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Tag: JAINHITS

  • TDSAT asks TRAI to examine HITS operators’ inter-connect agreements

    TDSAT asks TRAI to examine HITS operators’ inter-connect agreements

    NEW DELHI: The Telecom Regulatory Authority of India (TRAI), has now been asked to examine whether a broadcaster’s RIO should form the basis for negotiations to enter into an interconnect agreement with the distributor of signals.

     

    The Telecom Disputes Settlement and Arbitration Tribunal (TDSAT), which had earlier asked TRAI to re-examine the issue of Digital Addressable System (DAS) tariffs, also wants to know if the RIO is only a fall back basis in case the negotiations between the broadcaster and the distributor for entering into interconnect agreement otherwise fails.

     

    Summing up the issues that came up for consideration in two cases, the Tribunal asked whether an interconnect agreement between a broadcaster and a distributor of signals on a fixed fee basis, completely dehors the broadcaster’s RIO, can be said to be in accordance with the provisions of the Regulations.

     

    It also asked if it is open to the broadcaster to give discounts, concessions and facilities to distributors of signals on a deal to deal basis or is the broadcaster obliged to frame a standard scheme of discounts, concessions and facilities and make it public so that it may be available to all similarly situated distributors equally.

     

    The Tribunal also asked the status of a Headend In The Sky (HITS) operator vis-a-vis a broadcaster for the purpose of inter-connect arrangements, and whether a HITS operator is comparable to a large MSO operating on a pan India basis.

     

    TDSAT chairman Justice Aftab Alam along with members Kuldip Singh and B B Srivastava were examining two cases filed by Noida Software Technology Park Ltd against Media Pro and Taj Television.

     

    The Tribunal wanted a clear stand from TRAI and also directed that this order should be placed on the Tribunal website in the form of a notice with copies being sent to the Indian Broadcasting Foundation (IBF), MSO Alliance and DTH Operators’ Association, as any adjudication of these questions is likely to affect the broadcasting sector as a whole fundamentally.

     

    The Tribunal said it would be open to any stakeholders to intervene and address the Tribunal on the issue.

     

    Listing the matter for further hearing on 11 August, it said any applications for intervention may be filed within one week from today (30 July). 

  • “We are looking at funding options and are actively engaged with investors”: JK Jain

    “We are looking at funding options and are actively engaged with investors”: JK Jain

    Cable TV industry in the country has been the hub of the action for the past one year, especially with the government pushing through digitisation of cable TV homes. An important player in the industry is the headend in the sky (HITS) player JAINHITS, which did face some initial hiccups in being accepted by the broadcasters and local cable operators (LCOs), but has now finally made in-roads in several homes pan-India.

     

    And leading the HITS platform from the front is Dr. Jinendra Kumar Jain, who is not only a surgeon, a former member of parliament, but also the founder chairman of Jain TV Group.  

     

    He pioneered the satellite TV era in India by launching the country’s first round-the-clock satellite television service in Indian languages. JAINHITS is his latest initiative to serve the national goal of digitisation. 

     

    The HITS platform proposes to distribute 200 to 500 digital channels via satellite to the existing ground networks of cable operators. It is designed to integrate broadcasting and broadband services and thus, help bridging the digital divide in one go all over the country.

     

    Jain’s leadership, innovative ideas in the ICT sector and entrepreneurial initiatives have led to establishment of several successful businesses, including: Video on Wheels (Vow), a countrywide network of mobile video and health service vans, Noida Software Technology Park Limited (NSTPL), India’s first private teleport that provides both fixed (FSS) as well as mobile (MSS) satellite services, Medical Communication Network (MCN) whose publications include the Indian edition of FIGO Journal, IJGO (International Journal of Gynecology and Obstetrics) and the Population Reports for John Hopkins University, National Broadcasting Academy (NBA), a graduate and post graduate educational programme providing degrees in Management and Communication fields.  

     

    While the eyes are fixed on the soon-to-be launched HITS platform from Hinduja, Indiantelevision.com’s Seema Singh spoke to Jain on the platform’s performance, the struggle in getting accepting, his future plans and much more….

     

    Excerpts…

     

    How did you think of launching a HITS platform in a market which was dominated by multi system operators (MSOs)? How long did it take from planning to finally launching the service?

