Tag: Jaiveer Singh

  • Navbharat Ka Mahakumbh charts India’s cultural & economic roadmap

    Navbharat Ka Mahakumbh charts India’s cultural & economic roadmap

    MUMBAI: If spirituality meets strategy, and tradition fuels transformation, then ‘Navbharat Ka Mahakumbh’ was the place to be. Hosted by Times Now Navbharat, the conclave turned Lucknow into the epicentre of discussions on culture, economy, and governance, proving once again that India’s past and future walk hand in hand. With a power-packed lineup of political leaders, industry stalwarts, and spiritual icons, the event placed the Mahakumbh’s global significance under the spotlight while outlining a vision for India’s growth.

    From policy and infrastructure to tourism and faith, the conclave unpacked the synergy between tradition and modernity. The event featured Uttar Pradesh chief minister Yogi Adityanath, deputy chief minister Keshav Prasad Maurya, tourism minister Jaiveer Singh, and spiritual leader Dhirendra Krishna Shastri, among other dignitaries. With high-impact discussions, the conclave provided a blueprint for cultural diplomacy, economic advancement, and sustainable development.

    Addressing the audience, Adityanath emphasised how India’s rise as a global power is deeply tied to its cultural and spiritual strength. He pointed to the Mahakumbh’s economic impact and the state’s commitment to reviving sacred sites, stating, “Sambhal, once plagued by power theft, now stands as a beacon of historical and religious significance. Our government is dedicated to reviving these sacred sites—not just as places of worship but as symbols of India’s rich legacy.”

    On India’s global cultural influence, he remarked, “The President of Indonesia, the world’s largest Muslim-majority country, proudly acknowledges his Indian ancestry. Indian leaders should take inspiration from this rather than dividing communities through appeasement politics. The Indian Constitution ensures justice and equality, and our government upholds ‘Sabka Saath, Sabka Vikas’ as its guiding principle.”

    Discussing infrastructure advancements, Adityanath highlighted major developments ahead of Mahakumbh 2025, including 14 new underpasses and flyovers, expansion of the civil terminal, and 5,000 additional acres allocated for parking.

    With 16 crore devotees already taking the sacred dip at the Sangam, he called it a “moment of global faith and unity”—even adding a cheeky political jab, “Even those who once dismissed India’s traditions are now taking the holy dip. Congress president Mallikarjun Kharge may not be here yet, but he will come sooner or later.”

    Maurya dismissed claims that the Mahakumbh was a political spectacle, emphasising its centuries-old spiritual significance. He criticised past administrations, stating, “The Kumbh is not a BJP event—it is an event of faith. Unlike in 2013, when mismanagement plagued the festival, this government has ensured its smooth execution under PM Modi and CM Yogi’s leadership.”

    Singh highlighted Uttar Pradesh’s rise as a global spiritual tourism hub, stating, “What was once a gathering of saints is now a global celebration. The world is watching how Uttar Pradesh manages this massive event with precision and peace. Our vision goes beyond Mahakumbh—we are driving long-term investments in eco-tourism, spiritual tourism, and rural tourism to create sustainable growth.”

    The event wrapped up with discussions on how governance, spirituality, and industry can fuel India’s economic and cultural aspirations. As Uttar Pradesh cements its position as a spiritual and economic powerhouse, the Mahakumbh is proving to be more than a festival—it is a movement redefining India’s identity on the world stage.

  • EaseMyTrip signs MoU with Uttar Pradesh EcoTourism Development Board

    EaseMyTrip signs MoU with Uttar Pradesh EcoTourism Development Board

    Mumbai: EaseMyTrip.com, an online travel tech platform has signed a Memorandum of Understanding (MoU) with Uttar Pradesh EcoTourism Development Board (UPETDB) under the Government of Uttar Pradesh, in charge of executing promotional and tourism activities. The MoU was signed in the presence of UP’s minister of forest and environment, zoological garden, climate change, Arun Kumar Saxena and minister of ayush, food security, and drug administration, Dayashankar Mishra.

