ITV

Tag: Jalsha Movies

  • Star India to back its Star Jalsha and Jalsha Movies HD launch with aggressive marketing and adequate content

    Star India to back its Star Jalsha and Jalsha Movies HD launch with aggressive marketing and adequate content

    MUMBAI: It is very easy to say that the television industry in India is in a state of stagnation and soon will fall prey to the new predator- digital, as has happened in the west. But then, when you have a constantly innovating broadcaster like Star India, the perception can be false. Setting trends has been a regular habit for the media baron Rupert Murdoch backed broadcaster and it’s repeating itself again.

    “We launched the first HD channel in India and the rest followed the trend. Now we are launching the HD feed of Star Jalsha and Jalsha Movies, which is a first in the Bengali space,” says Kevin Vaz.

    This Bengali new year (Poila Boishak), the front-runner in the Bengali entertainment space, Star Jalsha and Jalsha Movies will have their HD offering to woo their consumers with an exquisite viewing experience. “We have a 51 per cent market share when it comes to viewership, we have 8 to 9 shows always featuring among the top shows, which clearly proves our superiority and our leadership in the space. It’s our responsibility to go and invest on an innovation like this,” asserts Vaz.

    There are a lot of new shows that Jalsha has launched recently and a good number of them are there in the pipeline. “It’s not just launching a channel, it’s about backing it up with adequate content also. We have shows like Krian Mala which in HD will give viewers an all new experience to cherish. We are coming up with our 100 episodic show Mahanayak starring Tollywood super star Prasenjit Chatterjee. It will be our biggest production ever and when you have a show like this going HD, is a certain proposition,” explains Vaz.

    “The HD feeds will be exact replicas of the SD channels” confirms Vaz, which also rules out the possibility of exclusive HD premiers. But the network will not follow the replicating strategy when it comes to monetisation. “As a group, Star India monetises HD separately, and we will continue to do this with the two new Bengali HD offerings also,” he adds.

    A media planning expert on condition of anonymity says, “HD is emerging as an exclusive platform to cater to the niche or rather the top of the pyramid audience and the rates too are reaching a premium, at least in the English entertainment genre. This new offering from Star in the regional Bengali market too will have its premium price. And it’s not only the people from that region who will consume the content, Bengali people across the country will enjoy the offering, so from the brands point of view, its not only that particular region but the entire community that the channels will reach out to.”   

    The launch will be backed by aggressive 360 degree marketing, “We will promote it across all our HD offerings, this is a big launch that we are doing and we will back it in every possible way,” Vaz concludes.       

     

  • Star India to back its Star Jalsha and Jalsha Movies HD launch with aggressive marketing and adequate content

    Star India to back its Star Jalsha and Jalsha Movies HD launch with aggressive marketing and adequate content

    MUMBAI: It is very easy to say that the television industry in India is in a state of stagnation and soon will fall prey to the new predator- digital, as has happened in the west. But then, when you have a constantly innovating broadcaster like Star India, the perception can be false. Setting trends has been a regular habit for the media baron Rupert Murdoch backed broadcaster and it’s repeating itself again.

    “We launched the first HD channel in India and the rest followed the trend. Now we are launching the HD feed of Star Jalsha and Jalsha Movies, which is a first in the Bengali space,” says Kevin Vaz.

    This Bengali new year (Poila Boishak), the front-runner in the Bengali entertainment space, Star Jalsha and Jalsha Movies will have their HD offering to woo their consumers with an exquisite viewing experience. “We have a 51 per cent market share when it comes to viewership, we have 8 to 9 shows always featuring among the top shows, which clearly proves our superiority and our leadership in the space. It’s our responsibility to go and invest on an innovation like this,” asserts Vaz.

    There are a lot of new shows that Jalsha has launched recently and a good number of them are there in the pipeline. “It’s not just launching a channel, it’s about backing it up with adequate content also. We have shows like Krian Mala which in HD will give viewers an all new experience to cherish. We are coming up with our 100 episodic show Mahanayak starring Tollywood super star Prasenjit Chatterjee. It will be our biggest production ever and when you have a show like this going HD, is a certain proposition,” explains Vaz.

