ITV

Tag: Jaishree Sharad

  • L’Oréal brings dermatologist darling La Roche-Posay to India

    L’Oréal brings dermatologist darling La Roche-Posay to India

    MUMBAI L’Oréal India is betting big on Indian skin. The beauty giant has launched La Roche-Posay, the world’s number one dermatologist-recommended skincare brand, marking a major push into the country’s booming dermocosmetics market.

    The French brand arrives with four heavy hitters: Mela B3 Serum, armed with Melasyl, a patented molecule that took 18 years to develop and claims to visibly reduce stubborn dark spots and melasma across all skin tones; Anthelios, offering broad-spectrum sun protection in a lightweight formula; Cicaplast, which repairs irritated skin; and Effaclar, targeting acne-prone complexions.

    India’s tryst with hyperpigmentation—driven by fierce UV exposure and hormonal changes—makes it prime territory for La Roche-Posay’s science. The Mela B3 Serum has been clinically proven to reduce up to 90 per cent of persistent dark spots, a claim that matters in a market where pigmentation concerns dominate dermatology clinics.

    “La Roche-Posay represents a gold standard in dermatological skincare where efficacy meets tolerance,” said Mumba-based Skinfinitii Aesthetic & Laser Clinic cosmetic dermatologist and medical director Jaishree Sharad. The introduction of Melasyl marks a milestone in addressing pigmentation concerns prevalent in Indian skin, she added.

    Each product contains La Roche-Posay Thermal Spring Water, naturally rich in selenium and known for its antioxidant properties. The brand, founded in 1975, has built its reputation on close collaboration with dermatologists—globally partnering with over 250,000 healthcare professionals.

    L’Oréal India L’Oréal Dermatological Beauty director Rami Itani called the launch an important milestone. “We are proud to bring the most advanced dermatological knowledge and innovation to India, empowering dermatologists and consumers to achieve healthier skin and better lives,” he said.

    The products are available exclusively through dermatologist clinics, Nykaa, Apollo 24X7 and pharmacy stores. It’s L’Oréal’s second dermatological brand in India after CeraVe, which entered in 2023.

    For La Roche-Posay, which has spent five decades at the forefront of skincare science, India represents fresh hunting ground. With its focus on pigmentation and its dermatologist-first distribution strategy, the brand is positioning itself not as another beauty label but as a medical-grade solution. In a country obsessed with fair skin and plagued by pigmentation, that positioning might just work.

  • Skin deep secrets reveal India needs more than foreign fixes

    Skin deep secrets reveal India needs more than foreign fixes

    MUMBAI: Turns out, Indian skin isn’t just a vibe, it’s a science. And no, that imported miracle cream may not know what it’s dealing with. In a fresh move that puts the focus (and the microscope) on local skin needs, ITC Dermafique has launched the Dermafique Indian Skin Knowledge Centre (DISKC), a first-of-its-kind initiative to decode the DNA of desi skin. And it’s not just skin-deep. Backed by the Dermafique Indian Skin Health Report, created with Kantar and top dermatologists, the campaign spills the serum on what truly sets Indian skin apart and why your skincare routine might need a rethink.

    Among the glow-getting revelations? Indian skin has more melanin, larger pores, stronger collagen, and a weaker moisture barrier making it a unique cocktail that doesn’t quite play well with one-size-fits-all solutions from abroad. For instance, pigmentation not wrinkles is our early sign of ageing. And while sunburns are rare, 81 per cent of Indian women battle tanning far more frequently.

    One insight that’s pore-raising? Indian skin reportedly has four times larger pore size and five times the pore density of Chinese skin. Yet only 7 per cent of respondents saw it as a concern meaning there’s a serious knowledge gap between what’s visible and what’s understood.

    The report also sheds light on common concerns like dryness, under-eye flakiness, and acne. A staggering 94 per cent of women aged 20–25 are still battling breakouts, proving acne isn’t just a teenage trauma. And despite diligent moisturising, 87 per cent report under-eye dryness, likely due to a weaker skin barrier and low natural moisturising factors.

    ITC Limited divisional chief executive personal care products business Sameer Satpathy states, “Indian skin is unique and requires customized solutions. With the launch of the Dermafique Indian Skin Knowledge Centre, we are committed to fostering awareness and education on the distinct characteristics of Indian skin. Building on this initiative, the ITC Dermafique Indian Skin Health Report offers insights from Indian consumers, that highlight the need for skincare solutions specifically designed for Indian skin. Our new digital infomercials help consumers to understand the uniqueness of Indian Skin, and highlight Dermafique’s expertise in providing solutions that are designed for and dermatologist tested on Indian skin.”

    Internationally celebrated cosmetic dermatologist Jaishree Sharad adds, “The Indian consumer is not only more informed today but also deeply invested in understanding the unique needs of their skin. It is vital to recognize the distinct nature of Indian skin, as it presents specific challenges and requirements that are often overlooked in global skincare narratives. The Dermafique Indian Skin Health Report is a great step to bring to light these crucial insights, offering a science-backed perspective on the unique characteristics of Indian skin. Raising awareness about these differences is not just important, it is essential. The Institute marks a significant step towards better understanding the diverse skincare needs of Indian consumers and offers solutions to address the specific challenges they face, empowering them to make more informed, effective choices in their skincare routines.”

    To make the science sing, Dermafique has launched a series of digital infomercials demystifying key concerns from pigmentation and tanning to pore care and hydration paired with targeted products designed for Indian skin. There’s even an AI-powered Smart Skin Advisor to help decode your own dermis in a few clicks.

    With over 800 women surveyed across four metro cities, the Dermafique report doesn’t just scratch the surface. It reveals that Indian skin needs and deserves skincare that’s rooted in local insight, not just global trends.

    And if the Skindian Dot (yes, that’s a thing) is anything to go by, the future of Indian skincare is looking smooth, bright, and gloriously homegrown.