MUMBAI: In a strategic pivot steeped in regional pride, Kesar TV has been rebranded to Zee J&K Ladakh— a new avatar designed to capture the pulse of India’s northern frontier. Zee Media’s fresh orange and red brand identity goes beyond mere optics, standing as a beacon for integrity, resilience, and the region’s indomitable spirit, according to a press release issued by it.
The rebranding is not just cosmetic, adds the release. It’s a statement. Zee J&K Ladakh is here to amplify the voices of Jammu, Kashmir, and Ladakh—showcasing local stories, bridging communication gaps, and serving as a platform for hyper-local journalism. In a region where history, culture, and geopolitics collide, the channel aims to provide a steady, truthful narrative.
Zee Media CEO Karan Abhishek Singh highlighted in the release: “With the strategic rebranding, Zee J&K Ladakh, the channel/ platform aims to be the voice of a region that has long been at the crossroads of history, culture, and geopolitics. In fact, it is a bold step towards redefining how regional stories are told, heard, and understood. We look forward to bringing the stories of Jammu, Kashmir, and Ladakh to the forefront, with integrity, empathy, and a relentless focus on truth.”
Salaam TV and Zee J&K Ladakh editor Tarique Faridy added: “Zee J& K Ladakh is committed to shedding light on the issues that matter most to the people of Jammu, Kashmir, and Ladakh. We are focused on providing the region with a platform for authentic storytelling, tackling everything from local politics to the aspirations of its youth. Through this, we aim to foster understanding, cultivate hope, and inspire change within and beyond the region.”
The press release further highlighted that Zee J&K Ladakh’s digital-first strategy would enhance its reach with a revamped website and YouTube platform, offering trusted news and insightful public interest content to audiences across borders and generations. From the snow-clad peaks of Ladakh to the bustling streets of Srinagar and Jammu, the channel pledges to be a trusted source of news, covering politics, technology, sustainability, and more.