    “The HD feeds will be exact replicas of the SD channels” confirms Vaz, which also rules out the possibility of exclusive HD premiers. But the network will not follow the replicating strategy when it comes to monetisation. “As a group, Star India monetises HD separately, and we will continue to do this with the two new Bengali HD offerings also,” he adds.

    A media planning expert on condition of anonymity says, “HD is emerging as an exclusive platform to cater to the niche or rather the top of the pyramid audience and the rates too are reaching a premium, at least in the English entertainment genre. This new offering from Star in the regional Bengali market too will have its premium price. And it’s not only the people from that region who will consume the content, Bengali people across the country will enjoy the offering, so from the brands point of view, its not only that particular region but the entire community that the channels will reach out to.”   

    The launch will be backed by aggressive 360 degree marketing, “We will promote it across all our HD offerings, this is a big launch that we are doing and we will back it in every possible way,” Vaz concludes.       

     

  • BARC Week 3: Bhojpuri Cinema claims lead in Bhojpuri GEC genre

    BARC Week 3: Bhojpuri Cinema claims lead in Bhojpuri GEC genre

    MUMBAI: The third week of Broadcast Audience Research Council (BARC) all India data witnessed Bhojpuri Cinema claiming its leadership position back from Big Magic Ganga, which was the leader in the Bhojpuri GEC genre in week 2. 

     

    On the other hand, other regional channel leaders continued to dominate their respective genres.

     

    Bangala GECs
     

    Star Jalsha remained in the first position with 245951 (‘000s) followed by Zee Bangla in the second place with 147074 (‘000s). Jalsha Movies stayed on the third pole with 66295 (‘000s). Zee Bangla Cinema with 41069 (‘000s) and Colors Bangla with 33826 (‘000s) stood at the fourth and fifth position respectively. 

     

    Bhojpuri GECs

     

    In this week’s data, Bhojpuri Cinema emerged as the number one channel with 20844 (‘000s) followed in the second rung by Big Magic Ganga with 10430 (‘000s), which was in the first slot last week, Dabangg retained its third position with 9327 (‘000s), while Dangal TV with 6703 (‘000s) grabbed the fourth spot. ETV Bihar Jharkhand with 3565 (‘000s) stood in the fifth slot.

     

    Kannada GECs

     

    Colors Kannada retained its leadership position with 298660 (‘000s). Udaya Movies stood at the number two position with 151706 (‘000s) followed by Suvarna with 150918 (‘000s) in third place. While Udaya TV stood in the fourth position with 141511 (‘000s), while Zee Kannada bagged the fifth spot with 137970 (‘000s).

     

    Marathi GECs

     

    In week 3, Zee Marathi maintained its top position with 177406 (‘000s). Colors Marathi grabbed the second slot with 95476 (‘000s) and Zee Talkies stood at number three with 59153 (‘000s). Star Pravah garnered the fourth slot with 45468 (‘000s) and Maiboli was at number five with 22994 (‘000s).

     

    Malayalam GECs

     

    Asianet secured the leadership position in the genre with 375213 (‘000s) followed by Mazhavil Manorama in the second spot with 98950 (‘000s). Following it was Flowers TV with 76016 (‘000s) in the third rung. Asianet Movies came in fourth with 59365 (‘000s), whereas Surya TV with 52931 (‘000s) stood on the fifth berth.

     

    Oriya GECs

     

    Sarthak TV secured the leadership position in the genre with 106117 (‘000s) followed by Tarang TV in the second spot with 53934 (‘000s), while Colors Oriya came third with 20239 (‘000s). Odisha TV bagged the fourth spot with 13923 (‘000s) and Prameya News 7 with 9129 (‘000s) took the fifth berth.

     

    Tamil GECs

    Sun TV retained its leadership position with 969791 (‘000s), while KTV followed in the second position with 282331 (‘000s). Star Vijay stood third with 210192 (‘000s), whereas Polimer with 97732 (‘000s) was in the fourth position. Kalaignar TV bagged the fifth spot with 83628 (‘000s).

     

    Telugu GECs

     

    ETV Telugu emerged as the number one channel in the Telugu GEC genre and grabbed number one position with 400566 (‘000s) followed by Zee Telugu in second place with 388443 (‘000s) and Gemini TV in the third spot with 365872 (‘000s). Maa TV with 352350 (‘000s) bagged the fourth place, while Gemini Movies with 194995 (‘000s) stood at number five.

