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Tag: Jake Lush McCrum

  • Game on as Sportz Interactive’s Hackathon scores with GenAI fan tech

    Game on as Sportz Interactive’s Hackathon scores with GenAI fan tech

    MUMBAI: Whistles, cheers, and a whole lot of code Sportz Interactive (SI) turned its Mumbai HQ into a digital stadium as the final of its 2025 Hackathon kicked off with innovations that could change how fans watch, play, and engage with sport. In just 48 hours, 17 teams pulled off a blitz of GenAI-fuelled creations, with five standout groups making it to the finale. The line-up of ideas read like a wishlist for sports fans: an AI-powered content management system that cuts costs and boosts speed, a design and calendar assistant that converts live sports data into campaign-ready graphics, and a GenAI “factory” that transforms plain text into mini-games within minutes.

    Not to be outdone, another team showcased an intelligent cricket coverage platform delivering real-time analysis, while a plug-and-play trivia widget promised to keep digital audiences hooked with personalised, context-aware questions fuelled by SI’s proprietary sports data.

    The finale itself felt more like a festival than a boardroom. SI’s in-house band, The SIgnature, opened the day with live renditions of crowd favourites before the coding stars took the field.

    A judging panel featuring Jake Lush McCrum (CEO, Rajasthan Royals), Binda Dey (Group CMO, Knight Riders Sports), sports broadcaster Jatin Sapru, and Nikhil Raghavan (Partner, Marathon Edge) joined SI’s top brass Arvind Iyengar (Chairman) and Siddharth Raman (CEO) in picking the winners.

    “This year’s Hackathon was a clear signal that GenAI is the MVP of the future of fan engagement,” said Raman, adding that the showcased solutions were “a direct look at how sports organisations can connect with audiences in smarter, more meaningful ways.”

    For SI, the event wasn’t just about innovation in theory, it was about testing how AI, sport, and storytelling can collide to create the next era of immersive fan experiences. Judging by the energy in the room, it looks like the future of fandom just got its own highlight reel.

  • Movado becomes the official time partner of the Rajasthan Royals

    Movado becomes the official time partner of the Rajasthan Royals

    Mumbai: Movado, the iconic Swiss watchmaker renowned for its modern design and innovative spirit since 1881, announces a thrilling new partnership with the Rajasthan Royals, one of the leading teams in the world’s biggest Twenty20 (T20) Cricket League. Through this collaboration, Movado becomes the official time partner of the Rajasthan Royals for the 2024 season.

    This strategic partnership aligns seamlessly with Movado’s brand essence, “always in motion.” Just like the Rajasthan Royals, known for their dynamic and ambitious playing style, Movado embodies a forward-thinking approach, constantly pushing boundaries in design and technology.

    “We are incredibly proud to partner with the Rajasthan Royals, a team that embodies the energy and passion of Movado,” said Movado Group Inc president international Xavier Gauderlot. “This collaboration allows us to connect with millions of cricket fans across India and overseas to showcase our commitment to excellence and innovation.”

    Rajasthan Royals CEO Jake Lush McCrum said, “We are thrilled to welcome Movado as our Official Time Partner for the season. Movado’s dedication to precision and style is renowned, and we are looking forward to showcasing their modern and innovative designs in front of our global fan base.”

    Movado is the hallmark of some of the most famous timepieces ever created, notably the Movado Museum Watch, with its celebrated single dot dial. One of the world’s premier watchmakers, Movado has earned more than 100 patents and 200 international awards for artistry and innovation since its inception in 1881. Movado is a brand renowned for its modern design aesthetic and is closely associated with the fine and cultural arts. Today, Movado’s watches are distinguished by this legacy of design innovation and a dedication to the future of time.

    Featured styles:

    1.   Movado bold fusion: A sporty style with a contemporary-cool edge. This BOLD Fusion chronograph features a bronze ion-plated stainless steel 44mm case and a matching link bracelet for a sleek, minimalist effect. Its rich black dial is framed by a matching ceramic bezel and boasts the brand’s iconic dot motif at 12:00, a date window, three sub dials and a minute track with bronze toned accents.

    SKU No: 3600898

    Price: Rs 74,625/-

    2.   Movado bold fusion: This style sits in a 44mm bronze ion-plated stainless steel case with a black ceramic bezel and a bronze chronograph dial on a black silicone strap, a bronze and black accented chronograph dial and ceramic bezel.

    SKU No: 3600854

    Price: Rs 67,125/-

  • UBON to continue as Official Audio Partner of Rajasthan Royals for 2024 season

    UBON to continue as Official Audio Partner of Rajasthan Royals for 2024 season

    Mumbai: UBON, India’s leading Gadget Accessory & Consumer Electronics brand, has extended its sponsorship with Rajasthan Royals for the upcoming season of India’s premier league T20 competition. The team, which is led by Sanju Samson, will proudly wear UBON’s logo on their Helmet and cap throughout the tournament. UBON is the Official Audio Partner of the Rajasthan Royals.

    The announcement was made on Friday through a special visit by UBON’s Co-Founder, Mr. Lalit Arora, to the Royals’ High Performance Center in Nagpur, wherein he was seen presenting the Official Playing Helmet and cap to India’s premier spinner Mr. Yuzvendra Chahal, in the presence of Royals’ Chief Executive Officer, Mr. Jake Lush McCrum.

    This collaboration underscores UBON’s commitment to endorsing sports, fitness and encouraging a wholesome lifestyle. The imminent T20 competition stands as one of the most widely viewed cricket tournaments worldwide, and this association will enable UBON to connect with a larger audience, presenting its products to a broad and diverse consumer demographic.

