ITV

Tag: Jalsha

  • Star Plus, Jalsha & Zee telecast challenged in B’Desh SC

    MUMBAI: An appeal has been filed in the Bangladesh Supreme Court challenging the country’s High Court verdict that approved continuing of telecast of three Indian TV channels.

    The Bangladesh High Court had paved the way for continuance of telecast of Star Plus, Zee Bangla and Star Jalsha. The court rejected a writ petition that sought ban on the broadcast of the three. The petitioner’s lawyer had said his client would appeal before the Appellate Division of the Supreme Court.

    Apex court lawyer Syeda Shahin Ara Laily on Sunday afternoon submitted the appeal to the Appellate Division seeking a stay on the high court decision. SC chamber judge might hold hearing on the appeal on Wednesday, Laily’s lawyer Aklas Uddin Bhuiyan told The Daily Star.

    On 7 August, 2014, Laily had filed the writ seeking to stop the operation of the three, arguing that those have been making an adverse impact on the social life of the country’s people. Students’ education and housewives’ normal chores were being affected due to watching the programmes, she had mentioned. On 19 October, the High Court asked the government to explain as to why it should not be directed to ask the cable operators to stop airing the three, the Financial Express reported.

    Influenced by drama serial “Bojhena Se Bojhena” on Star Jalsha, the petitioner argued, three Bangladeshi girls had reportedly committed suicide for not getting “Pakhi” dress used in the serial. Bangladeshi channels, on the other hand, were not allowed to be broadcast in India, she added.

    Also Read:

    B’Desh PIL rejected; Star Plus, Jalsha & Zee Bangla telecast to continue

    Indo-Bangladesh radio channel Akashvani Maitree launched by President Mukherjee

    AIR’s new radio station aimed at Bangladesh with Bangladesh content

  • Star Gold celebrates KICK with the biggest marketing campaign

    Star Gold celebrates KICK with the biggest marketing campaign

    Star Gold, the Home of Blockbuster Premieres, is all set for the World TV Premiere of the biggest blockbuster of 2014 – KICK. The channel has launched a 360 degree marketing campaign, with unique marketing initiatives across mediums to promote this action packed Salman Khan flick. KICK Premieres on Star Gold on Sunday, 28th September 2014, 8 pm

     

    After Blockbusters like Singham, Bodyguard, Son of Sardaar, Bol Bachchan, Dabangg 2, Bhaag Milkha Bhaag, Jai Ho and many others; KICK is the latest worldwide blockbuster to premiere on Star Gold. The channel has rolled out a larger than lifemarketing campaign across 12 cities including television, print, outdoor, digital, radio and on ground mediums. The channel has roped in Samsung Galaxy Core 2 as the presenting sponsor, while the premiere is powered by Hero. The other associate sponsors of this film are Snapdeal, Canon, Dulux and Gillette. The premiere is presented by Snapdeal & powered by Heroon Star Gold HD.

     

    Announcing the World TV premiere of KICK, Hemal Jhaveri, Executive Vice President of Star Gold said, “Besides being the king of the box office, Salman Khan’s movies have a humungous pull on televisionand STAR GOLD is the official destination for the superstar’s blockbusters.KICK has been the biggest release of 2014 and we hope toreplicatethe film’s success on television. Keeping in mind the magnitude of the movie, we have presented several unique differentiatorsto our marketing campaign. It will be by far the biggest Marketing Campaign ever undertaken by a Hindi Movie Channel.”

     

    To celebrate this mega TV premiere in a never-seen-before manner, Star Gold will conduct an innovative and exciting on ground activation. Inspired by Salman Khan’s unique bicycle stunts in the film, the channel will organize a thrilling bicycle flash mob in Mumbai and Delhi. This activation shall witness over 200 cyclists cycling across key hubs of the cities dressed as Salman Khan’s ‘Devil’ look in the film KICK.