  • BARC Week 3: Bhojpuri Cinema claims lead in Bhojpuri GEC genre

    BARC Week 3: Bhojpuri Cinema claims lead in Bhojpuri GEC genre

    MUMBAI: The third week of Broadcast Audience Research Council (BARC) all India data witnessed Bhojpuri Cinema claiming its leadership position back from Big Magic Ganga, which was the leader in the Bhojpuri GEC genre in week 2. 

     

    On the other hand, other regional channel leaders continued to dominate their respective genres.

     

    Bangala GECs
     

    Star Jalsha remained in the first position with 245951 (‘000s) followed by Zee Bangla in the second place with 147074 (‘000s). Jalsha Movies stayed on the third pole with 66295 (‘000s). Zee Bangla Cinema with 41069 (‘000s) and Colors Bangla with 33826 (‘000s) stood at the fourth and fifth position respectively. 

     

    Bhojpuri GECs

     

    In this week’s data, Bhojpuri Cinema emerged as the number one channel with 20844 (‘000s) followed in the second rung by Big Magic Ganga with 10430 (‘000s), which was in the first slot last week, Dabangg retained its third position with 9327 (‘000s), while Dangal TV with 6703 (‘000s) grabbed the fourth spot. ETV Bihar Jharkhand with 3565 (‘000s) stood in the fifth slot.

     

    Kannada GECs

     

    Colors Kannada retained its leadership position with 298660 (‘000s). Udaya Movies stood at the number two position with 151706 (‘000s) followed by Suvarna with 150918 (‘000s) in third place. While Udaya TV stood in the fourth position with 141511 (‘000s), while Zee Kannada bagged the fifth spot with 137970 (‘000s).

     

    Marathi GECs

     

    In week 3, Zee Marathi maintained its top position with 177406 (‘000s). Colors Marathi grabbed the second slot with 95476 (‘000s) and Zee Talkies stood at number three with 59153 (‘000s). Star Pravah garnered the fourth slot with 45468 (‘000s) and Maiboli was at number five with 22994 (‘000s).

     

    Malayalam GECs

     

    Asianet secured the leadership position in the genre with 375213 (‘000s) followed by Mazhavil Manorama in the second spot with 98950 (‘000s). Following it was Flowers TV with 76016 (‘000s) in the third rung. Asianet Movies came in fourth with 59365 (‘000s), whereas Surya TV with 52931 (‘000s) stood on the fifth berth.

     

    Oriya GECs

     

    Sarthak TV secured the leadership position in the genre with 106117 (‘000s) followed by Tarang TV in the second spot with 53934 (‘000s), while Colors Oriya came third with 20239 (‘000s). Odisha TV bagged the fourth spot with 13923 (‘000s) and Prameya News 7 with 9129 (‘000s) took the fifth berth.

     

    Tamil GECs

    Sun TV retained its leadership position with 969791 (‘000s), while KTV followed in the second position with 282331 (‘000s). Star Vijay stood third with 210192 (‘000s), whereas Polimer with 97732 (‘000s) was in the fourth position. Kalaignar TV bagged the fifth spot with 83628 (‘000s).

     

    Telugu GECs

     

    ETV Telugu emerged as the number one channel in the Telugu GEC genre and grabbed number one position with 400566 (‘000s) followed by Zee Telugu in second place with 388443 (‘000s) and Gemini TV in the third spot with 365872 (‘000s). Maa TV with 352350 (‘000s) bagged the fourth place, while Gemini Movies with 194995 (‘000s) stood at number five.

  • Krishnan Kutty to take charge of Star’s English cluster by Jan-end

    Krishnan Kutty to take charge of Star’s English cluster by Jan-end

    MUMBAI: Star India distribution head Krishnan Kutty is all set to take charge of the network’s English channel cluster by the end of January.

     

    The development comes in the light of the fact that Star India business head – English cluster, Star Jalsha, Jalsha Movies, Channel V & Hindi GECs Kevin Vaz will no longer will be handling the English cluster. He will, however, continue to handle the other portfolios under him.