     

    We were the very first company that explained the headend in the sky (HITS) strategy to deliver digital signals to the cable operators. It was somewhere in the year 2003 that the then Minister Sushma Swaraj declared the decision of digitisation. They had obviously not done any homework and officials in her Ministry were willing to learn the technological aspects of the task. I had an opportunity to explain Anil Baijal, the then additional secretary in the Ministry about HITS. He liked the idea and I agreed to submit a detailed project report with all the relevant information.  The Government issued us the permission letter to deliver HITS services from our Teleport which had already been set up. In the beginning, there was no market and therefore we did not show any hurry. In fact, Citi Networks also got the similar permission and even started HITS based services without waiting for finalisation of rules and regulations. They arrived in the market before time but we waited for the right time and that is how they closed their shop without waiting for the market conditions to ripe and our timely decision is now giving us full benefits. Today we are the market leader in this sector. 

     

    Was it a task to get the broadcasters onboard? How did they initially react to the HITS model?

     

    Yes it was quite a task to get the broadcasters onboard. This became possible only with the help of judicial intervention. The big monopoly houses of the Indian cable industry have been offering resistance at every step of our journey. Nobody doubts the fact that cable digitisation will be a game changer in India. The cable distribution market is flourishing and millions of people in India watch TV via cable. Digitisation is certainly good news for broadcasters and tax authorities because subscriber numbers will be reported accurately and transparently.  Even the subscriber shall benefit from itemised billing detail so that they will be charged only for the channels that they wish to subscribe.

     

    It is true that the vertical chain of the industry stands divided between big and small players.  But, the game is turning in favour of small cable operators and their victory would mean the success of HITS platform.

     

     

    While a lot of the issues have been resolved with the court ruling in your favour, how have you dealt with the issues the broadcasters were raising, that of piracy?

     

    We have deployed best technology solutions to prevent piracy related issues.  As a company we take ‘Piracy’ very seriously. We have our own anti-piracy teams who look into such piracy issues.

     

    We also work in tandem with our business partners- broadcasters, LCOs, and distributors and take inputs from them to fight back the malice of Piracy. At present, during the audits conducted by the broadcasters they have found our systems working efficiently and exceeding industry standards. 

     

    How big is the company today, in terms of number of offices, employees, ground stations, revenue?

     

    NSTPL is a Public Ltd. profit making company. The business of the company is divided across three verticals:

     

    NSTPL Infra

    NSTPL Broadband

    JAINHITS

     

    The company has presence across the country with its own offices as well as distribution partners spread across India. NSTPL that operates India’s only National Cable and Broadband Platform called JAINHITS, operates teleports in Greater Noida and Hyderabad, serving 70 broadcasters. The Teleport is duly authorised & licensed by various regulatory bodies such as Ministry of Information & Broadcasting and Ministry of Communications, Government of India.

     

    When you started, what was the initial investment that was made into the company? Who were the partners? How have you grown the company over the years?

     

    NSTPL is a closely held Limited Company with fully paid up share capital of Rs 30 crore. 86.66 per cent of its shares are held by  Ankur Services Growth Fund, 13.33 per cent is held by Jain Studio and 0.002 per cent is held by individuals. We have invested approximately Rs 150 crore in JAINHITS since the concept initiation i.e. from April 2012.

     

    The response to JAINHITS has been extremely encouraging and thus, in a short span of one year we have signed up with over 300 cable operator partners across India.

     

    How many TV channels does the platform have currently? How many homes do you reach to and in which regions?

     

    We have around 254 channels today. Out of which 7 channels, namely, Disney, Cartoon Network, Pogo, Discovery, History, TV18, Animal Planet and Nickelodeon have dual audio feeds. Our services are available pan-India.

     

    How will digitisation benefit JAINHITS? What are the steps that are being taken to reap the maximum benefits of digitisation?

     

    Owing to pressure from DTH and on account of the digitisation law, all cable operators have to go digital. JAINHITS provides most cost-effective digitisation solution for such cable operators across India. Any cable operator across India can go completely digital and be fully DAS compliant with mere investment as low as Rs 5-10 lakh, while retaining full control of their business. They also have a chance to enhance their monthly Average Revenue Per User (ARPU) by offering additional value added services like Triple Play Services throughout India – Video, Data & Voice, Broadband Services.

