being net zero. We hope to bring together professionals and experts to foster ongoing dialogues that bring new possibilities to shape a more conscious future for our children.”

    The Conscious Collective is a meticulously curated experience, featuring immersive installations of conceptual spaces, thought-provoking exhibitions on materials,  special keynotes, and discussions with experts, as well as interactive workshops held over three days. The event promises to accelerate the journey towards conscious living. From professionals, and the common man to children, there will be inspiration for all on this platform.

    At the heart of Conscious Collective are strategic partnerships with key professionals and leaders in architecture, interior design, research, art, and design, as well as industry influencers who are instrumental in driving the event’s core mission of promoting sustainable living practices. Among the acclaimed minds involved are Rahul Mehrotra, Anupama Kundoo, Brinda Somaya, Krittika Aggarwal, Mangesh Lungare, Madhav Pai, Karthik Ganesan, Liza Goldberg, Manoj Kumar and many more. The event also features conscious brands such as Phool, Carbon Craft, Anuvad and more.

    Register now

    consciouscollective