     

    A source close to the development informed Indiantelevision.com, “While Vaz will continue to head Star’s Bangla cluster, Hindi general entertainment channels, and Channel V, Kutty will oversee the English entertainment channels. He will take charge of the English cluster by the end of January 2016.”

     

    The channels that he will take charge of are Star World, Star World HD, Star World Premiere HD, FX, FX HD, Star Movies, Star Movies HD, Star Movies Action and Star Movies Select HD.

     

    Kutty joined the company as VP – research & on-air in 2005 and was then promoted to EVP of distribution in January 2009. He was made the head of distribution in April 2015.

     

    Prior to his stint with Star India, he has also worked with companies like GroupM, Vodafone and NDTV.

  • ETV Telugu emerges as No.1 channel in Telugu genre: BARC week 52

    ETV Telugu emerges as No.1 channel in Telugu genre: BARC week 52

    MUMBAI: In the concluding week of the year 2015, ETV Telugu emerged as the number one channel in the Telugu genre replacing Maa TV in the first position.

     

    On the other hand, Star Jalsha, Bhojpuri Cinema, Colors Kannada, Asianet, Zee Marathi, Sarthak TV and Sun TV continued to dominate their respective genres in week 52, according to Broadcast Audience Research Council (BARC) All India ratings.

     

    Bangala GECs

     

    Star Jalsha grabbed the first slot with 265939 (000Sums) followed by Zee Bangla in the second place with 154896 (000Sums) and Jalsha Movies on the third rung with 79222 (000Sums). Zee Bangla Cinema grabbed the fourth berth with 33609 (000Sums), whereas Colors Bangla with 30202 (000Sums) stood at number five.

     

    Bhojpuri GECs

     

    Bhojpuri Cinema led the Bhojpuri genre with 20509 (000Sums) followed by Big Magic Ganga in the number two position with 15521 (000Sums) and Dabangg at number three with 10951 (000Sums). Dangal TV with 7388 (000Sums) and ETV Bihar Jharkhand with 2531(000Sums) grabbed the fourth and fifth slots respectively. 

     

    Kannada GECs

     

    Though Colors Kannada saw a marginal fall in ratings, it continued to lead the Kannada GECs genre and was in the first position with 271592 (000Sums) as against 268806 (000Sums) in week 51. In the second position was Udaya TV with 153369 (000Sums), while Zee Kannada stood in the third position with 143926 (000Sums).
     
    Udaya Movies bagged the fourth position with 141649 (000Sums) and Suvarna stood at number five with 130064 (000Sums).

     

    Malayalam GECs

     

    Witnessing a rise in ratings, Asianet led the genre and came out on top with 327333 (000Sums) against 273833 (000Sums) in last week followed by Mazhavil Manorama in the second position with 120415 (000Sums) and Surya TV in the third spot with 86283 (000Sums). Flower TV grabbed the fourth spot with 83082 (000Sums), whereas Kiran TV stood at the fifth position with 53475 (000Sums).

     

    Marathi GECs

     

    In week 52, Zee Marathi maintained its top position with 184804 (000Sums) with a rise in ratings. Colors Marathi grabbed the second slot with 79672 (000Sums) and Zee Talkies stood at number three with 65794 (000Sums). Star Pravah garnered the fourth slot with 42428 (000Sums) and DD Sayadri was at number five with 20962 (000Sums).

     

    Oriya GECs

     

    Sarthak TV saw a downfall in ratings but secured the leadership position in the genre with 94391 (000Sums) as against 111015 (000Sums) in week 51 followed by Tarang TV in the second spot with 70655 (000Sums). On the other hand, Odisha TV came third with 15537 (000Sums), while Colors Oriya with 14535 (000Sums) grabbed the fourth berth. Prarthana with 9311 (000Sums) stood in the fifth spot.

     

    Tamil GECs

     

    In week 52, Sun TV led the Tamil regional genre but saw a fall in ratings. The channel grabbed pole position with 986826 (000Sums) as against 1042599 (000Sums) in the previous week. In second position was KTV with 317028 (000Sums), while Star Vijay with 213309 (000Sums) stood in the third spot. Polimer grabbed the fourth position with 101129 (000Sums), whereas Kalaignar TV with 83220 (000Sums) grabbed the fifth spot.