     

    We keep announcing consumer friendly schemes so that our business partners i.e. the cable operator community have the best to offer to its customers. We conduct LCO meets in every state almost once a quarter. This is a platform where partner LCOs along with potential prospective cable operators come face to face and get their concerns addressed. We participate in industry events and expos to reach more and more cable operators.

     

    What are the services that the platform provides to its consumers?

     

    JAINHITS provides a platform of 254 SD channels at present. Very soon we will introduce HD platform and additional value added services like Triple Play Services– Video, Data & Voice, Broadband Services throughout India.

     

    How do you think HITS platform will play a major role in phase III and IV of digitisation? Will you be competing with DTH and MSOs? What’s the strategy?

     

    Phase III & IV of digitisation covers over 1350 Municipal Corporation and 597,464 Villages (as per Census 2011) spread in the far flung areas across India. These are the areas where the reach of cable TV is at its lowest level on account of non-availability of adequate infrastructure. For the land based networks and MSOs, this vast area in phase III & IV is the most difficult to reach.

     

    Only and most effective method of reaching this area is through HITS platform. JAINHITS allows all cable operators in these phase III & IV markets to go digital at a miniscule cost of Rs 5 lakh. The platform also provides these cable networks to offer broadband services to their consumers in these far flung areas. Above all, it is the only platform in the country, offering complete empowerment and ownership to even the smallest LCO by making him a leader & cable owner and an ISO (Independent Service Operator). It provides a simple “Plug & Play cost effective digitisation solution” to cable operators.

     

    Recently, MSOs have been facing issues with a few broadcasters like Star and Zee. Also with TDSAT ruling that Star channels will be available on RIO, does that impact JAINHITS in any way? What’s your take on the judgment?

     

    We have most of our content available on RIO basis and accordingly we offer our viewers a choice wherein they can opt for A-la-Carte choice of content to meet their individual needs.

     

    Per say this Judgment, really doesn’t affect our business models.

     

    While the cable TV industry in phase I and II are still struggling with packaging and billing, what’s the scenario with the HITS platform?

     

    HITS services were envisaged with an inbuilt SMS & CAS system. Accordingly, we at JAINHITS have also sensitized our partners- ‘the need’ of different types of packaging that may be required based on the area they will service. Accordingly, we have created different types of packs that serve the needs of large cross-section of people in India. Billing is automated and done through SMS platform.

     

    Are you looking for funding to go ahead with your plans? Any plans for IPO?

    We are indeed looking at funding options and are actively engaged with investors interested in the Indian cable & broadband market.

  • IDOS 2014: Alternative platforms eye growth in phase III and IV of digitisation

    IDOS 2014: Alternative platforms eye growth in phase III and IV of digitisation

    MUMBAI: With digitisation being delayed for phase III and IV of digitisation, alternative platforms such as HITS and OTT will see their importance rising. Speaking on the growth of alternative video platforms were Doordarshan deputy director general CK Jain, IMCL MD and CEO Tony D’silva, JAINHITS MD Ankur Jain and Zenga TV MD and CTO Shabir Momin moderated by indiantelevision.com founder, CEO and editor in chief Anil Wanvari and Media Partners Asia executive director Vivek Couto.

     

    Couto started off by asking how the digitisation delay will impact DD’s DTH service Freedish to which CK Jain responded by saying that it won’t hurt Freedish or DD much because most of DD’s audience is in phase III and IV markets. “There are still many households that don’t yet have a TV set but I’m sure that the new households are likely to have DD Freedish as the connection or our upcoming DVB T2 service. So even if we lose out on some numbers, we will most likely make them up with the new ones,” he said.

     

    Ankur Jain was then asked to explain a bit about his HITS model to which he highlighted that JAINHITS has 253 services out of which 140 are free to air (FTA) for which no subscription is charged. However, the road wasn’t easy for them. He said that most broadcasters refused to give content on the pretext of geo fencing and piracy. “It took six months of TDSAT and High Court. But we still have one of the highest content rates in the industry as most of them are on RIO which we subsidise for our partners,” he said.

     

    JAINHITS has signed up with nearly 300 partners in 240 districts that have an analogue base of 2.7 million customers. As far as digitisation delay is concerned, Ankur Jain said, “The Minister had started making noise around the delay a while before it was announced and indiantelevision.com wrote the first story on it and it spread like wildfire. But we haven’t seen any real change in business volumes, demand for STBs, headends etc.”

