MUMBAI: The 9 pm battlefield has a new warrior, and he’s carrying numbers sharper than any sword. Syed Suhail, Hindi television’s undisputed prime-time champion for over 100 weeks, has joined NDTV India as senior executive editor and prime-time anchor. In a fiercely fought time band where star anchors jostle for dominance, Suhail carved his legacy with sheer consistency and clarity. His previous show not only ruled the 9 pm slot week after week but also became Hindi prime time’s most-watched broadcast, drawing nearly 19 million viewers on average. Even more telling audiences stuck with him longer than with any other face on screen at that hour, turning his dominance into a ritual for three straight years.
Suhail’s rise is no overnight story. From his early days at Jain TV and a regional channel where he learnt humility, to P7 News and News Nation where he sharpened his storytelling, each stop added grit and finesse. At News24, he mastered viewer connect, and by the time he reached Republic Bharat, he had rewritten the rules of the 9 pm battleground. His 100-day trek across 45 districts of Uttar Pradesh meeting everyone from ministers to security guards and children in orphanages cemented his India-first philosophy of journalism.
What separates him from the pack is not just ratings. Suhail personally reviews every show, swears by the power of visuals, and insists the story itself should be the star. For him, journalism is less about noise and more about keeping the ordinary citizen at the centre while putting the nation’s interests above all.
On his move to NDTV India, Suhail said, “From the start of my career, I have admired NDTV for its credibility and ‘viewer-first’ approach. To be part of this network is not just a professional honour, it is a responsibility to remain true to the common man and to tell their stories simply, honestly, and with commitment.”
Welcoming him, NDTV CEO & editor-in-chief Rahul Kanwal, said: “Suhail is one of Hindi television’s most trusted prime-time voices. He brings not just ratings leadership but also credibility and an instinctive connection with viewers. We are delighted to welcome him to NDTV India as we strengthen our promise of meaningful, people-first journalism for a new India.”
For viewers, the message is clear: at 9 pm, Suhail will now set the tone for NDTV India. For rivals, the battle just got that much harder.