    The objective of the MoU is to foster a strategic partnership aimed at elevating the promotion and development of tourism in Uttar Pradesh. This partnership will leverage EaseMyTrip’s extensive reach and technological expertise to highlight Uttar Pradesh’s rich eco-tourism offerings.

    Under this collaboration, EaseMyTrip will actively promote all registered homestays in Uttar Pradesh on its online portal. The brand will also execute a dedicated promotional campaign to position homestays as a distinctive and preferred accommodation option for travellers visiting the state. Additionally, EaseMyTrip will develop educational products related to bird sanctuaries, drawing insights from successful case studies such as Okhla Bird Sanctuary and Bharatpur Bird Sanctuary. These products will be promoted in schools, colleges, and other institutions through advanced tour guides. These tour guides will have access to training programs which will be officially registered under UPETDB and designed by EaseMyTrip to enhance the tourist experience.

    EaseMyTrip will also curate and market bespoke tourism packages showcasing Uttar Pradesh’s unexplored destinations, cultural experiences, culinary delights, and traditional crafts. These packages will feature homestays as an integral component of the overall tourism experience and will promote the state’s tiger reserves, including Dudhwa, Pilibhit, Amangarh, and Ranipur Tiger Reserve. The UPETDB will actively support the promotion of microsites developed by EaseMyTrip on all relevant social media channels, leveraging its extensive reach and influence.

    Sharing his thoughts on the partnership, EaseMyTrip co-founder Rikant Pittie said, “We are excited to start this new project with the Uttar Pradesh Eco Tourism Development Board (UPETDB). Uttar Pradesh, with its rich history, popularity, and stunning natural beauty, hosts a plethora of underrated and unexplored destinations waiting to be discovered by more people. We are confident that our collaboration with the UPETDB will not only benefit both parties but also contribute significantly to the growth and enhancement of tourism across the state.”

    Govt of Uttar Pradesh minister of tourism & culture Jaiveer Singh shared his thoughts on the partnership, stating, “We are excited to partner with EaseMyTrip, a leading online travel tech platform in India. This collaboration leverages their extensive reach and technological expertise to bring greater visibility and accessibility to the diverse and rich eco-tourism offerings of Uttar Pradesh. We are confident that this partnership will drive significant growth and elevate UP as a premier destination for both domestic and international tourists.”

    Mukesh Kumar Meshram, Government of Uttar Pradesh & director general senior IAS officer of Uttar Pradesh Cadre and the Principal Secretary, Tourism and Culture Department stated “Uttar Pradesh boasts numerous undiscovered gems awaiting exploration by tourists. Our collaboration with EaseMyTrip aims to enhance the visibility and accessibility of these diverse and rich offerings. This strategic partnership will not only drive significant growth but also position Uttar Pradesh as a preferred destination for travelers.”

    Uttar Pradesh Tourism IFS, director Prakhar Mishra added, “We are delighted to partner with EaseMyTrip, a leading online travel tech platform in India. This partnership is targeted to use their extensive reach and technological expertise to enhance the visibility and accessibility of Uttar Pradesh’s diverse cultural and eco-tourism offerings. Our aim is to develop Uttar Pradesh as a leading ecotourism destination without damaging our natural resources, including the flora and fauna. We are confident that this collaboration will drive significant growth and firmly establish the state as a preferred destination for tourists around the globe.”

    Eco-tourism in India is becoming popular, offering travelers the opportunity to explore the country’s rich biodiversity and natural beauty sustainably. From Kerala’s lush forests to Madhya Pradesh’s wildlife sanctuaries and the Himalayan region’s serene landscapes, India boasts numerous eco-friendly destinations. Uttar Pradesh is also focusing on eco-tourism, actively promoting it through various initiatives. These efforts aim to conserve the environment, support local communities, and educate tourists. By embracing eco-tourism, India safeguards its ecosystems while providing unforgettable, responsible travel experiences that connect visitors with nature and culture.