     

    According to him, this model acts like an aggregator for the smaller operator and for bigger ones, an opportunity to reach smaller markets where they don’t have fibre or reach. When questioned about the challenges a HITS operator has to face, Ankur Jain said that it was the pressure to keep STB cost low. But eventually, it was seen that the STB that was sold to the LCO at Rs 2300 was being sold by the LCO to the customer either at Rs 2300 or Rs 2500. “The cable guy was cribbing that we would make him bankrupt. But they have the money and ability to talk to consumers and in most cases, they market the price up and sell it,” he pointed out.

     

    Mindset is also an issue while dealing with content companies because some of them want average revenue per user (ARPU) to go up while some want to selectively distribute and keep ARPU low and charge good rates.

     

    On the other hand, D’silva feels that the Hinduja ideology for launching HITS is different. “One of the major issues of phase I and II was that we aren’t getting fair share. The reason why we are looking at HITS is to bring order in disorder and we are spending considerable money to upgrade and take this network itself up,” he said. Content, however, remains an issue but according to him the way forward is to take content and make universal bundles.

     

    D’silva claims that for cable operators nearly 60 to 65 per cent of revenue comes from phase I and II, which is about 30 million with another 100 million lying in phase III and IV. With this, bundling dynamics will have to change. The Hinduja HITS model is looking at launching prepaid from the first day along with services such as VAS, TV Everywhere etc.  “It is not about delaying or advancing digitisation. It is whether we make the same mistakes or learn from it,” he said.

     

    He also said that he isn’t convinced about digitisation being mandated solely to increase ARPU as according to him ARPU is a function of the derivatives that are put in.

     

    Addressing Momin, Couto asked him to highlight a bit about the digital model. Momin started off by saying that digital has always been taken either as a threat or as inconsequential.  “We are building for a leapfrog future. I have to worry about 19 formats (devices). Our advantage is lack of hierarchy leading to more growth,” he said.

     

    The dynamics of digital is different where success is measured by minutes watched. Momin says that for digital platform, the important thing is to establish reach through good content. “I run two companies, Zenga TV and One Digital, both of them PAT positive. Sitting in India, we have a global platform with about 40 per cent revenue coming from international which has only 10 per cent viewership because their CPM rates are higher,” he said.

     

    Couto asked whether advertising revenue from India was sufficient and if it was coming out of TV and whether this will lead to a subscription based model for OTT anytime soon. Momin feels that the last few years have seen content makers rip people off by giving low quality product, thereby losing trust. “Very few people will say that I don’t want to look at an ad, I want to pay for quality content,” he said while stating that brand integration was an important means of revenue.

     

    Momin said that brands that were spending about Rs 50 lakh last year are now spending Rs 3 crore to Rs 3.5 crore but the important thing is brands mandating agencies to look at digital more. As far as ad rates are concerned, they aren’t the best in the world because of lack of good ad formats.

     

    Coming to an end to the session, Couto asked the HITS players to highlight their value in the ecosystem. Ankur Jain said that JAINHITS is helping digital India plan, DOCSIS and two way cable be a reality while D’silva said that broadband would be a success when entertainment is added as an important quotient to ‘roti, kapda aur makaan’. 

  • JAINHITS chooses ARRIS to meet demands of video digitisation

    JAINHITS chooses ARRIS to meet demands of video digitisation

    NEW DELHI: JAINHITS, India’s first and only HITS-based Direct to Network (DTN) service, has selected set top boxes from ARRIS’s HMC portfolio to deliver digital video services across the nation. 

     

    According to the Telecom Regulatory Authority of India (TRAI), India is set to witness digitisation of approximately 100 million homes by the end of this year.

     

    Currently, JAINHITS offers more than 252 standard definition (SD) channels, following the launch of the nationwide ARRIS digital headend earlier this year, and plans to soon provide full high-definition (HD) services, which will be made available via the new ARRIS set-top boxes.

     

    “As we look to grow our services to meet the digital transition in India and introduce HD services later this year, we are pleased to extend our working relationship with ARRIS to add its set-top boxes to our offering,” said JAINHITS chairman JK Jain. “Our platform coupled with ARRIS set-top boxes will allow cable operators to provide 250 digital TV channels using just 12 frequencies as compared to the 106 they are using today. This will help them free valuable spectrum, and use this available spectrum to provide broadband services to increase ARPU and fulfill Prime Minister Narendra Modi’s dream of a digitally developed India.” 