    Expressing enthusiasm about the collaboration, UBON co-founder & spokesperson Lalit Arora shared, “We are thrilled to align again with the Rajasthan Royals, a truly iconic team in the competition, and to amplify the energy and excitement within the arena. This partnership underscores our dedication to delivering top-notch products and experiences to consumers throughout India. We view this tournament as an ideal stage to spotlight our brand, and we look forward to backing the Rajasthan Royals as they compete against the league’s finest teams.”

    Rajasthan Royals CEO Jake Lush McCrum expressed,”We are pleased to announce the extension of our partnership with UBON, a key player in the audio industry. This strategic collaboration not only aims to enhance the entertainment experience for our fan base and players but also signifies a crucial step for UBON in gaining pan-India and global visibility. Through this extension, we look forward to amplifying the reach of UBON’s cutting-edge products and reinforcing our commitment to delivering an unparalleled experience to our stakeholders.”

  • IPL 2022: One Moto India becomes associate sponsor of Rajasthan Royals

    IPL 2022: One Moto India becomes associate sponsor of Rajasthan Royals

    Mumbai: One Moto India – a British brand of premium EVs in India has announced that it will be the associate sponsor of the Rajasthan Royals franchise.The brand has come on board as official EV partner in the two-wheeler segment for the upcoming Season 15 of IPL, starting 26 March.

    As part of the association, One Moto India’s official logo will feature on the back of the Royals’ playing helmets and caps. The mobility company will also unveil the special range of limited edition One Moto two-wheelers – RR X One Moto. The association with the Royals will also see the Rajasthan-based franchise’s players encouraging their fan community to shift to Electric Vehicles and become a part of India’s EV revolution.

    Furthermore, the brand will also give away custom design One Moto Rajasthan Royals limited edition scooter range across the Rajasthan Royals academies in Nagpur, Mumbai, Dubai, and the ones that open during the upcoming season.

    One Moto has chosen to associate with the Royals for Season 15 as the team’s ethos are in sync with the brand’s ambition to promote sustainable solutions and create awareness. The brand has been on an aggressive spree on all the facets including associations with players like Global Assure, and back-to-back product launches including the EV two-wheelers – Byka, Commuta, Electa.

    “Rajasthan Royals has always promoted an eco-friendly approach as a team.  The Royals have also always adopted a sustainable approach with steps like opting for jerseys made of sustainable material. It has synergies with the brand One Moto, and the league could be an opportunity to educate masses about making an informed choice of switching to EVs,” said One Moto India partner and promoter Mohammed Muzammil Riyaz.

    Rajasthan Royals CEO Jake Lush McCrum added, “We are delighted to welcome a globally recognised brand like One Moto on board. Their vision of providing sustainable yet stylish EV vehicles to consumers has a strong synergy with our central purpose of transforming society through the significant platform we have as an IPL franchise. Through this partnership, we are excited to help them further expand across India and around the world while creating a positive societal impact.”

    “We are the first generation to be affected by climate change, therefore it is also our responsibility to do something about it. Switching to EVs is being driven in the form of a mission in India. If we can share the approach with people and motivate them towards making this lifestyle change, it will be a contribution to be remembered. With this thought in mind we have partnered with Rajasthan Royals,” stated One Moto India co-founder and partner Sameer Moidin.

  • BigBasket is the Official Grocery Partner for Rajasthan Royals

    BigBasket is the Official Grocery Partner for Rajasthan Royals

    NEW DELHI: Bigbasket will be the official online grocery partner for the Rajasthan Royals team for the Indian Premier League 2020 starting from 19 September in the United Arab Emirates (UAE). With the tagline Har Din Sasta, the objective of this association will be to focus on Affordability and Quality while accessing a whole new set of customers.

    Online grocery shopping has gained major traction over the last five months owing to the pandemic as customers discovered the convenience and safety of buying groceries online. This is now estimated to be the fastest-growing segment growing at about 70% Y-O-Y driven by customers moving from being offline stores to online stores and existing online shoppers moving their entire grocery basket to online stores.

    BigBasket is creating milestones in the online retail market and has recently re-engineered its supply chain across cities to build a capability to deliver all of its customer orders within the same and delivery a large number of them within 2-3 hours. The company’s operations have expanded to 30 cities in India recording about 12 million customer orders per month and it has recorded significant growth over the past six months. BigBasket is already a brand to reckon with for its customer-centric approach, and the association with Rajasthan Royals will enable it to capture the market further drawing on the affordability aspect.

    BigBasket CMO & CFO  Vipul Parekh said, “BigBasket has always been a preferred brand for online groceries among its consumers akin to Rajasthan Royals which is a mass favorite when it comes to cricket and IPL. This association connects these two popular brands and we hope to capture a new online customer base. We are happy to be associated with the Rajasthan Royals team and customers can look forward to some exciting campaigns in the days to come.”

    Rajasthan Royals COO Jake Lush McCrum said, “We are delighted to secure BigBasket as one of our leading partners for IPL 2020. BigBasket has achieved huge growth in the last 5 years, and remains an innovative and agile business, very similar to RR. The company has supported millions during this COVID pandemic and we hope to entertain these consumers with many hopefully becoming RR fans.” 

    To further drive consumer engagement, BigBasket will be launching exciting offers, competitions, and campaigns over the next few weeks throughout the IPL season. Aimed at capturing the interest of the Rajasthan Royals fans and driving home the BigBasket advantage, the campaigns will be held on the team’s game days.