     

    Another pioneering marketing step by Star Gold includes its partnership with the film KICK before its theatrical release. A first-of-its-kind initiative in the Hindi movie channels genre, Star Gold presented KICK Start, a unique event conceptualized and created exclusively for the viewers of the channel in association with the release of the movie KICK. The event comprised of performances from leading stars of KICK, along with behind-the-scene snippets and interviews of the actors. The special also included a weeklong movie bonanzashowcasing the biggest movies of Salman Khan in the channel’s prime-time slot.

     

    Commenting further on the television premiere and marketing campaign, Hemal Jhaveri said, “We have always received a phenomenal response for our television premieres. The norm has always been to associate with a film only during the TV premiere. With this campaign, we chose to go against that norm by partnering with KICK before its theatrical release.This step gave us the opportunity to build consumer engagement withspecial content driven initiatives. Beyond viewers, the premieres of such big ticket Bollywood films also prove to be a fantastic platform from the advertisers’ standpoint. We are confident that the World TV premiere of KICK shall prove to be yet another milestone for Star Gold.”

     

    The television campaign has been activated across national and regional channels in India, including diverse genres such as Kids, Music, News and Youth entertainment. The campaign is also being aired on other network channels of Star India including Star Plus, Life OK, Star Utsav, Star Pravah, Channel V, Jalsha, Jalsha movies and Star Sports. Aggressive promotions are also being made on the digital platform through Youtube and Facebook

     

    Star Gold will use the print medium for promotions on the day of the premiere. Leading print publications across Hindi speaking markets will carry advertisements announcing the premiere of KICK on Star Gold. The channel has additionally gone big on its outdoor campaign, rolling out over 75 hoardings across Mumbai and Delhi markets. The channel is also promoting the film on radio with over 4000 spots in 12 cities across Maharashtra, Uttar Pradesh, Gujarat and Delhi.  

     

    In 2013, Salman Khan and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017.Early 2014, Star India announced its acquisition of a fresh movie library comprising of 15 highly anticipated Bollywood films of the year.

     

    With the maximum number of 100 crore Bollywood films being premiered on the channel, a high profile movie acquisitions list for 2014 and the TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.

  • Star India’s sports push

    Star India’s sports push

    KOLKATA: In a bid to expand its footprint beyond film, Star India’s Bengali movie channel, Jalsha, has acquired exclusive broadcast rights of two football events: the Calcutta Football League (CFL) and IFA Shield Tournament.

    The CFL, which enjoys the distinction of being the oldest football league in Asia, will be broadcast live on Jalsha Movies starting 8 September, 4:00 pm onward. The upcoming season of the prestigious IFA tourney too will be aired with the aim of ushering a new era in Bengal’s much loved sport.

    When contacted, business head Jalsha Movies Kevin Vaz confirmed the news and added, “The acquisition of broadcast rights of CFL and IFA Shield is a step towards ensuring an even more engaging relationship with our viewers. We are excited to partner with IFA in making CFL a bigger extravaganza and we will bring in expertise from our sports channels to create a state-of-the-art product.”

    While on the subject of sports, highly placed industry sources told this correspondent that Star India plans to launch a Bengali sports channel.

    “Star India is looking forward to working with sports authorities and boards, and making local Bengali sports like swimming, hockey and football popular,” a source revealed.

    Apparently, Star India is looking to expand beyond cricket into sports such as hockey and kabaddi, and producing sports programming in regional languages is part of the plan. “The channels’ focus on sporting activities clearly indicates that Star India is betting on this segment for growth,” pointed out the source.

    A sports analyst observed, “Star India aims to make sports the new religion, looking at the fact that there are 650 million cricket-crazed consumers in India. Knowing this, the entertainment channel has earmarked a huge investment in sports.”
    The shows will be marketed through a multi-media campaign with effective use of television, print, out of home and digital. The marketing campaign is focused on innovations as it will help in creating the required noise in the markets and also establish the shows.