     

    “ARRIS is driving the global transition to an all-digital content delivery platform – giving customers like JAINHITS a competitive advantage in delivering tomorrow’s services on today’s networks”, said ARRIS Asia Pacific senior vice president Tim Gropp. “JAINHITS benefits from our proven digital video portfolio and worldwide footprint, which enables us to deliver localised solutions and support.”

     

    JAINHITS is deploying HMC1010 SD set-top and the HMC2010 HD set-top from September 2014. Both are cost-effective digital terminal adapters (DTA) for operators looking to convert from an analog to a digital service. The compact and energy efficient design of all the HMC series set-top boxes, including the HMC1010 and HMC2010, minimizes energy consumption, reducing their impact on the environment.

     

  • JAINHITS strengthens its position in southern India

    JAINHITS strengthens its position in southern India

    NEW DELHI: Wayknow Media Village India will be the Distribution Partner (DP) for JAINHITS signals in all the districts of Kerala and Lakshadweep, with immediate effect. The move will help the two strengthen the reach and visibility in south.

     

    JAINHITS head Rakesh Gupta said, “Wayknow Media Village India is one of south India’s most trusted names in the cable operators fraternity. We were looking for a partner who could complement our offerings with its commitment and reach. We welcome them on board and look forward to provide JAINHITS services through them to the people of Kerala and Lakshadweep.”

     

    Wayknow Media Village India will cover all the major districts and key towns of Kerala and Lakshadweep, namely  Kasaragod, Kannur, Wayanad, Kozhikode, Malappuram, Palakkad, Thrissur, Ernakulam, Idukki, Kottayam, Alappuzha, Kollam, Thiruvananthapuram and Pathanamthitta.

     

    Wayknow Media Village MD Koraliyil Nafsal Rameez said, “We are committed to serving our customers with best services at an affordable price. Since the state is prone to gale force winds, storm surges and cyclone-related torrential downpours, DTH services are not successful in the state. Now with JAINHITS, who is technologically superior in terms of offering uninterrupted transmissions in all weather conditions, will strengthen our commitment and enhance our offerings for this weather sensitive market.”

     

    Wayknow Media Village MD C R Subramanian added, “We were in search of a partner who could help us comply with all the regulatory formalities and serve customers better with a wide choice of channels and services. The partnership with JAINHITS was the best choice in this direction since JAINHITS provides a superior technology based simple “Plug & Play Cost Effective Digitisation Solution” to cable operators across India.”

  • JAINHITS uplinks on 11.3 meter ViaSat antenna in the APAC

    JAINHITS uplinks on 11.3 meter ViaSat antenna in the APAC

    NEW DELHI: Headend In The Sky (HITS) operator JAINHITS has become the first service provider to uplink on 11.3 meter ViaSat antenna in the Asia-Pacific region.

     

    The antenna is in line with the latest digitisation amendments announced by the government. This installation will allow JAINHITS to provide better signal quality which is available at all business partners downlink set-up. In addition to this, the quality of signals emitted will be uniform and will significantly eradicate interference of any kind.

     

    On this endeavour, Noida Software Technology Park Ltd (NSTPL) head- regulatory & corporate affairs Devinder Singh said, “With the commissioning of 11.3 meter ViaSat antenna, we expect high quality of pan India based digitised TV coverage. We have got all the mandatory tests done and will start up-linking very soon. With the advent of this technology and its implementation by JAINHITS, we hope to re-invent the entire TV viewing experience for our customers by providing them with the maximum network uptime.”

     

    From a compliance standpoint, the antenna complies with FCC and ITU regulatory standards on emissions. Apart from that, it meets INTELSAT’s Standard F-3 and B requirements with minimal satellite re-pointing time using a high speed motorised option. It even comes with 180 degree continuous azimuth coverage and features like lighting, protection and de-icing that can make it survive wind speeds in excess of 201 km/hr.

     

    JAINHITS head Rakesh Gupta said, “With an insight into this dynamic consumer world, establishing an up-link with the 11.3m ViaSat is a part of our on-going effort to enhance the TV viewing experience for our customers.  JAINHITS distribution partners across India will get to approach customers with a unique set of product USPs, one of them being BIS certified STB’s and the other of course a technologically advanced platform and uplinking facility through 11.3m ViaSat antenna for better picture quality, and with uninterrupted signals.”