     

    Telugu GECs

     

    In week 52, ETV Telugu emerged as the number one channel in the Telugu GEC genre and was perched on the number one position with 446626 (000Sums) followed by Maa TV in the second spot with 377473 (000Sums). Zee Telugu came in third with 350163 (000Sums), while Gemini TV with 313185 (000Sums) bagged fourth place. On the other hand, Gemini Movies with 213079 (000Sums) stood at the fifth position.

  • Videocon d2h taps into the Star-MSO feud

    Videocon d2h taps into the Star-MSO feud

    MUMBAI: Star India’s incentives on its various channels on RIO has not gone down well with several MSOs in the country, who feel that this will actually raise consumer bills rather than make it easier, despite being on a-la-carte. However, the DTH industry sees a prized opportunity in the whole matter.

     

    Videocon d2h has taken out ads in several markets, concentrating in the east of the country, asking consumers to shift from cable to DTH. The ad asks consumers if they are ‘missing their favourite Star channels on your cable connection’ and if so then they should switch to Videocon d2h. The ad also lists the channels that the viewers can watch uninterrupted – Star Jalsha, Jalsha Movies, Star Plus, Life Ok, Star Sports, Star Gold, NGC, Star Movies, Star World etc.

     

    The ad also points out that viewers can avail 24 Bengali channels on the platform.

     

    Last week, Star India had come up with a new RIO agreement that it will be enforcing with MSOs across the country. According to Telecom Disputes Settlement Appellate Tribunal (TDSAT), the last date for undertaking the RIO will be 10 November after which the broadcaster can disconnect signals to MSOs.

     

    The network claims that up to now, nearly 33 per cent of independent MSOs have come forward to sign the RIO.

     

  • Hero ISL launches ambitious broadcast plan

    Hero ISL launches ambitious broadcast plan

    MUMBAI: The upcoming Hero Indian Super League (ISL) is all set for a mega start as Star India will broadcast it live across eight television channels in five languages. It will also have a multi screen experience on starsports.com.

     

    With this move, Star India will have a potential to reach around 85 per cent of India’s television audience says the channel.

     

    The league will be televised on Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada) while there will be live streaming on www.starsports.com. Asianet Network runs channels in Kerala and Karnataka and is fully under Star India.

     

    Star India COO Sanjay Gupta said, “We plan to take the viewer experience to the next level. In order to take the game of football closer to its fans, we are providing a never-seen before plan, leveraging the strength of sports, entertainment, regional and multi-screen. The magnitude of what we are setting out to do has never been attempted. The network believes in the potential of football as a sport that cuts across culture, race, religion and economic might.”

     

    The Hero ISL is scheduled to kick off from 12 October 2014, featuring eight clubs, 56 league matches followed by two-stage home and away knock-out leg and final on 20 December 2014.

  • Star’s Bengali movie channel opens with 154 GRPs

    MUMBAI: Star India‘s Bengali movie channel Jalsha Movies which launched on 16 December made a debut with 154 GRPs in West Bengal, which the broadcaster claims is the biggest ever opening for any channel in the Bengali market since 2008.

    According to Star India president – ad sales and Star Jalsha president and GM Kevin Vaz, the channel‘s superior content coupled with aggressive marketing and distribution contributed to the ratings.

    “The channel is already setting new benchmarks and is redefining the pleasure of watching movies for our audiences within a week of its launch. This is a stepping stone for us and we hope to further live up to the expectations by offering a never before entertainment experience to our viewers,” he said.

    The channel was launched with the television premiere of Bengali superstar Jeet-starrer Awara that clocked 5.3 TVR.

    Jalsha Movies, which has a five-year deal with Bengali production house Shree Venkatesh Films, already has a library of 350 movies under its belt. The deal with Shree Venkatesh will give Jalsha Movies the exclusive right to air all the movies of the banner to be released in next five years.

    Going forward Vaz said that Jalsha Movies will continue to have big movie festivals like Dev festival, Mithun festival and so on.

    “We will also have one or two big movie premieres every month. We are soon premiering Challenge II which is the biggest blockbuster during Diwali in West Bengal market,” Vaz added.

    The free-to-air channel is available on all cable platforms including Manthan, DigiCable and Siti Cable apart from DTH platforms like Tata Sky, Videocon d2h and Airtel digital TV.