  • JAINHITS welcomes TRAI’s new tariff order for commercial subscribers

    JAINHITS welcomes TRAI’s new tariff order for commercial subscribers

    MUMBAI:  Headend in the Sky (HITS) player JAINHITS has welcomed Telecom Regulatory Authority of India’s (TRAI) newly announced tariff order pertaining to commercial subscribers, subscribing to cable TV services in the country.

     

    As per the new order, commercial establishments who do not specifically charge its clients/ guests on account of providing TV programmes and offer them as part of amenities are to be treated like ordinary subscribers, wherein charges would be on per TV basis. In cases where commercial establishments specifically charge its clients/ guests on account of providing TV programmes, the tariff would be as mutually agreed between the broadcaster and the establishment. 

     

    “NSTPL during its response to TRAI Consultation Paper also supported that rates charged from hotels etc. should be on per TV basis. We at NSTPL fully support TRAI’s announcement, as this in a sense means that rates charged from commercial establishments/ hotels etc. for their lounges/ rooms shall be same as far as a normal subscriber till such time they offer it as basic amenities. It is aimed to streamline the distribution of TV services to commercial subscribers at competitive rates, and improve the availability of content for TV viewership in hotels etc,” said Noida Software Technology Park (NSTPL) head-regulatory and corporate affairs Devinder Singh.

     

    He added, “TRAI has clearly mentioned that in all the cases, commercial subscriber has to obtain television services only from a distribution platform operator (MSO/ DTH operator/ IPTV operator/ HITS operator/ Cable Operator). And JAINHITS is fully capable to meet the needs of the large establishments besides home consumers due to its ubiquitous reach across India. We have the ability to provide broadcast services to hotels and commercial establishments with a varied mix of content in regional, Hindi and English language across the country.”

  • JAINHITS conducts first ever LCO meet in Chennai

    JAINHITS conducts first ever LCO meet in Chennai

    MUMBAI: JAINHITS, India’s first and only HITS based Direct to Network (DTN) service, attracted a large number of local cable operators (LCOs) at its first ever state business meet in Chennai.

     

    While the dispute with the central government regarding DAS license to the state-owned ARASU network is not showing any signs of early resolution, the cable operators showed interest in the JAINHITS platform and expressed their resolve to digitise their networks because they did not want to miss the advantages of the digital revolution and also because their clients want the legal and transparent framework for running their promising business.

     

    At the meet, senior members of JAINHITS briefed cable operators about JAINHITS’ services and offerings. They further briefed on JAINHITS cost effective solutions to LCOs for running fully DAS compliant digital cable TV services. During the interactive meet the LCO’s were interested to know more on the entire spectrum of consumer products and services that will be provided by JAINHITS such as high speed, cloud and hybrid broadband TV (HBB TV).

     

    The key concern of the LCOs was the ownership of the control room and they were happy to learn that they can set up their own control room at nominal costs while maintaining QOS (Quality of Service Standards) as prescribed by TRAI.

     

    Queries and concerns of LCOs regarding technology, services, channel packages, DAS regulations etc were addressed by JAINHITS team. LCOs were provided with a brief overview on the digitisation scenario of the country vis-?-vis digitization in Tamil Nadu. They were also educated on how JAINHITS technology helps them to achieve digitization and addressability in one go. JAINHITS team also gave the demo of their MPEG – 4 high quality signals to prove the superiority of their service.

     

     Addressing the meet, JAINHITS chairman Dr JK Jain stated that JAINHITS is supporting the struggle of small and independent local cable operators who are under the threat of big money lords. He also said that the monopoly over the content as well as on the distribution channels is not a desirable practice. JAINHITS supports a decentralized model of electronic media ownership and therefore is forging partnerships with small Cable Operators. He further added that his company believes in transparent business dealings. Conducting such joint meetings with Cable Operators aims at promoting the understanding and business acumen of the stakeholders.The greatest beneficiary of JAINHITS in the State of Tamil Nadu is going to be the State Government because the system will stop the theft of Government revenues and shall improve the tax collections and compliance by a large number of TV viewers.

     

    Enthusiastic team of young entrepreneurs and cable operators who have constituted ABCN Network organised the event. JAINHITS has already appointed ABCN the non exclusive regional service partners.

     

    ABCN chairman Marimuthu said, “One of JAINHITS key propositions is that it allows cable operators to retain business control and simultaneously enhance their growth with a very-low capital solution for digitization.”  Mr. Nazir Ali, CEO of the ABCN told the Cable Operators at the meet that as the DAS deadline is getting closer (30th September and 31st December 2014), it is imperative that cable operators of the state of Tamil Nadu join hands with India’s first and only HITS player.

     

    The company also used the platform to introduce some exclusive discounts and offers and some exclusive head end deals to those who commit large subscriber base.

     

     JAINHITS offers high quality cost effective solutions to LCOs for running fully DAS compliant Digital Cable TV services to its subscriber. It also offers high speed broadband service, multi-screen, and many more value added services along with consumer products such as cloud broadband, hybrid broadband TV (HBB TV) etc. Currently JAINHITS offers 250+ channels including all major pay TV and soon full HD and multi-screen service shall be avaiable to consumers.

     

    Currently, JAINHITS is offering dual audio feed to seven channels namely Disney, Cartoon Network, Pogo,Discovery, History TV18, Animal Planet and Nickelodeon. JAINHITS has partnered with the world’s leading technology company ARRIS (former Motorola Home) and Intelsat – the largest Satellite Company in the world. The key proposition of the JAINHITS platform is conversion of LCO as MSO with very minimum cost and providing all end to end solutions for Digital cable and Broadband services. With this, JAINHITS is all set to install over 3000 Mini Downlink Headend’s across India by the end of 2014, the 32 districts of Tamil Nadu will play a significant role.

  • JAINHITS expands dual language feeds to three more channels

    JAINHITS expands dual language feeds to three more channels

    NEW DELHI: JAINHITS, India’s only HITS platform in operation at present, is extending audio feeds in dual languages to three more channels at no additional cost to its customers with immediate effect.

     

    Disney, Cartoon Network and Pogo are the new channels to get audio language feeds. This is in addition to four channels which are already being beamed in dual languages.

     

     Earlier, this facility was available on Discovery, History, TV18, Animal Planet and Nickelodeon. Through this offering, JAINHITS customers can choose to have an audio option in Hindi or English languages.

     

     JAINHITS has also announced that it will shortly be adding more channels with dual audio feeds. Later, it will also go into multi-lingual audio feeds from the current dual language feeds offered.

     

     The platform currently provides its customers with more than 250 channels and plans to increase the number of its channels to 500, in the near future.

     

     The company provides MPEG-4 quality digital cable TV services including SD/HD channels from regional, national and International broadcasters.

  • JAINHITS creates LCO friendly schemes

    JAINHITS creates LCO friendly schemes

    MUMBAI: Giving more power to the local cable operator (LCO), India’s only HITS service JAINHITS has come up with special schemes that will enable LCOs to choose content as per their customers’ needs and pay for that.

     

    The schemes ‘double happiness dhamaka’ and ‘double freedom dhamaka’ that are valid till 30 September aim to streamline operations, improve efficiency and maximise profits. ‘Double happiness dhamaka’ has two variants, ‘Happy 15’ and ‘Happy 17’ allowing LCOs to choose up to 21 pay channels over and above 140 free to air channels and are valid till June 2015 and June 2017 respectively.

     

    Under ‘Double Freedom Dhamaka’, ‘Freedom 11’ and ‘Freedom 12’ are two sub themes that target regional viewers apart from other channel packages. MPEG4 quality set top boxes are available at the starting price of Rs 1699.  “Our offerings are a testimony to our belief in mutual growth along with our partners and wish to boost our partner ecosystem with robust growth opportunity. We would continue to facilitate our partners with such opportunities in the days to come,” stated JAINHITS head Rakesh Gupta.

     

    “These schemes will assist LCO’s in reaching out to greater audiences with best-in-class TV viewing solutions and  enable them to maximize profitability, improve efficiency as well cater to the consumer expectations,” states a release from the company.

     

    JAINHITS technology in partnership with ARRIS and IntelSat is a fast plug and play digitisation solution that comes for an investment of as low as Rs 4.99 lakhs. By signing up for the new schemes, LCOs also get technical updaradation with 24X7 sales service, CAF and CRF and marketing and promotion support which are all DAS compliant.